Michał Stekla
In Sony's 2025 offering, a new model from the lowest price range has appeared – the Bravia 3. This television is now hitting the first stores, becoming the successor to the X75WL model. It is a classic LCD proposal with the Google TV system, aimed at less demanding users – but does the price match the capabilities?
How much does Sony Bravia 3 cost?
As is usually the case with new releases, the starting price of the Sony Bravia 3 is not one of the most attractive. Although it is the cheapest model in the manufacturer's lineup for 2025, in practice, it's hard to call it a bargain, especially when competitors offer products with significantly higher capabilities at a similar price.
So how much does the Bravia 3 cost?
Screen size | Price (PLN) | ≈ Price (EUR) |
|---|---|---|
85 inches | 8299 zł | 1999 € |
75 inches | 5999 zł | 1449 € |
65 inches | 4599 zł | 1049 € |
55 inches | 3699 zł | 849 € |
50 inches | 3299 zł | 749 € |
43 inches | 2999 zł | 649 € |
What do we know about Bravia 3?
Although the model Bravia 3 has not yet reached our editorial tests, we can already share our first observations. First of all: the appearance has significantly improved. The television finally looks modern – the bezels are narrower and fit much better into the style of 2025. Compared to the X75WL, which looked like a device from a decade ago with thick plastic bezels, this is really a step in the right direction. The model will be available in a wide range of sizes: from 43 up to 85 inches. This means that the Bravia 3 can fit both a small room and a larger living room.
Successor to X75WL, but with a similar problem?
Sony Bravia 3 is the direct successor to the X75WL model, which has not had an easy life over the past two years. Despite the Google TV system and a fast platform, it was hard to consider it a good deal. The price did not match the offered parameters, and competitors provided much more in the same budget.
And unfortunately, it seems that history may repeat itself. Bravia 3 is still an LCD TV with a 60 Hz panel, without local dimming. And with current prices… it's hard to talk about affordability. In a similar budget, you can already find:
TVs Mini LED with 120 Hz,
and even discounted OLEDs from LG, Samsung, or Philips, and even Panasonic.
Who is Bravia 3 for?
Does this mean that Bravia 3 is a bad choice? Not necessarily. This model will certainly find its audience – primarily among:
fans of the Sony brand,
people who appreciate the Google TV system at its best,
users who are still skeptical about products from "Chinese" brands like TCL or Hisense.
For many customers, the Sony logo and simple interface may be enough reason to purchase. But at this moment, we would hold off on buying. Why? Because Bravia 3 is just debuting and – as is usually the case – the launch prices are inflated. If you don't need to buy immediately, it's worth waiting a little longer. We also encourage you to check out our shopping reviews!
