Hisense E7Q PRO / E79Q PRO vs LG OLED G6 (G64LW, G66LS)

If it comes to the quality of the HDR effect, the E7Q PRO is unfortunately not a television that can impress with brightness alone. In real film materials, we measured about 250–300 nits, which is simply too little for HDR to look spectacular. It lacks that "spark" in bright details, flashes, and light effects, and in many HDR scenes, it can resemble better SDR than true cinematic HDR. A consolation in all of this is the colors. We managed to confirm that the E7Q PRO is a PFS type television, meaning it has an additional filter that enhances color gamut coverage. As a result, even if the brightness doesn't deliver, the colors in HDR content can be adequately saturated and pleasant to the eye, without the feeling of a "faded" image.

The LG G6 is currently one of the brightest OLEDs on the market. Its peak brightness reaches nearly 2500 nits, and best of all – this has a direct impact on real film scenes. The television flawlessly pulls out details in the bright parts of the image. And this is regardless of whether we are talking about very small points like stars in the sky or slightly larger elements on the screen. Naturally, with full-screen, uniformly white scenes, the brightness of the G6 decreases due to the panel's protection system (ABL). However, in real, varied film shots, this value still hovers around 2000 nits, which can be considered an outstanding result. The coverage of the color palette also deserves praise. The new 2nd generation Tandem OLED panel brought only a cosmetic change, but still an improvement. The DCI-P3 color gamut coverage reaches nearly 99.5%, while the ultra-wide BT.2020 is around 84%. These are very good results, although one must remember one thing: at extremely high brightness levels, the volume of colors will be lower than in QD-OLED panels from Samsung Display due to the use of a white sub-pixel (WOLED). However, in everyday content and most films, detecting this difference will be very difficult.

In terms of color reproduction, we tested the Hisense E7Q Pro in Movie mode, which proved to be the best built-in preset without a doubt. This mode, unlike the Eco, Standard, or Dynamic settings, offers the most natural colors right out of the box. Although no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its color representation in standard SDR content. The color palette is very well tuned here, and errors in Color Checker tests often did not exceed a value of 3, which is an exceptional result rarely seen in such inexpensive TVs. The only drawback we noted in SDR is a tendency to darken some image elements, as indicated by a slightly raised gamma chart. The TV performs somewhat worse with colors in HDR mode. Here, color errors become noticeable to the naked eye, mainly due to a deficiency of blue in the white balance. This causes the colors on the screen to appear too warm, and for some viewers, they may seem “too cinematic.” Of course, to improve these parameters, we proceeded with professional calibration.

We tested the LG G6 in the best factory mode for color fidelity, which is FILMMAKER MODE. For our test unit, this mode was fairly well-tuned right out of the box. In SDR content, the only thing we could nitpick was the white balance, which leaned towards warmer tones. As a result, the image could sometimes appear slightly yellowed; however, overall, it wasn't a bothersome issue. The G6 performed a bit worse with HDR content. There, we noticed too much blue component in the white balance. This caused the image to take on cooler shades, resulting in quite noticeable errors. As can be seen in our ColorChecker chart, colors were indeed shifting towards these cooler registers. Nevertheless, for factory settings, the television displayed a completely decent level. However, we know that OLED screens – especially those from LG – respond wonderfully to professional calibration, which is why we immediately proceeded with it.

In the case of materials with a standard color range (SDR), our efforts in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on gentle white balance correction and gamma curve adjustment, which allowed us to recover details in the darker parts of the image that previously tended to get lost. It is worth noting, however, that the E7Q Pro unit we tested happened to be exceptionally well-made from the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different adjustments. The biggest beneficiary of professional calibration was undoubtedly the HDR mode. This is where we did the most work, which yielded spectacular results. We managed to effectively tame the excessive warmth of the image, caused by a factory deficiency of blue color. After calibration, color errors were reduced to a significantly lower level, which will certainly please those who watch a lot of streaming content in HDR format, expecting faithful reproduction.

After conducting a professional calibration, we gained complete control over the panel, and we were able to adjust all parameters to nearly zero. We managed to perfectly tune the white balance, which made the factory-cool and warm tints disappear from the screen. The effects are clearly evident in the ColorChecker test – the average color reproduction errors dropped below the critical value of 1-2. And what does that mean? PERFECT colors, with no distortion whatsoever! However, from a reviewer's obligation, we must comment on how the LG G6 autonomously manipulates brightness, for which the EOTF curve is responsible. When we look at the standard synthetic graph, it may seem that the line is quite straight. The situation changes, however, when we turn on the measurement filter, which shows how the television interprets brightness in real, moving film scenes (EOTF in MOVIES). At that point, it becomes clear that some of the smallest fragments on the screen are slightly over-brightened by the algorithm. Of course, for the average viewer, such a deviation will be practically unnoticeable, but in the test of such an expensive screen, it is worth noting – especially since we are talking about a model that has huge aspirations to be the best television of the year.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well here and does not fall drastically behind much more expensive, advanced televisions. Lower-quality materials can look clean and sensible, without the impression that the image is artificially "overdrawn." However, the smoothing function presents a bit worse. It can indeed be effective and improve tonal transitions in low-quality materials, but at the same time, it can introduce unwanted effects. Sometimes it removes film grain or adds unwanted artifacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic style of image.

No matter what one may say about the G6's problems with near-black signal, it must be fairly acknowledged that it handles highly compressed material and lower resolution content brilliantly. All unwanted, ugly tonal transitions are effectively reduced here by the “Smooth Gradation” feature. On the “Low” setting, the algorithm operates flawlessly – effectively masking the artifacts resulting from strong compression, without destroying the sharpness and details in the frame. Higher levels of this feature indeed smooth the image even more, but they start to blur the real texture elements of objects, which is why we recommend keeping this slider at a low level. As for the upscaling to 4K, the processor does an excellent job – edge sharpness and detail reconstruction are at the highest level, and in this respect, the G6 does not lag behind the world's best.

In the category of motion blur and fluidity of movement, the E7Q PRO has one very strong argument. At this price, Hisense has added a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as the menu displays more options for smoothing the image. Among other things, we have frame interpolation options, which allows us to adjust the fluidity for sports or for movies, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

The LG G6 is an OLED television, so in the category of motion fluidity, it traditionally deserves the highest ratings. The television supports a very high refresh rate of up to 165 Hz in 4K resolution, but most importantly – you will not see any signs of blurring on the screen. The response time of the panel is incredibly fast, ensuring that dynamic images remain perfectly sharp.

The E7Q PRO is a phenomenal screen for gamers. Aside from the typical "thorn" of Hisense, which is the lack of support for the HGiG format due to the constantly active tone mapping, we practically get everything one might expect from a television that is supposed to have a gaming label. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rates, automatic switching to game mode, and support for 4K at 120 Hz. On top of that, all the most important settings are at hand in a clear Game Bar. This tool not only looks modern but also has a distinctly "gaming" edge and actually makes life easier while playing.

LG G6 is a true monster for gamers and one of the best-equipped TVs in this regard on the market. The manufacturer did not seek compromises and equipped this model with as many as four full HDMI 2.1 ports with a maximum bandwidth of 48 Gbps. This means that no matter which port you plug your PlayStation 5, Xbox Series X, or powerful PC into, you will extract the absolute maximum from them.

The TV supports a full suite of gaming technologies: from VRR (Variable Refresh Rate), through AMD FreeSync Premium Pro, to Nvidia G-Sync Compatible. Let's add to this the remarkably low, almost imperceptible input lag and a brilliantly functioning gamer panel (Game Optimizer), which allows you to continuously monitor the signal parameters. Gaming on this screen, with the perfect black of OLED and powerful refresh rates, is pure pleasure.