Hisense E7Q / E79Q vs TCL P7L / P79L

Hisense E7Q / E79Q is a television with average brightness, whose peak luminance level is around 350-380 nits. This is an absolute minimum that allows for watching HDR content in a way that is close to the creators' intentions, although without a clear "wow" effect. The results of synthetic tests on white images have been confirmed in practice – in movie scenes, the bright parts of the image are stable and fairly uniform, but it is hard to speak of a true "lighting impact" here. In everyday use, for example, while watching Netflix or YouTube, the HDR effect is acceptable and is completely sufficient for most users. However, it must be stated clearly – this is not the level of top screens, and one should not expect that at this price point. Fortunately, the Hisense E7Q / E79Q has an advantage that allows it to gain quite a few points: it is a PFS LED QLED panel, utilizing an additional phosphor layer that improves color reproduction. The measured range of the DCI-P3 palette is around 92%, which means that the colors in most scenes are vibrant, well-saturated, and pleasing to the eye, especially for this price range.

The biggest limitation of the TCL P7L in HDR is simply brightness. The TV doesn't have a large luminance headroom, so strong highlights, sunlight, or small light sources can't clearly "pop" out of the image. As a result, even well-produced HDR material looks fairly restrained and in terms of dynamic range is closer to good SDR than to what brighter models show. That doesn't mean the P7L can't handle HDR at all — the issue is mainly a lack of sufficient backlight power.

Looking at color, the situation is a bit better. The TV covers about 91% of the DCI-P3 gamut and about 68% of the wider BT.2020 color space, so for its price class the color range is quite decent. TCL markets this model as QLED, though the nature of the solution used is closer to a PFS phosphor-based backlight than a classic quantum-dot layer. What matters most to viewers, however, is the result: more saturated colors are available.

In Filmmaker mode, the Hisense E7Q / E79Q television was able to really surprise positively. Even after the first measurements, it turned out that the white balance is quite well calibrated, and the only minor deviation was a slight tendency toward a purple hue, which we mentioned earlier. However, this did not significantly affect the overall character of the image – it remained coherent and pleasant to perceive. A much larger problem turned out to be the brightness characteristics (gamma) in SDR content and the EOTF curve in HDR films. The television clearly brightened the image, flattening the contrast and taking away its depth. Gamma values could drop from the reference 2.4 down to about 1.9, making the image appear as if it were covered with a thin, milky layer. Fortunately, this is a problem that can be relatively easily corrected through calibration.

In Film mode the TCL P7L performs fairly well without major adjustments, especially with typical SDR material. The white balance is relatively even, although as brightness increases there is a slight rise in red and blue and a bit of a shortage of green. This does not produce a strongly noticeable tint and most colors remain close to their reference points. The ColorChecker confirms this, with a large portion of errors falling below a level that would notably bother viewers during normal watching. We have more concerns about the gamma response. In the darkest parts of the image the TV runs it noticeably above the reference, so some shadow detail can be a little too dimmed. The curve then settles and for much of the range it is close to the intended target. As a result SDR generally looks natural, but in dark scenes the P7L can lose some subtlety. In HDR the factory setting is less precise. As brightness increases an excess of blue becomes more pronounced, making the image look cooler than it should. The number of larger color deviations also grows, particularly in brighter hues. The EOTF curve itself is handled fairly conservatively, with the TV showing the image darker than the reference over a large portion of the range. For a budget model, however, the factory Film mode settings are not bad.

The biggest beneficiary of calibration for the Hisense E7Q / E79Q turned out to be the SDR mode without a doubt. It managed to achieve nearly perfect picture quality – most errors in the Color Checker test dropped below a value of 3, and often even below 2, which is a remarkable result for this class of equipment. The greatest improvement came from aligning the brightness characteristic (gamma), making the picture no longer look washed out and regaining its natural depth. In HDR content, colors were also improved, and the purple tint we mentioned earlier was eliminated, but errors in the Color Checker measurements were still noticeable. This is due to the fact that – as is often the case with Hisense televisions – the screen manipulates brightness quite strongly, oversaturating some colors. This was also indicated by the EOTF curve, which was slightly above the reference values, suggesting these minor problems with excessive brightening. Despite this flaw and the construction limitations that arise with HDR content, the Hisense E7Q / E79Q gained a lot after calibration. In everyday use, the television presents a cohesive, natural, and pleasant-to-the-eye picture, and the difference compared to factory settings is truly vast.

After calibration, the TCL P7L can deliver a really pleasant picture, especially with classic SDR material. We managed to very effectively even out the white balance, and the gamma curve now tracks close to the target value of 2.4. You can also see this in the color measurements, as most errors dropped noticeably, and in everyday viewing it's hard to find any strongly visible inaccuracies. Movies, series, YouTube, or regular TV therefore look more natural, without unnecessary warming or a cool cast. For a model in this price range, the result in SDR is really very good.

With HDR the situation gets more complicated. Calibration helped improve the white balance and tidy up some deviations, but here the panel's limitations become increasingly apparent. The P7L has relatively low brightness and can't maintain appropriate luminance for more saturated colors, so some errors remain even after careful tuning. In other words, settings can improve how the TV interprets the signal, but they can't overcome its physical capabilities. That's why calibration makes the most sense for this model primarily with SDR.

In the case of Hisense E7Q / E79Q, upscaling and digital image processing are not the strongest features of this television. It is clear that the manufacturer opted for simplicity rather than advanced image processing algorithms. The television does not offer any functions for smoothing tonal transitions or systems for improving image clarity, which means that lower resolution materials simply look very raw. On the screen, subtle compression edges can be noticed, which better processors in other models can effectively hide.

During tests of HD materials, we noticed that the E7Q tries to artificially enhance detail, which sometimes works and sometimes has the opposite effect – the image becomes soft, slightly smeared, at times even "watery." There is no aggressive sharpening that ruins naturalness, but there is also no finesse in detailing that better image processors offer.

In this regard the TCL P7L performs surprisingly well, especially for such an inexpensive TV. The tonal transition smoothing feature, which in many budget models does little or almost nothing, actually manages to improve the picture here. It doesn't remove all banding completely, but it can noticeably reduce posterization and make trickier gradients look more natural. At this price point that's a genuinely pleasant surprise.

Upscaling itself also performs well. Lower-resolution material is scaled correctly, without excessive sharpening or adding artificial outlines around objects. Of course the P7L won't turn a very poor source into 4K-quality footage, but for regular TV the result is simply solid. For a model in this class there is little to criticize.

Hisense E7Q / E79Q is a television with a 60 Hz screen, so 4K sports fans may feel a slight disappointment – we simply won't see such smooth images here as in more expensive models with higher refresh rates. Fortunately, when it comes to movies, the situation is much better. Cinematic materials recorded at 24 frames per second can be displayed here using a motion smoothing feature, allowing the user to adjust the image to their preferences – more cinematic with a visible frame or smoother, in a theatrical style.

The TCL P7L uses a panel with a native 60 Hz refresh rate at 4K resolution, and that's how it should be treated in everyday use. For movies the TV mainly offers frame interpolation, so it can smooth motion and reduce the typical judder, but it does not deliver the smoothness of true 120 Hz panels.

Hisense E7Q / E79Q is truly a successful television for gamers, even though it doesn't support 4K signal at 120 Hz. However, the manufacturer has included a set of features that until recently could only be found in more expensive models. There is ALLM, or automatic switching to low-latency mode, which allows the television to activate game mode with very low input lag. We also have VRR, functioning up to 60 Hz – this may not seem impressive on paper, but in practice, it is fully sufficient, as most games on consoles do not exceed this limit. All these settings can be quickly found in the Game Bar panel, a convenient menu created specifically for gamers. From this level, you can change picture modes, turn on a frame rate counter, or even… a crosshair on the screen – in the Vidaa system humorously named "target point," which is a result of awkward translation by the Chinese manufacturer.

Particularly praiseworthy is the ability to play in 1080p at 120 Hz, which realistically improves the smoothness and responsiveness of the image. This way, if someone wants to play a few titles at a higher refresh rate, they can simply lower the resolution and enjoy significantly smoother motion. Despite the lack of 4K@120Hz, Hisense E7Q / E79Q really performs well as a television for gamers – especially those who are not looking for perfection, but a solid and fast screen for everyday gaming.

For such an inexpensive TV, the P7L has quite a lot to offer gamers. It has ALLM, VRR, Dolby Vision for gaming, and TCL adds its Game Bar, which lets you quickly view key information or change some settings without leaving the game. Not everything is perfect, though, because HGiG doesn't work here as it should, but at this price point it's hard to complain much about the feature set. The most interesting thing starts when you give up on 4K. At that resolution the TV runs at a maximum of 60 Hz, but at 1440p and 1080p it can already display at 120 Hz. And that's not just a spec-sheet curiosity. In fast-paced games that support that frame rate you can really notice the difference in smoothness, so if you care more about smoother motion than maximum image sharpness, that mode can make a lot of sense. Of course that doesn't make the P7L a true 120 Hz TV. Even so, it's precisely those extra modes that make the P7L perform really well for gaming.