Hisense U7Q vs LG QNED86A / QNED85A / QNED87A

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good effect when it comes to brightness and overall HDR quality. Unfortunately – here we have to disappoint you a bit.

The U7Q is quite a bright TV – in optimal conditions, it can reach around 800 nits, which indeed impresses on some screens, especially in scenes like those from the movie The Meg. Bright segments can really shine, and the HDR effect is noticeable. The problem arises when very small, bright elements appear on a dark background – for example, in Sicario 2 or in the second scene of the movie Life of Pi. In such moments, the dimming algorithms operate too aggressively. Yes, the blacks look great then, but the brightest points can almost completely fade, causing the HDR effect to disappear and details to be barely visible. That's just the nature of this technology in this price segment.

As a consolation, it's worth adding that the U7Q is advertised as a QLED TV (in practice, a PFS layer is used, which works very similarly), and it is indeed capable of displaying a wide color palette – with DCI-P3 coverage at around 94%, that's a very good result for this class.

Against the backdrop of contrast and black, the brightness of the QNED86A and the overall HDR effect performs much better. This is a television that can reach around 700 nits in the best conditions, so in terms of brightness alone, there is nothing to be ashamed of. As a result, scenes with strong lights, explosions, flashes, or bright parts of the landscape look clear and can make an impression. Interestingly, even in more challenging moments with small, contrasting elements on the screen, the television handles their backlighting well, and the details are quite visible. The problem resurfaces when there are a lot of dark tones. The lack of effective local dimming causes black to virtually disappear, and instead, we get a gray glow spreading across the entire screen. This kills the sense of depth and makes the image look flat, as if it lacks a cinematic quality. In bright animations or colorful family films, this won't be an issue because colors and bright light dominate there. But in horrors or productions set in darkness, these limitations are very palpable. As a consolation, it’s worth mentioning that the QNED86A is actually a QLED television with a PFS LED filter, which gives it very good coverage of wide color gamuts. Both the DCI-P3 palette and the wider BT.2020 perform really solid here. This ensures that colors in HDR films are saturated, vibrant, and have the right depth – even if the black itself disappoints, the colors can save the viewing experience and make the image look attractive.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This mode is supposed to provide the most "filmic" experience and fidelity to the creators' intent – right out of the box. Unfortunately, even this professionally sounding name does not guarantee a perfect picture.

In our unit, the problem lay in a poorly set white balance. Both in HD and 4K content, the image had too much blue and red, giving the screen a slightly pinkish hue. It didn't look terrible, but it was noticeable – especially in bright scenes and white backgrounds. This alone could have been forgiven, but the biggest issue is the management of brightness in HDR content. The EOTF curve from the measurements confirms what we saw earlier during the scene tests: the television often dims the smallest bright elements too much, causing them to almost disappear, or conversely – excessively brightens the brightest ones, affecting the naturalness of the image.

We primarily tested the QNED86A in Filmmaker mode, which is designed to provide the most accurate picture. Unfortunately, right out of the box, there were quite a few shortcomings. The most noticeable issue was the poorly adjusted white balance – there was a lack of blue, causing the overall image to lean slightly yellow, and at times, even orange. An even bigger problem turned out to be the way the television manages brightness. Due to its technical limitations – namely, local dimming that only works along the edges of the screen – the QNED86A tends to over-brighten entire scenes. This is where the flattening effect we mentioned earlier comes from. Instead of distinct depth and contrast, we get something akin to "boosted brightness," which can strain the eye over time.

Thanks to specialized tools, we managed to correct the color quality in SDR content to nearly perfection. In materials with lower dynamics, delta E errors dropped below 0.5, which can be considered an almost reference result. The image on television, YouTube, or classic Full HD looks really good after calibration. Well, but where couldn’t we improve the image so easily? Primarily, it concerns HDR quality content. While we managed to somewhat "tame" the white balance and eliminate pink hues in most scenes, unfortunately, we did not have full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of overly strong dimming or brightening of details that the calibration simply couldn't eliminate. And although the overall reception of the content is much better, it must be taken into account that the U7Q will always have something to say at the end "but."

What was saved in the QNED86A6A is undoubtedly the colors. After calibration, the white balance was set with great precision, resulting in deviations on the Colour Checker palette mostly not exceeding the threshold of visibility for the human eye. In other words – the colors finally looked natural, without strange yellow or orange tones that previously ruined the experience. Unfortunately, even the best calibration cannot bypass design limitations. The already mentioned very modest number of local dimming zones and their unfortunate placement made the analysis of the EOTF curve in films still show clear over-brightening of scenes. The image tended to flatten, lacking cinematic depth. Fortunately, this effect is not as noticeable in older productions or SDR content. There, calibration really does its job and allows taming the QNED in such a way that the image can be pleasing. However, the specifics of this design – especially the contrast issues – cannot be entirely overcome.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those that have limited source quality. The U7Q is equipped with a feature called “Smooth and Gradient Image,” but unfortunately… it works very poorly. In the “Low” option, the effects are practically unnoticeable, and other settings smooth out details but do not improve tonal transitions. The only plus is that the feature does not interfere with film grain, so it does not ruin the natural structure of the image.

Fortunately, content scaling performs quite well. The image is not overly sharpened, there is no artificial clarity – and although it is known that this is not the level of high-end televisions, the U7Q handles displaying really old content in a completely acceptable manner without any problem.

If someone is worried about possible "steps" when connecting colors, there is a simple way in the QNED86A. Just turn on the feature called Smooth Gradation and set it to medium level. Then the TV really smooths out all those unwanted transitions – especially in older productions – and does it in such a way that the film grain doesn't disappear, nor do strange artifacts appear. In other words, you can use it without worry.

The upscaling itself also turns out quite well. Of course, there are no miracles here – with lower quality sources, you can observe characteristic jaggedness. Fortunately, there is a sharpness slider in the menu, and if someone prefers a more "softer" image, it can be quickly adjusted to their taste.

U7Q is truly a fast television, similar to its more powerful version "PRO". At a resolution of 4K, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it’s worth appreciating – this is a rare feature in this price segment. Right from the start, it’s clear that U7Q was created with dynamic content in mind, such as games or sports. In films, we are not left "out in the cold" either – U7Q offers the "Ultra Motion Smoothness" feature, where using two sliders you can adjust whether you want a smoother, theatrical image, or something closer to a cinematic style with a visible frame. It’s good that, like with most manufacturers, we have a choice here and can adjust it to our own preferences.

The QNED86A is equipped with a 120 Hz refresh rate panel, so right from the start, it's safe to say that it's suitable for both sports and gaming. And indeed, this is true – the image looks smooth, and motion blur is not very noticeable. IPS panels have always had some issues with this, and you can sometimes notice slight blurring here as well, especially in very dynamic scenes, but it's not something that ruins watching a match or a fast-paced game. For movie and sports fans, LG has added the traditional TruMotion smoother. In the menu, we have two sliders – one for movies (De-Judder), the other for sports (De-Blur). The first adds missing frames and allows you to adjust the character of motion – from raw, cinematic to more fluid, "theatrical." The second enhances sharpness during dynamic actions, so it's worth turning it up a bit if you're watching a lot of sports.

The Hisense U7Q is a TV designed for gamers – and you can see that right away based on its gaming capabilities. It has practically everything you could wish for: variable refresh rate (VRR) – check, automatic game mode (ALLM) – also check, and high refresh rates of up to 240 Hz in Full HD, as well as support for various resolutions, not just 4K. It's truly a great set of features that makes the U7Q excel in both fast-paced shooters on consoles and more demanding titles on PC. Of course – like in most Hisense models – it lacks a proper implementation of the HGiG function. That's a shame because HGiG allows you to adjust the brightness of the console to the specific TV, which in practice makes displaying HDR games according to the creators' intentions much easier. Without this, you simply have to reckon with certain limitations in the final HDR image in games.

In terms of gaming, the LG QNED86A6A is a complete tool. It features four HDMI 2.1 ports with full bandwidth of 48 Gb/s, which means that whether you connect a PlayStation 5, Xbox Series X, or a powerful PC – everything will work at full 4K 120 Hz with support for all features. This is a big plus, as some competitors still have only two such ports, which can be problematic with a larger number of devices. It also has VRR, or variable refresh rate, which eliminates screen tearing, and ALLM, which automatically activates game mode when the console is turned on. There’s also Dolby Vision Gaming and a proper implementation of the HGiG format, so titles supporting these formats look more vivid and detailed. Added to all of this is the Game Optimizer – a kind of control center for the gamer. From this level, you can view image parameters in real-time, quickly change modes, activate additional features, or adjust image settings to your preferences. The LG QNED86A6A essentially has everything one can expect from a modern gaming television.