Katarzyna Petru
After months of records, billions of queries, and endless buzz around artificial intelligence, the growth rate of ChatGPT is starting to slow down. Data from Apptopia shows that the OpenAI mobile app is entering a maturity phase – fewer new installations, shorter sessions, calmer graphs.
ChatGPT Slows Down: Fewer Downloads and Shorter Sessions
In October 2025, the number of ChatGPT downloads worldwide fell by over 8% compared to the previous month. In the USA, users spend an average of 22.5% less time in the app than they did in July, and the daily number of active sessions has decreased by 21%.
This does not mean, however, that interest has vanished – ChatGPT still generates about 7 million new installations per month. The way users engage with it is simply changing. Rather than exploring new features and experimenting, users are starting to treat the app as a daily tool – opening it only when they truly need it.
AI is no longer a novelty
Some experts say it outright: the generative AI market has saturated. After the premieres of Gemini, Claude, and Perplexity AI, users' attention has started to disperse. ChatGPT itself has ceased to be a "wow effect" – even the introduction of the GPT-5 model did not create as much media buzz as previous versions.
It's a natural cycle – every breakthrough technology goes through a phase of euphoria before entering a stabilization stage.
Maturity phase, or time for a new strategy
A decline in growth rate doesn’t have to be bad news. On the contrary – it may indicate that ChatGPT is becoming a mature product with a stable, loyal user base. Now the game is not about the number of downloads, but about maintaining attention. To spark another wave of interest, OpenAI will need to show something truly new – perhaps deeper integration with multimedia, maybe voice, maybe video.
Because although the boom has passed, AI is not going anywhere. It is simply entering a phase where what matters is not the “wow” effect, but daily usability.
