Hisense U7S Pro vs Philips OLED811

Let’s start with the fact that the U7S Pro is an impressively bright TV — in calibrated mode our measurement equipment showed a staggering 2200 nits of peak brightness!

As we know, peak brightness on test patterns is one thing, and actual film scenes are another. Unfortunately, in real video material the backlight output drops noticeably. The TV can still exceed the 1000-nit mark in the most demanding moments — which is still a great result and fits the mastering standards of most HDR films — but the real challenge lies in the aggressively tuned local dimming algorithms. Because of them, small, bright details like stars or the moon in a night sky are noticeably dimmed. The TV tries at all costs to maintain deep black, which is understandable, but unfortunately this comes at the expense of HDR’s dynamic range and brilliance.

The color reproduction is worth praising. The new U7S Pro is a QLED design that provides very wide color gamut coverage. Unlike last year’s model (U7Q Pro), this year’s variant is a true QLED, not a solution based on a PFS filter. As a result, color saturation has increased noticeably, and coverage of the most demanding BT.2020 color space has topped 81%.

Philips OLED811 uses the new generation WOLED EX panels, also found in models like the LG C6 and Samsung S90H. After calibration we measured around 1500 nits, which is a very good result for an OLED TV. You can see it clearly in movies and series. All kinds of light flashes have the right intensity, especially when they appear on a dark background. In such scenes the OLED811 can deliver truly impressive HDR. Of course, that doesn't mean you'll see that peak brightness in every shot. When the screen is filled with a large area of white or a big explosion, brightness falls to around 600 nits. That's still a good result, but those scenes no longer have the same punch as small, bright elements on a dark background. This is a known limitation of OLEDs, and the OLED811 is no exception.

Colors

Aside from HDR brightness, colors also matter, and Philips performs very well here too. It covers almost the entire DCI-P3 gamut, which contains most of the colors used in HDR movies and series. So you get rich reds and lush greens, and while watching it's hard to find major faults in this area. It looks a bit worse with the much wider BT.2020 gamut — its most saturated shades are already beyond the reach of this panel. Added to that is the issue of the white subpixel the WOLED panel uses to help boost brightness. With very bright colors you can see some "whitening": the color is bright but loses some of its saturation. In exactly these situations QD-OLED panels from Samsung Display have the advantage. In most movies and series, however, this won't be something that immediately stands out.

We tested the U7S Pro, as we always do, in the best factory-tuned picture mode, Filmmaker Mode. The colors can be judged in two ways. The most disappointing was the profile intended for watching SDR content, i.e. traditional broadcast TV, YouTube, and other less demanding material. The image there was clearly yellowish, which turned out to be a direct consequence of a poorly set white balance. As our charts show, there's a large deficiency in the blue component, which drastically affected the overall color temperature. You can see this clearly on the ColorChecker charts and on the color gamut graphs themselves, where most samples shifted toward yellow. Fortunately, the factory HDR mode performed much better. There, color errors hovered around a Delta E of 3, which is a solid result.

The movie mode on the Philips OLED811 is sensibly configured right out of the box. Most color errors are minor, both in SDR and HDR, so you can sit down and watch without first adjusting the settings. There are no major inaccuracies that would immediately pull attention away from the film.

It's not perfect, though. The white balance shows a slight deficiency of red compared with green, so whites and grays can have a faint greenish tint. It's not a strong cast, but measurements clearly show it. There are also small brightness deviations in SDR: some areas of the picture are slightly lifted, and the deepest blacks aren't always rendered evenly. In HDR the TV tracks the reference much more closely, although in places it slightly pulls details out of the shadows. These are generally things to refine. The factory movie mode provides a good starting point, and calibration will show how much more you can get out of it.

We know, however, that Hisense is capable of much more, as previous generations have shown, so we simply couldn't leave the U7S Pro's factory flaws in everyday content as they were. As always in such cases, we had the TV professionally calibrated. The result? The process brought a massive change. After manually correcting the white balance and filling in the missing blue component, the annoying yellow cast vanished as if it had been wiped away. Whites became naturally clean, and skin tones gained a proper, healthy hue. Importantly, the calibration not only tamed the finicky SDR mode but also squeezed the maximum potential out of the panel, reducing average color reproduction errors to levels almost imperceptible to the human eye. The only thing we still have to fault after the whole process is the nature of Mini-LED backlighting and its specific interaction with the HDR signal. Aggressively tuned local dimming algorithms quite strongly interfere with the EOTF luminance curve. As a result, the backlight doesn't always align with the creator's intent — depending on the scene, the curve can run noticeably above or below the reference, which in places disrupts the ideal dynamics of the HDR picture.

After calibration the Philips OLED811 produces an image very close to the reference. We managed to even out the white balance and remove the subtle color cast visible in the factory settings. Errors in Color Checker measurements for SDR and HDR dropped to around 1 to 2, and many samples even fall below 1. That's a level at which it's hard to spot differences from the reference image with the naked eye. We also improved the gamma, and only in the brightest whites a slight brightening remains. In HDR the EOTF curve also stays close to the reference, although the TV still tends to slightly boost the brightness of small elements like stars or subtitles. That gives the image a bit of extra glow that shouldn't be there, but otherwise there's little to complain about. It was already good out of the box, and after calibration we managed to refine most of the remaining shortcomings.

The digital processing of lower-quality signals is top-notch here, thanks to the MediaTek Pentonic 800 processor used in the U7S Pro. Upscaling, the TV's ability to pull lower-resolution content up to 4K, also performs well. We didn't notice any unnatural, sharp contours on screen, and our test image with the model simply looked attractive.

The OLED811 handles lower-quality content reasonably well, though it's far from perfect. The "Artifact Reduction" feature helps smooth tonal transitions and on the low setting delivers a pretty good result. It doesn't remove banding between shades as effectively as similar solutions from some competitors, but at least it doesn't introduce new artifacts. That's a sensible setting for everyday viewing. Still, there's some disappointment, because the MediaTek Pentonic 800 chip used here can, in other manufacturers' implementations, deal more effectively with heavy compression even at similarly low settings. A lot therefore depends on how each manufacturer uses its capabilities. We have a few more reservations about the 4K upscaling itself. There is plenty of detail, but the overall image looks fairly soft. Edges are heavily smoothed, which robs the picture of some sharpness and clarity. You can partly correct that with the sharpness slider in the menu, though that will just emphasize outlines rather than recover detail. On the plus side, there is no overscan, so even with an SD signal the TV does not crop the edges of the picture.

The Hisense U7S Pro uses a panel with a maximum 165 Hz refresh rate at 4K, and in game mode it can even reach 330 Hz at Full HD. However, it's worth remembering that those highest numbers don't matter much in everyday use, because most content still supports at most 120 Hz (for example when playing on a console). Even so, the TV handles motion quite well and performs well for an LCD design.

There's little to fault about the smoothness itself. In the menu you'll find a motion smoothing feature called "Motion Enhancement", which hides two sliders: blur reduction and judder reduction. They allow manual adjustment of the smoother, which works well for both movies and sports, effectively improving the raw TV signal.

In terms of motion handling, the OLED811 performs excellently. At 120 Hz, which is useful for console gaming and watching sports, the image stays clear and moving objects don’t leave noticeable trails. The fast response of OLED pixels helps here; you can see it clearly in the UFO test, even on dark backgrounds. There are also motion-smoothing controls. For movies you can adjust the strength of smoothing to your taste, ranging from preserving a cinematic feel to much smoother motion. A separate motion blur reduction control is useful for fast-paced content like live sports broadcasts.

If you plan to connect a console or PC to the U7S Pro, you'll be more than happy – this TV is great for gamers. Hisense spared no expense and put in four HDMI 2.1 ports with full 48 Gbps bandwidth. So you won't have to juggle cables, since every port supports the full feature set. There's automatic low-latency mode (ALLM) and VRR, which works across a wide range from 48 Hz up to a cosmic 330 Hz. Of course that 330 Hz is for now a gimmick for owners of powerful PCs, because consoles are capped at 120 Hz anyway, but it's good to have that headroom for the future. The Game Bar is also really useful while gaming. It's a handy in-game menu where, without leaving the TV's main settings, you can quickly change the picture mode, enable a crosshair in the center of the screen, or even switch to an ultra-wide aspect ratio, which PC sim fans will appreciate. The only downside worth knowing about is the incorrect implementation of HGiG in games. The TV ignores the console's instructions for HDR10 output and keeps forcefully altering the image, trying to "improve" it its own way. Because of that, properly configuring HDR in the console menu (where you set brightness using the logo/checkerboard pattern) is a bit more difficult.

OLED811 has almost everything you could expect from a gaming TV. It supports 120 Hz at Full HD, 1440p and 4K resolutions, and when connected to a PC can reach 165 Hz. It also has VRR, which helps avoid screen tearing with variable frame rates, and ALLM, which automatically switches to game mode. So you don't have to dig into the settings every time you power up your console.

HGiG also works correctly, so once you enable HDR on the console the TV doesn't apply its own brightness adjustments. There's also a Game Bar that lets you check signal parameters and quickly change settings useful while gaming. The list even includes Dolby Vision for games, but there's a significant catch, which you'll read about below.