Hisense U7Q vs Samsung Q8F

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good effect when it comes to brightness and overall HDR quality. Unfortunately – here we have to disappoint you a bit.

The U7Q is quite a bright TV – in optimal conditions, it can reach around 800 nits, which indeed impresses on some screens, especially in scenes like those from the movie The Meg. Bright segments can really shine, and the HDR effect is noticeable. The problem arises when very small, bright elements appear on a dark background – for example, in Sicario 2 or in the second scene of the movie Life of Pi. In such moments, the dimming algorithms operate too aggressively. Yes, the blacks look great then, but the brightest points can almost completely fade, causing the HDR effect to disappear and details to be barely visible. That's just the nature of this technology in this price segment.

As a consolation, it's worth adding that the U7Q is advertised as a QLED TV (in practice, a PFS layer is used, which works very similarly), and it is indeed capable of displaying a wide color palette – with DCI-P3 coverage at around 94%, that's a very good result for this class.

In terms of brightness, the Samsung Q8F performs surprisingly well for a television without local dimming. It measures up to 500 nits, which practically means that most movie and series scenes look pleasant, and it definitely cannot be accused of lacking the "HDR effect." In films like Life of Pi or The Meg, the screen was able to glow and deliver light effects at a satisfying level. It struggles more during challenging moments—with dark frames containing single bright points. The global dimming used causes the television to darken the image to maintain deep blacks, but at the cost of detail brightness. This is clearly visible in the scene from Sicario 2, where the helicopter lights dropped to around 200 nits. This is a conscious design decision that gives the impression of deeper blacks but somewhat takes away from the brilliance of individual elements, and this should simply be kept in mind. When it comes to color reproduction, the Q8F utilizes quantum dot technology, which broadens the color range. A DCI-P3 coverage of 91% can be considered a decent result, although it is not a record-breaking achievement compared to other QLEDs.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This mode is supposed to provide the most "filmic" experience and fidelity to the creators' intent – right out of the box. Unfortunately, even this professionally sounding name does not guarantee a perfect picture.

In our unit, the problem lay in a poorly set white balance. Both in HD and 4K content, the image had too much blue and red, giving the screen a slightly pinkish hue. It didn't look terrible, but it was noticeable – especially in bright scenes and white backgrounds. This alone could have been forgiven, but the biggest issue is the management of brightness in HDR content. The EOTF curve from the measurements confirms what we saw earlier during the scene tests: the television often dims the smallest bright elements too much, causing them to almost disappear, or conversely – excessively brightens the brightest ones, affecting the naturalness of the image.

We decided to check the Filmmaker mode because it provided us with the best picture right out of the box. However, this does not mean it was perfect. The white balance had too much blue and red tint, causing the white to take on a slight purple-pink hue. Such an imbalance affected the visibility of practically all colors, as can be seen in the comparison photo below. The brightness characteristic in SDR content was quite well adjusted, although in HDR materials, we noticed that the television did not always manage its global dimming—at times, the screen was too dim, while at other times it suddenly brightened. Fortunately, issues related to colors can be effectively corrected with calibration tools, so we decided to get to work.

Thanks to specialized tools, we managed to correct the color quality in SDR content to nearly perfection. In materials with lower dynamics, delta E errors dropped below 0.5, which can be considered an almost reference result. The image on television, YouTube, or classic Full HD looks really good after calibration. Well, but where couldn’t we improve the image so easily? Primarily, it concerns HDR quality content. While we managed to somewhat "tame" the white balance and eliminate pink hues in most scenes, unfortunately, we did not have full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of overly strong dimming or brightening of details that the calibration simply couldn't eliminate. And although the overall reception of the content is much better, it must be taken into account that the U7Q will always have something to say at the end "but."

After calibration, we managed to correct the white balance almost to perfection. Older SDR content looks stunning — most errors are within a threshold of 2, which is definitely below the human eye's perception limit. In HDR, we also brought the white balance to the correct level, but a different problem arises here. So why are there still relatively large errors in color reproduction? This is mainly due to the limited color palette and the way the television manages brightness. The applied global dimming technique does not give the user control in the settings, so when analyzing the EOTF curve in HDR films, it is clear that the Q8F can independently modify luminance. This can be considered a certain limitation, but despite this, the image after calibration is still much more enjoyable than in the factory version.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those that have limited source quality. The U7Q is equipped with a feature called “Smooth and Gradient Image,” but unfortunately… it works very poorly. In the “Low” option, the effects are practically unnoticeable, and other settings smooth out details but do not improve tonal transitions. The only plus is that the feature does not interfere with film grain, so it does not ruin the natural structure of the image.

Fortunately, content scaling performs quite well. The image is not overly sharpened, there is no artificial clarity – and although it is known that this is not the level of high-end televisions, the U7Q handles displaying really old content in a completely acceptable manner without any problem.

Let's see how the Q8F handles older content, which often has poor quality. Let's start with the positives: the upscaling, which means raising the image to a higher resolution, works really well. The TV handles both classic television and materials from YouTube without giving the impression that we are dealing with something completely unattractive. Materials in very low resolutions, such as 576p, perform worse — the image can be cropped, and unfortunately, the overscan phenomenon cannot be turned off. However, the digital processing itself looks worse too. The noise reduction function, instead of removing unwanted interference, smooths out almost everything: film grain (which is desirable for many viewers) disappears along with the texture of the image, and the faces of the actors begin to resemble characters from cheap Turkish soap operas. It is therefore hard to consider this option useful — it's best to leave it completely turned off. Perhaps Samsung will refine the operation of this feature in updates, but for now, it’s difficult to regard it as anything other than an unnecessary addition.

U7Q is truly a fast television, similar to its more powerful version "PRO". At a resolution of 4K, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it’s worth appreciating – this is a rare feature in this price segment. Right from the start, it’s clear that U7Q was created with dynamic content in mind, such as games or sports. In films, we are not left "out in the cold" either – U7Q offers the "Ultra Motion Smoothness" feature, where using two sliders you can adjust whether you want a smoother, theatrical image, or something closer to a cinematic style with a visible frame. It’s good that, like with most manufacturers, we have a choice here and can adjust it to our own preferences.

Due to the 60 Hz panel, it's hard to call the Q8F a television made for gaming or watching sports. The panel isn't particularly fast, making motion blur clearly visible. If you were counting on spectacular, almost "stadium-like" experiences during broadcasts, you might feel a slight disappointment. Fortunately, in the case of movies and series, Samsung has not abandoned motion smoothing features. This is nothing other than a motion smoother that allows improving the fluidity of productions recorded at 24 or 30 frames per second. Thanks to this, one can decide whether they prefer a smoother, "television" image or to maintain a cinematic quality. It all depends on the viewer's preferences, and the ability to adjust this parameter is undoubtedly a plus.

The Hisense U7Q is a TV designed for gamers – and you can see that right away based on its gaming capabilities. It has practically everything you could wish for: variable refresh rate (VRR) – check, automatic game mode (ALLM) – also check, and high refresh rates of up to 240 Hz in Full HD, as well as support for various resolutions, not just 4K. It's truly a great set of features that makes the U7Q excel in both fast-paced shooters on consoles and more demanding titles on PC. Of course – like in most Hisense models – it lacks a proper implementation of the HGiG function. That's a shame because HGiG allows you to adjust the brightness of the console to the specific TV, which in practice makes displaying HDR games according to the creators' intentions much easier. Without this, you simply have to reckon with certain limitations in the final HDR image in games.

It is not entirely clear what Samsung has mixed up this year with its televisions, but the Q8F is not free from all the confusion with updates and shortcomings. While its older cousin, the Q67D, could still be recommended to casual gamers with a clear conscience, it's hard to find a reason to do so here. Aside from the automatic game mode and the attractively designed Game Bar, we practically get nothing that could attract gamers. The lack of proper HGiG implementation is a big problem, especially since function simply disappeared after the 1126 update. The issue with VRR is even worse. Although it is featured in the manufacturer's brochures and appears in the Game Bar, we couldn't activate it. The Xbox Series X console did not allow it to be activated at all, and the option remained grayed out and inactive. It's hard to praise such a television even to casual gamers, which is a shame because Samsung has had a strong bargaining chip in the gaming segment for years.