Haier M95E vs TCL RM7L

If there is one category in which the Haier M95E undoubtedly shines, it is the HDR effect, driven by the raw power of the backlighting. This TV cannot be denied that it is a truly bright device. Both in most movie scenes and during our synthetic measurements, the panel easily achieved and often even exceeded the threshold of 1200-1500 nits. This directly translates to the viewing experience – the image has a striking impact and truly allows you to feel the magic of materials recorded in this format. However, one must be aware of a certain compromise. When particularly demanding scenes filled with small, yet intense bright spots appear on the screen, the M95E does not lose its punch nor dims, but it pays a different price for it. A very strong and noticeably distracting halo effect is generated around these bright elements. It is evident here that the algorithms controlling the dimming have been programmed to prioritize brightness and visibility of the smallest details, even if this comes at the cost of flawless black levels. We are not entirely convinced that this is the healthiest approach; however, it must be acknowledged that the overall capabilities of the M95E in this regard are quite substantial. A significant advantage is the fact that we are dealing with a Mini LED QLED construction. The use of a quantum dot layer brings tangible benefits in the form of wide color gamut coverage, which in our tests reached almost 96% of the DCI-P3 color space. This guarantees that the television has full predispositions to display vibrant and appropriately saturated colors.

The TCL RM7L is a bright TV. In our measurements its peak brightness hovered around 1600 nits. That's clearly less than the C7L, which can approach 2600 nits, but in real movie scenes the difference between the two models isn't that big. In less demanding shots with many bright elements on screen, the RM7L can hold around 1000 nits, and sometimes a bit more, approaching 1500 nits. It performs worse in dark scenes with small highlights; then their brightness can fall to around 500 nits. However, this behavior is not accidental. The TV intentionally dims small elements to better control the backlight and maintain higher contrast. This comes at the cost of their intensity, but it's typical behavior for local-dimming TVs in a similar price bracket.

Color gamut coverage

In HDR it's not only brightness that matters, but also color. And here the RM7L has a lot to show. Colors are strongly saturated, and a wide color gamut is one of its bigger strengths. In measurements it reached about 96% of DCI-P3 and around 83% of BT.2020. It's worth remembering, though, that on a TV with this kind of backlight the result can vary depending on the scene. On test patterns colors look best, while in movies their saturation can be a bit lower than on SQD Mini LED or QD-OLED TVs. The backlight construction itself is also interesting. The RM7L doesn't use the classic red, green and blue diode set. TCL used two green diodes and one blue, and obtains the red color using a PFS phosphor. You can see this in spectrometer measurements, but it doesn't have a major impact on the picture. Colors are still produced correctly.

We evaluate every television primarily based on its default cinema mode – in this case "Film" – which theoretically should be the "best" and most accurate right out of the box. Unfortunately, with the Haier M95E, the word "best" is absolutely not synonymous with the word "good." Even during SDR viewing, the picture revealed obvious issues: white balance skewed too much towards red, and excessive, unnatural color saturation led to visible color deviations. Worse still, the M95E also has trouble managing brightness (gamma curve), excessively darkening the entire scene. Such behavior is hard to commend, as it directly causes details in the shadows to blend into a black blob, which are irretrievably lost.

However, the real disaster struck after switching to HDR material while still remaining in "Film" mode. It's hard to guess who came up with such a fantastic idea – or perhaps it was simply a complete oversight of this stage by Haier's engineers – but the image, instead of cinema fidelity, began to resemble the bright "Dynamic" mode. The white balance exposed huge issues with the blue color, which in turn resulted in unnatural sharpening and artificial oversaturation of the entire scene. As if that weren't enough, the EOTF curve characteristics ruthlessly revealed that the television also has fundamental problems with local dimming management in this setting. We haven't calibrated many Haiers in our career, but we know for sure now that the M95E definitely needs it.

We checked the factory colors in Filmmaker Mode, the best picture setting available to the user. TCL has been using it in its TVs for two years, and its purpose is to present the image as faithfully as possible in line with the creators' intent. On the RM7L this was indeed the best-calibrated mode, although it wasn't without flaws. The biggest issue was the white balance. An excess of red and blue caused the picture to take on slightly pinkish tones. This was visible in both SDR and HDR. Additionally, the luminance response was slightly boosted, which made the image appear a bit brighter but also less contrasty than it should have been.

The calibration process left us with extremely mixed feelings. On one hand, we noted significant success in the area of colorimetry. Utilizing the options available in the menu, we managed to tame the white balance and bring it down to an acceptable level. As a result, SDR content was finally freed from the annoying red dominance, and the HDR image no longer resembled a vibrant, store demonstration mode. The entire color palette and its saturation were also clearly corrected – perhaps not perfectly, but to the extent that the software allowed, and the difference was visible to the naked eye.

Unfortunately, this is where our list of corrections basically ends, as M95E simply did not allow for more. As we indicated earlier, most settings related to image brightness do not respond to our commands at all. This means we were unable to control its fundamental characteristics in any way – neither the gamma curve nor the EOTF. In practice, the television in SDR content still tends to darken details, which was confirmed by the inflated gamma, merging details in the shadows. On the other hand, the EOTF curve in HDR mode still mercilessly exposed all the previously mentioned issues with chaotic local dimming zone management. And while the calibration process itself yielded quite a lot, removing most of the color issues, ultimately we had to capitulate.

Thanks to a fairly extensive calibration menu, we were able to correct the vast majority of the errors described earlier. The biggest change was to the white balance. After calibration it looks very good, so the image lost its pinkish cast and became much more neutral. The luminance response itself also improved. Both the SDR gamma and the HDR EOTF curve are now much closer to the reference values. The image is no longer unnecessarily brightened, and darker areas look more natural and have more depth. Better luminance accuracy also affected the colors, which after calibration are noticeably more accurate. Not everything could be set perfectly, though. In HDR material the RM7L still interprets part of the signal its own way and does not always follow the reference curve exactly. This is most apparent in some darker scenes, where the TV can either slightly lift the shadows or darken them completely. That was the source of the earlier impression of a slightly brightened, less contrasty image. Even so, the calibration delivers a very good result here. It removes the most visible errors and, above all, makes the image much closer to how it should look.

Well, what happens with those color transitions when lower quality material full of compression artifacts comes on screen? Unfortunately, we have some bad news for you. Although we can find an option in the menu responsible for smoothing tonal transitions in older content, we definitely DO NOT RECOMMEND using it. Its activation causes a barrage of additional, ugly artifacts, noticeably blurring the entire image, and the funniest part – it often doesn’t even remove those unwanted “stairs” it was supposed to fight against. This feature might as well not exist at all.

We can write many more positive things about the overall upscaling, which is the process of raising lower resolutions to the native 4K matrix. The image after upscaling looks really good – it's neither overly jagged nor artificially smoothed. In this particular matter, the M95E simply delivers.

Upscaling and digital image processing are not the RM7L's strong suit. TCL used a MediaTek Pentonic 700 SoC here, designated MT5896, which isn't among the best processors at handling lower-quality content. The biggest problems show up with heavily compressed material from YouTube or regular broadcast TV. The processor can't effectively hide posterization and the characteristic color banding. The feature meant to smooth them does little here, and it often interferes too much with the picture, smoothing faces or fine textures, for example. For that reason, it's best to simply leave it off.

Straightforward upscaling to 4K looks better. Lower-quality sources remain reasonably sharp and retain enough detail. It's not on par with the best processors on the market, but for everyday viewing the result is entirely acceptable.

When it comes to motion fluidity and ghosting, our feelings are quite mixed because the M95E is a paradoxical television. Let’s start with the absolute delights: the heart of the device is a 144Hz panel, but what truly impresses is its performance with 120Hz content, which is crucial for sports and console gaming. We must state with full responsibility that Haier has equipped the television with one of the best VA panels currently available on the market when it comes to minimizing ghosting. It is rare to encounter an LCD panel that offers such clean, sharp, and ghost-free motion. In this respect, the M95E is simply phenomenal.

And this is exactly why the unpleasant surprise waiting for us on the software side is so painful. It turns out that this fantastic hardware potential is completely untapped, as the television practically offers no functioning options for improving fluidity. The smoothing systems, which should assist with lower frame rate content, can indeed be found in the Menu but essentially do not respond to our settings. The conclusion is brutally simple: if you intend to watch high fluidity material, you must be sure that the source is transmitting it natively at 120. In every other case, you must resign yourself to a rather raw, choppy image because the M95E will not help smooth it out in any way.

The RM7L uses a 144 Hz VA panel, so right out of the box it's a TV well suited for sports, gaming, and other fast-moving content. The high refresh rate also gives the motion interpolation engine more room to work, allowing it to generate extra frames. On the RM7L it works well, and with the right settings it can noticeably improve motion smoothness without causing an excessive soap opera effect.

When it comes to features for gamers, the Haier M95E presents some really strong arguments. First of all, it is fully ready for the new generation of consoles and powerful PCs. It is equipped with two full-fledged HDMI 2.1 ports, which handle 4K signals at 120Hz effortlessly and even allow for gaming at 144Hz. This is a foundation that guarantees us full utilization of the potential of our equipment. Moreover, the key technologies work flawlessly here. The television accurately detects the console and automatically switches to low latency mode (ALLM), so we don’t have to dig into the settings. The frame synchronization (VRR) also works smoothly, eliminating the annoying tearing of the image when the game's fluidity slightly drops. Considering the remarkably low motion blur of the panel, which we have already mentioned, the M95E creates a truly comfortable and responsive gaming environment. Of course, this is not a perfect package. A dedicated "Game Bar," which would be a handy menu for gamers, would be a nice addition, but in essence, it is just a nice extra. A more serious shortcoming is the lack of support for the HGiG standard, which complicates the ideal HDR configuration on the console and can lead to overexposures. Despite these shortcomings, the basic "gaming package" offered by the M95E is really solid and fully functional.

You can say almost nothing but good things about the RM7L when it comes to gamer features. The TV supports ALLM, VRR, Dolby Vision Gaming and works correctly with HGiG, so it’s hard to point out any major omissions in that area. In practice this means automatic switching to low-latency mode, a smoother picture with variable frame rates, and accurate brightness reproduction in HDR games. There’s also a handy Game Bar. From it you can quickly check the frame rate, VRR status, signal format, and aspect ratio, and change key settings without leaving the game. TCL also added a few extra options, like a crosshair and brightening of dark parts of the image, which can be useful in some titles. The biggest downside comes from the use of the Pentonic 700 processor. Only two of the four HDMI ports support the full HDMI 2.1 standard. With a single console this won’t matter much, but when connecting two consoles and a PC you may run out of space. Especially since one of those ports may also be needed for eARC and a soundbar.