Hisense U7Q vs Philips OLED820

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good effect when it comes to brightness and overall HDR quality. Unfortunately – here we have to disappoint you a bit.

The U7Q is quite a bright TV – in optimal conditions, it can reach around 800 nits, which indeed impresses on some screens, especially in scenes like those from the movie The Meg. Bright segments can really shine, and the HDR effect is noticeable. The problem arises when very small, bright elements appear on a dark background – for example, in Sicario 2 or in the second scene of the movie Life of Pi. In such moments, the dimming algorithms operate too aggressively. Yes, the blacks look great then, but the brightest points can almost completely fade, causing the HDR effect to disappear and details to be barely visible. That's just the nature of this technology in this price segment.

As a consolation, it's worth adding that the U7Q is advertised as a QLED TV (in practice, a PFS layer is used, which works very similarly), and it is indeed capable of displaying a wide color palette – with DCI-P3 coverage at around 94%, that's a very good result for this class.

When it comes to HDR quality, the Philips OLED820 uses the same class of WOLED panel that we find in its biggest competitors – LG C5 or Samsung S90F. This means we can count on truly solid performance. This year, mid-range OLED panels are capable of exceeding the threshold of a thousand nits, and the model tested reaches around 1300 nits in some films. This is an outstanding result that allows for an extremely precise depiction of the director's vision, as contemporary productions are mastered in such brightness ranges. Of course, there are situations where even the OLED820 has to compromise. Full-screen scenes flooded with white, like those in the movie The Meg, can drop brightness to 400–500 nits, which clearly weakens the effect. This is a characteristic of OLED technology that has not yet been fully eliminated. Despite this limitation, it is hard not to appreciate the HDR in this model – high luminance and wide coverage of the DCI-P3 color gamut at 99% make the picture simply look great.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This mode is supposed to provide the most "filmic" experience and fidelity to the creators' intent – right out of the box. Unfortunately, even this professionally sounding name does not guarantee a perfect picture.

In our unit, the problem lay in a poorly set white balance. Both in HD and 4K content, the image had too much blue and red, giving the screen a slightly pinkish hue. It didn't look terrible, but it was noticeable – especially in bright scenes and white backgrounds. This alone could have been forgiven, but the biggest issue is the management of brightness in HDR content. The EOTF curve from the measurements confirms what we saw earlier during the scene tests: the television often dims the smallest bright elements too much, causing them to almost disappear, or conversely – excessively brightens the brightest ones, affecting the naturalness of the image.

The color reproduction in the factory settings really surprised us, and positively so. The Philips OLED820, switched to Filmmaker mode, immediately showed that it was quite well tuned in terms of color. The white balance was relatively accurate, though with a slight lack in the blue hue, which sometimes gave the image a slightly yellowish tint. However, this is not a flaw that particularly interferes with everyday viewing. A larger problem arose with the brightness characteristic. The gamma chart clearly deviated from the ideal, with the line being below the expected values, causing the image to be overly brightened, and the colors looked as if they were covered with a light milky filter. This effect was also noticeable in tests using the Colour Checker pattern, where more pronounced errors appeared.

Thanks to specialized tools, we managed to correct the color quality in SDR content to nearly perfection. In materials with lower dynamics, delta E errors dropped below 0.5, which can be considered an almost reference result. The image on television, YouTube, or classic Full HD looks really good after calibration. Well, but where couldn’t we improve the image so easily? Primarily, it concerns HDR quality content. While we managed to somewhat "tame" the white balance and eliminate pink hues in most scenes, unfortunately, we did not have full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of overly strong dimming or brightening of details that the calibration simply couldn't eliminate. And although the overall reception of the content is much better, it must be taken into account that the U7Q will always have something to say at the end "but."

After calibration, both the Filmmaker mode and the game mode gained quite a lot. A slight adjustment of the white balance and an improvement in brightness characteristics resulted in excellent outcomes for SDR content – the image looked almost perfect, natural and very close to the reference. In the case of HDR materials, the situation was similar; the colors looked stunning and it was hard to find anything to criticize. However, we noticed a certain feature that we had already pointed out when comparing scenes from the movie Billy Lynn. An analysis of the EOTF curve revealed that the television has a slight tendency to dim details in the blacks, which means that the darkest sections are not always displayed exactly as the director intended. Nevertheless, the effect after calibration is remarkable, and the OLED820 stands out as one of the more interesting screens in its class. It just needs a little bit of fine-tuning, and there's really nothing to be afraid of.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those that have limited source quality. The U7Q is equipped with a feature called “Smooth and Gradient Image,” but unfortunately… it works very poorly. In the “Low” option, the effects are practically unnoticeable, and other settings smooth out details but do not improve tonal transitions. The only plus is that the feature does not interfere with film grain, so it does not ruin the natural structure of the image.

Fortunately, content scaling performs quite well. The image is not overly sharpened, there is no artificial clarity – and although it is known that this is not the level of high-end televisions, the U7Q handles displaying really old content in a completely acceptable manner without any problem.

Fortunately, the earlier effects of the aforementioned posterization can be quite effectively mitigated. The "distortion reduction" feature set to medium handles unwanted color banding, improving the smoothness of tonal transitions. It does happen, however, that it works a bit too aggressively and smooths out some details – such as minor skin imperfections of the actors – but despite this, it can be considered worth using without major compromises. The upscaling in the OLED820 also performs well. The test image with the model is exceptionally soft, sometimes even too much so, although this can be alleviated by slightly increasing the sharpness in the picture menu – it’s a matter of personal preference. The lack of overscan issues with very low-resolution content is also commendable, meaning we don't have to worry that the image will be unnecessarily cropped.

U7Q is truly a fast television, similar to its more powerful version "PRO". At a resolution of 4K, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it’s worth appreciating – this is a rare feature in this price segment. Right from the start, it’s clear that U7Q was created with dynamic content in mind, such as games or sports. In films, we are not left "out in the cold" either – U7Q offers the "Ultra Motion Smoothness" feature, where using two sliders you can adjust whether you want a smoother, theatrical image, or something closer to a cinematic style with a visible frame. It’s good that, like with most manufacturers, we have a choice here and can adjust it to our own preferences.

Motion fluidity is an area where OLEDs always shine, and the Philips OLED820 confirms this rule. The panel itself offers a refresh rate of 144 Hz, which will mainly benefit PC gamers, but even with standard television sources or consoles, where 120 Hz is used, the motion is fast, sharp, and simultaneously smooth, without traces of ghosting. This is thanks to the outstanding response time between pixels, which ensures the image retains clarity in every dynamic scene. The manufacturer has also added its own smoothing feature called "Motion Style." In the menu, we find two sliders – the first, responsible for fluidity, allows us to adjust the amount of artificially added frames in movies. This way, we can choose a raw, cinematic character with a clearly visible film frame or a more theatrical image with smooth motion. The second slider is for reducing blurring, especially useful in sports broadcasts. Here, we definitely recommend setting it to the maximum value, as the effect is truly excellent.

The Hisense U7Q is a TV designed for gamers – and you can see that right away based on its gaming capabilities. It has practically everything you could wish for: variable refresh rate (VRR) – check, automatic game mode (ALLM) – also check, and high refresh rates of up to 240 Hz in Full HD, as well as support for various resolutions, not just 4K. It's truly a great set of features that makes the U7Q excel in both fast-paced shooters on consoles and more demanding titles on PC. Of course – like in most Hisense models – it lacks a proper implementation of the HGiG function. That's a shame because HGiG allows you to adjust the brightness of the console to the specific TV, which in practice makes displaying HDR games according to the creators' intentions much easier. Without this, you simply have to reckon with certain limitations in the final HDR image in games.

Philips OLED820 is one of the most complete televisions for gamers. It practically has everything you could expect: two HDMI 2.1 ports with full bandwidth of 48 Gbps (too bad there aren't four), variable refresh rate VRR, automatic game mode ALLM, support for Dolby Vision in games, and a good implementation of the HGiG mode. The television also handles lower resolutions at 120 Hz without any issues, so you can count on great flexibility when choosing different picture modes on the console. Philips also adds Game Bar – a panel that allows you to change picture modes, add a crosshair, or view parameters. Although it looks quite clunky and is less polished than that of the competition, it serves its purpose. In practice, therefore, the OLED820, besides having a full set of four HDMI 2.1 ports, offers almost everything a gamer might need.