Haier M95E vs LG MRGB85B

If there is one category in which the Haier M95E undoubtedly shines, it is the HDR effect, driven by the raw power of the backlighting. This TV cannot be denied that it is a truly bright device. Both in most movie scenes and during our synthetic measurements, the panel easily achieved and often even exceeded the threshold of 1200-1500 nits. This directly translates to the viewing experience – the image has a striking impact and truly allows you to feel the magic of materials recorded in this format. However, one must be aware of a certain compromise. When particularly demanding scenes filled with small, yet intense bright spots appear on the screen, the M95E does not lose its punch nor dims, but it pays a different price for it. A very strong and noticeably distracting halo effect is generated around these bright elements. It is evident here that the algorithms controlling the dimming have been programmed to prioritize brightness and visibility of the smallest details, even if this comes at the cost of flawless black levels. We are not entirely convinced that this is the healthiest approach; however, it must be acknowledged that the overall capabilities of the M95E in this regard are quite substantial. A significant advantage is the fact that we are dealing with a Mini LED QLED construction. The use of a quantum dot layer brings tangible benefits in the form of wide color gamut coverage, which in our tests reached almost 96% of the DCI-P3 color space. This guarantees that the television has full predispositions to display vibrant and appropriately saturated colors.

LG MRGB85 offers moderate brightness. On test patterns it reaches about 700 nits, which by itself is a decent result. In actual movie scenes the values are lower and most often fall between 400 and 600 nits. Bright, expansive shots perform best. In scenes with a lot of black the TV noticeably limits luminance, trying to maintain the highest possible contrast. The HDR effect is therefore visible, but it is far from the level offered by more advanced Mini-LED designs. Especially in darker parts of films the limitations of edge-lit backlighting and imprecise local dimming become noticeable again.

HDR Colors

A much stronger suit of the MRGB85 is its colors. The TV covers about 95% of the DCI-P3 color space and 74% of BT.2020, allowing HDR material to look vivid and striking. Colors are well saturated, and the difference compared with basic LCD TVs is clearly visible. It is worth noting, however, that this is not a classic RGB backlight, where each of the three primary colors is generated by a separate diode. Red is produced by a PFS phosphor, which expands the palette and yields more saturated red shades. This solution works well for color reproduction, but it does not change the limitations of dimming itself. The LEDs are not driven independently in the way the series name might suggest... so it turns out that Mini RGB is not the same as Mini-LED RGB!

We evaluate every television primarily based on its default cinema mode – in this case "Film" – which theoretically should be the "best" and most accurate right out of the box. Unfortunately, with the Haier M95E, the word "best" is absolutely not synonymous with the word "good." Even during SDR viewing, the picture revealed obvious issues: white balance skewed too much towards red, and excessive, unnatural color saturation led to visible color deviations. Worse still, the M95E also has trouble managing brightness (gamma curve), excessively darkening the entire scene. Such behavior is hard to commend, as it directly causes details in the shadows to blend into a black blob, which are irretrievably lost.

However, the real disaster struck after switching to HDR material while still remaining in "Film" mode. It's hard to guess who came up with such a fantastic idea – or perhaps it was simply a complete oversight of this stage by Haier's engineers – but the image, instead of cinema fidelity, began to resemble the bright "Dynamic" mode. The white balance exposed huge issues with the blue color, which in turn resulted in unnatural sharpening and artificial oversaturation of the entire scene. As if that weren't enough, the EOTF curve characteristics ruthlessly revealed that the television also has fundamental problems with local dimming management in this setting. We haven't calibrated many Haiers in our career, but we know for sure now that the M95E definitely needs it.

We tested the TV in Filmmaker Mode, because among the available settings it produced the image closest to the reference. Factory color reproduction was not perfect. The biggest deviations were in the white balance, with too much red and not enough blue, which pushed the picture noticeably toward warmer tones. Whites took on a slightly yellowish cast, and skin tones and bright areas did not always look natural. It wasn’t a flaw that completely ruined the viewing experience, but in a direct comparison with the same screen after calibration the difference was clearly visible.

The calibration process left us with extremely mixed feelings. On one hand, we noted significant success in the area of colorimetry. Utilizing the options available in the menu, we managed to tame the white balance and bring it down to an acceptable level. As a result, SDR content was finally freed from the annoying red dominance, and the HDR image no longer resembled a vibrant, store demonstration mode. The entire color palette and its saturation were also clearly corrected – perhaps not perfectly, but to the extent that the software allowed, and the difference was visible to the naked eye.

Unfortunately, this is where our list of corrections basically ends, as M95E simply did not allow for more. As we indicated earlier, most settings related to image brightness do not respond to our commands at all. This means we were unable to control its fundamental characteristics in any way – neither the gamma curve nor the EOTF. In practice, the television in SDR content still tends to darken details, which was confirmed by the inflated gamma, merging details in the shadows. On the other hand, the EOTF curve in HDR mode still mercilessly exposed all the previously mentioned issues with chaotic local dimming zone management. And while the calibration process itself yielded quite a lot, removing most of the color issues, ultimately we had to capitulate.

Calibration primarily corrected the white balance and removed the previously visible warm tint. After the adjustment, whites no longer had a yellow cast and colors became more neutral and natural. The biggest improvement was seen in SDR content, where the picture looked even and much closer to the reference. A similar effect was achieved in HDR. After calibration the picture became more controlled, although not all of the TV's limitations could be eliminated. The biggest issue remained the intense reds, which were not always reproduced with the necessary precision. In practice the MRGB85 handles everyday SDR content very well, but in more demanding HDR material its limitations remain clearly visible.

Well, what happens with those color transitions when lower quality material full of compression artifacts comes on screen? Unfortunately, we have some bad news for you. Although we can find an option in the menu responsible for smoothing tonal transitions in older content, we definitely DO NOT RECOMMEND using it. Its activation causes a barrage of additional, ugly artifacts, noticeably blurring the entire image, and the funniest part – it often doesn’t even remove those unwanted “stairs” it was supposed to fight against. This feature might as well not exist at all.

We can write many more positive things about the overall upscaling, which is the process of raising lower resolutions to the native 4K matrix. The image after upscaling looks really good – it's neither overly jagged nor artificially smoothed. In this particular matter, the M95E simply delivers.

Upscaling and digital image processing perform quite well on the LG MRGB85. The Alpha 8 AI 4K Gen7 processor efficiently upscales lower-resolution content, and you can easily disable overscan regardless of the source. The TV also handles compression artifacts fairly well. The "Smooth Gradation" feature can effectively reduce visible banding and tonal unevenness, but it doesn't always work precisely. At higher settings it can smooth over fine details, for example material textures. On the plus side, it doesn't remove film grain. It's safest to use the "Low" or "Medium" setting, which provides the best compromise between artifact reduction and detail retention.

When it comes to motion fluidity and ghosting, our feelings are quite mixed because the M95E is a paradoxical television. Let’s start with the absolute delights: the heart of the device is a 144Hz panel, but what truly impresses is its performance with 120Hz content, which is crucial for sports and console gaming. We must state with full responsibility that Haier has equipped the television with one of the best VA panels currently available on the market when it comes to minimizing ghosting. It is rare to encounter an LCD panel that offers such clean, sharp, and ghost-free motion. In this respect, the M95E is simply phenomenal.

And this is exactly why the unpleasant surprise waiting for us on the software side is so painful. It turns out that this fantastic hardware potential is completely untapped, as the television practically offers no functioning options for improving fluidity. The smoothing systems, which should assist with lower frame rate content, can indeed be found in the Menu but essentially do not respond to our settings. The conclusion is brutally simple: if you intend to watch high fluidity material, you must be sure that the source is transmitting it natively at 120. In every other case, you must resign yourself to a rather raw, choppy image because the M95E will not help smooth it out in any way.

The LG MRGB85 is equipped with a VA panel with a native 144 Hz refresh rate, so it performs very well in terms of motion smoothness. The TV easily handles 120 Hz content from consoles and higher refresh rates when connected to a PC. That matters not only for gaming but also when watching sports, where camera movement is noticeably smoother than on basic 60 Hz models. There's also the TruMotion system, which lets you set the level of motion smoothing yourself. You can keep a more cinematic motion or increase smoothness, which works well for sports broadcasts and TV shows. The range of adjustment is wide, so you can easily tailor the motion smoothing to your preferences.

When it comes to features for gamers, the Haier M95E presents some really strong arguments. First of all, it is fully ready for the new generation of consoles and powerful PCs. It is equipped with two full-fledged HDMI 2.1 ports, which handle 4K signals at 120Hz effortlessly and even allow for gaming at 144Hz. This is a foundation that guarantees us full utilization of the potential of our equipment. Moreover, the key technologies work flawlessly here. The television accurately detects the console and automatically switches to low latency mode (ALLM), so we don’t have to dig into the settings. The frame synchronization (VRR) also works smoothly, eliminating the annoying tearing of the image when the game's fluidity slightly drops. Considering the remarkably low motion blur of the panel, which we have already mentioned, the M95E creates a truly comfortable and responsive gaming environment. Of course, this is not a perfect package. A dedicated "Game Bar," which would be a handy menu for gamers, would be a nice addition, but in essence, it is just a nice extra. A more serious shortcoming is the lack of support for the HGiG standard, which complicates the ideal HDR configuration on the console and can lead to overexposures. Despite these shortcomings, the basic "gaming package" offered by the M95E is really solid and fully functional.

When it comes to gaming, the LG MRGB85 performs best by far. The manufacturer didn’t skimp on the feature set and essentially brought the full suite of functions from higher-end TVs to this model. You get three HDMI 2.1 ports with full 48 Gbps bandwidth. Each of them supports 4K 120 Hz from consoles, and when connected to a PC also 4K 144 Hz. So you don’t have to worry about which port to plug your console or PC into, since they all offer the same capabilities.

It also includes VRR, AMD FreeSync Premium, NVIDIA G-Sync Compatible, ALLM, and HGiG. Dolby Vision Gaming is present as well, allowing supported games to use high refresh rates and dynamic HDR simultaneously on Xbox. Rounding it out is Game Optimizer, a handy in-game menu for gamers. Without leaving the game you can change the picture profile, brighten shadow details, or check the current frame rate. In terms of gaming features, the MRGB85 therefore offers almost the same as much more expensive LG models.