Hisense U7Q vs TCL V6C

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good effect when it comes to brightness and overall HDR quality. Unfortunately – here we have to disappoint you a bit.

The U7Q is quite a bright TV – in optimal conditions, it can reach around 800 nits, which indeed impresses on some screens, especially in scenes like those from the movie The Meg. Bright segments can really shine, and the HDR effect is noticeable. The problem arises when very small, bright elements appear on a dark background – for example, in Sicario 2 or in the second scene of the movie Life of Pi. In such moments, the dimming algorithms operate too aggressively. Yes, the blacks look great then, but the brightest points can almost completely fade, causing the HDR effect to disappear and details to be barely visible. That's just the nature of this technology in this price segment.

As a consolation, it's worth adding that the U7Q is advertised as a QLED TV (in practice, a PFS layer is used, which works very similarly), and it is indeed capable of displaying a wide color palette – with DCI-P3 coverage at around 94%, that's a very good result for this class.

When it comes to HDR, the TCK V6C clearly shows that it is not its strong suit. Peak brightness around 200 nits makes it difficult to talk about true HDR effects – the image simply remains too dark to extract details in bright scenes or convey the appropriate dynamics. Although the TV formally supports many HDR formats, in practice it is not adapted for such demanding content. The lack of additional coatings that enhance colors, such as QLED or PFS LED, further limits the appeal of the image – in more spectacular productions, colors may seem washed out compared to more expensive models. Therefore, the V6C will primarily serve as a television for everyday TV, YouTube, or SDR materials, rather than as equipment for high-quality cinematic experiences.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This mode is supposed to provide the most "filmic" experience and fidelity to the creators' intent – right out of the box. Unfortunately, even this professionally sounding name does not guarantee a perfect picture.

In our unit, the problem lay in a poorly set white balance. Both in HD and 4K content, the image had too much blue and red, giving the screen a slightly pinkish hue. It didn't look terrible, but it was noticeable – especially in bright scenes and white backgrounds. This alone could have been forgiven, but the biggest issue is the management of brightness in HDR content. The EOTF curve from the measurements confirms what we saw earlier during the scene tests: the television often dims the smallest bright elements too much, causing them to almost disappear, or conversely – excessively brightens the brightest ones, affecting the naturalness of the image.

We started the color reproduction tests with the Filmmaker mode, which in theory should be the best choice right after taking the television out of the box. It certainly performs better than the Eco or Dynamic modes, which heavily interfere with the image and spoil its natural character. As you can see in the charts, the factory tuning of the V6C is not ideal, although it’s not a disaster either. The biggest problem turned out to be a lack of red – the television clearly "cools" the image, which is particularly noticeable on human faces, giving a "corpse skin" effect. This issue was the most bothersome in daily viewing. Looking at the color palette in HDR content, the deficiencies in red are also noticeable, and their source is the relatively narrow coverage of the color space. Of course, every television can be calibrated, so we decided to check how the V6C would perform after such an adjustment.

Thanks to specialized tools, we managed to correct the color quality in SDR content to nearly perfection. In materials with lower dynamics, delta E errors dropped below 0.5, which can be considered an almost reference result. The image on television, YouTube, or classic Full HD looks really good after calibration. Well, but where couldn’t we improve the image so easily? Primarily, it concerns HDR quality content. While we managed to somewhat "tame" the white balance and eliminate pink hues in most scenes, unfortunately, we did not have full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of overly strong dimming or brightening of details that the calibration simply couldn't eliminate. And although the overall reception of the content is much better, it must be taken into account that the U7Q will always have something to say at the end "but."

My dear friends – we haven't had such a difficult "calibration battle" in years. The V6C turned out to be one of the most stubborn TVs we've dealt with in the editorial office. The calibration trials alone took us several working hours and required a lot of patience. We finally managed to slightly warm up the skin tones, which made the faces stop looking like they were straight out of a horror film, a flaw in the factory settings. Unfortunately, that's not the end of it – the TV reacted to our adjustments in white balance in a completely unpredictable way. Where we expected image stabilization in a given area, new errors appeared, and the Color Checker measurements showed deviations that couldn't be rationally explained. It's hard to say whether the software or the construction itself was to blame, but one thing is certain – the V6C offered exceptionally strong resistance. In the end, the calibration brought improvement, especially in SDR content, where the image became more pleasant and natural. However, it must be clearly stated that the design limitations remained. The TV still flattens the image in HDR material and has significant deficiencies in color reproduction. This is equipment rather intended for everyday TV watching or SDR materials than for cinematic screenings in the highest quality.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those that have limited source quality. The U7Q is equipped with a feature called “Smooth and Gradient Image,” but unfortunately… it works very poorly. In the “Low” option, the effects are practically unnoticeable, and other settings smooth out details but do not improve tonal transitions. The only plus is that the feature does not interfere with film grain, so it does not ruin the natural structure of the image.

Fortunately, content scaling performs quite well. The image is not overly sharpened, there is no artificial clarity – and although it is known that this is not the level of high-end televisions, the U7Q handles displaying really old content in a completely acceptable manner without any problem.

When it comes to upscaling, the V6C does not bring anything groundbreaking. Lower quality content is heavily sharpened, making the image look very unnatural, sometimes even artificially. This can be partially mitigated by lowering the sharpness level in the settings, but the effect is not spectacular. The image still remains far from ideal. The digital processing itself performs better. The function responsible for smoothing tonal transitions works quite effectively, especially at the medium setting, where the image indeed appears smoother. Unfortunately, its operation is quite aggressive – it heavily interferes with the overall scene, causing the actors in the foreground to start looking like characters from super smooth telenovelas. Therefore, we would not recommend using this option if natural reception of the image is important to us.

U7Q is truly a fast television, similar to its more powerful version "PRO". At a resolution of 4K, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it’s worth appreciating – this is a rare feature in this price segment. Right from the start, it’s clear that U7Q was created with dynamic content in mind, such as games or sports. In films, we are not left "out in the cold" either – U7Q offers the "Ultra Motion Smoothness" feature, where using two sliders you can adjust whether you want a smoother, theatrical image, or something closer to a cinematic style with a visible frame. It’s good that, like with most manufacturers, we have a choice here and can adjust it to our own preferences.

Motion smoothing and motion fluidity is an area where the V6C quickly reveals its limitations. It is a 60 Hz TV, so it was hard to expect miracles here. In dynamic sports scenes, the picture comes off rather average. This is most noticeable in darker scenes, where clear smears and blurry "halos" trail behind moving objects, which can be quite distracting. This is definitely a weaker point of this model. Fortunately, there is also a small plus. The V6C is equipped with motion interpolation, which works while watching movies. Thanks to it, productions recorded at 24 frames per second, meaning practically all cinematic titles as well as series, can look smoother than they were actually recorded. Importantly, the intensity of the effect can be adjusted to personal preferences – from slight smoothing to full "soap opera effect."

The Hisense U7Q is a TV designed for gamers – and you can see that right away based on its gaming capabilities. It has practically everything you could wish for: variable refresh rate (VRR) – check, automatic game mode (ALLM) – also check, and high refresh rates of up to 240 Hz in Full HD, as well as support for various resolutions, not just 4K. It's truly a great set of features that makes the U7Q excel in both fast-paced shooters on consoles and more demanding titles on PC. Of course – like in most Hisense models – it lacks a proper implementation of the HGiG function. That's a shame because HGiG allows you to adjust the brightness of the console to the specific TV, which in practice makes displaying HDR games according to the creators' intentions much easier. Without this, you simply have to reckon with certain limitations in the final HDR image in games.

Although the V6C is not a television designed with avid gamers in mind, TCL has included a few features that may appeal to more casual users. There is no 120 Hz panel or HDMI 2.1 ports, but there is an ALLM mode that automatically switches the TV to low-latency mode. Additionally, there is a quite practical Game Bar – a simple panel that allows you to view basic parameters, change the picture mode, or even enable a virtual crosshair on the screen. An interesting feature is also the support for Dolby Vision Gaming, intended for Xbox Series S/X consoles – a nice addition, though in practice it doesn't offer as much as in more expensive models. However, the biggest problem remains HDR configuration. The HGiG feature, which adjusts the brightness and contrast of games to the panel's capabilities, does not respond as we would expect – the image can end up being overly dark or too flat. As a result, a better solution turns out to be simply playing in SDR mode, where the V6C performs stably and does not try to pretend to be an HDR TV.