IFFALCON U85X vs Hisense U7S Pro

iFFALCON U85 handles HDR in a rather dual manner – on one hand, it can surprise with a solid peak brightness of around 650 nits, which places it well above average in this price segment. This is particularly evident in full-screen, bright scenes. Examples from movies like Life of Pi or the final test sequences from The Meg prove that the TV can maintain the strength and essence of the HDR effect when the entire panel has to "light up," delivering truly satisfying experiences. However, problems begin in high-contrast scenes, where smaller, bright details appear on the screen; the dimming algorithms prioritize deep blacks to such an extent that they can suppress the brightness of small highlights to just 100 nits, drastically reducing the dynamism of the image and depriving us of the true "punch" we expect from HDR standards. However, the question of colors remains a sweetener; thanks to the use of the PFS phosphor filter (marketed as QLED by the manufacturer), they look very good, achieving nearly 94% coverage of the DCI-P3 color palette, allowing for a rich and vibrant image in most content.

Let’s start with the fact that the U7S Pro is an impressively bright TV — in calibrated mode our measurement equipment showed a staggering 2200 nits of peak brightness!

As we know, peak brightness on test patterns is one thing, and actual film scenes are another. Unfortunately, in real video material the backlight output drops noticeably. The TV can still exceed the 1000-nit mark in the most demanding moments — which is still a great result and fits the mastering standards of most HDR films — but the real challenge lies in the aggressively tuned local dimming algorithms. Because of them, small, bright details like stars or the moon in a night sky are noticeably dimmed. The TV tries at all costs to maintain deep black, which is understandable, but unfortunately this comes at the expense of HDR’s dynamic range and brilliance.

The color reproduction is worth praising. The new U7S Pro is a QLED design that provides very wide color gamut coverage. Unlike last year’s model (U7Q Pro), this year’s variant is a true QLED, not a solution based on a PFS filter. As a result, color saturation has increased noticeably, and coverage of the most demanding BT.2020 color space has topped 81%.

We tested the factory colors in the iFFALCON U85X model in “Film” mode, which is definitely the most reliable among all available settings, although it is still far from perfect. The main problem that stands out in both SDR and HDR content is improper white balance - an excess of blue and red components gives the image a slight purple tint, which undermines the naturalness of film scenes. However, an even greater challenge is the way the television manages its brightness. Analyzing the gamma curve for the SDR signal, we noticed significant instability: instead of sticking to the reference value of 2.4, the device oscillates around 2.2, only to suddenly experience an unnatural jump to around 3.0. In practice, this leads to confusing effects - large bright areas on the screen appear too dark, while smaller elements are unnecessarily brightened. A similar feature can be found in the EOTF curve, which makes the image unpredictable and loses its cinematic authenticity.

We tested the U7S Pro, as we always do, in the best factory-tuned picture mode, Filmmaker Mode. The colors can be judged in two ways. The most disappointing was the profile intended for watching SDR content, i.e. traditional broadcast TV, YouTube, and other less demanding material. The image there was clearly yellowish, which turned out to be a direct consequence of a poorly set white balance. As our charts show, there's a large deficiency in the blue component, which drastically affected the overall color temperature. You can see this clearly on the ColorChecker charts and on the color gamut graphs themselves, where most samples shifted toward yellow. Fortunately, the factory HDR mode performed much better. There, color errors hovered around a Delta E of 3, which is a solid result.

After professional calibration of the movie mode, we must admit that the effect is more than satisfactory – the iFFALCON U85X undergoes a true transformation. Color errors in SDR content dropped to a level below 2, making them practically imperceptible to the human eye. We managed to set the white balance almost perfectly, and brightness management (gamma) became nearly exemplary. As a result, with standard quality materials, the television looks simply perfect, and it's hard to find any faults with it.

In the case of HDR signal, the situation has also improved significantly, although here the nature of the device is a bit more pronounced. Color errors have been reduced to around 3, which is an outstanding result in this price range. However, it is worth taking a look at the EOTF chart (available on the right side of the screen in the filters: 4K HDR, gamma / EOTF) to see what is not immediately visible regarding brightness management by the U85. Although the reference line looks decent, in actual film scenes, the television still interprets the signal "in its own way" due to very aggressive local dimming algorithms. Does this disqualify this model for watching HDR content? Absolutely not. It's simply a typical ailment of almost every Mini-LED that has to reconcile high brightness with an attempt to maintain deep black. One just has to be aware of these technical limitations, which are unavoidable in this segment.

We know, however, that Hisense is capable of much more, as previous generations have shown, so we simply couldn't leave the U7S Pro's factory flaws in everyday content as they were. As always in such cases, we had the TV professionally calibrated. The result? The process brought a massive change. After manually correcting the white balance and filling in the missing blue component, the annoying yellow cast vanished as if it had been wiped away. Whites became naturally clean, and skin tones gained a proper, healthy hue. Importantly, the calibration not only tamed the finicky SDR mode but also squeezed the maximum potential out of the panel, reducing average color reproduction errors to levels almost imperceptible to the human eye. The only thing we still have to fault after the whole process is the nature of Mini-LED backlighting and its specific interaction with the HDR signal. Aggressively tuned local dimming algorithms quite strongly interfere with the EOTF luminance curve. As a result, the backlight doesn't always align with the creator's intent — depending on the scene, the curve can run noticeably above or below the reference, which in places disrupts the ideal dynamics of the HDR picture.

When it comes to scaling the image to 4K resolution, the iFFALCON U85X performs solidly. The device efficiently enhances low-quality signals, making even older materials look clean and clear on the 4K matrix. At extremely low resolutions, such as 480p, you can notice slightly jagged edges (especially on thin lines), but let's face it – this is a scenario you'll only encounter when watching very old footage, so it's not a real issue in everyday use.

However, the digital processing aimed at smoothing tonal transitions is significantly worse. Although the menu features a function called “Gradual Smoothing”, its effectiveness is at least debatable. In practice, it does not effectively reduce banding (color stepping), and worse, it can cause more harm than good. This filter can be too aggressive where it shouldn't be, artificially smoothing out details that should not be touched, such as the natural texture of the face or fine details of the skin's texture. Instead of improving quality, this feature can give the image an unnatural, “plastic” look, so it's best to use it with great caution or, better yet: leave it turned off.

The digital processing of lower-quality signals is top-notch here, thanks to the MediaTek Pentonic 800 processor used in the U7S Pro. Upscaling, the TV's ability to pull lower-resolution content up to 4K, also performs well. We didn't notice any unnatural, sharp contours on screen, and our test image with the model simply looked attractive.

In contrast to budget constructions, which in dynamic sports scenes may resemble a slideshow, the iFFALCON U85X is a heavyweight contender equipped with a panel featuring a native refresh rate of 144Hz. However, it is worth remembering that in the world of movies, series, or sports, we will mostly operate at 120Hz due to the specifics of image enhancement systems. Such a fast panel is excellent news for gamers and sports fans, as it opens the door to advanced motion settings that simply don't exist in cheaper 60-Hz models.

We manage everything from the "Motion Clarity" menu, where instead of using pre-set, often too aggressive modes, we definitely recommend a custom configuration based on two sliders. The most important of them, reduction of flicker, is responsible for smoothness in films – here, it's best to aim for a value around 4, which will maintain a natural, cinematic character of motion without falling into the artificial "soap opera effect." On the other hand, the first slider, reduction of blur, is the key to success in sports broadcasts. In this case, it's worth going all out and setting it to maximum, ensuring that the image during fast actions on the field remains sharp, and annoying trailing is eliminated.

The Hisense U7S Pro uses a panel with a maximum 165 Hz refresh rate at 4K, and in game mode it can even reach 330 Hz at Full HD. However, it's worth remembering that those highest numbers don't matter much in everyday use, because most content still supports at most 120 Hz (for example when playing on a console). Even so, the TV handles motion quite well and performs well for an LCD design.

There's little to fault about the smoothness itself. In the menu you'll find a motion smoothing feature called "Motion Enhancement", which hides two sliders: blur reduction and judder reduction. They allow manual adjustment of the smoother, which works well for both movies and sports, effectively improving the raw TV signal.

iFFALCON U85X is an exceptional device for gamers that has virtually everything you can expect from a modern screen for consoles or PCs. Here we find two fully-fledged HDMI 2.1 ports with full bandwidth of 48 Gbps, which opens the door to key technologies such as VRR and ALLM, ensuring smooth gameplay without tearing and with minimal latency. The TV handles high refresh rates at various resolutions without any problem, and a real curiosity is the mode that allows for up to 240Hz when dropping to Full HD quality. The entire system is managed by the Game Bar (a faithful copy from TCL), which allows for instant switching of picture modes, customization of the interface appearance, or even adding a virtual crosshair in the middle of the screen.

If you plan to connect a console or PC to the U7S Pro, you'll be more than happy – this TV is great for gamers. Hisense spared no expense and put in four HDMI 2.1 ports with full 48 Gbps bandwidth. So you won't have to juggle cables, since every port supports the full feature set. There's automatic low-latency mode (ALLM) and VRR, which works across a wide range from 48 Hz up to a cosmic 330 Hz. Of course that 330 Hz is for now a gimmick for owners of powerful PCs, because consoles are capped at 120 Hz anyway, but it's good to have that headroom for the future. The Game Bar is also really useful while gaming. It's a handy in-game menu where, without leaving the TV's main settings, you can quickly change the picture mode, enable a crosshair in the center of the screen, or even switch to an ultra-wide aspect ratio, which PC sim fans will appreciate. The only downside worth knowing about is the incorrect implementation of HGiG in games. The TV ignores the console's instructions for HDR10 output and keeps forcefully altering the image, trying to "improve" it its own way. Because of that, properly configuring HDR in the console menu (where you set brightness using the logo/checkerboard pattern) is a bit more difficult.