Haier M95E vs TCL C8L / QM8L

If there is one category in which the Haier M95E undoubtedly shines, it is the HDR effect, driven by the raw power of the backlighting. This TV cannot be denied that it is a truly bright device. Both in most movie scenes and during our synthetic measurements, the panel easily achieved and often even exceeded the threshold of 1200-1500 nits. This directly translates to the viewing experience – the image has a striking impact and truly allows you to feel the magic of materials recorded in this format. However, one must be aware of a certain compromise. When particularly demanding scenes filled with small, yet intense bright spots appear on the screen, the M95E does not lose its punch nor dims, but it pays a different price for it. A very strong and noticeably distracting halo effect is generated around these bright elements. It is evident here that the algorithms controlling the dimming have been programmed to prioritize brightness and visibility of the smallest details, even if this comes at the cost of flawless black levels. We are not entirely convinced that this is the healthiest approach; however, it must be acknowledged that the overall capabilities of the M95E in this regard are quite substantial. A significant advantage is the fact that we are dealing with a Mini LED QLED construction. The use of a quantum dot layer brings tangible benefits in the form of wide color gamut coverage, which in our tests reached almost 96% of the DCI-P3 color space. This guarantees that the television has full predispositions to display vibrant and appropriately saturated colors.

In terms of HDR, the TCL C8L turns out to be a hellishly bright television – and I mean literally. On a synthetic chart of 5%, our measuring equipment indicated a result exceeding 4500 nits. This is a result that is downright cosmic, considering that reference director monitors, which we often refer to in our materials, typically operate around 4000 nits. Does this mean that the C8L breaks barriers and climbs to the technological peak of Mini-LED? Not exactly. Dry synthetic tests are one thing, and real movie images are another. In real, varied scenes, the C8L achieves a peak of around 1600 nits. This is still a very good result, ensuring a very high level of HDR dynamics, but also clearly lower than what the manufacturer boasts in the specifications. The trouble starts with very small flashes of light – then brightness can drastically drop to around 600 nits. The algorithm tries at all costs to maintain deep black and minimize halo effect, but it does so at the expense of HDR impact. This is perfect evidence that laboratory charts rarely correspond to what we ultimately see on the screen.

Huge applause is due for color reproduction, all thanks to the new generation of SQD (Super Quantum Dot) quantum dots. The coverage of the DCI-P3 palette reaches 97%, but the true jaw-dropper is the measurement of the extremely demanding BT.2020 space. The C8L achieves as much as 90% in it, placing it alongside today's top screens that boast RGB backlighting. Importantly, unlike some screens with Micro/Mini RGB backlighting, this effect is stable regardless of the scene displayed. Of course, one must remember that content mastered for such a wide gamut in films or series is still a rarity. However, the mere fact that the panel has such a "color reserve" deserves immense admiration.

We evaluate every television primarily based on its default cinema mode – in this case "Film" – which theoretically should be the "best" and most accurate right out of the box. Unfortunately, with the Haier M95E, the word "best" is absolutely not synonymous with the word "good." Even during SDR viewing, the picture revealed obvious issues: white balance skewed too much towards red, and excessive, unnatural color saturation led to visible color deviations. Worse still, the M95E also has trouble managing brightness (gamma curve), excessively darkening the entire scene. Such behavior is hard to commend, as it directly causes details in the shadows to blend into a black blob, which are irretrievably lost.

However, the real disaster struck after switching to HDR material while still remaining in "Film" mode. It's hard to guess who came up with such a fantastic idea – or perhaps it was simply a complete oversight of this stage by Haier's engineers – but the image, instead of cinema fidelity, began to resemble the bright "Dynamic" mode. The white balance exposed huge issues with the blue color, which in turn resulted in unnatural sharpening and artificial oversaturation of the entire scene. As if that weren't enough, the EOTF curve characteristics ruthlessly revealed that the television also has fundamental problems with local dimming management in this setting. We haven't calibrated many Haiers in our career, but we know for sure now that the M95E definitely needs it.

We tested the TCL C8L in the best factory picture mode available in this TV’s menu for image fidelity. That, of course, is Filmmaker Mode, which appeared in this brand’s software relatively recently (a year ago in the "K" series). Thanks to it, an average user can get a pretty good color reproduction straight out of the box, although it is certainly not a perfectly tuned mode. Looking at the factory white balance of our unit, both in SDR and HDR material, the red component was clearly lacking, which made the image noticeably cooler and caused a slight shift toward bluish-green tints. The issue of brightness management is also ambiguous, as we mentioned earlier. While for SDR content the gamma linearity is actually correct and holds steadily at the reference value of 2.4, in HDR things look much worse. Tracking the EOTF curve clearly shows the TV has a significantly boosted brightness across the range, which can make the final image overly bright and inconsistent with the creators’ intent, and that in a mode that by definition should avoid that. Of course, like every sample in our lab, this one also underwent professional calibration, and its results are shown below.

The calibration process left us with extremely mixed feelings. On one hand, we noted significant success in the area of colorimetry. Utilizing the options available in the menu, we managed to tame the white balance and bring it down to an acceptable level. As a result, SDR content was finally freed from the annoying red dominance, and the HDR image no longer resembled a vibrant, store demonstration mode. The entire color palette and its saturation were also clearly corrected – perhaps not perfectly, but to the extent that the software allowed, and the difference was visible to the naked eye.

Unfortunately, this is where our list of corrections basically ends, as M95E simply did not allow for more. As we indicated earlier, most settings related to image brightness do not respond to our commands at all. This means we were unable to control its fundamental characteristics in any way – neither the gamma curve nor the EOTF. In practice, the television in SDR content still tends to darken details, which was confirmed by the inflated gamma, merging details in the shadows. On the other hand, the EOTF curve in HDR mode still mercilessly exposed all the previously mentioned issues with chaotic local dimming zone management. And while the calibration process itself yielded quite a lot, removing most of the color issues, ultimately we had to capitulate.

As you can see, the results of a professional calibration of the TCL C8L are really promising, thanks to the extensive adjustment tools the manufacturer put at our disposal in the menu. Above all, we were able to completely correct the white balance — we eliminated the red deficiency, so the image finally stopped drifting toward unwanted cool tones. After that adjustment, errors in the ColorChecker test fell to near-reference levels, regularly landing below a Delta E of 2, which is below the threshold of human perception.

If the test patterns look this perfect, you might ask: why then the lower final score in this category? The answer lies in the brightness management discussed earlier. Although the menu includes sliders that let you precisely straighten the EOTF curve on synthetic signals, when confronted with actual movie material (I recommend enabling the EOTF filter when watching movies), you can see that in most scenarios the TV still reacts to HDR metadata its own way. As a result, the picture can be slightly over-brightened and not faithful to the creators' intent, and it was precisely this lack of consistency with real films that cost the C8L a few points.

Well, what happens with those color transitions when lower quality material full of compression artifacts comes on screen? Unfortunately, we have some bad news for you. Although we can find an option in the menu responsible for smoothing tonal transitions in older content, we definitely DO NOT RECOMMEND using it. Its activation causes a barrage of additional, ugly artifacts, noticeably blurring the entire image, and the funniest part – it often doesn’t even remove those unwanted “stairs” it was supposed to fight against. This feature might as well not exist at all.

We can write many more positive things about the overall upscaling, which is the process of raising lower resolutions to the native 4K matrix. The image after upscaling looks really good – it's neither overly jagged nor artificially smoothed. In this particular matter, the M95E simply delivers.

This year the C8 series and higher models received probably the biggest and most anticipated upgrade in TCL’s history, and it specifically concerns digital image processing. The C8L is the lowest-end model in the manufacturer's lineup to be equipped with the latest flagship chip, the MediaTek Pentonic 800 (listed in the menu as MT9655). Thanks to its processing power, the feature called "Gradual Smoothing" finally works as it should. The algorithm effectively eliminates unwanted posterization (ugly tonal transitions/color banding), doing so intelligently enough that it does not degrade the sharpness of other details.

The processor also handles upscaling lower-resolution content to 4K very well. Although evaluating this element can be mostly academic, because the differences between today's TVs in this class are very subtle. The most important takeaway is that TCL finally has nothing to be ashamed of compared to the competition.

When it comes to motion fluidity and ghosting, our feelings are quite mixed because the M95E is a paradoxical television. Let’s start with the absolute delights: the heart of the device is a 144Hz panel, but what truly impresses is its performance with 120Hz content, which is crucial for sports and console gaming. We must state with full responsibility that Haier has equipped the television with one of the best VA panels currently available on the market when it comes to minimizing ghosting. It is rare to encounter an LCD panel that offers such clean, sharp, and ghost-free motion. In this respect, the M95E is simply phenomenal.

And this is exactly why the unpleasant surprise waiting for us on the software side is so painful. It turns out that this fantastic hardware potential is completely untapped, as the television practically offers no functioning options for improving fluidity. The smoothing systems, which should assist with lower frame rate content, can indeed be found in the Menu but essentially do not respond to our settings. The conclusion is brutally simple: if you intend to watch high fluidity material, you must be sure that the source is transmitting it natively at 120. In every other case, you must resign yourself to a rather raw, choppy image because the M95E will not help smooth it out in any way.

The TCL C8L is equipped with a fast panel that has a native 144 Hz refresh rate. That spec will be most appreciated by demanding PC gamers, while most users, who rely on consoles or TV broadcasts, will use a steady 120 Hz. It is at 120 Hz that motion processing algorithms handle image rendering for movies, series, and sports. In the TV’s menu you’ll find a "Motion Clarity" option that lets you adjust the motion smoothing to your preferences. The algorithms handle cinematic material at 24 or 30 frames per second (fps) as well as dynamic sports broadcasts at 50 or 60 fps, maintaining appropriate smoothness.

When it comes to features for gamers, the Haier M95E presents some really strong arguments. First of all, it is fully ready for the new generation of consoles and powerful PCs. It is equipped with two full-fledged HDMI 2.1 ports, which handle 4K signals at 120Hz effortlessly and even allow for gaming at 144Hz. This is a foundation that guarantees us full utilization of the potential of our equipment. Moreover, the key technologies work flawlessly here. The television accurately detects the console and automatically switches to low latency mode (ALLM), so we don’t have to dig into the settings. The frame synchronization (VRR) also works smoothly, eliminating the annoying tearing of the image when the game's fluidity slightly drops. Considering the remarkably low motion blur of the panel, which we have already mentioned, the M95E creates a truly comfortable and responsive gaming environment. Of course, this is not a perfect package. A dedicated "Game Bar," which would be a handy menu for gamers, would be a nice addition, but in essence, it is just a nice extra. A more serious shortcoming is the lack of support for the HGiG standard, which complicates the ideal HDR configuration on the console and can lead to overexposures. Despite these shortcomings, the basic "gaming package" offered by the M95E is really solid and fully functional.

For gamers – especially for those with powerful PCs and several consoles at the same time – the TCL C8L is a true beast. It’s the first model in the manufacturer’s lineup equipped with four full HDMI 2.1 ports with a maximum bandwidth of 48 Gbps. This is directly thanks to the new Pentonic 800 processor we wrote about earlier. Additionally, the TV seamlessly supports virtually every gaming feature. It has an automatic game mode (ALLM) that reduces latency to minimal levels and full frame synchronization (VRR) operating in an impressive range of up to 288 Hz. We’re also talking about standards like G-Sync or FreeSync from Nvidia and AMD. When it comes to image display standards, there are also no compromises: the C8L offers complete support for HDR formats in games, including gaming Dolby Vision and the HGiG profile. All of these features can be conveniently managed from a very readable game bar (Game Bar), which we can customize according to our preferences. From a purely gaming perspective, there really isn’t anything to complain about in the C8L – well, maybe aside from the previously mentioned slight ghosting. But other than that? It’s an unflawed machine for gamers.