Katarzyna Petru
G Electronics presents one of the largest and most impressive digital signage installations in Europe. At the Riyadh Air Metropolitano Stadium – home of Atlético de Madrid – a huge, surrounding Ribbon Board based on the innovative LG Mesh LED technology has been in operation since the start of the 2025/26 La Liga season.
Over 1,700 m² of dynamic visualizations
The installation covers 1,742 m² of surface area, wrapping around the upper part of the stadium in the form of a luminous ribbon. It displays real-time scores, statistics, and content that are designed not only to inform but also to heat up the atmosphere of the match and mobilize fans from every side of the stadium.
Mesh LED – technology tailored for sporting arenas
The heart of the project is the Mesh LED screen – an ultra-lightweight, flexible modular system that can be installed even at heights or on curved surfaces. This not only looks great but also provides:
exceptional brightness and contrast,
readability even in full sunlight,
low heat emission and lower energy consumption.
This solution perfectly meets the requirements of modern stadiums, which must be both impressive and energy-efficient.
Over 3,000 m² of additional signage
LG did not stop at the Ribbon Board. Throughout the facility, there are over 3,000 m² of additional screens, including in the entry areas, hallways, in the tunnel leading players onto the pitch, and in the press center. This creates a cohesive visual environment – from the moment a fan enters the stadium until the final whistle.
LG – leader in the sports signage market
In Spain, LG supplies LED signage to about 80% of professional football stadiums, and its technologies also operate in the largest venues in the world, such as Wembley and Twickenham in the UK, as well as arenas in Germany, Belgium, and the USA.
According to Omdia data, the global LED signage market – including sports installations – is expected to grow at a rate of 13.4% per year and exceed a value of 14 trillion KRW by 2029.
LG demonstrates that the stadium of the 21st century is no longer just a pitch and stands – it is a complete visual experience that begins even before the first whistle. Innovative LED screens are changing the way fans experience sports, while offering clubs and sponsors new opportunities for communication and advertising.
