Hisense U7Q vs Samsung QN80F 100"

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good effect when it comes to brightness and overall HDR quality. Unfortunately – here we have to disappoint you a bit.

The U7Q is quite a bright TV – in optimal conditions, it can reach around 800 nits, which indeed impresses on some screens, especially in scenes like those from the movie The Meg. Bright segments can really shine, and the HDR effect is noticeable. The problem arises when very small, bright elements appear on a dark background – for example, in Sicario 2 or in the second scene of the movie Life of Pi. In such moments, the dimming algorithms operate too aggressively. Yes, the blacks look great then, but the brightest points can almost completely fade, causing the HDR effect to disappear and details to be barely visible. That's just the nature of this technology in this price segment.

As a consolation, it's worth adding that the U7Q is advertised as a QLED TV (in practice, a PFS layer is used, which works very similarly), and it is indeed capable of displaying a wide color palette – with DCI-P3 coverage at around 94%, that's a very good result for this class.

When it comes to HDR in Filmmaker mode, the QN80F can make a great first impression on you. Our lab tests showed that under the best conditions, the TV can achieve brightness exceeding 1200–1300 nits. These are truly remarkable results, which make HDR effects in many films look incredible. The TV is simply bright enough that it doesn’t need to artificially adapt the picture – bright parts of scenes have the right "power" and actually look like a light source. Of course, the lab is one thing, and everyday viewing is another. In practice, during movie scenes, brightness usually oscillates between 700–1100 nits. These are still great values that, in most cases, give a strong sense of realism and make the lights on screen really capable of dazzling you. The problem arises in exceptionally challenging sequences, where, like almost every mini-LED, it reveals its limitations. A good example is Sicario 2: scenes with helicopters in the night sky look much weaker, and the lights lose intensity, dropping to around 370 nits, making it hard to speak of serious admiration. This leads us to the topic of colors. Although we are dealing with a QLED, the coverage of the DCI-P3 color palette is about 90%. This is fairly average for a quantum dot TV. In practice, this means that some colors may appear less saturated than we would expect, especially in demanding HDR productions.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This mode is supposed to provide the most "filmic" experience and fidelity to the creators' intent – right out of the box. Unfortunately, even this professionally sounding name does not guarantee a perfect picture.

In our unit, the problem lay in a poorly set white balance. Both in HD and 4K content, the image had too much blue and red, giving the screen a slightly pinkish hue. It didn't look terrible, but it was noticeable – especially in bright scenes and white backgrounds. This alone could have been forgiven, but the biggest issue is the management of brightness in HDR content. The EOTF curve from the measurements confirms what we saw earlier during the scene tests: the television often dims the smallest bright elements too much, causing them to almost disappear, or conversely – excessively brightens the brightest ones, affecting the naturalness of the image.

Samsung QN80F performs best in Filmmaker mode, which is designed to faithfully convey the creators' intentions. And indeed – it is a mode in which the TV showcases its potential. But let’s not deceive ourselves, it is far from perfect. In SDR content, a problem with white balance became apparent. Slight deficiencies in green and a clear excess of red caused the screen to take on a pinkish hue. You don’t even need measuring tools to notice this – in everyday viewing, the slightly shifted color palette could be quite noticeable, and in color checker tests, colors were even "jumping" out of their reference fields. With HDR content, the situation was a bit better, as the white balance was closer to ideal, but another problem emerged – brightness management. The EOTF curve often caused the image to become too bright, which spoiled the perception of contrast, and in dynamic scenes led to a slight "flickering" in the reception. We actually already mentioned this in the sections about black levels and HDR. The good news, however, is that Samsung provides a lot of tools for improvement. The QN80F allows for really detailed calibration, including a 20-point white balance. And since the manufacturer left us so many options, we decided to see how the TV would perform after solid corrections.

Thanks to specialized tools, we managed to correct the color quality in SDR content to nearly perfection. In materials with lower dynamics, delta E errors dropped below 0.5, which can be considered an almost reference result. The image on television, YouTube, or classic Full HD looks really good after calibration. Well, but where couldn’t we improve the image so easily? Primarily, it concerns HDR quality content. While we managed to somewhat "tame" the white balance and eliminate pink hues in most scenes, unfortunately, we did not have full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of overly strong dimming or brightening of details that the calibration simply couldn't eliminate. And although the overall reception of the content is much better, it must be taken into account that the U7Q will always have something to say at the end "but."

After calibrating the QN80F, it immediately showed that it is capable of much more. The pink tint that could previously spoil the reception has disappeared, and the white balance finally looks as it should – natural and without excessive deviations. The colors have gained depth, and the image has become more saturated and consistent, making movies simply more enjoyable to watch. It's a bit like removing a light haze from the screen – suddenly everything seems sharper and clearer. Brightness management has also improved. The television no longer gets lost so easily in dynamic changes, and the EOTF graph shows that the curve tracking is much more stable. Of course, there are no miracles – the limited number of zones still means that small, bright elements can be slightly brightened, but that is due to the construction itself, not the settings. After this adjustment, the QN80F feels like a more mature piece of equipment, and watching movies finally provides the satisfaction one expects from a television even in the higher class.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those that have limited source quality. The U7Q is equipped with a feature called “Smooth and Gradient Image,” but unfortunately… it works very poorly. In the “Low” option, the effects are practically unnoticeable, and other settings smooth out details but do not improve tonal transitions. The only plus is that the feature does not interfere with film grain, so it does not ruin the natural structure of the image.

Fortunately, content scaling performs quite well. The image is not overly sharpened, there is no artificial clarity – and although it is known that this is not the level of high-end televisions, the U7Q handles displaying really old content in a completely acceptable manner without any problem.

With lower quality materials, such as YouTube videos or older television recordings, the QN80F can showcase its stronger and weaker points. If strange color transitions or artifacts start appearing on the screen, it's worth using the noise reduction function. The best setting is at the "medium" level – it smooths out the problematic segments without blurring the entire image. However, one compromise must be kept in mind: this function always removes film grain. If someone enjoys its presence in older productions, it's better to leave the reduction turned off because, regardless of the setting, the grain simply disappears.

Resolution scaling, or upscaling, is another strong point of Samsung. The QN80F may not be the best TV on the market, but it performs very well in its price range, which is very important for such a large size as a 100-inch screen. Even low-quality materials can gain a second life – the image becomes sharper, more readable, and overall much more pleasant to view. A weak point remains overscan, or slight trimming of edges in very low resolutions (e.g., 576p), which has been a longstanding issue for Samsung. Fortunately, in everyday viewing of HD and 4K content, this practically doesn’t matter anymore.

U7Q is truly a fast television, similar to its more powerful version "PRO". At a resolution of 4K, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it’s worth appreciating – this is a rare feature in this price segment. Right from the start, it’s clear that U7Q was created with dynamic content in mind, such as games or sports. In films, we are not left "out in the cold" either – U7Q offers the "Ultra Motion Smoothness" feature, where using two sliders you can adjust whether you want a smoother, theatrical image, or something closer to a cinematic style with a visible frame. It’s good that, like with most manufacturers, we have a choice here and can adjust it to our own preferences.

The QN80F features a 144 Hz panel, and this is evident in practice – with full refresh, the image is exceptionally smooth, and motion blur remains at an acceptable, barely noticeable level. However, this mode is mainly aimed at PC gamers. The most important reference point in everyday use remains a 120 Hz refresh rate, and here a certain discrepancy arises. During the UFO test, we noticed the blurring of contours of quickly moving objects – it looked as if the television had the BFI (Black Frame Insertion) function permanently enabled, which in practice led to an unpleasant double edge effect. We do not yet know if this is a software issue or a characteristic of this model, but in its current form, it is difficult to praise such behavior.

The Hisense U7Q is a TV designed for gamers – and you can see that right away based on its gaming capabilities. It has practically everything you could wish for: variable refresh rate (VRR) – check, automatic game mode (ALLM) – also check, and high refresh rates of up to 240 Hz in Full HD, as well as support for various resolutions, not just 4K. It's truly a great set of features that makes the U7Q excel in both fast-paced shooters on consoles and more demanding titles on PC. Of course – like in most Hisense models – it lacks a proper implementation of the HGiG function. That's a shame because HGiG allows you to adjust the brightness of the console to the specific TV, which in practice makes displaying HDR games according to the creators' intentions much easier. Without this, you simply have to reckon with certain limitations in the final HDR image in games.

The Samsung QN80F gives the impression of a television designed for gamers. On the list of advantages, it features a 144 Hz panel, four full-fledged HDMI 2.1 ports, full support for VRR and ALLM, and one of the best-designed game bars on the market. Additionally, there is the Game Motion Plus motion smoothing, which works even in games without actually increasing input lag, making the QN80F an absolute phenomenon in this category. In practice, this means you can enjoy smoother visuals without sacrificing responsiveness, which is a dream for many console gamers!

As usual with Samsung, Dolby Vision is missing in games, and this is no longer surprising. What surprised us much more, however, is that in the 2025 models… the HGIG feature has disappeared. It was the feature that allowed consoles like the PlayStation 5 and Xbox Series X to perfectly match HDR tone mapping to the capabilities of the television. In the current firmware of the QN80F, this option simply doesn’t exist – it looks more like a bug than a conscious decision by the manufacturer, but as of the test day, it must be noted that HGIG is unavailable. Because of this one omission, the QN80F goes from being almost the perfect television for gamers to just "almost" perfect. This is quite a pity, as Samsung has created a model that truly raises the bar in gaming hardware.