Hisense E7Q PRO / E79Q PRO vs Philips OLED811

If it comes to the quality of the HDR effect, the E7Q PRO is unfortunately not a television that can impress with brightness alone. In real film materials, we measured about 250–300 nits, which is simply too little for HDR to look spectacular. It lacks that "spark" in bright details, flashes, and light effects, and in many HDR scenes, it can resemble better SDR than true cinematic HDR. A consolation in all of this is the colors. We managed to confirm that the E7Q PRO is a PFS type television, meaning it has an additional filter that enhances color gamut coverage. As a result, even if the brightness doesn't deliver, the colors in HDR content can be adequately saturated and pleasant to the eye, without the feeling of a "faded" image.

Philips OLED811 uses the new generation WOLED EX panels, also found in models like the LG C6 and Samsung S90H. After calibration we measured around 1500 nits, which is a very good result for an OLED TV. You can see it clearly in movies and series. All kinds of light flashes have the right intensity, especially when they appear on a dark background. In such scenes the OLED811 can deliver truly impressive HDR. Of course, that doesn't mean you'll see that peak brightness in every shot. When the screen is filled with a large area of white or a big explosion, brightness falls to around 600 nits. That's still a good result, but those scenes no longer have the same punch as small, bright elements on a dark background. This is a known limitation of OLEDs, and the OLED811 is no exception.

Colors

Aside from HDR brightness, colors also matter, and Philips performs very well here too. It covers almost the entire DCI-P3 gamut, which contains most of the colors used in HDR movies and series. So you get rich reds and lush greens, and while watching it's hard to find major faults in this area. It looks a bit worse with the much wider BT.2020 gamut — its most saturated shades are already beyond the reach of this panel. Added to that is the issue of the white subpixel the WOLED panel uses to help boost brightness. With very bright colors you can see some "whitening": the color is bright but loses some of its saturation. In exactly these situations QD-OLED panels from Samsung Display have the advantage. In most movies and series, however, this won't be something that immediately stands out.

In terms of color reproduction, we tested the Hisense E7Q Pro in Movie mode, which proved to be the best built-in preset without a doubt. This mode, unlike the Eco, Standard, or Dynamic settings, offers the most natural colors right out of the box. Although no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its color representation in standard SDR content. The color palette is very well tuned here, and errors in Color Checker tests often did not exceed a value of 3, which is an exceptional result rarely seen in such inexpensive TVs. The only drawback we noted in SDR is a tendency to darken some image elements, as indicated by a slightly raised gamma chart. The TV performs somewhat worse with colors in HDR mode. Here, color errors become noticeable to the naked eye, mainly due to a deficiency of blue in the white balance. This causes the colors on the screen to appear too warm, and for some viewers, they may seem “too cinematic.” Of course, to improve these parameters, we proceeded with professional calibration.

The movie mode on the Philips OLED811 is sensibly configured right out of the box. Most color errors are minor, both in SDR and HDR, so you can sit down and watch without first adjusting the settings. There are no major inaccuracies that would immediately pull attention away from the film.

It's not perfect, though. The white balance shows a slight deficiency of red compared with green, so whites and grays can have a faint greenish tint. It's not a strong cast, but measurements clearly show it. There are also small brightness deviations in SDR: some areas of the picture are slightly lifted, and the deepest blacks aren't always rendered evenly. In HDR the TV tracks the reference much more closely, although in places it slightly pulls details out of the shadows. These are generally things to refine. The factory movie mode provides a good starting point, and calibration will show how much more you can get out of it.

In the case of materials with a standard color range (SDR), our efforts in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on gentle white balance correction and gamma curve adjustment, which allowed us to recover details in the darker parts of the image that previously tended to get lost. It is worth noting, however, that the E7Q Pro unit we tested happened to be exceptionally well-made from the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different adjustments. The biggest beneficiary of professional calibration was undoubtedly the HDR mode. This is where we did the most work, which yielded spectacular results. We managed to effectively tame the excessive warmth of the image, caused by a factory deficiency of blue color. After calibration, color errors were reduced to a significantly lower level, which will certainly please those who watch a lot of streaming content in HDR format, expecting faithful reproduction.

After calibration the Philips OLED811 produces an image very close to the reference. We managed to even out the white balance and remove the subtle color cast visible in the factory settings. Errors in Color Checker measurements for SDR and HDR dropped to around 1 to 2, and many samples even fall below 1. That's a level at which it's hard to spot differences from the reference image with the naked eye. We also improved the gamma, and only in the brightest whites a slight brightening remains. In HDR the EOTF curve also stays close to the reference, although the TV still tends to slightly boost the brightness of small elements like stars or subtitles. That gives the image a bit of extra glow that shouldn't be there, but otherwise there's little to complain about. It was already good out of the box, and after calibration we managed to refine most of the remaining shortcomings.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well here and does not fall drastically behind much more expensive, advanced televisions. Lower-quality materials can look clean and sensible, without the impression that the image is artificially "overdrawn." However, the smoothing function presents a bit worse. It can indeed be effective and improve tonal transitions in low-quality materials, but at the same time, it can introduce unwanted effects. Sometimes it removes film grain or adds unwanted artifacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic style of image.

The OLED811 handles lower-quality content reasonably well, though it's far from perfect. The "Artifact Reduction" feature helps smooth tonal transitions and on the low setting delivers a pretty good result. It doesn't remove banding between shades as effectively as similar solutions from some competitors, but at least it doesn't introduce new artifacts. That's a sensible setting for everyday viewing. Still, there's some disappointment, because the MediaTek Pentonic 800 chip used here can, in other manufacturers' implementations, deal more effectively with heavy compression even at similarly low settings. A lot therefore depends on how each manufacturer uses its capabilities. We have a few more reservations about the 4K upscaling itself. There is plenty of detail, but the overall image looks fairly soft. Edges are heavily smoothed, which robs the picture of some sharpness and clarity. You can partly correct that with the sharpness slider in the menu, though that will just emphasize outlines rather than recover detail. On the plus side, there is no overscan, so even with an SD signal the TV does not crop the edges of the picture.

In the category of motion blur and fluidity of movement, the E7Q PRO has one very strong argument. At this price, Hisense has added a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as the menu displays more options for smoothing the image. Among other things, we have frame interpolation options, which allows us to adjust the fluidity for sports or for movies, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

In terms of motion handling, the OLED811 performs excellently. At 120 Hz, which is useful for console gaming and watching sports, the image stays clear and moving objects don’t leave noticeable trails. The fast response of OLED pixels helps here; you can see it clearly in the UFO test, even on dark backgrounds. There are also motion-smoothing controls. For movies you can adjust the strength of smoothing to your taste, ranging from preserving a cinematic feel to much smoother motion. A separate motion blur reduction control is useful for fast-paced content like live sports broadcasts.

The E7Q PRO is a phenomenal screen for gamers. Aside from the typical "thorn" of Hisense, which is the lack of support for the HGiG format due to the constantly active tone mapping, we practically get everything one might expect from a television that is supposed to have a gaming label. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rates, automatic switching to game mode, and support for 4K at 120 Hz. On top of that, all the most important settings are at hand in a clear Game Bar. This tool not only looks modern but also has a distinctly "gaming" edge and actually makes life easier while playing.

OLED811 has almost everything you could expect from a gaming TV. It supports 120 Hz at Full HD, 1440p and 4K resolutions, and when connected to a PC can reach 165 Hz. It also has VRR, which helps avoid screen tearing with variable frame rates, and ALLM, which automatically switches to game mode. So you don't have to dig into the settings every time you power up your console.

HGiG also works correctly, so once you enable HDR on the console the TV doesn't apply its own brightness adjustments. There's also a Game Bar that lets you check signal parameters and quickly change settings useful while gaming. The list even includes Dolby Vision for games, but there's a significant catch, which you'll read about below.