Hisense U7Q vs TCL A400 PRO

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good effect when it comes to brightness and overall HDR quality. Unfortunately – here we have to disappoint you a bit.

The U7Q is quite a bright TV – in optimal conditions, it can reach around 800 nits, which indeed impresses on some screens, especially in scenes like those from the movie The Meg. Bright segments can really shine, and the HDR effect is noticeable. The problem arises when very small, bright elements appear on a dark background – for example, in Sicario 2 or in the second scene of the movie Life of Pi. In such moments, the dimming algorithms operate too aggressively. Yes, the blacks look great then, but the brightest points can almost completely fade, causing the HDR effect to disappear and details to be barely visible. That's just the nature of this technology in this price segment.

As a consolation, it's worth adding that the U7Q is advertised as a QLED TV (in practice, a PFS layer is used, which works very similarly), and it is indeed capable of displaying a wide color palette – with DCI-P3 coverage at around 94%, that's a very good result for this class.

The TCL A400 Pro is a moderately bright TV. Its peak brightness reaches about 600 nits. That level already allows for a real HDR effect and in many movies it does produce a noticeably more attractive picture than SDR. However, it is not a level that overwhelms by brightness alone. The A400 Pro is not one of those TVs that "attack" the viewer with a powerful flash in every dramatic scene. The biggest limitation is visible with small bright elements on a dark background. Due to rather aggressive control of the dimming zones, the TV can significantly reduce their brightness — in extreme cases down to around 100 nits. That means small lights, sparks, stars, or single highlights can be much less visible than they should be. That said, this is not done without reason. The A400 Pro does this to keep blacks as deep as possible and to limit haloing around bright objects. It's a deliberate compromise: the TV more often chooses deeper blacks over maximally bright, point-like highlights. On one hand this is understandable, especially with a limited number of dimming zones, but on the other hand you should be aware that the HDR effect will not always be as strong as the peak brightness alone would suggest.

On the plus side, the colors are worth noting. The PFS LED filter used here, marketed by the manufacturer as QLED, produces suitably saturated colors. Our measurements showed about 94% coverage of the DCI-P3 gamut and about 74% of BT.2020, which is a solid result for this class.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This mode is supposed to provide the most "filmic" experience and fidelity to the creators' intent – right out of the box. Unfortunately, even this professionally sounding name does not guarantee a perfect picture.

In our unit, the problem lay in a poorly set white balance. Both in HD and 4K content, the image had too much blue and red, giving the screen a slightly pinkish hue. It didn't look terrible, but it was noticeable – especially in bright scenes and white backgrounds. This alone could have been forgiven, but the biggest issue is the management of brightness in HDR content. The EOTF curve from the measurements confirms what we saw earlier during the scene tests: the television often dims the smallest bright elements too much, causing them to almost disappear, or conversely – excessively brightens the brightest ones, affecting the naturalness of the image.

As standard, we carried out color measurements in the best-calibrated mode, Filmmaker Mode, the one that is supposed to be closest to the creators’ intent. The A400 Pro, of course, also offers other picture modes, but in practice they suffer from much larger color errors and alter the image character more strongly. We won’t go into those modes in detail in this part of the test. So how does the factory color reproduction perform? In short: really very well. In fact, looking at our measurement results, it’s excellent. Both the white balance and the luminance response were set surprisingly precisely. The errors were so small that during testing we genuinely rubbed our eyes in disbelief. Such good out-of-the-box settings don’t happen often, even in TVs operating in Filmmaker Mode. All the more reason to praise TCL, because the A400 Pro right out of the box can produce an image very close to how the source material should look. The results were so good that you could easily think someone had already paid extra attention to that unit and tried to calibrate it.

Our nitpicking really comes down to just one thing. In SDR content the image was slightly brighter than the reference for a dark room, because the factory gamma was set closer to 2.3 than to 2.4. It’s not a big error and most viewers probably won’t even notice it.

However, it should be noted that we’re talking about our specific review sample. With factory colors there can always be some variation between units, production batches, or screen sizes. So we don’t assume that every A400 Pro will look identical straight out of the box.

Thanks to specialized tools, we managed to correct the color quality in SDR content to nearly perfection. In materials with lower dynamics, delta E errors dropped below 0.5, which can be considered an almost reference result. The image on television, YouTube, or classic Full HD looks really good after calibration. Well, but where couldn’t we improve the image so easily? Primarily, it concerns HDR quality content. While we managed to somewhat "tame" the white balance and eliminate pink hues in most scenes, unfortunately, we did not have full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of overly strong dimming or brightening of details that the calibration simply couldn't eliminate. And although the overall reception of the content is much better, it must be taken into account that the U7Q will always have something to say at the end "but."

Despite its excellent factory tuning, we couldn't resist checking how the TCL A400 Pro would respond to a professional calibration. Since the starting point was so good, we were even more curious whether we could squeeze even more out of this TV. And here we have to boast: we managed to bring our unit to absurdly low color errors. Results below 1 are something you don't see every day, even on very good TVs. Such results are more often associated with professional reference monitors than with a lifestyle TV for the living room. In terms of white balance and color reproduction, the A400 Pro after calibration simply performed outstandingly. The only thing we can pick at after a deeper analysis concerns the brightness behavior. The TV can manipulate luminance levels depending on the content being displayed, and quite often the image is a bit darker than it should be according to the standard. This most likely stems from the way the Mini-LED backlight and local dimming algorithms work in this model. However, that doesn't spoil the overall impression, because in terms of color precision alone the A400 Pro after calibration reached a level we really didn't expect.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those that have limited source quality. The U7Q is equipped with a feature called “Smooth and Gradient Image,” but unfortunately… it works very poorly. In the “Low” option, the effects are practically unnoticeable, and other settings smooth out details but do not improve tonal transitions. The only plus is that the feature does not interfere with film grain, so it does not ruin the natural structure of the image.

Fortunately, content scaling performs quite well. The image is not overly sharpened, there is no artificial clarity – and although it is known that this is not the level of high-end televisions, the U7Q handles displaying really old content in a completely acceptable manner without any problem.

Digital video processing is unfortunately one of the weaker points of the TCL A400 Pro. That doesn't mean the TV performs badly, but it's hard to call it anything clearly above standard. The upscaling itself is adequate: edges are smoothed fairly well, the image doesn't look overly sharp or pixelated, and lower-quality content can be watched without major discomfort. At the same time the overall look is slightly soft and it lacks the precision that the best image processors in more expensive TVs can deliver.

Much worse, however, is its handling of tonal transitions caused by heavy compression. TCL equipped the A400 Pro with a "Gradual Smoothing" feature that in theory should reduce visible color banding and artifacts in lower-quality content. In practice its effectiveness is very limited. It does not improve tonal transitions in any noticeable way, and at higher settings it can also smooth out image details, giving the picture an artificial, slightly blurred character. For that reason we think it's best to leave this feature off. The A400 Pro handles basic image scaling decently, but if you often watch heavily compressed content with visible posterization, this model won't be one of the best choices.

U7Q is truly a fast television, similar to its more powerful version "PRO". At a resolution of 4K, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it’s worth appreciating – this is a rare feature in this price segment. Right from the start, it’s clear that U7Q was created with dynamic content in mind, such as games or sports. In films, we are not left "out in the cold" either – U7Q offers the "Ultra Motion Smoothness" feature, where using two sliders you can adjust whether you want a smoother, theatrical image, or something closer to a cinematic style with a visible frame. It’s good that, like with most manufacturers, we have a choice here and can adjust it to our own preferences.

The TCL A400 Pro is equipped with a 144 Hz panel, but in practice we're most interested in how it performs at 120 Hz. That's the refresh rate used by most consoles today, as well as many sports broadcasts and high-frame-rate content. In this range the TV performs quite well. Motion clarity is really good, especially after properly configuring the motion smoothing. The "Motion Clarity" feature improves smoothness. Its settings include two sliders that let you tailor the motion smoothing to your preferences — separately for lower- and higher-frame-rate material. That way you can achieve either a more cinematic look or a noticeably smoother picture. If you don't want to tweak settings manually, you can use presets such as low, medium, high, cinema, or nature.

The Hisense U7Q is a TV designed for gamers – and you can see that right away based on its gaming capabilities. It has practically everything you could wish for: variable refresh rate (VRR) – check, automatic game mode (ALLM) – also check, and high refresh rates of up to 240 Hz in Full HD, as well as support for various resolutions, not just 4K. It's truly a great set of features that makes the U7Q excel in both fast-paced shooters on consoles and more demanding titles on PC. Of course – like in most Hisense models – it lacks a proper implementation of the HGiG function. That's a shame because HGiG allows you to adjust the brightness of the console to the specific TV, which in practice makes displaying HDR games according to the creators' intentions much easier. Without this, you simply have to reckon with certain limitations in the final HDR image in games.

When it comes to features for gamers, the TCL A400 Pro performs excellently. The TV has practically everything you can expect from a gaming TV today: 4K support at high refresh rates, VRR, ALLM, correct implementation of HDR formats in games, including Dolby Vision, and HGiG. Because of that it works well with both next-gen consoles and PCs. Another plus is the inclusion of a Game Bar, a special panel with the most important settings for gamers. From it you can quickly check basic signal information, refresh rate, and active features, and also adjust the look and behavior of some settings to your own preferences. This is a solution that may not change picture quality by itself, but it greatly improves the convenience of using the TV while gaming.

The only thing to complain about is the number of full HDMI 2.1 ports. The A400 Pro has only two such ports out of four, and one of them also functions as eARC. In practice this means that if someone wants to connect two next-gen consoles and a soundbar, they may hit some limitations. In that scenario you'll have to either swap devices or use extra equipment, for example an AV receiver or a soundbar with HDMI inputs. Despite this, it's hard not to rate the A400 Pro very highly as a gaming TV. The gaming feature set here is really powerful.