Hisense U7Q vs LG QNED80A6A (VA)

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good effect when it comes to brightness and overall HDR quality. Unfortunately – here we have to disappoint you a bit.

The U7Q is quite a bright TV – in optimal conditions, it can reach around 800 nits, which indeed impresses on some screens, especially in scenes like those from the movie The Meg. Bright segments can really shine, and the HDR effect is noticeable. The problem arises when very small, bright elements appear on a dark background – for example, in Sicario 2 or in the second scene of the movie Life of Pi. In such moments, the dimming algorithms operate too aggressively. Yes, the blacks look great then, but the brightest points can almost completely fade, causing the HDR effect to disappear and details to be barely visible. That's just the nature of this technology in this price segment.

As a consolation, it's worth adding that the U7Q is advertised as a QLED TV (in practice, a PFS layer is used, which works very similarly), and it is indeed capable of displaying a wide color palette – with DCI-P3 coverage at around 94%, that's a very good result for this class.

Let's talk now about how this TV shines. If you expect dazzling light effects, we need to cool your enthusiasm. The LG QNED80A is a moderately bright television. Our measurements in most movie scenes indicated values around 350-400 nits. That's not enough to speak of a full, cinematic HDR experience and the sense of that famous "high dynamic range" that flagship products offer. However, brightness is not everything. Although the QNED80A is not a "light monster," it makes up for it in another key category: colors. Here, the PFS technology comes into play, which LG marketers hide under the name QNED/NanoCell. Thanks to this process, the TV offers a significantly wider color palette than classic LCD designs. In our tests, the coverage of the cinematic DCI-P3 palette reached a solid 93-94%. What does this mean for you? That even at lower brightness, when watching movies in HDR, the colors will be vivid, deep, and properly saturated. The image is not washed out but lush, which is a significant advantage in this price range.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This mode is supposed to provide the most "filmic" experience and fidelity to the creators' intent – right out of the box. Unfortunately, even this professionally sounding name does not guarantee a perfect picture.

In our unit, the problem lay in a poorly set white balance. Both in HD and 4K content, the image had too much blue and red, giving the screen a slightly pinkish hue. It didn't look terrible, but it was noticeable – especially in bright scenes and white backgrounds. This alone could have been forgiven, but the biggest issue is the management of brightness in HDR content. The EOTF curve from the measurements confirms what we saw earlier during the scene tests: the television often dims the smallest bright elements too much, causing them to almost disappear, or conversely – excessively brightens the brightest ones, affecting the naturalness of the image.

It might seem that since the QNED80A is one model, it should offer the same picture regardless of the version. However, practice shows something completely different. Analyzing the variant with a VA panel in the best factory setting – that is, in Filmmaker Mode – we noticed a specific characteristic. This TV “out of the box” serves us a picture with a clear dominance of red and a deficiency of blue. The overall image is very warm, almost hot. Many users might describe this as a “too cinematic” image, approaching sepia. Additionally, there's the issue of the gamma curve – the TV tends to slightly, artificially brighten scenes (the gamma is too low), causing the picture to lose some of its plasticity. The good news is that these are not flaws of the panel, but merely of the software. As always in our tests, we carried out a professional calibration, which completely eliminated these shortcomings, restoring the natural white balance and correct saturation.

Thanks to specialized tools, we managed to correct the color quality in SDR content to nearly perfection. In materials with lower dynamics, delta E errors dropped below 0.5, which can be considered an almost reference result. The image on television, YouTube, or classic Full HD looks really good after calibration. Well, but where couldn’t we improve the image so easily? Primarily, it concerns HDR quality content. While we managed to somewhat "tame" the white balance and eliminate pink hues in most scenes, unfortunately, we did not have full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of overly strong dimming or brightening of details that the calibration simply couldn't eliminate. And although the overall reception of the content is much better, it must be taken into account that the U7Q will always have something to say at the end "but."

Was it worth spending time on calibration? Definitely yes. We managed to tame the initially too warm white balance and, most importantly, correct the gamma curve. The TV stopped artificially brightening scenes, which added depth to the image. The biggest improvement is visible in SDR content, meaning when watching regular television, YouTube, or in games without HDR. Here, the QNED80A shows its class – color reproduction errors (DeltaE) dropped below a value of 2. In technical terms, this means that the errors are practically unnoticeable to the human eye. The image in everyday use has simply become very attractive, natural, and correct. The difficulties begin with HDR content. Even though we managed to improve the white balance, the EOTF curve graph (responsible for brightness at various levels) shows that the TV still "interprets" the image in its own way. This is due to the nature of the edge-lit local dimming used and the fact that LG gives the calibrator a very limited range of control over this parameter. In short: the TV struggles to hide its hardware shortcomings, sometimes ignoring our commands. Nevertheless, the final image is much more accurate and pleasant to the eye than in factory settings, even if it still falls short of studio ideal.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those that have limited source quality. The U7Q is equipped with a feature called “Smooth and Gradient Image,” but unfortunately… it works very poorly. In the “Low” option, the effects are practically unnoticeable, and other settings smooth out details but do not improve tonal transitions. The only plus is that the feature does not interfere with film grain, so it does not ruin the natural structure of the image.

Fortunately, content scaling performs quite well. The image is not overly sharpened, there is no artificial clarity – and although it is known that this is not the level of high-end televisions, the U7Q handles displaying really old content in a completely acceptable manner without any problem.

In this category, the QNED80A proves to be a real "dark horse." It's a fantastic, affordable television for those who often watch lower quality materials – for example, from traditional cable TV. The processor used here handles upscaling exceptionally well, meaning it enhances low resolution to native 4K. The image after processing is natural, smooth, and most importantly – not overly jagged or artificially sharpened. In the menu, we also find a dedicated option for smoothing tonal transitions in low-quality material. This feature works really effectively, eliminating the annoying "banding" of colors in heavily compressed video. However, we must remain vigilant. Remember that we are not dealing with a top-tier processor known from flagship OLED models. In more challenging scenes, the system may struggle and introduce minor artifacts or distortions. Nevertheless, it's definitely worth giving this feature a chance, as in most cases, the improvement in quality is noticeable to the naked eye.

U7Q is truly a fast television, similar to its more powerful version "PRO". At a resolution of 4K, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it’s worth appreciating – this is a rare feature in this price segment. Right from the start, it’s clear that U7Q was created with dynamic content in mind, such as games or sports. In films, we are not left "out in the cold" either – U7Q offers the "Ultra Motion Smoothness" feature, where using two sliders you can adjust whether you want a smoother, theatrical image, or something closer to a cinematic style with a visible frame. It’s good that, like with most manufacturers, we have a choice here and can adjust it to our own preferences.

We move on to a matter that may be decisive for many. Unfortunately, here we must point out the biggest "Achilles' heel" of the QNED80A model. This TV is equipped with a panel that has a native refresh rate of 60Hz. There's no point in hiding it – at this price, we expected more because we know that Chinese manufacturers can offer 120Hz screens for similar money. Due to this parameter, dynamic scenes in sports or fast-paced games are not the strong suit of this screen. Fortunately, LG has equipped the TV with a proven smoothing system called TruMotion. It works quite well with film material (24 frames). We suggest playing around with the De-Judder slider – from our experience, setting it in the range of 2-4 provides the best compromise: motion becomes smoother while still looking natural, without the artificial "TV theater" effect.

The Hisense U7Q is a TV designed for gamers – and you can see that right away based on its gaming capabilities. It has practically everything you could wish for: variable refresh rate (VRR) – check, automatic game mode (ALLM) – also check, and high refresh rates of up to 240 Hz in Full HD, as well as support for various resolutions, not just 4K. It's truly a great set of features that makes the U7Q excel in both fast-paced shooters on consoles and more demanding titles on PC. Of course – like in most Hisense models – it lacks a proper implementation of the HGiG function. That's a shame because HGiG allows you to adjust the brightness of the console to the specific TV, which in practice makes displaying HDR games according to the creators' intentions much easier. Without this, you simply have to reckon with certain limitations in the final HDR image in games.

Since we have established that the QNED80A is a 60Hz panel television, we must say it directly: we will not be playing here at 120 frames per second in any resolution. Does this disqualify the device in the eyes of gamers? Not necessarily, especially for "casual" gamers. LG has decided to sweeten this technical limitation by packing in quite a few useful features. We have support for VRR (Variable Refresh Rate) ranging from 48-60Hz and an automatic game mode ALLM, which quickly reduces input lag upon detecting a console. We manage all of this through a very convenient, purple Game Optimizer menu (Player Panel), which has already become LG's trademark. The manufacturer deserves big credit for consistency regarding HDR. Although the television does not support Dolby Vision in games on Xbox consoles, LG adds a well-implemented HGiG standard. Thanks to this, even on a moderately bright screen, HDR gaming is clear, and details in shadows and highlights are accurately reproduced, rather than "cut off."