Hisense U7Q vs Samsung QN80H

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good effect when it comes to brightness and overall HDR quality. Unfortunately – here we have to disappoint you a bit.

The U7Q is quite a bright TV – in optimal conditions, it can reach around 800 nits, which indeed impresses on some screens, especially in scenes like those from the movie The Meg. Bright segments can really shine, and the HDR effect is noticeable. The problem arises when very small, bright elements appear on a dark background – for example, in Sicario 2 or in the second scene of the movie Life of Pi. In such moments, the dimming algorithms operate too aggressively. Yes, the blacks look great then, but the brightest points can almost completely fade, causing the HDR effect to disappear and details to be barely visible. That's just the nature of this technology in this price segment.

As a consolation, it's worth adding that the U7Q is advertised as a QLED TV (in practice, a PFS layer is used, which works very similarly), and it is indeed capable of displaying a wide color palette – with DCI-P3 coverage at around 94%, that's a very good result for this class.

Samsung QN80H is without a doubt a bright TV. In synthetic tests it breaks the 1000-nit barrier, which on paper already promises a solid HDR effect. In practice the screen really shows its claws, though it can't fully spread its wings (or its backlight 🤔) in every situation. The best impression comes from bright, expansive shots. Sunlit exteriors or heavily lit scenes look really good on it. Brightness then stays around 700 nits, which gives a noticeable step up in quality over standard SDR. Problems start in dark scenes with small, pinpoint highlights. The QN80H tends to heavily dim them, doing everything it can to protect black levels. On one hand we gain better contrast, on the other... we lose some of the dynamics and the sparkle of fine HDR details. The TV therefore has considerable potential, but the dimming algorithm can be too restrictive.

Color gamut coverage

Colors are good too. The QN80H uses quantum dot technology, and in our measurements it covered 93% of the DCI-P3 space and about 70% of BT.2020. Today those results won't exactly blow anyone away, but in real-world use they're more than enough to deliver vivid, natural-looking images in most movies and TV series. Colors are properly saturated and, after proper tuning, don't look artificial or overly aggressive.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This mode is supposed to provide the most "filmic" experience and fidelity to the creators' intent – right out of the box. Unfortunately, even this professionally sounding name does not guarantee a perfect picture.

In our unit, the problem lay in a poorly set white balance. Both in HD and 4K content, the image had too much blue and red, giving the screen a slightly pinkish hue. It didn't look terrible, but it was noticeable – especially in bright scenes and white backgrounds. This alone could have been forgiven, but the biggest issue is the management of brightness in HDR content. The EOTF curve from the measurements confirms what we saw earlier during the scene tests: the television often dims the smallest bright elements too much, causing them to almost disappear, or conversely – excessively brightens the brightest ones, affecting the naturalness of the image.

The QN80H's factory settings were really good, especially compared with most TVs that come into our tests. Of course, we performed measurements in Filmmaker Mode, and that's the mode we recommend turning on right after the initial setup. In SDR material our unit was set up surprisingly well. The white balance was very even, colors looked natural, and the errors were so small they were hard to spot without measurement equipment. The only weak point was the gamma. In brighter parts of the image the TV brightened them a bit too much, so the picture sometimes lost a little depth. Even so, we'd like most TVs to look this good straight out of the box.

It was a bit worse in HDR. The white balance itself was still set correctly, so the problem wasn't with the colors but with how the QN80H managed image brightness. You could see that immediately on the EOTF chart. The TV brightened large parts of scenes too much, causing the brightest elements to blow out. Interestingly, at the same time very small points were often dimmed too much. As a result some fine detail simply disappeared. So the factory Filmmaker Mode in HDR isn't bad, but it's definitely not as well calibrated as in SDR.

Thanks to specialized tools, we managed to correct the color quality in SDR content to nearly perfection. In materials with lower dynamics, delta E errors dropped below 0.5, which can be considered an almost reference result. The image on television, YouTube, or classic Full HD looks really good after calibration. Well, but where couldn’t we improve the image so easily? Primarily, it concerns HDR quality content. While we managed to somewhat "tame" the white balance and eliminate pink hues in most scenes, unfortunately, we did not have full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of overly strong dimming or brightening of details that the calibration simply couldn't eliminate. And although the overall reception of the content is much better, it must be taken into account that the U7Q will always have something to say at the end "but."

The biggest difference after calibration was in HDR Filmmaker mode. SDR was already very good out of the box, so we didn't have much work to do there. In HDR, however, we managed to tame the way the QN80H handled brightness, as it had been over-brightening most scenes. After calibration the picture is calmer, more natural, and much closer to how a faithful picture should look.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those that have limited source quality. The U7Q is equipped with a feature called “Smooth and Gradient Image,” but unfortunately… it works very poorly. In the “Low” option, the effects are practically unnoticeable, and other settings smooth out details but do not improve tonal transitions. The only plus is that the feature does not interfere with film grain, so it does not ruin the natural structure of the image.

Fortunately, content scaling performs quite well. The image is not overly sharpened, there is no artificial clarity – and although it is known that this is not the level of high-end televisions, the U7Q handles displaying really old content in a completely acceptable manner without any problem.

Digital image processing in the Samsung QN80H is handled by the second-generation NQ4 AI processor. It's a chip we already know from earlier models and it still performs very well, especially with lower-resolution material. The image is effectively upscaled to 4K, but without excessive sharpening and without the feeling that the TV is forcing improvements on the source material.

The "Noise Reduction" feature also proves useful. It can noticeably reduce posterization and visible banding in poorer-quality material, particularly in low-bitrate streaming. However, it's important to remember that it doesn't work without side effects. It can remove some film grain and slightly smooth the image. So with a good-quality source we'd leave this feature off. If, however, banding and uneven tonal transitions bother you more than losing some grain, "Noise Reduction" can be a really useful addition.

U7Q is truly a fast television, similar to its more powerful version "PRO". At a resolution of 4K, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it’s worth appreciating – this is a rare feature in this price segment. Right from the start, it’s clear that U7Q was created with dynamic content in mind, such as games or sports. In films, we are not left "out in the cold" either – U7Q offers the "Ultra Motion Smoothness" feature, where using two sliders you can adjust whether you want a smoother, theatrical image, or something closer to a cinematic style with a visible frame. It’s good that, like with most manufacturers, we have a choice here and can adjust it to our own preferences.

Motion blur and motion handling on the QN80H are really good, mainly thanks to the fast panel. In 4K the screen refreshes at up to 144 Hz, and when switched to Full HD and connected to a PC it can reach as high as 240 Hz. That's new for Samsung TVs and a nice bonus for people who want to use the TV for PC gaming as well. We were more interested, however, in how the QN80H performs at 120 Hz, since consoles use that refresh rate. Here it's really good. The panel doesn't have a big problem with the smearing typical of VA panels, and slight trails behind moving objects are mostly visible on dark backgrounds. This is nothing that would interfere with normal sports viewing or gaming. The TV also includes a motion smoothing system that Samsung calls "Image Clarity." You can adjust judder reduction and blur reduction separately, so it's easy to tailor its operation to movies, sports, or your own preferences.

The Hisense U7Q is a TV designed for gamers – and you can see that right away based on its gaming capabilities. It has practically everything you could wish for: variable refresh rate (VRR) – check, automatic game mode (ALLM) – also check, and high refresh rates of up to 240 Hz in Full HD, as well as support for various resolutions, not just 4K. It's truly a great set of features that makes the U7Q excel in both fast-paced shooters on consoles and more demanding titles on PC. Of course – like in most Hisense models – it lacks a proper implementation of the HGiG function. That's a shame because HGiG allows you to adjust the brightness of the console to the specific TV, which in practice makes displaying HDR games according to the creators' intentions much easier. Without this, you simply have to reckon with certain limitations in the final HDR image in games.

Samsung QN80H is a TV that scores very well on gamer-oriented features. The biggest new addition for 2026 is DLG mode, which allows refresh rates up to 240 Hz when the image is switched to Full HD resolution. This option is aimed mainly at PC users, but it also shows that Samsung is still heavily developing the gaming side of its TVs. That’s not the end of the list of advantages. The QN80H has four full-featured HDMI 2.1 ports, which in this price range still isn’t standard. You can therefore connect multiple consoles, a PC, or a soundbar at the same time without worrying which input supports the full picture capabilities. The TV also supports VRR, ALLM, and HGiG, so it’s hard to fault its basic feature set. One downside remains the lack of Dolby Vision, which may matter especially to Xbox Series X owners. That said, it’s not a flaw that rules out the QN80H as a gaming TV. Samsung includes a feature still missing from most manufacturers: its proprietary motion interpolator, Game Motion Plus. It’s a motion interpolator that also works in game mode, allowing you to improve the smoothness of titles running at 30 or 60 frames per second without a drastic increase in input lag. In practice, Game Motion Plus can make a much bigger difference than Dolby’s processing, especially in more demanding games that don’t offer a 60 FPS mode. The image becomes noticeably smoother while controls remain responsive enough. So despite the lack of Dolby Vision, the QN80H is still one of the best-equipped TVs for gamers in its class.