Hisense UR9S vs Samsung R95H Micro RGB

The Hisense UR9S is without a doubt a show of strength from the Chinese manufacturer when it comes to luminance. On a synthetic test pattern the panel reached as much as 2600 nits, which is an impressive result. But you have to clearly separate lab results from film realities. In real material the UR9S behaves much more restrained. Peak brightness in balanced scenes hovers around 1500 nits. In demanding, dark shots—where the algorithms must at the same time preserve deep blacks and precisely light small details—brightness can drop drastically, even down to around 400 nits. The gap between the chart and reality is therefore huge. This is a direct consequence of conservative local-dimming behavior. When a bright object occupies a large portion of the frame, the system can easily maintain a high luminance. But in night scenes the priority becomes protecting black levels and fighting the halo effect (unsightly glows around bright edges). To avoid degrading contrast, the TV drastically limits its light output. Even so, the UR9S can still produce a very powerful, engaging HDR effect that impresses in bright, spectacular sequences.

Color gamut coverage

On test patterns the Hisense UR9S performs excellently in terms of color. DCI-P3 coverage is nearly 100%, and BT.2020 coverage reaches 93%. Those are figures even the best QD-OLED TVs don't achieve. But again, synthetic measurements are one thing and movies and series are another. In real-world scenes the numbers fell to 93% for DCI-P3 and 81% for BT.2020. That's still great, but the advantage of RGB Mini LED is no longer as dramatic as manufacturers promise in marketing materials. You could even say their capability is now close to TVs equipped with quantum dots, the so-called QLEDs. Why does this happen? Largely, color reproduction depends on how the local dimming zones operate. When a highly saturated color appears next to white or another, more complex element, a single zone must handle both parts of the image at once. Under those conditions the backlight cannot maintain extreme saturation of a given color on the screen, because the emitted light takes on a character closer to white. Hisense refined this quite well in the UR9S, but still not enough for the TV to sustain such high color saturation in every situation.

In terms of brightness the Samsung R95H shows that we’re still dealing with a top-tier TV, although the results aren’t always as spectacular as you might expect from a flagship Micro RGB model. In synthetic tests the TV can exceed 2,400 nits, so it definitely has plenty of headroom. Importantly, it can sustain high brightness even when bright elements occupy a larger portion of the screen. In real movie scenes the situation is a bit more complex. The R95H most often reaches around 1,000 to 1,400 nits, which still delivers a very good, strong HDR effect. Bright sunlight, reflections, or lights can look truly impressive, and the TV has enough power for HDR to be clearly distinguishable from regular SDR.

The problem appears mainly in very dark scenes with single, small light sources. Here the local dimming algorithm favors deep blacks and reducing the halo over maximizing the brightness of such elements. As a result, small lights can be noticeably dimmed. Overall HDR performs well, but not without limitations. The R95H has huge brightness headroom, especially in larger and brighter parts of the image, but in difficult, dark scenes its capabilities are mainly limited by how the local dimming operates.

Colors

Colors were meant to be the biggest revolution enabled by the RGB backlight, and the R95H does show considerable potential here. The assessment is not, however, as simple as synthetic measurements might suggest. On test charts the TV performs superbly. BT.2020 coverage reaches almost 94%, and DCI-P3 98%, so especially strongly saturated reds and greens can look really impressive. The picture changes a bit when, instead of test charts, we start measuring real movie scenes. Then BT.2020 coverage drops to about 87% and DCI-P3 to 93%. It seems that with more complex imagery the RGB zones are not always able to maintain the same high color saturation as on simple charts. They are still saturated, but the advantage of the new backlight is no longer as large as the manufacturer's numbers might suggest.

We tested the Hisense UR9S in Filmmaker Mode, which, by default, provides the most accurate image reproduction. In HDR content the TV performed quite well in that regard. White balance did not show large errors, and the luminance curve, though typical for Hisense, was at a reasonable level. So the image was neither overly bright nor noticeably color-shifted. The same mode fared much worse with SDR content, meaning the content we watch most often, such as broadcast TV or YouTube. White balance was strongly shifted toward red and blue, giving the image a slightly pink tint. This also affected the gamma curve. Instead of approaching the reference value of 2.4, it was closer to 2.0, which made the image look too bright, especially in midtones and darker areas. Filmmaker Mode therefore remains the best out-of-the-box choice, but it's not without flaws.

To assess factory color reproduction, we of course chose Filmmaker mode, the setting that's supposed to be closest to how the creators intended the image to look. Unfortunately, the R95H does not fully exploit the potential of its panel. The biggest issue in SDR is the gamma. The image is noticeably brightened across almost the entire range, which robs it of some depth and makes it look flatter than it should. The white balance isn't ideal either, as increasing brightness brings a red bias and a lack of blue, making the image too warm. This is especially visible in bright elements and skin tones, which can appear redder than they should.

It's similar in HDR. The EOTF curve sits above the reference value for much of the range, so the R95H again brightens the image compared with how it should look. Combined with the inaccurate white balance, this means colors here are not as precise as we'd expect from a TV of this class. The factory Filmmaker setup is therefore not one of the R95H's strengths. At first glance the picture may look impressive because it's bright and highly saturated, but in terms of fidelity to the source material there is still plenty of room for improvement.

After calibration we saw the biggest improvement in SDR mode, though we also refined the HDR picture. Hisense offers a lot of calibration settings in the TV's menu, so we could precisely correct the white balance and other image errors. The most important change was removing the pink cast that had previously been clearly visible in SDR content. After calibration the picture looks much more natural, especially in everyday content such as TV or YouTube.

Color reproduction errors on the ColorChecker chart are very small after calibration. The vast majority of colors fall below a Delta E of 2–3, meaning at a level very hard for the human eye to detect. The only thing we couldn't completely eliminate is the characteristic HDR tone mapping typical of Hisense TVs. It affects how brightness is distributed in movies and can subtly "beautify" the image, rather than strictly following the creators' intent. For a less experienced viewer this can produce a stronger "wow" effect, but it won't always fully match how the content should look.

R95H responds very well to calibration. In SDR we were able to set the white balance and gamma almost perfectly, and color errors dropped to very low levels. The difference compared with the factory settings is therefore considerable, and after calibration the picture looks much more natural. In HDR we can also improve a lot, especially regarding white balance and overall color accuracy. The issue of managing brightness and color saturation looks a bit different. Here, at some point we run into limitations resulting from the way RGB backlighting and local dimming work. Individual zones have to control both brightness and the color of the light at the same time, so in more demanding scenes it is not always possible to achieve exactly the same saturation and brightness that the TV shows on simple test patterns. Calibration simply can't completely overcome that. Despite this, after calibration the R95H delivers accurate image reproduction, and most of the errors we saw in the factory settings can be effectively eliminated.

Digital image processing has been one of Hisense's strengths for two years, and the UR9S is no exception. The manufacturer uses the Hi-View AI Engine RGB processor, which is essentially based on the well-known MediaTek Pentonic 800 platform, previously used, among others, in the U8Q. The TV handles upscaling lower-resolution material to 4K and low-bitrate content very well, where various compression-related artifacts are common. Thanks to a feature called "Smooth and Gradient Picture", the image remains detailed without appearing overly sharpened or artificially smoothed. When watching regular TV or older, lower-quality material, the UR9S can pull a surprising amount out of them. In terms of digital image processing, this is one of the most refined LCD TVs we've had the chance to test.

Samsung R95H uses the new Micro RGB AI Processor, but in practice we didn't notice a big leap compared to the NQ4 AI Gen2 or Gen3 chips found in the manufacturer's other TVs. The upscaling itself still performs very well. The image is appropriately smoothed, yet retains plenty of sharpness and doesn't look overly soft. That's definitely one of Samsung's strengths. It's just a shame that with very low-resolution content you still can't completely turn off overscan.

The processor also handles gradients well and can effectively smooth unwanted posterization. The noise reduction feature works very effectively, but you need to use it judiciously. At higher settings it can noticeably interfere with the image and even remove natural film grain. So it's best to use it only when the source material is actually heavily compressed.

The Hisense UR9S is one of the first TVs on the market with a 4K panel and a 170 Hz refresh rate. In the larger sizes, 75 and 85 inches, that goes up to 180 Hz. Such a high refresh rate will mainly be useful to owners of very powerful PCs. We still watch movies and series mostly at 24 fps, and sports broadcasts at 50 fps, so in everyday use panel response time and the performance of motion smoothing are more important. In that respect the UR9S performs very well. Motion blur is minimal, as our UFO test also confirmed. Moving objects do not leave a pronounced trail, so the picture remains clear even in fast scenes.

The Samsung R95H has a 165 Hz panel, so its motion handling is excellent. At 120 Hz, like when gaming on a console or watching sports, motion blur is minimal, and when connected to a PC you can use the full 165 Hz to further improve motion clarity. However, keep in mind that it’s still a VA panel, so it doesn’t respond as instantly as OLED. You may sometimes notice a faint trail behind moving objects, but from a normal viewing distance this shouldn’t be distracting. For movies and series you can also use the adjustable motion smoothing. You can keep the more cinematic 24 fps look or gradually smooth the motion if you prefer a smoother image. Samsung gives you plenty of freedom here, and it’s easy to choose a setting that matches your preferences.

The Hisense UR9S is very well prepared for gaming. All three HDMI ports are HDMI 2.1 and offer the full 48 Gb/s bandwidth. The TV supports 4K at 170 Hz, and on larger screen sizes even 180 Hz. On top of that there are VRR, ALLM, NVIDIA G-Sync and AMD FreeSync, so in terms of core features there’s little to complain about. PC gamers can also enable DLG mode. After switching the resolution to Full HD the refresh rate can increase to as much as 330 Hz. That’s probably an option for a narrow group of users, but it shows how much headroom the panel has. Hisense also added a Game Bar that lets you quickly change key settings, check the refresh rate, or enable a reticle and minimap zoom. The biggest downside remains the lack of a properly working HGiG. The TV keeps using its own tone mapping, which makes setting HDR on a console a bit more difficult. In our case values between 1500 and 2000 nits worked best, but it’s worth checking which setting still preserves all the details in the brightest parts of the image.

When it comes to gaming the Samsung R95H is almost a complete TV. When you connect a PS5 or Xbox Series X you can use 4K at 120 Hz, VRR and ALLM, and the TV also works properly with HGiG. The only major omission is Dolby Vision Gaming, which Samsung, like with its other TVs, simply does not support. There's also the Game Bar, familiar from other Samsung models, which lets you quickly check frame rate, VRR status or the HDR format and change the most important settings without leaving the game. You can also brighten darker parts of the image or change the screen aspect ratio.

Samsung also offers Game Motion Plus, a motion smoothing feature designed specifically for games. It makes the most sense for games running at 30 fps, where it can noticeably improve smoothness and make camera movement look much nicer. Just remember this comes at the cost of higher input lag (about 60 ms), so it's not the best choice for online or faster paced games. It's also worth noting Gaming Hub, which lets you run some games directly from the cloud without connecting a console. In terms of features for gamers, it's hard to find any major omissions in the R95H.