Haier K85F vs Haier M95E

Direct comparison

K85F / K85FUX

M95 / M95EUX

Available screen sizes: 55”65”75”

Available screen sizes: 65”

Panel type: LCD VA

Resolution: 3840x2160

System: Google TV

Model year: 2025

Complete the survey to find out the result

Panel type: LCD VA

Resolution: 3840x2160

System: Google TV

Model year: 2025

Complete the survey to find out the result

Overall rating

5.4

7.1

  • Movies and series in UHD quality

    5.2

    6.9

  • Classic TV, YouTube

    5.2

    6.1

  • Sports broadcasts (TV and apps)

    4.6

    5.6

  • Gaming on console

    6.4

    7.8

  • TV as a computer monitor

    6.0

    6.6

  • Watching in bright light

    4.1

    8.5

  • Utility functions

    5.5

    3.6

  • Apps

    9.6

    9.6

  • Sound quality

    4.8

    9.2

Advantages

  • Low input lag, great for gaming

  • Surprisingly good file player via USB

  • High contrast and decent blacks (VA panel)

  • Good text readability in PC monitor mode

  • Presence of gaming features: ALLM and VRR

  • Access to many applications thanks to GoogleTV

  • Phenomenal sound: Built-in audio system from Harman Kardon

  • Very high brightness: up to 1700 nits

  • Good panel for gaming and sports: 144Hz, low motion blur

  • Low input lag: below 10 ms (at 120Hz)

  • Complete gaming package: Two HDMI 2.1 ports, support for 4K@144Hz, VRR (G-Sync) and ALLM provide a solid foundation for consoles and PCs

  • Great tonal fluidity: The TV handles gradients and color transitions excellently

  • Wide color gamut (QLED): 96% DCI-P3 coverage guarantees vibrant and saturated colors

  • Support for Dolby Vision and HDR10+

Disadvantages

No like
  • Catastrophic picture quality in HDR mode

  • Poor quality of workmanship and fit of materials

  • Slow, glitchy, and poorly translated Google TV system

  • Very poor sound quality from built-in speakers

  • Problematic remote (and no batteries included)

  • Poor viewing angles

  • Low brightness and weak anti-reflective coating

  • Low color gamut coverage

  • Very underdeveloped dimming algorithms are the biggest flaw. Mini LED zones "dance" on the screen

  • Clunky Google TV system: The entire interface runs slowly, has annoying stutters, and experiences errors

  • Non-functioning motion smoother in movies

  • Average performance with PC: At 120Hz and 144Hz, the TV struggles with sharp font display

  • Very high price considering the current state of the product

Our verdict

The debut of the Haier brand in the European TV market with the K85F model gives the impression of being rushed, and after thorough testing, it feels almost unfinished. Analyzing this product, we come to a fundamental conclusion: its biggest problem is not the quality of the panel used. Given its price segment, this is simply average, with the typical advantages of VA technology in the form of high contrast and equally typical disadvantages such as poor viewing angles. What actually disqualifies this model as a home entertainment center is the glaring lack of engineering and, above all, software refinement. The list of shortcomings is long and starts from the first contact with the device. Careless assembly, which could have been avoided at the quality control stage, a poorly optimized and poorly translated Google TV system, and annoying issues with such basic functions as pairing the remote—these all contribute to the picture of a product that seems to have been released to market without due diligence. The catastrophic picture quality in HDR mode, resulting not only from low brightness but also from a complete lack of intelligent adaptation to the signal, only adds to this disappointing image. However, it turns out that this model has its second, surprising face. It is enough to look at it not through the prism of a home TV, but rather as a large and cheap display for special tasks. Then its shortcomings take a backseat, and unexpected advantages come to the forefront: an exceptionally well-functioning media player with USB, outstanding font readability from a PC, and access to a huge database of applications. In such a role—as a screen in a conference room, hotel lobby, or simple advertising player—the Haier K85F performs surprisingly well. For the typical user seeking a reliable and simply well-functioning TV for the living room in 2025, however, the Haier K85F is a proposition that is extremely difficult to recommend with a clear conscience. It is a product full of contradictions that fails in its primary function intended by the manufacturer on too many fronts.

Haier M95E is, on paper, a television that looks like the dream come true for any "bargain hunter." When we look at the specifications – a Mini LED panel with hundreds of zones, powerful brightness exceeding 1500 nits, a QLED 144Hz matrix, phenomenally low input lag, and sound branded by Harman Kardon – everything screams "flagship!" So we are dealing with equipment that theoretically should throw down the gauntlet to the most expensive players on the market. Unfortunately, if you read our review carefully, you’ll need to read it quite closely, because there is one word that appears almost in every paragraph: "but..." And it is this word that perfectly summarizes this model. The M95E is a television of gigantic contradictions and wasted potential, where nearly every advantage is brutally countered by a fundamental software flaw. So we have hundreds of dimming zones, but the algorithms controlling them create a distracting disco on the screen. We have phenomenal HDR brightness, but the television completely struggles with tone mapping and burns details. We have an ultra-fast, non-tearing 144Hz matrix, but motion smoothing systems for movies are virtually non-existent. We have a great package for gamers, but without HGiG and with font display issues. Finally, we have superb sound, but wrapped in a clumsy and frustrating Smart TV system. This is exactly why the Haier M95E is such a frustrating device. It’s a story about fantastic hardware that lacks the final, most crucial polish – refined software.

TV appearance

HDMI inputs
4 x HDMI 2.0, 0 x HDMI 2.1
2 x HDMI 2.0, 2 x HDMI 2.1
Other inputs
RCA (Chinch)
RCA (Chinch)
Outputs
Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones)
Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones)
Network Interfaces
Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
Build quality
BuildQuality-Budget
BuildQuality-Good
Stand type
Legs
Central
Bezel color
Black
Silver
Stand
Fixed
Fixed
Accessories
Stand
Stand

Contrast and black detail

5.6/10

6.8/10

Local dimming function: No

Local dimming function: Yes, number of zones: 576 (24 x 24)

Contrast:

Review Haier K85F Contrast and black detail

Result

3,550:1

Review Haier K85F Contrast and black detail

Result

5,200:1

Review Haier K85F Contrast and black detail

Result

5,350:1

Review Haier K85F Contrast and black detail

Result

5,400:1

Review Haier K85F Contrast and black detail

Result

3,500:1

Review Haier M95E Contrast and black detail

Result

152,100:1

Review Haier M95E Contrast and black detail

Result

36,400:1

Review Haier M95E Contrast and black detail

Result

37,800:1

Review Haier M95E Contrast and black detail

Result

13,850:1

Review Haier M95E Contrast and black detail

Result

5,350:1

Halo effect and black detail visibility:

Review Haier K85F Contrast and black detail
Review Haier M95E Contrast and black detail
Review Haier K85F Contrast and black detail
Review Haier M95E Contrast and black detail

Well, let's get to the meat of the matter, which is how the Haier K85F handles black levels and contrast. The key information is that the television uses a VA panel, which is crucial for picture quality in dark scenes. Thanks to this, the contrast is really solid – our measurements showed values around 5000:1, which is much better than those of popular IPS panels.

However, it's important to remember that we are talking about budget equipment. So, we should not expect any advanced technologies, such as local dimming. The backlighting works across the entire screen at all times. How did it look during viewing? We took the movie “Oblivion” with its cosmic landscapes for a test, and we also checked classic black bars in other productions. The effect was quite decent. The blacks had a good depth, but they weren't perfectly inky – a slight, bluish glow could be seen, revealing that the backlighting of the panel was still active.

Getting to the heart of the matter, which is the assessment of black levels and contrast, we must start with the specifications, which inspire genuine admiration on paper. The Haier M95E is a Mini LED design, equipped in the 65-inch version with an impressive grid of 576 independent dimming zones (a symmetric arrangement of 24x24). When we combine this technology with a VA-type panel, known for its native deep blacks, our expectations for image quality instantly rise. And indeed, as long as we feed the television static test patterns, everything looks phenomenal. The contrast measurements are so remarkable that the M95E almost throws down the gauntlet to the most expensive players on the market. Unfortunately, this delight lasts only until we turn on the first better film material.

As soon as motion appears on the screen – and we're not even talking about crazy chases, but about ordinary dialogues or camera transitions – the fundamental weakness of the unfinished algorithms controlling the backlighting comes to light. If you remember our tests of the Xiaomi S MINI-LED 2025 model, the story dangerously comes full circle. The dimming zones seem to have a life of their own, putting on a kind of "disco" of lights. Chaotic flashes and visible pumping of the backlighting are unfortunately very distracting and ruin the viewing experience, creating a huge HALO effect. Importantly, we conducted tests using the "High" dimming setting. It turned out that in our unit, this was the only mode in which the zones actually managed to work sensibly in HDR content without simultaneously causing a drastic drop in overall brightness. All of this leads to one conclusion: The M95E has enormous but completely underutilized hardware potential. It clearly lacks the hours spent refining the software, which forced us to lower the score in this critical category.

HDR effect quality

3.4/10

6.8/10

Supported formats
HDR10
HDR10, HDR10+, Dolby Vision, Dolby Vision IQ, HLG
Color gamut coverage
DCI P3: 81.8%, Bt.2020: 61.4%
DCI P3: 95.9%, Bt.2020: 80.4%

Luminance measurements in HDR:

Review Haier K85F Brightness measurement

Result

217 nit

Review Haier K85F Brightness measurement

Result

212 nit

Review Haier K85F Brightness measurement

Result

278 nit

Review Haier K85F Brightness measurement

Result

250 nit

Review Haier K85F Brightness measurement

Result

273 nit

Review Haier M95E Brightness measurement

Result

1224 nit

Review Haier M95E Brightness measurement

Result

662 nit

Review Haier M95E Brightness measurement

Result

1143 nit

Review Haier M95E Brightness measurement

Result

568 nit

Review Haier M95E Brightness measurement

Result

898 nit

Scene from the movie “Pan” (about 2800 nits)

Review Haier K85F HDR effect quality
Review Haier M95E HDR effect quality

Scene from the movie “Billy Lynn” (about 1100 nits)

Review Haier K85F HDR effect quality
Review Haier M95E HDR effect quality

Static HDR10

Review Haier K85F HDR effect quality
Review Haier M95E HDR effect quality

HDR luminance chart:

Haier M95E

HDR luminance

Haier K85F

HDR luminance

Now let's move on to one of the hottest topics in the world of televisions, which is the quality of HDR effect. In the case of the Haier K85F model, we must unfortunately make it clear: if you are looking for equipment to watch content in a wide dynamic range, you should steer clear of this model. The main issue is its very low peak brightness, which during our tests barely reached 250 nits. To give you a better idea of what this means – such a value is okay for watching standard SDR materials, but it is absolutely insufficient to show any real benefits of HDR. The image simply lacks the "power" to generate bright, striking bursts. All our measurements and tests on specialist patterns only confirmed this. As if that weren't enough, the television also struggles with color reproduction. In this budget model, we won't find any technologies that expand the color palette, such as quantum dot layers (known in marketing as "QLED"). As a result, the coverage of the DCI-P3 color space, which is crucial for HDR materials, is only about 80%. In practice, this means that the image will not only be dark but also devoid of vibrant, saturated colors that the director wanted to show us.

If there is one category in which the Haier M95E undoubtedly shines, it is the HDR effect, driven by the raw power of the backlighting. This TV cannot be denied that it is a truly bright device. Both in most movie scenes and during our synthetic measurements, the panel easily achieved and often even exceeded the threshold of 1200-1500 nits. This directly translates to the viewing experience – the image has a striking impact and truly allows you to feel the magic of materials recorded in this format. However, one must be aware of a certain compromise. When particularly demanding scenes filled with small, yet intense bright spots appear on the screen, the M95E does not lose its punch nor dims, but it pays a different price for it. A very strong and noticeably distracting halo effect is generated around these bright elements. It is evident here that the algorithms controlling the dimming have been programmed to prioritize brightness and visibility of the smallest details, even if this comes at the cost of flawless black levels. We are not entirely convinced that this is the healthiest approach; however, it must be acknowledged that the overall capabilities of the M95E in this regard are quite substantial. A significant advantage is the fact that we are dealing with a Mini LED QLED construction. The use of a quantum dot layer brings tangible benefits in the form of wide color gamut coverage, which in our tests reached almost 96% of the DCI-P3 color space. This guarantees that the television has full predispositions to display vibrant and appropriately saturated colors.

Factory color reproduction

3.8/10

4.6/10

Review Haier K85F Factory color reproduction
Review Haier M95E Factory color reproduction

Factory Mode

After calibration

Review Haier K85F Factory color reproduction
Review Haier M95E Factory color reproduction

Factory Mode

After calibration

Well, how does the television perform with colors straight from the factory, without any intervention from our side? The Haier K85F offers a full range of picture modes, such as Dynamic or Eco, but for anyone who wants to watch movies according to the creators' intentions, only one really matters: Film mode. This is the mode we focused our tests on, and unfortunately, its name has little to do with reality. The picture in the factory settings is far from what we could call cinematic fidelity and requires many adjustments. Let's start with the white balance, which has a clear lack of red color. In practice, this means that the whole picture has a cool, bluish tint. The situation is even worse when it comes to brightness management, specifically gamma curves (for SDR) and EOTF (for HDR). Their graph resembles a real rollercoaster, which has a disastrous effect on the viewing experience. This results in unnatural dimming of SDR content, causing details in the shadows to get lost, and in the case of HDR – excessive brightness, which further exacerbates the issue of highlights. This combination, meaning too cool white combined with chaotic brightness and excessive blue color saturation, causes enormous errors in color reproduction. Our measurements on a specialized ColorChecker chart showed errors (Delta E) regularly reaching and exceeding values of 8-9. In simpler terms: errors above the threshold of 3 are easily noticeable to the naked eye, so such a result means that the colors on the screen are simply heavily distorted.

We evaluate every television primarily based on its default cinema mode – in this case "Film" – which theoretically should be the "best" and most accurate right out of the box. Unfortunately, with the Haier M95E, the word "best" is absolutely not synonymous with the word "good." Even during SDR viewing, the picture revealed obvious issues: white balance skewed too much towards red, and excessive, unnatural color saturation led to visible color deviations. Worse still, the M95E also has trouble managing brightness (gamma curve), excessively darkening the entire scene. Such behavior is hard to commend, as it directly causes details in the shadows to blend into a black blob, which are irretrievably lost.

However, the real disaster struck after switching to HDR material while still remaining in "Film" mode. It's hard to guess who came up with such a fantastic idea – or perhaps it was simply a complete oversight of this stage by Haier's engineers – but the image, instead of cinema fidelity, began to resemble the bright "Dynamic" mode. The white balance exposed huge issues with the blue color, which in turn resulted in unnatural sharpening and artificial oversaturation of the entire scene. As if that weren't enough, the EOTF curve characteristics ruthlessly revealed that the television also has fundamental problems with local dimming management in this setting. We haven't calibrated many Haiers in our career, but we know for sure now that the M95E definitely needs it.

Color reproduction after calibration

6.2/10

6/10

Review Haier K85F Color reproduction after calibration
Review Haier M95E Color reproduction after calibration
Review Haier K85F Color reproduction after calibration
Review Haier M95E Color reproduction after calibration

Well, is there anything we can do about this image? Can professional calibration save the situation? The answer is: both yes and no. It must be clearly stated that there are certain things we cannot overcome. The limitations of the construction itself, namely a poor panel and its narrow color coverage, mean that you can forget about achieving meaningful HDR – we won’t sugarcoat it for you. The biggest beneficiary of our adjustments is undoubtedly the SDR mode, and it is precisely for watching such content, after calibration, that this television begins to make sense. We managed to tame the white balance in our own way. Although the TV only offers basic 2-point adjustment (instead of precise 20-point), it’s not perfect, but we successfully eliminated that unpleasant, cold "chill" in the image. Above all, however, we recorded a significant improvement in brightness management. The gamma curve, which previously resembled a rollercoaster, looks like an almost perfectly straight line after calibration. This is a sign that the TV can finally display images without artificially dimming or brightening them. The conclusion is simple: even in the case of such a cheap television, professional adjustment of the settings can achieve a lot and draw out its maximum potential.

The calibration process left us with extremely mixed feelings. On one hand, we noted significant success in the area of colorimetry. Utilizing the options available in the menu, we managed to tame the white balance and bring it down to an acceptable level. As a result, SDR content was finally freed from the annoying red dominance, and the HDR image no longer resembled a vibrant, store demonstration mode. The entire color palette and its saturation were also clearly corrected – perhaps not perfectly, but to the extent that the software allowed, and the difference was visible to the naked eye.

Unfortunately, this is where our list of corrections basically ends, as M95E simply did not allow for more. As we indicated earlier, most settings related to image brightness do not respond to our commands at all. This means we were unable to control its fundamental characteristics in any way – neither the gamma curve nor the EOTF. In practice, the television in SDR content still tends to darken details, which was confirmed by the inflated gamma, merging details in the shadows. On the other hand, the EOTF curve in HDR mode still mercilessly exposed all the previously mentioned issues with chaotic local dimming zone management. And while the calibration process itself yielded quite a lot, removing most of the color issues, ultimately we had to capitulate.

Smoothness of tonal transitions

7.6/10

9.4/10

Review Haier K85F Smoothness of tonal transitions
Review Haier M95E Smoothness of tonal transitions
Review Haier K85F Smoothness of tonal transitions
Review Haier M95E Smoothness of tonal transitions
Review Haier K85F Smoothness of tonal transitions
Review Haier M95E Smoothness of tonal transitions
Review Haier K85F Smoothness of tonal transitions
Review Haier M95E Smoothness of tonal transitions

It's time to address an issue that many may overlook, but to the trained (and not only) eye, it can be quite irritating. We're talking about the smoothness of tonal transitions, or how smoothly the screen displays transitions between very similar shades of one color – for example, on a clear blue sky. We must admit that in this category, the Haier K85F, considering its price, performs quite decently. In bright scenes, such as the aforementioned sky or expansive landscapes in the movie "The Martian," there are no harsh, contrasting bands visible. Indeed, if we look closely, we can spot minimal imperfections, but generally, the effect is more than satisfactory. However, the situation changes when darker scenes are on the screen, such as gloomy corridors in games or nighttime landscapes. Here, banding, or the posterization effect, becomes much more noticeable. Transitions in shadows and shades of gray are no longer as smooth and can irritate the more sensitive eye. This is not a level that would completely disqualify the television, but it is evident that this is an area where costs were cut.

We are now moving on to a category that has proven to be one of the strongest aspects of the tested model. The fluidity of tonal transitions, or the ability to smoothly blend closely related shades, is at a very high level here. The Haier M95E excels at reproducing gradients, even in the most demanding, dark scenes, where many TVs can show unsightly banding (posterization). Although we did notice minimal shortcomings in very bright parts of the image, these are issues that are so symbolic that they do not ruin the overall, excellent impression. In this specific competition, the M95E deserves one of the highest ratings on our portal.

Image scaling and smoothness of tonal transitions

4/10

5/10

Image without overscan on the SD signal
OK
OK
Smooth transition function
No
OK

Smooth transition function

Review Haier K85F Image scaling and smoothness of tonal transitions
Review Haier M95E Image scaling and smoothness of tonal transitions

Image without overscan on the SD signal

Review Haier K85F Image scaling and smoothness of tonal transitions
Review Haier M95E Image scaling and smoothness of tonal transitions

Let's move on to digital processing and image scaling, that is, how the Haier K85F handles lower resolution signals, for example, from standard television. Right from the start, we encounter an extremely annoying and completely incomprehensible issue – the overscan feature is enabled by default. This means that the television artificially enlarges the image, cropping its edges, and this occurs on every source, even 1080p. To see the full frame, you have to dig into the screen settings every time and manually switch the format to "stretch to 16:9." It's a detail, but incredibly frustrating. The scaling of content to 4K resolution can be described in one word: acceptable. And that's basically it. The image processor does not strip the image of details, nor does it generate jagged edges or other artifacts. It simply does its job, without any fireworks. It's fine, but nothing more. The biggest and most noticeable shortcoming in the digital processing section is the absence of a banding smoothing function. This is an algorithm that could significantly reduce the annoying banding effect we mentioned earlier. Unfortunately, the manufacturer did not implement such a solution, condemning us to watch the imperfections of the panel and low-quality materials in all their glory.

Well, what happens with those color transitions when lower quality material full of compression artifacts comes on screen? Unfortunately, we have some bad news for you. Although we can find an option in the menu responsible for smoothing tonal transitions in older content, we definitely DO NOT RECOMMEND using it. Its activation causes a barrage of additional, ugly artifacts, noticeably blurring the entire image, and the funniest part – it often doesn’t even remove those unwanted “stairs” it was supposed to fight against. This feature might as well not exist at all.

We can write many more positive things about the overall upscaling, which is the process of raising lower resolutions to the native 4K matrix. The image after upscaling looks really good – it's neither overly jagged nor artificially smoothed. In this particular matter, the M95E simply delivers.

Blur and motion smoothness

4.5/10

6.5/10

Maximum refresh rate of the panel
60Hz
144Hz
Film motion smoothing option
OK
OK
Blur reduction option
No
No
BFI function 60Hz
-
No
BFI function 120Hz
-
No
Brightness drop with BFI
-%
-%

Blur (native resolution, maximum refresh rate):

Blur ():

Blur (4K@144Hz):

The panel in the K85F model operates at a native refresh rate of 60 Hz, which already sets certain expectations for smoothness of the image right from the start. However, we must admit that we were very positively surprised when we found not one, but two separate sliders for motion control in the settings menu: one labeled "Blur Reduction" and the other "De-Judder." Such generosity in this price segment is an absolute rarity, as usually manufacturers offer at most one common option. Unfortunately, our enthusiasm quickly dwindled as fast as it appeared. It soon became clear why Haier was so "generous" – the slider responsible for blur reduction is simply a dummy. Moving it does not produce any visible effect on the screen; thus, only one of the two options actually works.

When it comes to motion fluidity and ghosting, our feelings are quite mixed because the M95E is a paradoxical television. Let’s start with the absolute delights: the heart of the device is a 144Hz panel, but what truly impresses is its performance with 120Hz content, which is crucial for sports and console gaming. We must state with full responsibility that Haier has equipped the television with one of the best VA panels currently available on the market when it comes to minimizing ghosting. It is rare to encounter an LCD panel that offers such clean, sharp, and ghost-free motion. In this respect, the M95E is simply phenomenal.

And this is exactly why the unpleasant surprise waiting for us on the software side is so painful. It turns out that this fantastic hardware potential is completely untapped, as the television practically offers no functioning options for improving fluidity. The smoothing systems, which should assist with lower frame rate content, can indeed be found in the Menu but essentially do not respond to our settings. The conclusion is brutally simple: if you intend to watch high fluidity material, you must be sure that the source is transmitting it natively at 120. In every other case, you must resign yourself to a rather raw, choppy image because the M95E will not help smooth it out in any way.

Console compatibility and gaming features

4/10

7.5/10

  • ALLM
    Yes
    Yes
  • VRR
    Yes
    Yes
  • VRR range
    48 - 60Hz
    48 - 144Hz
  • Dolby Vision Game Mode
    No
    Yes
  • Correct implementation of HGIG
    No
    No
  • 1080p@120Hz
    No
    Yes
  • 1440p@120Hz
    No
    No
  • 4K@120Hz
    No
    Yes
  • Game bar
    No
    No

Let's move on to the features for gamers, although we must point out right away that this is more of a proposal for "casual" players. The manufacturer boasts in the specifications about the presence of HDMI 2.1 ports, which looks impressive on paper, but in reality, it is largely a marketing gimmick. What good is a modern port when the heart of the television is a panel with a refresh rate of 60 Hz? It physically cannot display a signal at 120 frames per second, even at lower resolutions, which takes away HDMI 2.1's most important advantage. That's a shame. (That’s why we mark it as HDMI 2.0 ports in our tests). Another oddity is the television's response to attempts to calibrate HDR from the console. Changes in brightness settings cause very unnatural behavior of the image, which might suggest an incorrect implementation of the HGiG standard. To be honest, however, you shouldn't worry too much about this, because as we have mentioned multiple times, we simply do not recommend using any HDR content on this screen. However, to make it not so bitter, the Haier K85F also has two significant and unexpected advantages. The first is the presence of ALLM, or Auto Low Latency Mode, which switches the television to low latency mode as soon as it detects a connected console. The second, even bigger surprise is support for VRR, or Variable Refresh Rate. Although it works in a very modest range of 48-60 Hz, its very presence is commendable. Thanks to this, the image in games can stutter less, which truly improves the gaming experience.

When it comes to features for gamers, the Haier M95E presents some really strong arguments. First of all, it is fully ready for the new generation of consoles and powerful PCs. It is equipped with two full-fledged HDMI 2.1 ports, which handle 4K signals at 120Hz effortlessly and even allow for gaming at 144Hz. This is a foundation that guarantees us full utilization of the potential of our equipment. Moreover, the key technologies work flawlessly here. The television accurately detects the console and automatically switches to low latency mode (ALLM), so we don’t have to dig into the settings. The frame synchronization (VRR) also works smoothly, eliminating the annoying tearing of the image when the game's fluidity slightly drops. Considering the remarkably low motion blur of the panel, which we have already mentioned, the M95E creates a truly comfortable and responsive gaming environment. Of course, this is not a perfect package. A dedicated "Game Bar," which would be a handy menu for gamers, would be a nice addition, but in essence, it is just a nice extra. A more serious shortcoming is the lack of support for the HGiG standard, which complicates the ideal HDR configuration on the console and can lead to overexposures. Despite these shortcomings, the basic "gaming package" offered by the M95E is really solid and fully functional.

Input lag

10/10

9.8/10

SDR

1080p60
13 ms
17 ms
1080p120
8 ms
2160p60
13 ms
16 ms
2160p120
8 ms

HDR

2160p60
13 ms
16 ms
2160p120
8 ms
4320p60

Dolby Vision

2160p60 DV
13 ms
20 ms
2160p120 DV
10 ms

However, we have to give credit to Haier – there is one parameter where this television absolutely shines and embarrasses many more expensive models. We are talking about input lag, or signal delay. Our measurements showed a remarkably low result of only 13 ms. This is a huge advantage that makes controlling games instantaneous and extremely responsive. In this regard, the K85F performs excellently.

The key parameter for any player, often more important than colors or contrast, is responsiveness. In this category, Haier M95E shows no mercy. The input lag we measured for the 120Hz signal was below 10 milliseconds. This result is among the absolute market leaders, placing this model on par with dedicated gaming monitors. In practice, this means an immediate reaction to every movement of the controller, keyboard, or mouse.

Compatibility with PC

6/10

6.6/10

Chroma 444 (maximum resolution and refresh rate)
Yes
No
Font clarity
Very Good
Poor
Readability of dark text and shapes
Very Good
Average
Input lag in PC mode (4K, maximum refresh rate)
13ms
8ms
Matrix subpixel arrangement
BGR
BGR
Max refresh rate
60Hz
144Hz
G-Sync
No
Yes
Review Haier K85F Compatibility with PC
Review Haier M95E Compatibility with PC

And what if we try to use this Haier as a computer monitor? Here, what was a big surprise for us, the TV performs exceptionally well. For office work – it’s perfect. All thanks to the fact that it properly supports the so-called chroma sampling 4:4:4. To put it simply: every single letter on the screen is sharp, without annoying colored halos or blurriness. Sure, let’s be straightforward – this is not equipment for PC gamers. 60 Hz is too low for them. But if you just need a big screen for text work, browsing the internet, coding, or displaying presentations, then the K85F will perform excellently in this role. It’s one of its strongest and, to be honest, most unexpected applications.

As a monitor for PC gaming, the M95E performs really well. We have full support for 144Hz, there's VRR, and therefore, G-Sync works as well. In this regard – it's great. That's probably why our "average" rating in this category surprises you. The reason is simple: while it excels at gaming, regular text work is not its forte. When set to 120Hz or 144Hz, the TV's ability to display text is, to put it bluntly, poor. The text is blurry, and the colored letters become fuzzy due to the lack of full support for Chroma 4:4:4. Interestingly, there's a workaround – just switch the computer to 60Hz mode and everything returns to normal, with the fonts becoming sharp. The only downside is that it forces us to constantly juggle settings every time we want to stop gaming and do some work.

Viewing angles

2.8/10

3.1/10

Brightness drop at an angle of 45 degrees
67%
76%

At almost the very end of the evaluation of the panel itself, we left the viewing angles, which unfortunately are one of its biggest weaknesses. However, we must honestly admit that this is no surprise – it is simply a natural and widely known characteristic of VA-type panels. In the unit we tested, interestingly, the brightness of the image did not drop drastically when we moved away from the center of the screen. The real problem, however, is the colors, which instantly begin to fade. A slight change in position on the sofa is enough for the hues to lose their saturation and become washed out. In this regard, the Haier K85F presents a very average level, typical for this technology.

The issue of viewing angles is not surprising here – they are simply weak. The Haier M95E uses a VA panel, so as you move away from the screen's axis, the image quickly loses color saturation, and the contrast clearly fades. However, this is a typical and fully expected feature of this technology, so it's hard to consider it a significant drawback – this type of panel is just like that.

Daytime performance

4.1/10

8.5/10

Panel finish
Satin
Satin
Reflection suppression
Average
Decent
Black levels during daytime
Good
Good
Review Haier K85F Daytime performance
Review Haier M95E Daytime performance
Review Haier K85F Daytime performance
Review Haier M95E Daytime performance

Panel brightness

Average luminance SDR

Haier M95E: 1039 cd/m2

Haier K85F: 276 cd/m2

And how does the television perform in confrontation with daylight, for example in a heavily sunlit living room? Unfortunately, we don't have good news here. As we've established, this is a television with relatively low brightness, which becomes a serious drawback in the face of sunlight. The situation is further worsened by the applied screen coating. Instead of effectively suppressing reflections, its satin structure tends to unfavorably scatter them. In practice, this means that the reflection of a window or lamp turns into a large, blurred, milky halo, which degrades contrast and effectively hinders viewing. The conclusion is therefore clear: if the television is to be placed in a bright room, the K85F model will not be a good choice.

If you are looking for a TV for a bright living room, the Haier M95E is one of the stronger candidates. Its efficiency in daytime conditions is primarily due to its very high brightness. In SDR mode, the panel averages over 1000 nits, which is a result that easily allows it to "break through" the light coming into the room, even in very challenging conditions. And although the M95E doesn't have some revolutionary, super-matte anti-reflective coating, its raw backlight power is entirely sufficient for it to perform excellently as a screen for watching "during the day".

Panel details

Backlight Type
White LED
Mini-LED QLED
Software version during testing
UKN2.241219.053
RTM9.241015.206
Image processor
mt5896
MT5889 2gb RAM

Subpixel Structure:

Panel uniformity and thermal imaging:

Review Haier K85F TV Panel details
Review Haier M95E TV Panel details

Haier K85F

Haier M95E

TV features

5.5/10

3.6/10

  • HDMI inputs
    4 x HDMI 2.0, 0 x HDMI 2.1
    2 x HDMI 2.0, 2 x HDMI 2.1
  • Other inputs
    RCA (Chinch)
    RCA (Chinch)
  • Outputs
    Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones)
    Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones)
  • Network Interfaces
    Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
    Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
  • TV reception
    DVB-T, DVB-T2, DVB-S, DVB-S2, DVB-C
    DVB-T, DVB-T2, DVB-S, DVB-S2, DVB-C

Classic features:

  • Recording to USB (terrestrial TV)
    No
    No
  • Recording programming
    No
    No
  • Picture in Picture (PiP)
    No
    No
  • RF remote control (no need to aim at the screen)
    Yes
    Yes
  • Backlit remote control
    No
    No
  • Teletext
    Yes
    No
  • Audio only mode
    Yes
    No
  • Bluetooth headphones support
    Yes
    Yes
  • Simultaneous Bluetooth headphones & TV audio
    No
    No

Smart features:

  • AirPlay
    No
    No
  • Screen mirroring (Windows Miracast)
    Yes
    Yes
  • Voice search
    Yes
    Yes
  • Voice search in native language
    Yes
    Yes
  • Ability to connect a keyboard and mouse
    Yes
    Yes
Review Haier K85F TV features
Review Haier K85F TV features
Review Haier K85F TV features
Review Haier K85F TV features
Review Haier K85F TV features
Review Haier K85F TV features
Review Haier M95E TV features
Review Haier M95E TV features
Review Haier M95E TV features
Review Haier M95E TV features
Review Haier M95E TV features
Review Haier M95E TV features

GoogleTV on Haier K85F

The heart of the television is the Google TV system, which in theory should be its huge advantage. Access to thousands of applications and a wealth of features are promises we are familiar with. Unfortunately, in Haier's execution, this is one of the worst implementations of this software we have encountered. The system operates painfully slowly, and the interface notoriously freezes. However, the real nightmare is the incorrect and often downright comical translations of some menu options, making it at times difficult to figure out what is being referred to. To make matters worse, during our tests, we were unable to launch the AirPlay function, which simply did not work.

Classic features on Haier K85F

Let's move on to the classic features and ports, because this story is even more interesting. A plus is certainly the rich set of ports, including four HDMI inputs and a rarely found mini-jack headphone output. Unfortunately, the television does not offer either USB recording or PiP mode. However, the real ordeal begins with the remote. Our first attempts to pair it via Bluetooth to activate radio frequency (RF) control and voice functions ended in total failure. After several dozen attempts, we were sure it was simply a manufacturing defect. And here's the surprise: after a long struggle, we discovered that the remote can be paired, but it needs to be done from the native Google TV settings, completely bypassing Haier's non-functioning system overlay. This is a perfect example of how terrible software can ruin basic functionality. Oh, and one more thing. In the box... there weren’t even any batteries for the remote.

Classic Features of M95E

When it comes to the classic features of the television, the M95E falls, to put it mildly, short. The only real plus in this category is that we even get a remote control, although it has quite an awkward shape and is not the most comfortable to use. The real trouble began when we tried to search for terrestrial TV channels – the receiver stubbornly refused to connect to any antenna throughout the tests. To be sure, we checked the same setup on another television, where everything worked flawlessly, which rules out any fault on our side. Generally, apart from the fact that it has Bluetooth and a physical mini-jack headphone output, it’s hard to praise the M95E for anything here.

Operating System: Google TV

Well, you might ask, what about Smart features? After all, Google TV is a system that offers incredible capabilities. That's true, it usually is. And indeed, in the M95E, we find the same vast library of applications and access to a voice assistant as with any other manufacturer. However, this is where the advantages of this system in the tested model end. On our unit, the software simply ran sluggishly. We encountered annoying bugs, and the entire interface regularly experienced slight stutters in the most inappropriate places, which effectively discouraged us from using it.

Playing files from USB

9.4/10

9.5/10

Supported photo formats:

JPEG
Yes
Yes
HEIC
Yes
Yes
PNG
Yes
Yes
GIF
Yes
Yes
WebP
Yes
Yes
TIFF
No
No
BMP
Yes
Yes
SVG
No
No

Maximum photo resolution:

4 Mpix
Yes
Yes
6 Mpix
Yes
Yes
8 Mpix
Yes
Yes
10 Mpix
Yes
Yes
12 Mpix
Yes
Yes
16 Mpix
Yes
Yes
20 Mpix
Yes
Yes
24 Mpix
Yes
Yes
28 Mpix
Yes
Yes
32 Mpix
Yes
Yes

After all our complaints about the unfinished software, the moment came when we experienced absolute shock. It turns out that within this error-prone and slow system, there is a function that works almost perfectly and puts industry veterans to shame. We are talking about the built-in media player for USB drives. It is a true multimedia powerhouse that played virtually every video format we threw at it without the slightest hesitation – from the most popular to the completely niche. Haier, a newcomer to the TV market, has achieved something that many manufacturers with decades of experience have struggled with for years. Who knows, perhaps it was intended to be a reliable player for conference rooms? Regardless of its origin, the result is outstanding!

In such an unrefined and clunky system, we didn't expect any positive surprises. Yet, the built-in file player with USB turned out to be a real gem. To our surprise, the application worked smoothly and handled all the most important formats we threw at it flawlessly. It's one of the few components of the M95E software that seems to work exactly as it should.

Apps

9.6/10

9.6/10

OK
Disney_Plus
OK
Amazon_Prime_Video
OK
Player_TVN
OK
Polsat_Box_Go
OK
Canal_Plus_Online
OK
TVP_VOD
OK
Apple_TV_Plus
OK
SkyShowtime
OK
Rakuten
OK
CDA_Premium_Browser
OK
Spotify
OK
Tidal
OK
Netflix
OK
YouTube
OK
HBO_MAX
OK
Kodi
No
Apple_music
OK
Eleven_sports
No
Xbox Game Pass
OK
GeForce Now!
No
Amazon Luna
OK
Boosteroid
OK
Steam Link
OK
Disney_Plus
OK
Amazon_Prime_Video
OK
Player_TVN
OK
Polsat_Box_Go
OK
Canal_Plus_Online
OK
TVP_VOD
OK
Apple_TV_Plus
OK
SkyShowtime
OK
Rakuten
OK
CDA_Premium_Browser
OK
Spotify
OK
Tidal
OK
Netflix
OK
YouTube
OK
HBO_MAX
OK
Kodi
No
Apple_music
OK
Eleven_sports
No
Xbox Game Pass
OK
GeForce Now!
No
Amazon Luna
OK
Boosteroid
OK
Steam Link

Sound

4.8/10

9.2/10

  • Maximum volume
    83dB
    87dB
  • Dolby Digital Plus 7.1
    Yes
    Yes
  • Dolby True HD 7.1
    Yes
    No
  • Dolby Atmos in Dolby Digital Plus (JOC)
    Yes
    Yes
  • Dolby Atmos in Dolby True HD
    No
    No
  • DTS:X in DTS-HD MA
    No
    No
  • DTS-HD Master Audio
    No
    No

Unfortunately, the review regarding the sound will be very short. The biggest advantage of the built-in speakers of the K85F is actually that they are simply there and produce sound. Aside from that, the sound is completely flat, lacking any bass tones and just anemic. Yes, the TV box features a Dolby Atmos logo, but in light of the physical capabilities of these drivers, it is a function that exists only on paper. Therefore, the verdict can only be one: when planning to purchase this TV, one should immediately add a soundbar to the budget.

After all this enumeration of shortcomings and wasted potential, we move on to a category that is like a breath of fresh air. The sound on the Haier M95E is simply phenomenal. We can confidently state that it is one of the best-sounding televisions that has graced our editorial office this year. The integrated soundbar, proudly positioned at the front, delivers really clear and balanced audio, serving us distinct dialogues and selective high tones. The real magic also comes from the back of the casing – that’s where two additional subwoofers are located, providing a surprisingly strong and pleasant bass. Of course, we will be realists. We are still talking about the capabilities of the speakers built into the television, and there is no comparison to a decent external audio system. Nevertheless, as an integrated solution, the M95E sounds really very good and leaves most of the competition far behind.

Sound Quality Test

Acoustic Measurements

83dBC (Max)

75dBC

87dBC (Max)

75dBC