Katarzyna Petru
Bloober Team is not slowing down. The studio, which in recent years has gained recognition mainly for its psychological horror games, has decided to open a completely new chapter and create its own IP – Cronos: The New Dawn. The game has received favorable reviews since its release, both in Poland and abroad, and it has now received another strong marketing highlight. The latest live-action trailer is exactly the kind of promotion expected from new brands – dynamic, emotional, and creating an atmosphere that aims to attract more players.
If you are looking for the perfect and affordable television for consoles, check out our suggestions – we have prepared a ranking of models that perform best in gaming as well.
What is Cronos: The New Dawn?
This is not another horror from Bloober. The creators focused on an ambitious sci-fi adventure with elements of survival and narrative RPG. The action of the game is set in a distant future where humanity stands on the brink of a new era of colonization. The player lands on a mysterious planet, where its beauty quickly gives way to unease – the world is filled not only with exotic fauna and flora but also with dangers that require quick decisions, cleverness, and resource management.
The story emphasizes moral choices – every decision can have far-reaching consequences for the further development of the narrative. It’s a mix of narrative characteristic of Bloober Team with a new form of gameplay, where exploration, relationships with other survivors, and the fight for survival matter.
Versions for all platforms – including Nintendo Switch 2
Cronos: The New Dawn has been designed from the start with the new generation of consoles and PCs in mind. The game has been released on PlayStation 5, Xbox Series X|S, and personal computers, but the Poles have also prepared a version for Nintendo Switch 2. It is this version that the latest live-action trailer focuses on.
The material shows a woman playing on a handheld console, interspersing scenes from daily life with gameplay fragments. This way, the viewer not only sees how the title looks on Switch 2 but also receives a clear message – it’s a game you can take with you anywhere, without losing the atmosphere or dynamics.
Live-action as a Model for Promotion
The trailer itself is a great example of how to promote a new IP. Instead of a standard gameplay compilation, we get a story rooted in the real world that highlights the emotions associated with playing. It’s not just a console advertisement, but also building the game's brand and transferring its atmosphere beyond the screen.
One might get the impression that publishing such material now is a conscious decision – the premiere is long behind us, but Bloober Team continues to maintain interest in the title and reminds us that Cronos: The New Dawn is a project that has the potential to become one of the most important Polish brands in the gaming world.
