Hisense E7Q PRO / E79Q PRO vs TCL C7L

If it comes to the quality of the HDR effect, the E7Q PRO is unfortunately not a television that can impress with brightness alone. In real film materials, we measured about 250–300 nits, which is simply too little for HDR to look spectacular. It lacks that "spark" in bright details, flashes, and light effects, and in many HDR scenes, it can resemble better SDR than true cinematic HDR. A consolation in all of this is the colors. We managed to confirm that the E7Q PRO is a PFS type television, meaning it has an additional filter that enhances color gamut coverage. As a result, even if the brightness doesn't deliver, the colors in HDR content can be adequately saturated and pleasant to the eye, without the feeling of a "faded" image.

TCL C7L is undoubtedly an extremely bright television. In synthetic tests on static images, it can achieve peak brightness levels of around 2800 nits. This is an absolutely phenomenal result, considering the price range it falls into. Unfortunately, the tests with real film scenes are not as spectacular as the measurements of white squares. The brightness in actual HDR shots drops to around 1200 nits in the C7L model. This is still a very good result, as the vast majority of contemporary films are mastered at such a value. However, when small, pinpoint elements appear on the screen, the brightness of those details drastically drops – even to about 400 nits – which diminishes the HDR effect somewhat. The television does this intentionally to maintain a better level of black and prevent a huge glare of light. This is somewhat explainable, but it also shows that Mini LED technology is not completely uncompromising in this regard. As for the HDR effect itself – alongside brightness, colors are obviously key here. And these, thanks to the use of new, "super" quantum dots, are simply outstanding and among the best on the market. The television can achieve around 90% coverage of the ultra-wide color gamut BT.2020 and 99% of the DCI-P3 gamut, easily matching the best RGB MINI-LED screens. Best of all, the C7L can maintain such high color saturation regardless of the scene being displayed, which is often problematic in competing RGB Mini-LED televisions.

In terms of color reproduction, we tested the Hisense E7Q Pro in Movie mode, which proved to be the best built-in preset without a doubt. This mode, unlike the Eco, Standard, or Dynamic settings, offers the most natural colors right out of the box. Although no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its color representation in standard SDR content. The color palette is very well tuned here, and errors in Color Checker tests often did not exceed a value of 3, which is an exceptional result rarely seen in such inexpensive TVs. The only drawback we noted in SDR is a tendency to darken some image elements, as indicated by a slightly raised gamma chart. The TV performs somewhat worse with colors in HDR mode. Here, color errors become noticeable to the naked eye, mainly due to a deficiency of blue in the white balance. This causes the colors on the screen to appear too warm, and for some viewers, they may seem “too cinematic.” Of course, to improve these parameters, we proceeded with professional calibration.

When it comes to colors straight out of the box, a new feature in TCL televisions – including the C7L model – is the presence of a new picture mode called Filmmaker Mode. This is significant news, as such a mode was previously unavailable from this manufacturer. By design, as the name itself suggests, the image in this setting is intended to be presented with the full intent of the film's creator. After our tests, we can confirm that it is undoubtedly the best built-in mode on this television if you care about faithful color reproduction straight out of the box. However, we definitely wouldn't say that it is perfect. Like most devices on the market, this C7L also had its factory flaws. The white balance in Filmmaker Mode strayed into a slightly greenish-yellow hue, mainly due to an excess of green component and a noticeable lack of blue color. Of course, for the average viewer, this may not be a drastic flaw, but if you care about perfect whites, natural skin tones, and fully unlocking the potential of these new "super" quantum dots, this television is in need of professional calibration.

In the case of materials with a standard color range (SDR), our efforts in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on gentle white balance correction and gamma curve adjustment, which allowed us to recover details in the darker parts of the image that previously tended to get lost. It is worth noting, however, that the E7Q Pro unit we tested happened to be exceptionally well-made from the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different adjustments. The biggest beneficiary of professional calibration was undoubtedly the HDR mode. This is where we did the most work, which yielded spectacular results. We managed to effectively tame the excessive warmth of the image, caused by a factory deficiency of blue color. After calibration, color errors were reduced to a significantly lower level, which will certainly please those who watch a lot of streaming content in HDR format, expecting faithful reproduction.

After conducting a professional calibration, we managed to significantly improve the situation in the factory Filmmaker Mode. Following our adjustments, the errors in the ColorChecker test and across the entire wide color gamut dropped below the threshold of human perception – that is, below a value of 3, which is indeed a very good result. The TCL C7L definitely benefits from such an intervention in terms of color fidelity, and it's hard to dispute that. However, the management of brightness in HDR content post-calibration looks a bit worse. As I described earlier – even though we set up this model properly, when we turn on actual film scenes on the TV, it manages its brightness in a rather peculiar way. It often brightens certain elements on the screen contrary to the creator's intent, which is clearly visible in the EOTF graphs measured in specific films. Despite this defect – or rather a specific characteristic of this television – one cannot take away from it that after calibration, the C7L was able to reproduce the colors completely accurately.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well here and does not fall drastically behind much more expensive, advanced televisions. Lower-quality materials can look clean and sensible, without the impression that the image is artificially "overdrawn." However, the smoothing function presents a bit worse. It can indeed be effective and improve tonal transitions in low-quality materials, but at the same time, it can introduce unwanted effects. Sometimes it removes film grain or adds unwanted artifacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic style of image.

This point can be, in a sense, called the Achilles' heel of the C7L model. Unfortunately, this TV uses an older MediaTek chipset – the Pentonic 700 – which has never been known for exceptional digital image processing. This is clearly evident in the operation of the gradual smoothing feature, which is responsible for reducing jagged edges and removing digital noise. It simply works very poorly – after setting it to low, its effectiveness is practically nonexistent. The only small plus here is that the algorithm doesn't spoil anything additional in the image and doesn’t forcibly blur details. The upscaling, that is, scaling the image from lower resolutions to 4K, performs a bit better. It is simply adequate and doesn’t stand out in any particular way compared to the competition. However, it cannot be denied that the C7L would gain significantly in this aspect if the manufacturer decided to use the newer Pentonic 800 processor, which is now increasingly found in many competitive models.

In the category of motion blur and fluidity of movement, the E7Q PRO has one very strong argument. At this price, Hisense has added a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as the menu displays more options for smoothing the image. Among other things, we have frame interpolation options, which allows us to adjust the fluidity for sports or for movies, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

TCL C7L features a native 4K panel with a refresh rate of 144 Hz, which can even ramp up to 288 Hz at lower resolutions when using a PC. These are, of course, very high values and commendable on paper, but in everyday life, it's worth remembering that nearly all dynamic content you display on this television will still be running around a maximum of 120 Hz. To harness this dynamics, we find a motion smoothing system in the TV's menu called “Motion Clarity.” It offers several predefined modes, including a user mode, which we definitely recommend setting manually using our tried-and-true guides on our YouTube channel. There we have two key sliders at our disposal. The first one, “Blur Reduction,” is responsible for reducing blurring and improving sharpness in dynamic 60fps materials, such as sports broadcasts. The second slider, “Flicker Reduction,” allows for the addition of artificial frames in movies and series recorded at cinematic 24 or 30 frames per second. This, of course, completely eliminates the irritating stutter effect during camera movement shots.

The E7Q PRO is a phenomenal screen for gamers. Aside from the typical "thorn" of Hisense, which is the lack of support for the HGiG format due to the constantly active tone mapping, we practically get everything one might expect from a television that is supposed to have a gaming label. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rates, automatic switching to game mode, and support for 4K at 120 Hz. On top of that, all the most important settings are at hand in a clear Game Bar. This tool not only looks modern but also has a distinctly "gaming" edge and actually makes life easier while playing.

When it comes to gaming, the TCL C7L is simply an outstanding television for gamers. With the presence of two full-bandwidth HDMI 2.1 ports at 48 Gbps, we have access to all the key features that console owners and powerful PC users require. It offers a well-functioning ALLM mode with very low input lag and VRR frame synchronization that operates impressively from 48 up to 288 Hz. Importantly, unlike some competitors, TCL has ensured proper implementation of the console HDR10 HGIG profile and support for Dolby Vision in games. This is complemented by a well-designed gaming panel, the Game Bar, which even allows for customization of its appearance and theme to perfectly match the aesthetics of your console.

The only thing that can – and indeed must – be criticized here is the fact that the television offers only two full HDMI 2.1 ports, while the other two are older HDMI 2.0. This creates quite a significant logistical problem. Why? Because one of those fast ports also supports the eARC audio return channel. In practice, this means that if you connect a soundbar or home theater system to the television, you will only have one free HDMI 2.1 port left. If you have two consoles or a console and a powerful computer at home, unfortunately, you will have to give up something or constantly juggle the cables at the back of the unit while maintaining convenient audio system control.