Katarzyna Petru
Samsung has chosen Warsaw as the center of European B2B collaboration. In the office building Warsaw Spire, the Samsung Business Experience Centre was opened – a space that is not only meant to showcase technologies but, above all, to connect companies, institutions, and partners in creating real, forward-looking solutions. This is a place where technology meets practice – a fully functional innovation laboratory covering over 1200 m².
A New Chapter in Samsung's B2B Strategy
The opening of the center in Warsaw is an important element of the European B2B strategy. The Korean giant wants Polish companies not only to utilize its solutions but also to co-create them on a global scale.
As Piotr Stelmachów, VP Head of Consumer Electronics at Samsung Electronics Poland, emphasizes, the center is meant to be a space for experimenting, testing, and collaboratively discovering the potential of technology. – It is here, in the meeting of different perspectives, that solutions are born that genuinely change entire industries – he says.
Meanwhile, Andrzej Domański, the Minister of Finance and Economy, noted that Samsung's presence in Warsaw is not just an investment in technology but also in Polish specialists and engineers. – Samsung is creating a space that combines forces with local companies, strengthening their position in the global value chain – he added.
9 zones, 180 scenarios, and unlimited possibilities
Over 1200 m² features 9 interactive zones that allow visitors to experience technology in realistic business conditions. Each of them showcases a different aspect of digital transformation:
Residential – smart homes and offices based on SmartThings Pro, focusing on energy efficiency and climate neutrality.
Retail – the vision of the store of the future, where AI and IoT automate customer service and analyze consumer behavior.
Corporate & Finance – next-generation work environments that combine Samsung Knox, DeX, and integrated management systems.
Healthcare – telemedicine, mobile diagnostics, and wearables supporting prevention and healthcare.
Hospitality – the hotels of the future with digital service and IoT in every room.
Control Room – a center for managing energy and building infrastructure.
Government & Security – solutions based on Samsung Knox and NATO security standards.
Among the Polish innovations presented was Paperless – a solution developed by Asseco Data Systems and Xtension enabling biometric signatures on Samsung Galaxy tablets. The system has been certified under Common Criteria, ensuring the integrity and authenticity of documents.
There were also examples of collaboration with the medical world – the National Institute of Cardiology uses the Galaxy Watch to monitor patient activity as part of preventive programs.
State-of-the-Art Security
For years, Samsung has been supporting public institutions and services responsible for data security. As part of the PWCyber program, the company collaborates with the Ministry of Digital Affairs, NASK, and RCB, conducting training and providing tools for protecting critical infrastructure. Samsung devices hold security certifications from ABW and NATO, making them a trusted choice for administration and the public sector.
Technologies and Partners in One Ecosystem
The new center is also a showcase of Samsung's full portfolio – from LED screens, interactive monitors, and Galaxy devices to SmartThings Pro and the VXT content management platform. Accompanying them are solutions from technology partners that, together with Samsung's technologies, create a coherent ecosystem for business, education, medicine, and administration.
Warsaw – the heart of Samsung's innovation in Europe
The Business Experience Centre occupies the 23rd floor of the Warsaw Spire, offering a panoramic view of the capital and a space designed to inspire collaboration. It is here that Polish and European companies can see how technology can truly change the way we work, communicate, and create.
Samsung Business Experience Centre, Warsaw Spire – a new address for the future of technology that connects people and industries.
Source: Samsung Newsroom
