Hisense E7Q PRO / E79Q PRO vs IFFALCON U85X

If it comes to the quality of the HDR effect, the E7Q PRO is unfortunately not a television that can impress with brightness alone. In real film materials, we measured about 250–300 nits, which is simply too little for HDR to look spectacular. It lacks that "spark" in bright details, flashes, and light effects, and in many HDR scenes, it can resemble better SDR than true cinematic HDR. A consolation in all of this is the colors. We managed to confirm that the E7Q PRO is a PFS type television, meaning it has an additional filter that enhances color gamut coverage. As a result, even if the brightness doesn't deliver, the colors in HDR content can be adequately saturated and pleasant to the eye, without the feeling of a "faded" image.

iFFALCON U85 handles HDR in a rather dual manner – on one hand, it can surprise with a solid peak brightness of around 650 nits, which places it well above average in this price segment. This is particularly evident in full-screen, bright scenes. Examples from movies like Life of Pi or the final test sequences from The Meg prove that the TV can maintain the strength and essence of the HDR effect when the entire panel has to "light up," delivering truly satisfying experiences. However, problems begin in high-contrast scenes, where smaller, bright details appear on the screen; the dimming algorithms prioritize deep blacks to such an extent that they can suppress the brightness of small highlights to just 100 nits, drastically reducing the dynamism of the image and depriving us of the true "punch" we expect from HDR standards. However, the question of colors remains a sweetener; thanks to the use of the PFS phosphor filter (marketed as QLED by the manufacturer), they look very good, achieving nearly 94% coverage of the DCI-P3 color palette, allowing for a rich and vibrant image in most content.

In terms of color reproduction, we tested the Hisense E7Q Pro in Movie mode, which proved to be the best built-in preset without a doubt. This mode, unlike the Eco, Standard, or Dynamic settings, offers the most natural colors right out of the box. Although no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its color representation in standard SDR content. The color palette is very well tuned here, and errors in Color Checker tests often did not exceed a value of 3, which is an exceptional result rarely seen in such inexpensive TVs. The only drawback we noted in SDR is a tendency to darken some image elements, as indicated by a slightly raised gamma chart. The TV performs somewhat worse with colors in HDR mode. Here, color errors become noticeable to the naked eye, mainly due to a deficiency of blue in the white balance. This causes the colors on the screen to appear too warm, and for some viewers, they may seem “too cinematic.” Of course, to improve these parameters, we proceeded with professional calibration.

We tested the factory colors in the iFFALCON U85X model in “Film” mode, which is definitely the most reliable among all available settings, although it is still far from perfect. The main problem that stands out in both SDR and HDR content is improper white balance - an excess of blue and red components gives the image a slight purple tint, which undermines the naturalness of film scenes. However, an even greater challenge is the way the television manages its brightness. Analyzing the gamma curve for the SDR signal, we noticed significant instability: instead of sticking to the reference value of 2.4, the device oscillates around 2.2, only to suddenly experience an unnatural jump to around 3.0. In practice, this leads to confusing effects - large bright areas on the screen appear too dark, while smaller elements are unnecessarily brightened. A similar feature can be found in the EOTF curve, which makes the image unpredictable and loses its cinematic authenticity.

In the case of materials with a standard color range (SDR), our efforts in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on gentle white balance correction and gamma curve adjustment, which allowed us to recover details in the darker parts of the image that previously tended to get lost. It is worth noting, however, that the E7Q Pro unit we tested happened to be exceptionally well-made from the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different adjustments. The biggest beneficiary of professional calibration was undoubtedly the HDR mode. This is where we did the most work, which yielded spectacular results. We managed to effectively tame the excessive warmth of the image, caused by a factory deficiency of blue color. After calibration, color errors were reduced to a significantly lower level, which will certainly please those who watch a lot of streaming content in HDR format, expecting faithful reproduction.

After professional calibration of the movie mode, we must admit that the effect is more than satisfactory – the iFFALCON U85X undergoes a true transformation. Color errors in SDR content dropped to a level below 2, making them practically imperceptible to the human eye. We managed to set the white balance almost perfectly, and brightness management (gamma) became nearly exemplary. As a result, with standard quality materials, the television looks simply perfect, and it's hard to find any faults with it.

In the case of HDR signal, the situation has also improved significantly, although here the nature of the device is a bit more pronounced. Color errors have been reduced to around 3, which is an outstanding result in this price range. However, it is worth taking a look at the EOTF chart (available on the right side of the screen in the filters: 4K HDR, gamma / EOTF) to see what is not immediately visible regarding brightness management by the U85. Although the reference line looks decent, in actual film scenes, the television still interprets the signal "in its own way" due to very aggressive local dimming algorithms. Does this disqualify this model for watching HDR content? Absolutely not. It's simply a typical ailment of almost every Mini-LED that has to reconcile high brightness with an attempt to maintain deep black. One just has to be aware of these technical limitations, which are unavoidable in this segment.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well here and does not fall drastically behind much more expensive, advanced televisions. Lower-quality materials can look clean and sensible, without the impression that the image is artificially "overdrawn." However, the smoothing function presents a bit worse. It can indeed be effective and improve tonal transitions in low-quality materials, but at the same time, it can introduce unwanted effects. Sometimes it removes film grain or adds unwanted artifacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic style of image.

When it comes to scaling the image to 4K resolution, the iFFALCON U85X performs solidly. The device efficiently enhances low-quality signals, making even older materials look clean and clear on the 4K matrix. At extremely low resolutions, such as 480p, you can notice slightly jagged edges (especially on thin lines), but let's face it – this is a scenario you'll only encounter when watching very old footage, so it's not a real issue in everyday use.

However, the digital processing aimed at smoothing tonal transitions is significantly worse. Although the menu features a function called “Gradual Smoothing”, its effectiveness is at least debatable. In practice, it does not effectively reduce banding (color stepping), and worse, it can cause more harm than good. This filter can be too aggressive where it shouldn't be, artificially smoothing out details that should not be touched, such as the natural texture of the face or fine details of the skin's texture. Instead of improving quality, this feature can give the image an unnatural, “plastic” look, so it's best to use it with great caution or, better yet: leave it turned off.

In the category of motion blur and fluidity of movement, the E7Q PRO has one very strong argument. At this price, Hisense has added a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as the menu displays more options for smoothing the image. Among other things, we have frame interpolation options, which allows us to adjust the fluidity for sports or for movies, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

In contrast to budget constructions, which in dynamic sports scenes may resemble a slideshow, the iFFALCON U85X is a heavyweight contender equipped with a panel featuring a native refresh rate of 144Hz. However, it is worth remembering that in the world of movies, series, or sports, we will mostly operate at 120Hz due to the specifics of image enhancement systems. Such a fast panel is excellent news for gamers and sports fans, as it opens the door to advanced motion settings that simply don't exist in cheaper 60-Hz models.

We manage everything from the "Motion Clarity" menu, where instead of using pre-set, often too aggressive modes, we definitely recommend a custom configuration based on two sliders. The most important of them, reduction of flicker, is responsible for smoothness in films – here, it's best to aim for a value around 4, which will maintain a natural, cinematic character of motion without falling into the artificial "soap opera effect." On the other hand, the first slider, reduction of blur, is the key to success in sports broadcasts. In this case, it's worth going all out and setting it to maximum, ensuring that the image during fast actions on the field remains sharp, and annoying trailing is eliminated.

The E7Q PRO is a phenomenal screen for gamers. Aside from the typical "thorn" of Hisense, which is the lack of support for the HGiG format due to the constantly active tone mapping, we practically get everything one might expect from a television that is supposed to have a gaming label. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rates, automatic switching to game mode, and support for 4K at 120 Hz. On top of that, all the most important settings are at hand in a clear Game Bar. This tool not only looks modern but also has a distinctly "gaming" edge and actually makes life easier while playing.

iFFALCON U85X is an exceptional device for gamers that has virtually everything you can expect from a modern screen for consoles or PCs. Here we find two fully-fledged HDMI 2.1 ports with full bandwidth of 48 Gbps, which opens the door to key technologies such as VRR and ALLM, ensuring smooth gameplay without tearing and with minimal latency. The TV handles high refresh rates at various resolutions without any problem, and a real curiosity is the mode that allows for up to 240Hz when dropping to Full HD quality. The entire system is managed by the Game Bar (a faithful copy from TCL), which allows for instant switching of picture modes, customization of the interface appearance, or even adding a virtual crosshair in the middle of the screen.