Blaupunkt UGC5500S vs Hisense U7S Pro

Here, we won't beat around the bush either – if you're looking for a TV strictly for cinematic HDR experiences, you've come to the wrong address. The Blaupunkt UGC5500S unfortunately is not a machine designed for such challenges. This is primarily due to its very low brightness, which we measured during our tests. A result of around 250 nits on film screens speaks for itself. It's simply too little to even talk about any real HDR effect. To be honest, everything displayed here in this format can best be considered a slightly "boosted" SDR mode. We expected this because practically every device in this price range fails in this regard, but we feel obligated to warn you. Manufacturers love to boast about HDR compatibility stickers on the boxes, but in reality, this format simply doesn't exist here – it lacks the "fuel" of brightness.

The situation is made all the more difficult for Blaupunkt because we have a panel with a very basic DCI-P3 color gamut coverage of just around 80%. You won't find any advanced coatings that enhance these capabilities (like quantum dots), making scenes that are supposed to burst with richly saturated colors appear simply desaturated on this screen. Therefore, we have a concrete piece of advice for you: do not push the HDR mode on this model. If you have the option in the streaming app settings – just turn it off. Sticking with the classic SDR mode will ensure that the TV won't try to "enhance" something that it can't handle hardware-wise.

Let’s start by saying that the U7S Pro is an impressively bright television – in calibrated mode, our measuring equipment indicated a staggering 2200 nits of peak brightness! This is an impressive result, considering that this model is positioned as mid-range.

However, as we know, peak brightness on test patterns is one thing, and actual movie scenes are another. Unfortunately, in real video materials, the backlight power clearly drops. While in the most demanding moments the television can still exceed the 1000 nit barrier – which is still a great result, perfectly fitting the mastering standards of most HDR films – the truly challenging aspect turns out to be the aggressively tuned local dimming algorithms. Because of them, small, bright details, such as stars or the moon in the night sky, are noticeably dimmed. The television tries at all costs to maintain deep black levels, which is of course understandable, but unfortunately, this comes at the cost of dynamics and the brilliance of the HDR effect itself.

The color reproduction is worth praising. The new U7S Pro is a QLED construction that provides very wide color gamut coverage. Unlike last year's model (U7Q Pro), this year's variant is now a “true” QLED, rather than a solution based on a PFS filter. As a result, color saturation has noticeably increased, and coverage of the most demanding BT.2020 space has exceeded the 81% barrier.

We also took a close look at how Blaupunkt handles colors in movie mode, and here the situation is, to put it briefly, twofold. We must clearly separate what we see in the standard SDR format from what happens when HDR is turned on, as these are two completely different worlds. Let’s start with the better side of the coin. If you plan to watch classic television, YouTube, or older movies on this TV, you can count on really well-tuned colors. In our test sample, the white balance in movie mode was exceptionally accurate, which honestly surprised us. Of course, to not make it too rosy, we noticed some flaws. Looking at the gamma charts, we observed that the processor struggles with properly dimming the image in its brightest parts. Additionally, there is quite strong, at times too aggressive, red saturation, which resulted in noticeable errors in reproducing certain shades. Nevertheless, in general terms, the image in SDR is simply solid and watchable without a grimace on your face. Unfortunately, the magic fades when we re-enter the world of HDR. Here, Blaupunkt behaves as if we suddenly switched it to store mode, and in its worst form. The excess blue in the white balance is so overwhelming that it literally clashes with the eyes, ruining any realism of the scene. Furthermore, the TV interprets brightness very loosely, which, when analyzing the EOTF curve, clearly showed that for most of the time the colors appear simply washed out and lacking depth. This is, by the way, perfectly visible in the color errors that become evident in this mode. Once again, we are left with the same conclusion: Blaupunkt in SDR mode looks significantly better and more natural than in HDR, which feels forced and not properly refined.

We tested the U7S Pro model – as always – in the best factory-tuned picture mode, which is Filmmaker Mode. We can evaluate the displayed colors in two ways. The most disappointing was the profile intended for watching SDR content, such as traditional television, YouTube, and other less demanding materials. The picture was clearly too yellow, which turned out to be a direct consequence of a poorly set white balance. As our graphs show, there is a huge deficiency of the blue component here, which drastically affected the overall color temperature. This is clearly evident on the ColorChecker charts and the graphs of the color palette itself, where most samples veered toward yellow. Fortunately, the factory HDR mode performed significantly better – there, the color errors hovered around a Delta E value of 3, which is already a really solid result.

It may sound like a joke – pulling out professional measurement equipment for a television costing around a thousand zlotys / 250 dollars – but we wouldn't be ourselves if we didn't check it out. The question is: does such cheap equipment give us any room for calibration? To your surprise, the answer is yes, and absolutely so. In the Blaupunkt UGC5500S menu, we found surprisingly many options that allowed us to really work on the picture. These are not just empty sliders; they are concrete tools that enabled us to make use of our measurement sensors and software. In SDR mode, the effects were noticeable to the naked eye. We successfully eliminated the issue we mentioned earlier – that excessive, almost artificial saturation of reds. We also fixed the problem of incorrect dimming of the brightest parts of the image. After calibration, the standard format picture became much more balanced and simply correct. As for HDR, the situation was again more complicated. Although we managed to "tame" that aggressive blue tint in the white balance, it was evident that we were fighting a bit in vain. Even after changing the settings, the television still tried to intervene in the image in its own way, as if the electronics knew better than we did how the scene should look. Additionally, there's a hardware barrier that no slider can overcome – colors in HDR still remain unsaturated. This simply results from the quality of the panel itself; it physically cannot produce the most vibrant colors. To summarize this point: if any of you ask whether it’s possible to calibrate a television for "a thousand," we respond with full conviction: it is possible.

However, we know that the Hisense company can do much more – as previous generations have proven – which is why we simply couldn't leave the factory flaws of the U7S Pro model in everyday content. As always in such cases, we subjected the television to professional calibration. The conclusions? This process brought about a colossal change. After manually adjusting the white balance and compensating for the deficiencies in the blue component, the annoying yellow tint disappeared like magic. The white became naturally pure, and skin tones gained the proper, healthy hue. Importantly, the calibration not only tamed the capricious SDR mode but also allowed us to squeeze the maximum from the panel's potential, reducing the average color reproduction errors to values almost imperceptible to the human eye. The only thing we have to nitpick after the entire process is the very nature of the Mini-LED backlighting and its specific cooperation with the HDR signal. The aggressively tuned local dimming algorithms significantly interfere with the EOTF brightness curve. As a result, the backlighting does not always work perfectly with the creator's intent – depending on the scene being viewed, the curve can noticeably run either above or below the reference, which at times disrupts the perfect dynamics of HDR image.

If you expect that the processor in this model will magically "fix" the poor quality signal from cable TV or old films from YouTube, we must disappoint you. The capabilities of this television end with absolutely basic upscaling, which is simply stretching the image to a higher resolution. It does this correctly in that the image is not blurry, but there is no talk of any intelligent sharpening or adding details. Worse still, Blaupunkt is completely devoid of any functions that reduce unwanted tonal transitions. If the material being viewed has so-called banding (ugly "steps" instead of a smooth transition of colors, e.g., in the sky), this television will display them in all their glory. Additionally, the television tends to slightly crop the edges of the image. Instead of displaying 100% of what the source sends, Blaupunkt slightly enlarges the frame, causing us to lose details located at the very edges of the screen. In summary: in the category of digital "enhancement" of the image, Blaupunkt simply performs poorly. We receive a raw, unprocessed signal with all its flaws.

The digital processing of lower quality signals is at a very high level here, thanks to the MediaTek Pentonic 800 processor utilized in the U7S Pro. The upscaling itself, which is the TV's ability to enhance lower resolution signals to 4K, is also performing well. We did not notice any unnatural, sharp edges on the screen, and our test image with the model looked simply attractive.

When it comes to motion fluidity, Blaupunkt has nothing to defend itself with. A 60 Hz panel at this price is standard, so none of us expected a perfectly sharp image during fast action scenes or while watching a game. However, the biggest drawback of this model is that you won't find any digital smoothers in the menu. The manufacturer did not give us any room to maneuver – there's no way to smooth anything out or adjust the image to our preferences. The image is always "raw" and we receive it exactly as the source transmits it. For fans of cinematic "motion jump," this might be fine, but everyone else just has to get used to the absence of any motion support.

The Hisense U7S Pro features a panel with a maximum refresh rate of 165 Hz in 4K, and in game mode, it can reach up to 330 Hz at Full HD resolution. However, it's important to note that these highest numbers have little significance in everyday use, as most content supports a maximum of 120 Hz (e.g., while gaming on a console). Nevertheless, the TV handles motion quite well and performs really decently for an LCD construction.

There's hardly anything to complain about regarding fluidity. In the menu, we find a motion smoothness enhancer called "Motion Enhancement," which hides two sliders: blur reduction and judder reduction. They allow for manual configuration of the smoothness enhancer, which works well for both movies and sports, effectively improving the raw television signal.

When it comes to gaming on the Blaupunkt, we didn’t expect miracles and indeed – the list of features is not very long. However, there are two interesting points worth mentioning, as they may be significant for some of you at this price. The first advantage is that the TV quite efficiently detects the connected console. Thanks to the ALLM (Auto Low Latency Mode) feature, the device automatically knows when you start gaming and switches to low latency mode. This is convenient because you don’t have to fiddle with the settings every time to prevent input lag from ruining the fun. The second point is a real curiosity that surprised us. Even though it’s a 60 Hz panel, the Blaupunkt can display images at 120 Hz at Full HD resolution. Sure, we lose 4K details then, but for those playing more dynamic, online shooters where fluidity is more important than resolution, it’s a really nice and unexpected addition in such an inexpensive piece of equipment. Besides these two points, however, you won’t find anything else here. There are no advanced systems for improving fluidity for gamers or extensive gaming menu bars. It’s a simple screen for occasional gaming.

If you plan to connect a console or PC to the U7S Pro, you will be more than satisfied – this television is excellent equipment for gamers. Hisense didn't spare any expense and included 4 HDMI 2.1 ports with full bandwidth of 48 Gbps. You won't need to juggle cables, as each port will handle the full package of features. We have an automatic game mode (ALLM) and VRR, which works over a wide range from 48 Hz to a cosmic 330 Hz. Of course, those 330 Hz are currently just a gimmick for owners of powerful PCs, as consoles will still be limited to 120 Hz, but it's good to have that reserve for the future. The Game Bar also works very well during gaming. It's a handy menu bar for gamers, where you can quickly change the picture mode, turn on a crosshair in the center of the screen, and even change the aspect ratio to ultra-wide without going into the main settings of the television, which PC simulator fans will appreciate. The only downside worth noting is the incorrect implementation of the HGiG format in games. This means that the television ignores the instructions from the console regarding the image generated in HDR10 and constantly meddles with the image it produces, trying to "enhance" it in its own way. Because of this, the correct configuration of HDR in the console menu (where brightness is set on the logo/checkerboard) is somewhat complicated.