Haier M95E is, on paper, a television that looks like the dream come true for any "bargain hunter." When we look at the specifications – a Mini LED panel with hundreds of zones, powerful brightness exceeding 1500 nits, a QLED 144Hz matrix, phenomenally low input lag, and sound branded by Harman Kardon – everything screams "flagship!" So we are dealing with equipment that theoretically should throw down the gauntlet to the most expensive players on the market. Unfortunately, if you read our review carefully, you’ll need to read it quite closely, because there is one word that appears almost in every paragraph: "but..." And it is this word that perfectly summarizes this model. The M95E is a television of gigantic contradictions and wasted potential, where nearly every advantage is brutally countered by a fundamental software flaw. So we have hundreds of dimming zones, but the algorithms controlling them create a distracting disco on the screen. We have phenomenal HDR brightness, but the television completely struggles with tone mapping and burns details. We have an ultra-fast, non-tearing 144Hz matrix, but motion smoothing systems for movies are virtually non-existent. We have a great package for gamers, but without HGiG and with font display issues. Finally, we have superb sound, but wrapped in a clumsy and frustrating Smart TV system. This is exactly why the Haier M95E is such a frustrating device. It’s a story about fantastic hardware that lacks the final, most crucial polish – refined software.