Hisense U7Q vs TCL C69K / Q6C

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good effect when it comes to brightness and overall HDR quality. Unfortunately – here we have to disappoint you a bit.

The U7Q is quite a bright TV – in optimal conditions, it can reach around 800 nits, which indeed impresses on some screens, especially in scenes like those from the movie The Meg. Bright segments can really shine, and the HDR effect is noticeable. The problem arises when very small, bright elements appear on a dark background – for example, in Sicario 2 or in the second scene of the movie Life of Pi. In such moments, the dimming algorithms operate too aggressively. Yes, the blacks look great then, but the brightest points can almost completely fade, causing the HDR effect to disappear and details to be barely visible. That's just the nature of this technology in this price segment.

As a consolation, it's worth adding that the U7Q is advertised as a QLED TV (in practice, a PFS layer is used, which works very similarly), and it is indeed capable of displaying a wide color palette – with DCI-P3 coverage at around 94%, that's a very good result for this class.

In terms of brightness, TCL C69K / Q6C is a moderate model. Under optimal movie conditions, it shows its full potential, reaching a maximum of around 600 nits. In scenes with large, intense light sources, the HDR effect can be truly satisfying, providing a cinematic sparkle. However, it should be noted that when managing the backlight zones, there are situations where some elements of the image become dimmed, and sometimes they are barely visible. This suggests that there is still a lack of proper optimization of algorithms, though considering the technical parameters in this price range, the construction still looks very good.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This mode is supposed to provide the most "filmic" experience and fidelity to the creators' intent – right out of the box. Unfortunately, even this professionally sounding name does not guarantee a perfect picture.

In our unit, the problem lay in a poorly set white balance. Both in HD and 4K content, the image had too much blue and red, giving the screen a slightly pinkish hue. It didn't look terrible, but it was noticeable – especially in bright scenes and white backgrounds. This alone could have been forgiven, but the biggest issue is the management of brightness in HDR content. The EOTF curve from the measurements confirms what we saw earlier during the scene tests: the television often dims the smallest bright elements too much, causing them to almost disappear, or conversely – excessively brightens the brightest ones, affecting the naturalness of the image.

The Filmmaker mode, which has arrived in this year's TCL televisions (including the C69K / Q6C), is definitely the best choice "to start with." This is the mode we recommend for everyday viewing of movies and series. Unfortunately, as is often the case, best does not mean perfect. In SDR content, the image turned out to be too warm, with a strong red tint in the white balance. We had the opposite impression with HDR content – here the image became cooler than it should have, due to an excess of blue color. Additionally, the brightness characteristics sometimes resulted in overexposure. In practice, this translated to quite noticeable errors in color tests, which is hard to accept in a mode labeled as “by the creators.”

Thanks to specialized tools, we managed to correct the color quality in SDR content to nearly perfection. In materials with lower dynamics, delta E errors dropped below 0.5, which can be considered an almost reference result. The image on television, YouTube, or classic Full HD looks really good after calibration. Well, but where couldn’t we improve the image so easily? Primarily, it concerns HDR quality content. While we managed to somewhat "tame" the white balance and eliminate pink hues in most scenes, unfortunately, we did not have full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of overly strong dimming or brightening of details that the calibration simply couldn't eliminate. And although the overall reception of the content is much better, it must be taken into account that the U7Q will always have something to say at the end "but."

Through white balance adjustment, we were able to significantly reduce the tendency of C69K / Q6C to distort colors, which resulted in a very good final outcome. After calibration, the issue of excessive warmth in SDR scenes and overly cool images in HDR disappeared. However, it is worth closely analyzing brightness characteristics. While there are few complaints about SDR content - the image looks really good, especially in older movies, TV programs, or on YouTube - the situation is much worse with HDR content. Analysis of the EOTF curve suggests that everything is fine, but in practice (EOTF in films), the limitations of the design become apparent. This model tends to excessively brighten small parts of the frame, while in other situations it dims the entire scene too much. The effect of calibration is undeniable, and in terms of color accuracy, C69K / Q6C gains a lot. Unfortunately, certain limitations resulting from local dimming management simply cannot be overcome.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those that have limited source quality. The U7Q is equipped with a feature called “Smooth and Gradient Image,” but unfortunately… it works very poorly. In the “Low” option, the effects are practically unnoticeable, and other settings smooth out details but do not improve tonal transitions. The only plus is that the feature does not interfere with film grain, so it does not ruin the natural structure of the image.

Fortunately, content scaling performs quite well. The image is not overly sharpened, there is no artificial clarity – and although it is known that this is not the level of high-end televisions, the U7Q handles displaying really old content in a completely acceptable manner without any problem.

In terms of image scaling, TCL C69K / Q6C performs quite well. Lower quality content is displayed acceptably, and thanks to the lack of overscan issues, the image is presented in full without any cropping. However, one shouldn't expect miracles – very low-quality materials won't gain a new life here, as the image processor has its limitations.

On thin lines and details, one can see characteristic jitter, indicating a lack of more advanced image enhancement algorithms. It's also a pity that the C69K / Q6C lacks the function for smoothing tonal transitions. As a result, in older movies or video materials, color banding can be noticeable and may become distracting during longer viewing sessions.

U7Q is truly a fast television, similar to its more powerful version "PRO". At a resolution of 4K, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it’s worth appreciating – this is a rare feature in this price segment. Right from the start, it’s clear that U7Q was created with dynamic content in mind, such as games or sports. In films, we are not left "out in the cold" either – U7Q offers the "Ultra Motion Smoothness" feature, where using two sliders you can adjust whether you want a smoother, theatrical image, or something closer to a cinematic style with a visible frame. It’s good that, like with most manufacturers, we have a choice here and can adjust it to our own preferences.

The use of a 144 Hz panel in TCL C69K / Q6C is a significant advantage in this price range. It represents an important step forward compared to its predecessor (C655 PRO), which only offered 60 Hz at 4K. The difference is particularly noticeable when watching sports or playing games – the ball, players, or dynamic action in games are displayed more clearly and without losing details. An interesting feature is also the ability of the panel to operate at 240 Hz (which the manufacturer does not officially mention) – we will return to this topic in relation to the PC gaming mode. TCL has also added a feature for movie fans: “Motion Clarity.” This allows users to adjust the picture to their preferences using two simple sliders. We can either keep the visible film frame or opt for very smooth, "

The Hisense U7Q is a TV designed for gamers – and you can see that right away based on its gaming capabilities. It has practically everything you could wish for: variable refresh rate (VRR) – check, automatic game mode (ALLM) – also check, and high refresh rates of up to 240 Hz in Full HD, as well as support for various resolutions, not just 4K. It's truly a great set of features that makes the U7Q excel in both fast-paced shooters on consoles and more demanding titles on PC. Of course – like in most Hisense models – it lacks a proper implementation of the HGiG function. That's a shame because HGiG allows you to adjust the brightness of the console to the specific TV, which in practice makes displaying HDR games according to the creators' intentions much easier. Without this, you simply have to reckon with certain limitations in the final HDR image in games.

TCL C69K / Q6C is a television that can boldly be called equipment created with gamers in mind. Here we have 4K at 144 Hz, VRR support, automatic game mode (ALLM), and Dolby Vision Gaming. Additionally, there's a practical Game Bar, which is a panel with the most important settings right at hand – useful when we want to quickly change something during gameplay (e.g., aspect ratio: Yes, it’s possible!). The wide range of VRR, reaching up to 240 Hz, is noteworthy. This option is primarily for PC gamers who will lower the resolution below native 4K. In that case, the TV can spread its wings and show additional smoothness, especially in fast esports titles. For consoles, we stick to the classic limit of 120 Hz, but the possibilities are still quite broad. The only drawback is slight motion blur that can sometimes be seen in dynamic scenes. Other than that, C69K / Q6C offers everything gamers expect from a television.