Hisense U7Q vs Dreame S100

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good effect when it comes to brightness and overall HDR quality. Unfortunately – here we have to disappoint you a bit.

The U7Q is quite a bright TV – in optimal conditions, it can reach around 800 nits, which indeed impresses on some screens, especially in scenes like those from the movie The Meg. Bright segments can really shine, and the HDR effect is noticeable. The problem arises when very small, bright elements appear on a dark background – for example, in Sicario 2 or in the second scene of the movie Life of Pi. In such moments, the dimming algorithms operate too aggressively. Yes, the blacks look great then, but the brightest points can almost completely fade, causing the HDR effect to disappear and details to be barely visible. That's just the nature of this technology in this price segment.

As a consolation, it's worth adding that the U7Q is advertised as a QLED TV (in practice, a PFS layer is used, which works very similarly), and it is indeed capable of displaying a wide color palette – with DCI-P3 coverage at around 94%, that's a very good result for this class.

The Dreame S100 is a relatively bright television. In movie mode, the brightness we measured reached about 600 nits. This is a really good result, although not the highest, considering the capabilities of the competition in this price range. In fullscreen scenes, it is evident that the television can generate an image that strikes with brightness. Unfortunately, when more complex scenes appeared on the screen, the local dimming algorithm in this model tried above all to maintain the deepest blacks. However, this came at the expense of HDR effect – and in a drastic way. In such scenes, the brightness of bright elements dropped below 100 nits, which is a truly tragic result, far from any HDR effect. This aspect can be improved, though not without any "buts." It is enough to change the local dimming setting in the television's menu, but then the blacks in such scenes simply turn gray. It’s a pity that Dreame could not refine the local dimming algorithms better, and the S100 is another example that the mere number of local dimming zones does not always translate into better image quality. As a consolation, it is worth adding that the Dreame S100 is advertised as a "QLED" television, although in reality it utilizes a PFS LED filter. As a result, the colors are appropriately saturated, and the color gamut coverage we measured exceeded 94% of the DCI-P3 palette.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This mode is supposed to provide the most "filmic" experience and fidelity to the creators' intent – right out of the box. Unfortunately, even this professionally sounding name does not guarantee a perfect picture.

In our unit, the problem lay in a poorly set white balance. Both in HD and 4K content, the image had too much blue and red, giving the screen a slightly pinkish hue. It didn't look terrible, but it was noticeable – especially in bright scenes and white backgrounds. This alone could have been forgiven, but the biggest issue is the management of brightness in HDR content. The EOTF curve from the measurements confirms what we saw earlier during the scene tests: the television often dims the smallest bright elements too much, causing them to almost disappear, or conversely – excessively brightens the brightest ones, affecting the naturalness of the image.

We tested the Dreame S100 in "movie" mode and definitely recommend using this setting for watching all kinds of content. Interestingly, in the deeper settings of the TV, we also find a dedicated "Filmmaker" mode, which is available today from almost every manufacturer. However, in the case of the Dreame S100, we do not recommend using it – it blocks all image-related settings and does not allow any configuration in the menu - not even motion smoothing. So how do the factory colors perform on the S100? Not too bad, but also not great. The TV itself was quite heavily tinted with blue components, which is clearly visible in our white balance measurements. This caused the image to be artificially brightened, and the colors had a slight bluish tint. This is confirmed by the Color Checker palette, which showed how color samples leaned towards blue, generating quite significant color errors. The image in HDR mode looked definitely better, where color errors were not as prominently visible, though they still fell far from ideal. Here, the white balance was also too heavily skewed towards the blue color, which caused quite significant errors in color reproduction.

Thanks to specialized tools, we managed to correct the color quality in SDR content to nearly perfection. In materials with lower dynamics, delta E errors dropped below 0.5, which can be considered an almost reference result. The image on television, YouTube, or classic Full HD looks really good after calibration. Well, but where couldn’t we improve the image so easily? Primarily, it concerns HDR quality content. While we managed to somewhat "tame" the white balance and eliminate pink hues in most scenes, unfortunately, we did not have full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of overly strong dimming or brightening of details that the calibration simply couldn't eliminate. And although the overall reception of the content is much better, it must be taken into account that the U7Q will always have something to say at the end "but."

The Dreame S100 turned out to be a device very susceptible to professional calibration. In its menu, we found a whole array of advanced options that allowed us to effectively correct factory errors. Thanks to advanced white balance correction – both in SDR and HDR content – we completely eliminated excess blue components. The image immediately became much more natural and pleasant to view. After fully tuning the colors, errors in the Color Checker test dropped below Delta E values of 2-3. For the average viewer, this means that any color distortions have become nearly impossible to notice with the naked eye. This is a really nice surprise, as often new brands in the television market have significant problems with proper implementation and functioning of sliders in the calibration menu. Here, everything worked as it should. The only thing we need to criticize is the way the television manages its brightness in HDR. Due to the specific nature of the local dimming algorithms, we observed anomalies in the EOTF curve we measured. In the areas where high highlights should appear, there is a slight uplift of the curve above the reference line. In practice, this results in unnatural brightening of some of the brightest elements in movies or games. Despite this minor flaw, professional calibration brings a huge, very positive change to this model.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those that have limited source quality. The U7Q is equipped with a feature called “Smooth and Gradient Image,” but unfortunately… it works very poorly. In the “Low” option, the effects are practically unnoticeable, and other settings smooth out details but do not improve tonal transitions. The only plus is that the feature does not interfere with film grain, so it does not ruin the natural structure of the image.

Fortunately, content scaling performs quite well. The image is not overly sharpened, there is no artificial clarity – and although it is known that this is not the level of high-end televisions, the U7Q handles displaying really old content in a completely acceptable manner without any problem.

The scaling and digital processing in the Dreame S100 is handled by a technology that the manufacturer proudly calls Dreamind™ Pro AI. However, it is essential to clarify that this is not a proprietary processor but merely a marketing name for a chip from MediaTek – specifically, the model MT5889. Unfortunately, we are talking about quite an outdated unit, from the time when MediaTek lagged significantly behind the competition in terms of performance. This, unfortunately, has a direct impact on the image, as this chip is responsible for that as well. The upscaling in the S100 is rather mediocre, and the processor tends to strongly and artificially sharpen edges (fortunately, this can be somewhat tempered with the sharpness slider in the menu). In the options, we also find a "Contour Smoothing" function, which theoretically is supposed to improve tonal transitions. In practice, it brings almost no improvement – setting it to any level rarely eliminates visible color banding but can unnecessarily blur elements of the image that should remain sharp.

A separate problem is the phenomenon of overscan (clipping the edges of the frame), which is almost always visible here. Although there is an option to set the screen to display the full frame in low-resolution materials, it requires activating the aforementioned Filmmaker mode. And as you already know, this mode completely blocks any other adjustments in the image menu. In our test tables, we noted that the television offers the option to disable overscan, as technically such a feature exists in the system – however, in everyday use, with reasonable image settings, you will not be able to take advantage of it.

U7Q is truly a fast television, similar to its more powerful version "PRO". At a resolution of 4K, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it’s worth appreciating – this is a rare feature in this price segment. Right from the start, it’s clear that U7Q was created with dynamic content in mind, such as games or sports. In films, we are not left "out in the cold" either – U7Q offers the "Ultra Motion Smoothness" feature, where using two sliders you can adjust whether you want a smoother, theatrical image, or something closer to a cinematic style with a visible frame. It’s good that, like with most manufacturers, we have a choice here and can adjust it to our own preferences.

When it comes to motion fluidity, the Dreame S100 performs really well. It features a panel with a 144 Hz refresh rate, although in reality, the vast majority of users using it in a traditional way will still be limited to 120 Hz (because today's equipment, apart from PCs, only allows for such values). Thanks to the high refresh rate, the image in motion remains really sharp, largely due to the well-functioning MEMC fluidity enhancer. In the menu, we find predefined modes that allow the TV to efficiently add artificial frames, which effectively improves the fluidity of dynamic sports shots, but also helps get rid of image stuttering in film and series materials recorded at 24 frames.

The Hisense U7Q is a TV designed for gamers – and you can see that right away based on its gaming capabilities. It has practically everything you could wish for: variable refresh rate (VRR) – check, automatic game mode (ALLM) – also check, and high refresh rates of up to 240 Hz in Full HD, as well as support for various resolutions, not just 4K. It's truly a great set of features that makes the U7Q excel in both fast-paced shooters on consoles and more demanding titles on PC. Of course – like in most Hisense models – it lacks a proper implementation of the HGiG function. That's a shame because HGiG allows you to adjust the brightness of the console to the specific TV, which in practice makes displaying HDR games according to the creators' intentions much easier. Without this, you simply have to reckon with certain limitations in the final HDR image in games.

The Dreame S100 seems almost like the perfect screen for gamers. The TV is equipped with 2 HDMI 2.1 ports with a bandwidth of 40 Gbps, which means that features such as Auto Low Latency Mode (ALLM) and Variable Refresh Rate (VRR) synchronization in the range of 48-144 Hz work seamlessly on consoles. It also has a well-designed game panel (Game Bar) that allows you to continuously check the most important parameters – from active picture modes to the number of frames rendered by the console, and even the ability to add a crosshair in the center of the screen. All of this looks great on paper, but the biggest issue with the S100 is the implementation of HDR mode in games. The TV does not have a properly implemented HGiG format. As a result, an unsuspecting user may incorrectly configure the console during the initial setup of the display. A wrong configuration can lead to a picture that is too dark or too bright (as a guideline: we suggest setting the brightness in the Xbox console menu to about 600 nits, and in the PS5 to 12 clicks). The Dolby Vision format is also problematic; it often just would not activate at all when using the XBOX – Dreame S100 line. And when it was managed to be activated, gaming was impossible due to a very high input lag that often exceeded 100ms. If the manufacturer can improve the HDR issue in games through an update, the S100 will be truly excellent equipment for gamers. For now, however, one must reckon with compromises.