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New Vizio TVs introduce a change that may not please users. To use the smart features and applications, a Walmart account will be required. This is another step towards a model where TVs are no longer just hardware, but a platform for collecting data and displaying ads. For many people, this may be a line they do not want to cross.
Account required, but with no real benefits for the user
The new requirement primarily applies to newly purchased models, but there is a good chance it will be extended to other devices. The problem is that a Walmart account does not provide any additional features or convenience; its main purpose is to collect viewing data and link it to the user's shopping profile. This allows the company to better target advertisements and offers.
Smart TVs are increasingly resembling advertising platforms
Vizio has been shifting its business direction for several years now, with advertising revenues surpassing the sales of the televisions themselves. This shows that the hardware is often sold at a lower price but 'earns' later through the user. This trend is not limited to one company; most Smart TV manufacturers are heading in a similar direction.
Televisions are no longer neutral devices; they are becoming part of the advertising ecosystem. For Vizio, this means less privacy and more dependence on user accounts.
source: flatpanelshd.com, arstechnica.com
