Hisense U7Q vs Haier Q80FUX

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good effect when it comes to brightness and overall HDR quality. Unfortunately – here we have to disappoint you a bit.

The U7Q is quite a bright TV – in optimal conditions, it can reach around 800 nits, which indeed impresses on some screens, especially in scenes like those from the movie The Meg. Bright segments can really shine, and the HDR effect is noticeable. The problem arises when very small, bright elements appear on a dark background – for example, in Sicario 2 or in the second scene of the movie Life of Pi. In such moments, the dimming algorithms operate too aggressively. Yes, the blacks look great then, but the brightest points can almost completely fade, causing the HDR effect to disappear and details to be barely visible. That's just the nature of this technology in this price segment.

As a consolation, it's worth adding that the U7Q is advertised as a QLED TV (in practice, a PFS layer is used, which works very similarly), and it is indeed capable of displaying a wide color palette – with DCI-P3 coverage at around 94%, that's a very good result for this class.

Alright, let's move on to the topic that generates so much discussion, namely the capabilities of the TV in HDR mode. Let's make it clear right away: the Haier Q80FUX is certainly not a brightness demon. The panel of this receiver can generate about 350 nits at peak, which in today’s reality is an absolute minimum to even talk about the presence of extended HDR tonal dynamic range. On the plus side, this power is at least stable – regardless of the test pattern or movie scene we used, the measurements invariably oscillated around 300-350 nits. These are therefore at best adequate results, definitely far from the stunning showcase of capabilities that we know from more expensive models. Fortunately, there is one aspect in which the Q80FUX makes up for these shortcomings and does so abundantly. After all, we are talking about a QLED TV (or more precisely, PFS LED), which means that thanks to the quantum dot filter applied to the matrix, it can generate really juicy, vibrant colors. These are not empty promises – a DCI-P3 color gamut coverage reaching nearly 95% is an impressive result that directly translates into very pleasant, saturated colors for the eye.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This mode is supposed to provide the most "filmic" experience and fidelity to the creators' intent – right out of the box. Unfortunately, even this professionally sounding name does not guarantee a perfect picture.

In our unit, the problem lay in a poorly set white balance. Both in HD and 4K content, the image had too much blue and red, giving the screen a slightly pinkish hue. It didn't look terrible, but it was noticeable – especially in bright scenes and white backgrounds. This alone could have been forgiven, but the biggest issue is the management of brightness in HDR content. The EOTF curve from the measurements confirms what we saw earlier during the scene tests: the television often dims the smallest bright elements too much, causing them to almost disappear, or conversely – excessively brightens the brightest ones, affecting the naturalness of the image.

Factory settings for film mode are rarely perfect, but in the case of the Q80FUX, we encountered a noticeable imbalance. In SDR content, the image was definitely too warm, which resulted from an excessive amount of red in the white balance, giving it a slightly sepia tone. Contrarily, in HDR materials, the television fell into the other extreme—the excess of blue created an unnatural, cold effect. However, it wasn’t the whimsical white balance that was the biggest problem with this TV. The real culprit, responsible for the previously described issues, was hidden deeper. It turned out that the Q80FUX had completely misaligned gamma values and, crucially for HDR, a poorly managed EOTF curve. It was these erroneous factory settings that caused notorious clipping of the brightest parts of the image, applying that characteristic milky filter over them. Thus, we found the source of the problem. This state of affairs led to overall, significant color errors that were easy to catch even for an untrained eye. Like every television we tested, we decided to calibrate this model as well, and you can find the results of those adjustments in the next paragraph.

Thanks to specialized tools, we managed to correct the color quality in SDR content to nearly perfection. In materials with lower dynamics, delta E errors dropped below 0.5, which can be considered an almost reference result. The image on television, YouTube, or classic Full HD looks really good after calibration. Well, but where couldn’t we improve the image so easily? Primarily, it concerns HDR quality content. While we managed to somewhat "tame" the white balance and eliminate pink hues in most scenes, unfortunately, we did not have full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of overly strong dimming or brightening of details that the calibration simply couldn't eliminate. And although the overall reception of the content is much better, it must be taken into account that the U7Q will always have something to say at the end "but."

The results of our calibration efforts must, unfortunately, be considered twofold. Overall, the image is indisputably better than before the corrections, but the biggest winner of this process turned out to be SDR content. It is here, after clarifying the gamma and white balance graphs, that we obtained results that can confidently be called very good. After the setup, the Q80FUX truly shines in standard dynamics, showing only slight errors in the most challenging skin tone reproductions. Unfortunately, the weakest link still remains HDR content. And here lies the paradox: even though we managed to calibrate the white balance almost to perfection, the overall color errors still remain at a fairly high level. The reason is that the television still interprets the static HDR10 metadata "in its own way," stubbornly enforcing that unfortunate washed-out image effect, which inevitably leads to significant distortions. Although we successfully eliminated the factory excess of blue color, due to this electronic interference, the screen can still tend to fall into somewhat too cold tones. This television just has it this way.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those that have limited source quality. The U7Q is equipped with a feature called “Smooth and Gradient Image,” but unfortunately… it works very poorly. In the “Low” option, the effects are practically unnoticeable, and other settings smooth out details but do not improve tonal transitions. The only plus is that the feature does not interfere with film grain, so it does not ruin the natural structure of the image.

Fortunately, content scaling performs quite well. The image is not overly sharpened, there is no artificial clarity – and although it is known that this is not the level of high-end televisions, the U7Q handles displaying really old content in a completely acceptable manner without any problem.

If there is one area where Haier clearly shows that it has quite a bit to catch up on compared to the market leaders, it is digital image processing. The upscaling, well... is just okay. And that's about all that can be said about it. It does what it is supposed to do: it ensures that lower resolution signals don't scare you with harsh pixelation on the screen and don't look like an overly enlarged postage stamp. However, it is far from the finesse and "intelligent" sharpening that more experienced players in this market have developed over the years. The biggest drawback of the Q80FUX software, however, is the almost complete lack of additional "cleaning" and smoothing functions for the image. The receiver does not offer any noise reduction or gradient enhancement mechanisms. This means that with older or more heavily compressed materials, we simply have to accept that any imperfections in tonal transitions or color blending, which we mentioned earlier, will constantly accompany us during the viewing.

U7Q is truly a fast television, similar to its more powerful version "PRO". At a resolution of 4K, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it’s worth appreciating – this is a rare feature in this price segment. Right from the start, it’s clear that U7Q was created with dynamic content in mind, such as games or sports. In films, we are not left "out in the cold" either – U7Q offers the "Ultra Motion Smoothness" feature, where using two sliders you can adjust whether you want a smoother, theatrical image, or something closer to a cinematic style with a visible frame. It’s good that, like with most manufacturers, we have a choice here and can adjust it to our own preferences.

The issue of motion fluidity and blurring is largely predetermined by the use of a 60Hz panel, which naturally makes it difficult to recommend this receiver to enthusiasts of very dynamic content. Fortunately, in the Q80FUX, we find a few options (though, as we will see shortly, actually only one) designed to improve the experience with older film productions. There is a "De-Judder" slider available, which indeed affects the smoothness of the image and allows us to adjust it to our preferences: from raw, cinematic frame rates to a more theatrical, smoothed presentation. However, a genuine surprise awaits us right next to it in the menu. There is also a second slider, supposedly dedicated to eliminating blur – this is a feature we usually encounter in 120Hz panels, aimed at combating motion blur in sports. However, as expected, recalling memories from testing the K85F model, here too this slider is merely a facade. Moving it does absolutely nothing to the image and it simply looks like an oversight by the product engineers who left a non-functional option in the software for this type of panel.

The Hisense U7Q is a TV designed for gamers – and you can see that right away based on its gaming capabilities. It has practically everything you could wish for: variable refresh rate (VRR) – check, automatic game mode (ALLM) – also check, and high refresh rates of up to 240 Hz in Full HD, as well as support for various resolutions, not just 4K. It's truly a great set of features that makes the U7Q excel in both fast-paced shooters on consoles and more demanding titles on PC. Of course – like in most Hisense models – it lacks a proper implementation of the HGiG function. That's a shame because HGiG allows you to adjust the brightness of the console to the specific TV, which in practice makes displaying HDR games according to the creators' intentions much easier. Without this, you simply have to reckon with certain limitations in the final HDR image in games.

Stepping into the gaming territory, the Haier Q80FUX proves to be quite a decent companion for the "casual gamer." On board, we find today’s highly desired features like VRR (variable refresh rate) and ALLM (automatic low latency mode). However, the biggest surprise is something else. Although we are not dealing with a 4K@120Hz panel, the TV can accept and display a 120Hz signal at a lower resolution (Full HD). This is a very useful feature, allowing the conscious switch of the console to a lower resolution mode in exchange for significantly higher fluidity, which is a perfectly acceptable compromise in the gaming world.

We won’t particularly complain about the lack of extras like the "Game Bar," as it’s just a nice addition. The most concerning issues arise when we enter the world of HDR in games. Due to the fact that the TV constantly adapts the signal "in its own way," setting the brightness on the console according to the HGIG standard is nearly impossible to accomplish as per the instructions. Worse still, in the Dolby Vision mode for games, the input lag rises to about 50 ms, which is a high enough value that essentially makes this mode unusable. However, generally, we wouldn’t recommend gaming on this TV in HDR mode, so these aren’t such serious shortcomings. The most pleasing aspect is the presence of 120Hz in Full HD, which makes the Q80FUX quite a nice TV for the occasional gamer.