Hisense E7Q PRO / E79Q PRO vs Samsung R85H / R86H

If it comes to the quality of the HDR effect, the E7Q PRO is unfortunately not a television that can impress with brightness alone. In real film materials, we measured about 250–300 nits, which is simply too little for HDR to look spectacular. It lacks that "spark" in bright details, flashes, and light effects, and in many HDR scenes, it can resemble better SDR than true cinematic HDR. A consolation in all of this is the colors. We managed to confirm that the E7Q PRO is a PFS type television, meaning it has an additional filter that enhances color gamut coverage. As a result, even if the brightness doesn't deliver, the colors in HDR content can be adequately saturated and pleasant to the eye, without the feeling of a "faded" image.

If it’s about brightness, the R85H performs really well. In most of our test scenes the TV reaches around 800 to 900 nits, and with larger bright elements it can break 1000 nits. These aren't, of course, levels on par with the most expensive Mini-LEDs, but they're more than enough for watching movies and TV series in HDR, and the effect can be quite noticeable. The problem shows up again in more demanding scenes where there's a small bright element on a very dark background. Here the TV can significantly reduce its brightness so it doesn't illuminate too much of the screen. In our measurements such small highlights dropped to around 200 to 250 nits, so you can see that a limited number of local dimming zones combined with the specific behavior of the algorithm has its consequences. Fortunately, it's not something that bothers you all the time. In typical mixed HDR scenes the R85H looks good and can deliver appropriate image dynamics. You just can't expect the same punch from very small points of light as you get with TVs that have many more zones or with OLEDs.

In terms of color reproduction, we tested the Hisense E7Q Pro in Movie mode, which proved to be the best built-in preset without a doubt. This mode, unlike the Eco, Standard, or Dynamic settings, offers the most natural colors right out of the box. Although no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its color representation in standard SDR content. The color palette is very well tuned here, and errors in Color Checker tests often did not exceed a value of 3, which is an exceptional result rarely seen in such inexpensive TVs. The only drawback we noted in SDR is a tendency to darken some image elements, as indicated by a slightly raised gamma chart. The TV performs somewhat worse with colors in HDR mode. Here, color errors become noticeable to the naked eye, mainly due to a deficiency of blue in the white balance. This causes the colors on the screen to appear too warm, and for some viewers, they may seem “too cinematic.” Of course, to improve these parameters, we proceeded with professional calibration.

In Filmmaker mode our R85H sample performed adequately in SDR, but a few things immediately showed up in the measurements. In the white balance, as brightness increased more red crept in while blue decreased. As a result, the brighter parts of the image had a slightly too warm tint. On top of that, gamma only held to the target value at the start. It then gradually fell, making most of the image a bit too bright. The combination of the two also affected colors — errors grew especially in the brighter, more saturated samples. It didn’t look bad, but for Filmmaker mode we expected a bit more accuracy. Interestingly, in HDR our unit handled things noticeably better. White balance was much more even and, for most of the range, the individual RGB components stayed close together. Only in the brightest areas did red begin to fall short, causing the white point to shift slightly. The EOTF curve looked very good, tracking the target luminance values across almost the entire range. That doesn’t mean HDR colors were perfect. The ColorChecker still shows some deviations, particularly in some of the more saturated hues, but the errors are clearly smaller than in SDR.

In the case of materials with a standard color range (SDR), our efforts in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on gentle white balance correction and gamma curve adjustment, which allowed us to recover details in the darker parts of the image that previously tended to get lost. It is worth noting, however, that the E7Q Pro unit we tested happened to be exceptionally well-made from the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different adjustments. The biggest beneficiary of professional calibration was undoubtedly the HDR mode. This is where we did the most work, which yielded spectacular results. We managed to effectively tame the excessive warmth of the image, caused by a factory deficiency of blue color. After calibration, color errors were reduced to a significantly lower level, which will certainly please those who watch a lot of streaming content in HDR format, expecting faithful reproduction.

After calibration the R85H shows it has impressive color reproduction capabilities. It performed best in SDR, where the white balance was brought almost perfectly into line and the gamma stays very close to the target across most of the range. That also translated into very low errors in the ColorChecker, so there's really little to fault here. HDR also shows a clear improvement, although some issues can't be corrected as well. At peak brightness the character of the backlight itself starts to show and the individual components of the white balance begin to diverge. The same goes for the most saturated colors, which don't always land exactly where they should. Despite these limitations, overall the image is significantly more accurate than on the factory settings, and the biggest difference is clearly in SDR. However, there's one thing calibration can't fix. With highly saturated elements, color can subtly bleed onto adjacent bright parts of the image. It's easiest to notice this on white, which can pick up a slight tint from a neighboring hue. It doesn't occur in every scene, but when the content is demanding the effect can be visible. This is more a characteristic of the way the RGB backlight works than an issue with picture settings.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well here and does not fall drastically behind much more expensive, advanced televisions. Lower-quality materials can look clean and sensible, without the impression that the image is artificially "overdrawn." However, the smoothing function presents a bit worse. It can indeed be effective and improve tonal transitions in low-quality materials, but at the same time, it can introduce unwanted effects. Sometimes it removes film grain or adds unwanted artifacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic style of image.

In the R85H, image processing is handled by the Micro RGB AI Processor. The name is new, but in terms of upscaling lower-quality content, the TV’s behavior remains very similar to what Samsung has shown before. And that’s not a bad thing, since the company has handled this aspect quite well for years. Low-resolution material is displayed cleanly, edges don’t become overly soft, and the TV doesn’t try to artificially extract details at any cost. The result is simply balanced, and with regular TV or older recordings the R85H performs as you would expect from a Samsung at this level. The only minor drawback is overscan, which can’t be completely turned off at the lowest resolutions. A separate issue is the additional processing of weaker sources. The R85H can smooth posterization and tidy up heavily compressed footage a bit, but it’s worth stressing that it does so relatively aggressively. At stronger "noise reduction" settings it starts removing not only compression artifacts but also fine details and natural film grain. It’s best to use it only when the material actually needs it.

In the category of motion blur and fluidity of movement, the E7Q PRO has one very strong argument. At this price, Hisense has added a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as the menu displays more options for smoothing the image. Among other things, we have frame interpolation options, which allows us to adjust the fluidity for sports or for movies, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

R85H has a 144 Hz panel, so motion is really smooth here. Just remember that the extra hertz above 120 will mainly be used when connected to a PC, so in this category we don't treat them as a particular advantage. For movies and TV, what's more important is that the panel is fast enough to provide access to an advanced motion-smoothing feature, "Motion Clarity", which lets us set motion from more film-like to very smooth. The panel's response time is a bit weaker. Because this is a VA panel, fast-moving objects can leave a slight trail. On bright backgrounds that's not very noticeable, but the darker the scene, the more visible the smearing becomes. That's a typical characteristic of this type of panel, and it's easiest to spot in dark scenes.

The E7Q PRO is a phenomenal screen for gamers. Aside from the typical "thorn" of Hisense, which is the lack of support for the HGiG format due to the constantly active tone mapping, we practically get everything one might expect from a television that is supposed to have a gaming label. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rates, automatic switching to game mode, and support for 4K at 120 Hz. On top of that, all the most important settings are at hand in a clear Game Bar. This tool not only looks modern but also has a distinctly "gaming" edge and actually makes life easier while playing.

Samsung has been steadily expanding its gamer-focused features for several years, and the R85H really lacks nothing important in that area. The TV supports 4K at 120 Hz, VRR and ALLM, so you can easily take advantage of the capabilities of the PlayStation 5 or Xbox Series X. HGiG also works correctly, so with the right HDR settings on the console games retain proper brightness and you don't unnecessarily lose detail in the brightest parts of the image. The only major omission is Dolby Vision Gaming, which Samsung doesn't support on any of its TVs.

Game Bar is also very useful, a handy menu you can bring up without leaving the game. You can quickly check the frame rate, VRR operation, or change the most important picture-related settings. Samsung also adds a few less obvious features, such as the ability to change the aspect ratio or Game Motion Plus, which can further smooth games running at 30 or 60 fps. Of course, this comes at the cost of higher input lag (around 55 ms), but for slower-paced titles it may be an interesting option for some players.