Hisense U7S Pro vs Sony BRAVIA 7 II

Let’s start with the fact that the U7S Pro is an impressively bright TV — in calibrated mode our measurement equipment showed a staggering 2200 nits of peak brightness!

As we know, peak brightness on test patterns is one thing, and actual film scenes are another. Unfortunately, in real video material the backlight output drops noticeably. The TV can still exceed the 1000-nit mark in the most demanding moments — which is still a great result and fits the mastering standards of most HDR films — but the real challenge lies in the aggressively tuned local dimming algorithms. Because of them, small, bright details like stars or the moon in a night sky are noticeably dimmed. The TV tries at all costs to maintain deep black, which is understandable, but unfortunately this comes at the expense of HDR’s dynamic range and brilliance.

The color reproduction is worth praising. The new U7S Pro is a QLED design that provides very wide color gamut coverage. Unlike last year’s model (U7Q Pro), this year’s variant is a true QLED, not a solution based on a PFS filter. As a result, color saturation has increased noticeably, and coverage of the most demanding BT.2020 color space has topped 81%.

The Sony Bravia 7 II handles HDR very well and, above all, is simply a bright TV. In the proper "Professional" viewing mode we measured about 2000 nits of peak brightness, so the panel's capabilities are really substantial. Of course, with Mini-LEDs the result on a test pattern is only part of the story, because a lot depends on how the TV controls the backlight in real scenes. And here Sony's algorithms perform really well. Depending on the scene, the brightness we measured in movies ranged from around 1100 up to 1700 nits. That's already a level at which HDR has the proper punch and bright effects can really impress. It's not perfect in every situation, though. With small bright elements on a very dark background the Bravia 7 II clearly prioritizes maintaining good black levels, which can cause their brightness to drop to around 500 nits. It still looks good, but you can see the TV doesn't always operate without compromises.

Colors

The second thing that has a huge impact on the HDR effect is, of course, color. And this is where True RGB technology was supposed to bring one of the biggest changes. Looking at the panel's raw capabilities, the Bravia 7 II performs very well. We measured about 98% DCI‑P3 coverage and 88% BT.2020, so the potential to display highly saturated colors is really large. However, in RGB TVs the situation is a bit more complex. When we performed the same measurements with a movie background applied, the gamut coverage dropped to about 92% DCI‑P3 and 78% BT.2020. Those are still good figures, especially for an RGB Mini-LED TV, but they clearly show that the final result largely depends on how the algorithms control the three backlight colors. In most scenes the Bravia 7 II handles this well and colors retain high saturation. The biggest differences are seen in shades of blue, where samples start to deviate more noticeably from the reference values and coverage is weaker than for the other primary colors. So True RGB does offer real additional possibilities here, but like with brightness, much depends on what is actually happening on the screen.

We tested the U7S Pro, as we always do, in the best factory-tuned picture mode, Filmmaker Mode. The colors can be judged in two ways. The most disappointing was the profile intended for watching SDR content, i.e. traditional broadcast TV, YouTube, and other less demanding material. The image there was clearly yellowish, which turned out to be a direct consequence of a poorly set white balance. As our charts show, there's a large deficiency in the blue component, which drastically affected the overall color temperature. You can see this clearly on the ColorChecker charts and on the color gamut graphs themselves, where most samples shifted toward yellow. Fortunately, the factory HDR mode performed much better. There, color errors hovered around a Delta E of 3, which is a solid result.

To evaluate the out-of-the-box colors we chose Professional mode, because it performs best among the available settings. It's not perfect, though. In SDR the white balance leans slightly toward magenta, so some scenes look a bit warmer and less neutral than they should. A bigger issue is the gamma, which sits closer to 2.5 than 2.4. That makes the image a bit too dark in places, especially in the midtones. In HDR the situation is better. As brightness increases there is a bit too much red, but it's not a fault that stands out during viewing. Overall, Professional mode is a good starting point, although you can get a little more out of it with calibration.

We know, however, that Hisense is capable of much more, as previous generations have shown, so we simply couldn't leave the U7S Pro's factory flaws in everyday content as they were. As always in such cases, we had the TV professionally calibrated. The result? The process brought a massive change. After manually correcting the white balance and filling in the missing blue component, the annoying yellow cast vanished as if it had been wiped away. Whites became naturally clean, and skin tones gained a proper, healthy hue. Importantly, the calibration not only tamed the finicky SDR mode but also squeezed the maximum potential out of the panel, reducing average color reproduction errors to levels almost imperceptible to the human eye. The only thing we still have to fault after the whole process is the nature of Mini-LED backlighting and its specific interaction with the HDR signal. Aggressively tuned local dimming algorithms quite strongly interfere with the EOTF luminance curve. As a result, the backlight doesn't always align with the creator's intent — depending on the scene, the curve can run noticeably above or below the reference, which in places disrupts the ideal dynamics of the HDR picture.

After calibration the Bravia 7 II can look significantly better. First of all, we managed to set the white balance very well, both in SDR and HDR. Gamma can also be improved, and after correction it runs very close to the reference value. For most users, those changes will have the biggest impact on the picture. There is, however, a limitation when it comes to colors. On the Bravia 7 II Sony does not provide access to a classic CMS that would let us adjust individual hues separately. A lot is therefore left in the hands of the algorithms controlling the True RGB backlight. If the TV reproduces a specific color inaccurately, we are not always able to do anything about it. In our measurements this is most evident with some reds and blues, where errors can still be quite large. That does not, however, diminish the value of calibration. Correctly setting the white point and gamma strongly affects the overall image, so even without the ability to precisely tweak every color the difference compared with the factory settings is noticeable.

The digital processing of lower-quality signals is top-notch here, thanks to the MediaTek Pentonic 800 processor used in the U7S Pro. Upscaling, the TV's ability to pull lower-resolution content up to 4K, also performs well. We didn't notice any unnatural, sharp contours on screen, and our test image with the model simply looked attractive.

Upscaling and digital processing are among the Bravia 7 II's strongest assets and one of Sony's biggest advantages over the competition. Sony has handled digital image processing well for years, and it shows here too. Above all, the "Smooth Gradation" function works very well; it can smooth weak tonal transitions in lower-quality content. It's safest to set it to Low, but we'd comfortably recommend Medium as well. The effect is stronger then, and the TV still handles details very delicately. Some fine detail may be slightly smoothed, but Sony does it much more subtly than many other brands. The upscaling itself also performs very well. Lower-resolution sources are well upscaled to 4K; the picture looks clean and retains a lot of detail. Of course the TV won't magically turn native HD material into true 4K, but the Bravia 7 II does a very good job with what can be extracted from such a source.

The Hisense U7S Pro uses a panel with a maximum 165 Hz refresh rate at 4K, and in game mode it can even reach 330 Hz at Full HD. However, it's worth remembering that those highest numbers don't matter much in everyday use, because most content still supports at most 120 Hz (for example when playing on a console). Even so, the TV handles motion quite well and performs well for an LCD design.

There's little to fault about the smoothness itself. In the menu you'll find a motion smoothing feature called "Motion Enhancement", which hides two sliders: blur reduction and judder reduction. They allow manual adjustment of the smoother, which works well for both movies and sports, effectively improving the raw TV signal.

The Bravia 7 II uses a 120 Hz panel, so in terms of motion smoothness it delivers everything you’d expect from a TV in this class. With sports or games at 120 fps the picture is appropriately smooth, and for movies Sony provides an advanced motion smoothing feature. You can adjust the level of interpolation separately and decide whether you want to keep a more cinematic motion or achieve noticeably smoother motion. The issue of motion blur is a bit worse. The VA panel used isn’t among the fastest, and you can notice a slight trail behind moving objects, especially on darker backgrounds. It’s not at a level that will be highly distracting during normal viewing, but last year’s Bravia 7 performed better in this respect and had a noticeably faster panel.

If you plan to connect a console or PC to the U7S Pro, you'll be more than happy – this TV is great for gamers. Hisense spared no expense and put in four HDMI 2.1 ports with full 48 Gbps bandwidth. So you won't have to juggle cables, since every port supports the full feature set. There's automatic low-latency mode (ALLM) and VRR, which works across a wide range from 48 Hz up to a cosmic 330 Hz. Of course that 330 Hz is for now a gimmick for owners of powerful PCs, because consoles are capped at 120 Hz anyway, but it's good to have that headroom for the future. The Game Bar is also really useful while gaming. It's a handy in-game menu where, without leaving the TV's main settings, you can quickly change the picture mode, enable a crosshair in the center of the screen, or even switch to an ultra-wide aspect ratio, which PC sim fans will appreciate. The only downside worth knowing about is the incorrect implementation of HGiG in games. The TV ignores the console's instructions for HDR10 output and keeps forcefully altering the image, trying to "improve" it its own way. Because of that, properly configuring HDR in the console menu (where you set brightness using the logo/checkerboard pattern) is a bit more difficult.

The Bravia 7 II essentially has everything you'd expect from a good console TV today. It supports 4K at 120 Hz, VRR from 48 to 120 Hz, and ALLM, so when you start a game the TV automatically switches to low-latency mode. There's also a properly working HGiG, which means that after setting up HDR on the console the TV won't try to further brighten the image on its own. Just remember to turn off tone mapping in the TV's menu. Dolby Vision in game mode is another plus, especially for Xbox owners. Sony also includes its own Game Menu. From it you can quickly view key signal information, check VRR, or change gaming settings without digging through the TV's entire menu. The only thing missing from the feature list is support for 1440p at 120 Hz.

Our biggest complaint is not really with the features themselves, but with the connectors. The Bravia 7 II has four HDMI ports, but only two of them support full HDMI 2.1 at 48 Gbps. One of those is also an eARC port. So if you connect a soundbar or AV receiver via HDMI, in practice you have only one full HDMI 2.1 port left for a console or PC. With a single console that's fine, but with a PS5, an Xbox, and an audio setup it starts to get tight. That's hard to justify from Sony. Two HDMI 2.1 ports might be acceptable in cheaper TVs, but in a model of this class, especially in 2026, we'd expect all four ports to be HDMI 2.1.