Hisense E7Q PRO / E79Q PRO vs Sony BRAVIA 2 II (S25M2)

If it comes to the quality of the HDR effect, the E7Q PRO is unfortunately not a television that can impress with brightness alone. In real film materials, we measured about 250–300 nits, which is simply too little for HDR to look spectacular. It lacks that "spark" in bright details, flashes, and light effects, and in many HDR scenes, it can resemble better SDR than true cinematic HDR. A consolation in all of this is the colors. We managed to confirm that the E7Q PRO is a PFS type television, meaning it has an additional filter that enhances color gamut coverage. As a result, even if the brightness doesn't deliver, the colors in HDR content can be adequately saturated and pleasant to the eye, without the feeling of a "faded" image.

Sony Bravia 2 II is not a very bright TV and unfortunately that is immediately apparent in HDR. In our measurements brightness stayed around 300 to 330 nits, which is definitely too low for the brightest parts of the picture to look truly impressive. In practice HDR here does not differ that much from ordinary SDR. Bright highlights, the sun, or lamps are of course visible, but they lack the intensity you would expect from HDR material. The Bravia 2 II therefore performs much better with regular SDR content, and it is in that use case that its limited brightness will be least noticeable.

Color gamut coverage

Sony Bravia 2 II also doesn't impress when it comes to colors. The TV doesn't use any additional gamut-expanding filter, such as the quantum dots found in QLED TVs or a PFS phosphor layer. In our measurements DCI-P3 coverage was about 78%, and the very wide BT.2020 around 57%. That's definitely too little to talk about truly saturated colors in HDR content. More intense reds, greens, or turquoise hues will simply be less striking than on TVs with an expanded color gamut. The Bravia 2 II therefore fares much better with standard Rec.709, the gamut used for movies, series, and TV in SDR.

In terms of color reproduction, we tested the Hisense E7Q Pro in Movie mode, which proved to be the best built-in preset without a doubt. This mode, unlike the Eco, Standard, or Dynamic settings, offers the most natural colors right out of the box. Although no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its color representation in standard SDR content. The color palette is very well tuned here, and errors in Color Checker tests often did not exceed a value of 3, which is an exceptional result rarely seen in such inexpensive TVs. The only drawback we noted in SDR is a tendency to darken some image elements, as indicated by a slightly raised gamma chart. The TV performs somewhat worse with colors in HDR mode. Here, color errors become noticeable to the naked eye, mainly due to a deficiency of blue in the white balance. This causes the colors on the screen to appear too warm, and for some viewers, they may seem “too cinematic.” Of course, to improve these parameters, we proceeded with professional calibration.

Out-of-the-box color reproduction in Cinema mode was really good, at least for ordinary SDR material. The Bravia 2 II had a slight tendency to boost reds, so some colors skewed a bit warmer, at times with a faint pinkish tint. However, it wasn't a major fault, and during normal viewing the picture still looked quite natural. There was a bit more going on with image brightness. Looking at the gamma trace, you can see Sony doesn't stick exactly to the reference value. The darkest parts are slightly lifted, while as brightness increases the gamma gradually rises and a larger portion of the image becomes darker than it should. That said, the difference isn't large enough to seriously interfere with everyday viewing. Overall, SDR straight out of the box performs pretty well.

The situation is much worse in HDR. We already mentioned the limited color gamut, but the Bravia 2 II also manipulates image brightness quite aggressively here. The EOTF curve sits below the reference for a large part of the range, which means the TV renders most midtones and brighter parts of the scene darker than the source material intends. Only toward the very end of the range does the curve flatten out, as the panel reaches the limits of its capabilities. Combined with a peak brightness of around 300 nits, this results in HDR that not only lacks punch but can simply look too dim.

In the case of materials with a standard color range (SDR), our efforts in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on gentle white balance correction and gamma curve adjustment, which allowed us to recover details in the darker parts of the image that previously tended to get lost. It is worth noting, however, that the E7Q Pro unit we tested happened to be exceptionally well-made from the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different adjustments. The biggest beneficiary of professional calibration was undoubtedly the HDR mode. This is where we did the most work, which yielded spectacular results. We managed to effectively tame the excessive warmth of the image, caused by a factory deficiency of blue color. After calibration, color errors were reduced to a significantly lower level, which will certainly please those who watch a lot of streaming content in HDR format, expecting faithful reproduction.

Calibration did a lot for the Bravia 2 II, especially with SDR content. Above all, we were able to even out the white balance and tidy up the gamma, which now sticks much closer to reference values. As a result, the picture no longer has the previous pink tint, and the brightness of individual areas is much better balanced. You can also see this in the color errors, which dropped to a very low level after calibration (with minor issues in the most saturated reds).

We also partially tamed the Bravia 2 II in HDR, particularly in how the TV manages image brightness. However, there is one thing no calibration can fix: the panel's inherent limitations. The narrow color gamut means the TV physically cannot reproduce the most saturated colors present in HDR content. On top of that, the IPS panel's low contrast leaves darker scenes veiled by a grayish glow, causing colors to lose some of their depth. So we can improve how the Bravia 2 II uses its capabilities, but unfortunately we can't overcome the panel's fundamental limits.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well here and does not fall drastically behind much more expensive, advanced televisions. Lower-quality materials can look clean and sensible, without the impression that the image is artificially "overdrawn." However, the smoothing function presents a bit worse. It can indeed be effective and improve tonal transitions in low-quality materials, but at the same time, it can introduce unwanted effects. Sometimes it removes film grain or adds unwanted artifacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic style of image.

Upscaling in the Bravia 2 II performs quite well, and in that respect the TV maintains the standard Sony has accustomed us to. Lower-resolution content is sensibly scaled to 4K, with the image slightly smoothed and without over-sharpening edges. It’s a different story when it comes to improving content with visible compression. That’s handled by the "Digital Noise Reduction" feature, which on the "High" setting can indeed smooth out some ugly tonal banding. The problem is it does so fairly aggressively, removing a lot of fine detail along with the imperfections, including natural film grain. Moreover, when there’s more motion on screen its effectiveness drops significantly and the improvement becomes minimal. So we generally avoided using this feature in everyday viewing.

In the category of motion blur and fluidity of movement, the E7Q PRO has one very strong argument. At this price, Hisense has added a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as the menu displays more options for smoothing the image. Among other things, we have frame interpolation options, which allows us to adjust the fluidity for sports or for movies, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

The Bravia 2 II uses a 60 Hz panel and, given its capabilities, handles motion quite well. However, keep in mind this is a basic panel, and its limitations are already noticeable, especially with sports. The TV cannot interpolate 50/60 fps content to a higher refresh rate, so it can't further improve the sharpness of fast-moving objects. For movies and series, you get a standard motion smoother that can reduce the characteristic judder of material shot at 24 fps.

The E7Q PRO is a phenomenal screen for gamers. Aside from the typical "thorn" of Hisense, which is the lack of support for the HGiG format due to the constantly active tone mapping, we practically get everything one might expect from a television that is supposed to have a gaming label. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rates, automatic switching to game mode, and support for 4K at 120 Hz. On top of that, all the most important settings are at hand in a clear Game Bar. This tool not only looks modern but also has a distinctly "gaming" edge and actually makes life easier while playing.

The Bravia 2 II is not a TV particularly well suited for gaming, and the feature list makes that clear pretty quickly. You basically only get automatic low-latency mode (ALLM) and a simple Game Bar where you can view basic signal information and change a few settings. But that's where the list of advantages ends. The TV doesn't support VRR or 120 Hz (not even at lower resolutions), and on top of that it has problems with a proper implementation of the HDR HGIG format. It can, of course, be used for occasional console gaming, and thanks to low input lag controls stay responsive, but if you're mainly looking for a TV for gaming, the Bravia 2 II will simply be a very limited choice.