Hisense U7S Pro vs SONY Bravia 9 II XR95M2

Let’s start with the fact that the U7S Pro is an impressively bright TV — in calibrated mode our measurement equipment showed a staggering 2200 nits of peak brightness!

As we know, peak brightness on test patterns is one thing, and actual film scenes are another. Unfortunately, in real video material the backlight output drops noticeably. The TV can still exceed the 1000-nit mark in the most demanding moments — which is still a great result and fits the mastering standards of most HDR films — but the real challenge lies in the aggressively tuned local dimming algorithms. Because of them, small, bright details like stars or the moon in a night sky are noticeably dimmed. The TV tries at all costs to maintain deep black, which is understandable, but unfortunately this comes at the expense of HDR’s dynamic range and brilliance.

The color reproduction is worth praising. The new U7S Pro is a QLED design that provides very wide color gamut coverage. Unlike last year’s model (U7Q Pro), this year’s variant is a true QLED, not a solution based on a PFS filter. As a result, color saturation has increased noticeably, and coverage of the most demanding BT.2020 color space has topped 81%.

The real showcase of the new backlight architecture and Sony’s processor is the reproduction of HDR content. At the official launch engineers at Sony said (not officially 😉) that the Bravia 9 II’s brightness would be almost identical to the capabilities of their professional director’s monitor BVM-HX3110, which is priced at astronomical sums. Our lab tests confirmed these were not empty promises. During synthetic measurements on the L20 test pattern the TV easily exceeded the 4000 nits peak brightness barrier. More importantly, these remarkable results translate directly to real movie scenes. In most of the demanding shots we tested the screen easily maintained brightness around 2500–3000 nits. Regardless of the scene, whether the light was small and pinpoint or flooded nearly the entire screen, the HDR effect was incredibly intense.

Colors

Color is another key pillar of RGB Mini LED technology (True RGB as implemented by Sony). Specifically for testing these kinds of screens we added a permanent new testing section to see how TVs handle colors in real-world conditions. Traditional synthetic test patterns are no longer enough to confirm real color-gamut coverage. From now on we also measure color saturation directly in selected movie scenes by overlaying measurement points. So how do the colors perform?

In synthetic tests the Bravia 9 II posts excellent results. For the popular DCI-P3 color space for HDR the color-gamut coverage was almost 98%, while for the very wide, demanding BT.2020 space the instrument indicated nearly 90%. However, in real, varied scenes these values drop by a few percent. This is directly due to the nature of zone-based RGB backlighting. When differently colored elements or bright white highlights appear side by side, light from the zones starts to mix slightly, creating a white backlight. This of course affects color saturation, slightly reducing it. This shows that despite Sony’s brilliant RGB LED control algorithm, the number of zones is still too small to eliminate this effect entirely.

Is this a reason to complain? Of course not. The Bravia 9 II’s color coverage ultimately matches that of a very good QLED TV, and it’s important to remember: the vast majority of HDR movies and series are distributed in the DCI-P3 gamut. In that standard Sony easily maintains very high color saturation, regardless of the scene.

We tested the U7S Pro, as we always do, in the best factory-tuned picture mode, Filmmaker Mode. The colors can be judged in two ways. The most disappointing was the profile intended for watching SDR content, i.e. traditional broadcast TV, YouTube, and other less demanding material. The image there was clearly yellowish, which turned out to be a direct consequence of a poorly set white balance. As our charts show, there's a large deficiency in the blue component, which drastically affected the overall color temperature. You can see this clearly on the ColorChecker charts and on the color gamut graphs themselves, where most samples shifted toward yellow. Fortunately, the factory HDR mode performed much better. There, color errors hovered around a Delta E of 3, which is a solid result.

Contrary to appearances and high expectations, the Bravia 9 II we tested showed some issues with its factory tuning straight out of the box. Looking at the white balance charts, you can see it is not perfect. In SDR content the red component was primarily lacking, causing the picture to shift toward cooler, bluish tones. In HDR the white balance in this respect looked much better. So where do the visible errors in image reproduction come from? They result from unexpected tuning of the gamma and the EOTF curve. In both cases the Bravia 9 II straight from the factory showed a clear deviation from reference standards.

In SDR content the gamma was definitely too high; at its most extreme it hovered very close to 2.8 instead of the reference 2.4. In practice this meant the image was artificially darkened and appeared washed-out, with details in dark areas (shadows) completely disappearing. The opposite occurred with HDR material, where brightness reproduction is handled by the EOTF curve. That curve was pushed too far above the correct value, resulting in the image being artificially brightened across most luminance ranges. As with every TV we test, we subjected this unit to professional calibration. You can see the results and how we managed to correct these factory errors below.

We know, however, that Hisense is capable of much more, as previous generations have shown, so we simply couldn't leave the U7S Pro's factory flaws in everyday content as they were. As always in such cases, we had the TV professionally calibrated. The result? The process brought a massive change. After manually correcting the white balance and filling in the missing blue component, the annoying yellow cast vanished as if it had been wiped away. Whites became naturally clean, and skin tones gained a proper, healthy hue. Importantly, the calibration not only tamed the finicky SDR mode but also squeezed the maximum potential out of the panel, reducing average color reproduction errors to levels almost imperceptible to the human eye. The only thing we still have to fault after the whole process is the nature of Mini-LED backlighting and its specific interaction with the HDR signal. Aggressively tuned local dimming algorithms quite strongly interfere with the EOTF luminance curve. As a result, the backlight doesn't always align with the creator's intent — depending on the scene, the curve can run noticeably above or below the reference, which in places disrupts the ideal dynamics of the HDR picture.

Fortunately, with professional calibration, most of the Bravia 9 II's factory missteps can be effectively eliminated. We were able to precisely correct, above all, the white balance and the gamma curve and EOTF. After these adjustments, in everyday use and during movie sessions the TV looks much better. The image gained proper depth, the cool tint in the whites disappeared, and shadow details that had previously been lost due to too-high gamma finally became clearly visible. Although we ultimately rate color accuracy as very good, as specialists we must point out one fairly serious design flaw in this model. The Bravia 9 II could look even better if not for the complete lack of an advanced color management system in the TV's menu.

While basic white balance correction can be performed here without issue, the settings lack options for adjusting specific colors. We tried to tackle this in every possible way: both the traditional method using the remote and via dedicated calibration software for Bravia TVs. Unfortunately, that function has been completely locked. We suspect this may stem from the specifics of the new RGB architecture, which imposes its own limitations. It's a real shame, because without it you can't refine color reproduction to perfection. The inaccurate red still stands out, for example. One can only hope Sony will fix this shortcoming over time with an update.

The digital processing of lower-quality signals is top-notch here, thanks to the MediaTek Pentonic 800 processor used in the U7S Pro. Upscaling, the TV's ability to pull lower-resolution content up to 4K, also performs well. We didn't notice any unnatural, sharp contours on screen, and our test image with the model simply looked attractive.

Digital processing and upscaling have long been Sony’s signature strength, and after testing the Bravia 9 II we can confidently say nothing has changed on the market in that respect. Sony is still at the forefront. Their proprietary XR image processor, which in this model works with the main MediaTek Pentonic 1000 chip, deserves the highest praise. That combination delivers excellent results. The upscaling of lower-resolution content is extremely effective and precise.

However, what most deserves praise in the XR processor’s performance is the tonal transition smoothing feature. The system can reduce posterization in heavily compressed material to virtually zero. Crucially, the algorithm does this in a very intelligent way. It removes only the annoying digital "steps" in gradients without blurring fine texture details or creating an artificial, "plastic" look that lacks film grain. The image remains sharp, natural, and cinematic.

The Hisense U7S Pro uses a panel with a maximum 165 Hz refresh rate at 4K, and in game mode it can even reach 330 Hz at Full HD. However, it's worth remembering that those highest numbers don't matter much in everyday use, because most content still supports at most 120 Hz (for example when playing on a console). Even so, the TV handles motion quite well and performs well for an LCD design.

There's little to fault about the smoothness itself. In the menu you'll find a motion smoothing feature called "Motion Enhancement", which hides two sliders: blur reduction and judder reduction. They allow manual adjustment of the smoother, which works well for both movies and sports, effectively improving the raw TV signal.

The Sony Bravia 9 II's specifications don't list staggering refresh rates above 120 Hz, which some more demanding PC gamers may view as a drawback. However, in everyday use, during movie sessions, playing console games, or watching sports, it's really hard to find any complaints about motion smoothness. The VA-type panel used here does show some slight, inherent smearing typical for this panel type, but excellent Motionflow motion smoothing algorithms come to the rescue. In the system menu you'll find sliders for blur reduction and smoothing that let you precisely tailor the motion characteristics to your preferences.

If you plan to connect a console or PC to the U7S Pro, you'll be more than happy – this TV is great for gamers. Hisense spared no expense and put in four HDMI 2.1 ports with full 48 Gbps bandwidth. So you won't have to juggle cables, since every port supports the full feature set. There's automatic low-latency mode (ALLM) and VRR, which works across a wide range from 48 Hz up to a cosmic 330 Hz. Of course that 330 Hz is for now a gimmick for owners of powerful PCs, because consoles are capped at 120 Hz anyway, but it's good to have that headroom for the future. The Game Bar is also really useful while gaming. It's a handy in-game menu where, without leaving the TV's main settings, you can quickly change the picture mode, enable a crosshair in the center of the screen, or even switch to an ultra-wide aspect ratio, which PC sim fans will appreciate. The only downside worth knowing about is the incorrect implementation of HGiG in games. The TV ignores the console's instructions for HDR10 output and keeps forcefully altering the image, trying to "improve" it its own way. Because of that, properly configuring HDR in the console menu (where you set brightness using the logo/checkerboard pattern) is a bit more difficult.

Apart from a fairly serious design oversight, limiting the platform to just two full HDMI 2.1 ports, the Bravia 9 II offers almost all key gaming features available on the market. Sony has already accustomed us to such a rich package in its previous models. The list of supported technologies is very long. It includes automatic low-latency mode (ALLM), variable refresh rate (VRR), as well as a proper implementation of the HGIG standard and the Dolby Vision format specifically designed for gamers.