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Panel type: LCD VA Odświeżanie: 144Hz Brand: SAMSUNG Resolution: 3840x2160 System: Tizen Model year: 2025
7.0
Overall rating
Samsung The Frame 2025 is a television unlike any other – and although competition has emerged for it, it still does it best. The matte panel, flush mounting with the wall, and a single thin cable thanks to the One Connect module make the device resemble a picture more than any other screen. The Art Store app continues to offer the best scans of artworks on the market (even if they are subscription-based), and with interchangeable frames, we can adapt the TV to the interior almost like a piece of furniture. As for the picture itself, since we are also talking about an ordinary television, there are no major changes, but there are also no disappointments compared to last year’s model LS03D. The Frame still offers high native contrast and solid brightness at 600 nits, which combined with the matte finish provides very comfortable daytime use. The colours are not as vibrant as in glossy screens, but against the backdrop of competitive matte constructions, they perform the best. A novelty is the 144 Hz refresh rate, although in practice, mainly PC gamers will benefit from it. Indeed, in terms of gaming features, The Frame has nearly everything: low input lag, variable refresh rate (VRR) support, automatic game mode (ALLM), Game Bar, and a unique motion smoother designed for games. Unfortunately, not everything is as perfect as it might seem. Why? Because the HGiG mode is missing, which has suddenly disappeared from the latest version of the Tizen system. Samsung really should respond to this, as for many gamers it is a key element in choosing a screen. And we fully understand that. Even though LS03F The Frame 2025 does not bring greater revolutions, it is still a unique television that, apart from its appearance, offers quite solid picture quality and extensive gaming features. It’s a pity that year after year we also receive new compromises.
Matte display excellently reduces reflections
Customisation options for the screen thanks to interchangeable frames + art mode
Free accessories in the form of a wall mount + OneConnect module
High native contrast
Decent brightness
High refresh rate - 120/144Hz
Many features for gamers - VRR, ALLM, Gamebar, proprietary motion smoother working in games
Missing HGiG mode – makes precise HDR adjustments on the console difficult.
No DTS support – requires additional hardware for some films on Blu-ray discs.
Paid picture mode
Movies and series in UHD quality
6.7
Classic TV, YouTube
6.5
Sports broadcasts (TV and apps)
6.4
Gaming on console
8.3
TV as a computer monitor
8.2
Watching in bright light
6.3
Utility functions
8.0
Apps
7.9
Sound quality
6.0
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HDMI inputs: 3 x HDMI 2.0, 1 x HDMI 2.1 (40Gbps) Outputs: Toslink (Optical audio), eARC (HDMI), ARC (HDMI) Network Interfaces: Wi-Fi 2.4GHz, Wi-Fi 5GHz
Build quality: Good
Stand type: Legs
Kolor ramki: Changeable Frame
Design is undoubtedly one of the greatest advantages of The Frame. Samsung has taken care of the details – the package includes a special wall mount that allows for perfect alignment of the television with the wall, creating the impression of a hanging picture. Furthermore, all cables are connected to an external One Connect module, which links to the television via a single cable. This means there is no need to remove the screen from the wall to connect a new device.
The television itself is quite slim, but it has been deliberately equipped with thicker bezels that resemble a classic picture frame. There is an option to purchase additional frames in various colours and styles, which can be quickly and easily swapped out. Unfortunately, the frames are not included in the package – they must be purchased separately, although there are often promotions where they can be received for free or for a nominal sum with the purchase of the television.
Select size:
6/10
Local dimming function: No
Result
4,800:1
Result
4,750:1
Result
14,900:1
Result
4,500:1
Result
4,300:1
Visibility of details in the lights:
The year 2025 promises to be quite interesting when it comes to lifestyle televisions. Why? Because Samsung has prepared two versions of the iconic model The Frame – one standard and the other with the addition of “Pro”. In this review, we take a look at the version without “Pro”, which – as we shall see shortly – is quite significant. The standard model LS03F lacks any local dimming technology, unlike its more expensive sibling. This is important because it affects not only the overall picture quality but, primarily, how this television handles black levels.
The VA panel used in The Frame 2025 has a high native contrast – and this obviously works to its advantage. In the tested film scenes, details in the dark areas of the image were well visible, nothing blended together, and there was no formation of a uniform black/white blob. For the average viewer, this will be more than sufficient. But of course, not everything is perfect. The absence of local dimming means that the black levels on this television are not perfectly deep – they resemble dark navy rather than tar. Additionally, in our tested unit, we noticed slight blooming in the right part of the screen, but this could simply be the “quirk of the specimen” rather than a rule. Theoretically, one could try to improve the perception of black by backlighting the screen – for example, with an LED strip – but in the case of The Frame, this is rather impossible, as this television is meant to sit flush against the wall like a picture. So to achieve a better black visible to our eyes, we are forced to watch the LS03F with the lights on. That’s the charm of this technology.
Halo effect and black detail visibility:
5.8/10
Supported formats: HDR10, HDR10+, HLG Color gamut coverage: DCI P3: 91.5%, Bt.2020: 72.2%
Luminance measurements in HDR:
Result
642 nit
Result
589 nit
Result
574 nit
Result
584 nit
Result
631 nit
The Frame LS03F is a television that can surprise with its brightness. The maximum luminance reaches around 650 nits, which already looks impressive on paper. But as we know, laboratory tests are one thing, and real film scenes are quite another. When watching HDR materials in natural conditions, The Frame 2025 maintains very good results. In most film scenes, the peak brightness remained at around 550–650 nits. This is a sufficient value to feel the difference between standard picture quality and that of HDR – bright highlights, reflections on water, or moonlight are presented clearly and spectacularly.
It is also worth remembering that the LS03F is a QLED television, which translates into solid colour saturation. The coverage of the DCI-P3 colour space reaches about 92%, allowing for vibrant, intense colours in HDR content. This is not the level of top premium models, but for a lifestyle screen, the result truly deserves recognition.
Scene from the movie “Pan” (about 2800 nits)
Scene from the movie “Billy Lynn” (about 1100 nits)
Although the LS03F is not among the televisions designed for extremely bright HDR scenes, its adaptive capabilities – that is, the way it handles demanding material – can be considered quite successful. Test clips from the films Pan and Billy Lynn, known for their unusual dynamics and high brightness, were reproduced surprisingly well.
Despite these scenes exceeding the typical capabilities of equipment in this class, the LS03F did not lose detail. Bright elements, such as the sun in Pan or the fireworks in Billy Lynn, did not blend into a single white spot. The image remained clear, and the transitions between brightness and the rest of the frame retained a perceptible structure.
Some reservations can be raised about the colour reproduction – particularly regarding skin tones. In some scenes, the palette appeared unnatural or was slightly skewed towards warmer hues. However, this is not a significant complaint, but rather a detail noticeable during direct comparison.
It's somewhat disappointing that the television was not equipped with properly functioning dynamic tone mapping. As is the case with many Samsung models, the LS03F's option, when in active mode, simply brightens the entire picture, flattening contrast and taking away the intended depth from the scenes. In our opinion, it is better to leave tone mapping set to static – the effect is more balanced and closer to the filmmakers' intentions.
HDR luminance chart:
Luminancja HDR
Luminance of RGB colors
LS03F supports a wide range of HDR formats, including HDR10 and HDR10+, which has been gaining popularity in recent years. And rightly so – the dynamic metadata on which HDR10+ is based can much better convey the creators' intentions than the static settings known from classic HDR10. This is particularly evident in the test scene with horses on a snowy glade.
As usual, there can be objections to the lack of support for Dolby Vision. Samsung consistently omits this format in all its televisions, which may be a downside for those using streaming platforms that focus on Dolby. On the other hand, if the pace of HDR10+ development continues – and it seems likely – the differences in content availability may eventually become less significant.
Static HDR10
Dynamic: HDR10+
7.1/10
When it comes to image quality straight out of the box, even in Filmmaker mode, which is supposed to be the closest to reference, there were issues. We noticed clear deviations in white balance in both HD and 4K HDR content. The image was heavily skewed towards red and blue, giving the screen a characteristic pinkish tint. This effect was most noticeable in bright scenes – for example, in shots with a lot of white, where neutral light should naturally dominate. At such moments, the screen clearly took on pink tones, which is also visible in the attached comparison photo. As for the brightness characteristics – it wasn’t as bad as one might expect with such colour inaccuracies. The analysis of the gamma curve and EOTF showed a slight brightening of the image compared to the reference, but not enough to drastically ruin the viewing experience.
8/10
After calibration, the movie mode has gained a completely new quality. The issue of the pink tint, which had been clearly visible before, especially in bright scenes, has been effectively eliminated. Colours now look much more natural, and the white balance no longer dominates the rest of the image. It is no longer the same exaggerated "box picture" – everything now has coherence and a cinematic character. Additionally, the tendency of the television to slightly brighten scenes, previously visible in the EOTF curve analysis, has been partially corrected. Of course, this is within the limits of what the design allows without local dimming – one cannot speak of perfect brightness management here. Nevertheless, the final effect was definitely closer to what one might expect from a mode called Filmmaker.
9/10
In terms of the smoothness of tonal transitions, the LS03F maintains a high standard – just like last year’s models. The television did not encounter any issues when testing more challenging film scenes, where noticeable transitions between shades of colour can easily occur. The colour gradation is very good here – both in the lighter and darker areas of the image. We did not observe the typical banding effect or other disturbances that could be distracting while watching films. If we were to nitpick, in the most demanding scenes – with subtle transitions and delicate gradients – minor imperfections can be detected. But only if one approaches the screen very closely and begins to analyse the image from a distance not intended by the manufacturer.
6.7/10
Smooth transition function
Image without overscan on the SD signal
LS03F has been equipped with the NQ4 processor, which is responsible for improving image quality – particularly in lower quality materials. In practice, this works surprisingly well, especially when it comes to older content and recordings with lower resolution. Activating the "noise reduction" function yields noticeable effects. The TV effectively smooths tonal transitions and removes digital noise that can appear in darker areas of the image. Compared to previous generations, there is a clear advancement – previously, this function often smoothed everything too much, including details that it shouldn't remove. In this year's model, smoothing still occurs, but in a much more acceptable manner. Textures of materials, skin, and fabric details are no longer subdued as strongly as before – the image retains more naturalness. However, this does not change the fact that film grain is still removed by the TV, which may not appeal to everyone. On the other hand, it is no longer as aggressive an intervention as in previous models. It is also worth mentioning that the LS03F may struggle with very weak signals – for example, from VHS tape recordings or low-resolution video. In such cases, we noticed slight clipping of the image at the edges – so-called overscan. This can lead to a situation where a small part of the image (e.g., subtitles at the bottom edge) gets cut off.
6.9/10
Maximum refresh rate of the panel: 144Hz
Film motion smoothing option: Yes
Blur reduction option: Yes
BFI function 60Hz: Yes, 60Hz (image flickers)
BFI function 120Hz: No
Brightness drop with BFI: 43%
The new feature in The Frame for 2025 is a display with a refresh rate of 144 Hz. Yes – in a television that is mainly associated with displaying works of art, you can now not only watch Van Gogh but also comfortably play on a console or follow dynamic sports events. This is a definite step towards greater versatility. In the case of Samsung films, as usual in models with a display rate of 120 Hz and above, it allows you to adjust motion smoothness according to your preferences. You can set a more cinematic reproduction while maintaining frame rate or opt for full motion smoothing. The range of options is broad, allowing you to tailor the effect to your own taste – whether the viewing experience is meant to resemble classic cinema or a show on a modern theatre screen.
*this part of the test refers to the LS03FAU model in sizes 55 and 65 inches, which is equipped with a 144Hz panel, while sizes 43 and 50 inches have 60Hz displays, and thus perform much worse in terms of motion smoothness.
Blur (native resolution, maximum refresh rate):
Blur (BFI function enabled):
Image flickers in this mode
The motion blur performance is really quite good. On the UFO test, it's hard to talk about the perfection that organic OLED panels can offer, but for an LCD TV, which will display static (images) or semi-static content 99% of the time, the effect was more than satisfactory. Motion remains clear, outlines do not excessively blur, and individual artefacts do not hinder everyday use – even with dynamic sports footage or games.
It is also worth mentioning a feature called "Motion LED," which is classic BFI. It works with 60 Hz content and does indeed make the image look smoother. Unfortunately – as with most TVs – its usefulness leaves much to be desired. Flickering occurs, outlines can become separated, and the screen loses almost half of its brightness. This can be regarded more as a curiosity than a feature for practical use.
8.1/10
As we mentioned earlier – although The Frame is likely to display images and works of art most of the time, Samsung recognised that a Van Gogh enthusiast could just as easily be an avid gamer. And it must be admitted that The Frame 2025 has almost everything needed to become a full-fledged gaming television.
On board, we find support for ALLM (Automatic Low Latency Mode) and Variable Refresh Rate (VRR) thanks to the implementation of one HDMI 2.1 port. The television handles lower resolutions at higher refresh rates effortlessly and features an advanced Game Bar – already known from other Samsung models – which allows for a quick preview and change of the most important gaming-related settings. For this, it earns extra points from us. The proprietary motion smoother Auto Motion Plus Game is also worth mentioning, which – it is worth emphasising – operates without increasing input lag. Samsung remains the only manufacturer that has managed to implement this feature in a practically invisible manner in terms of delays. The effect? Much better fluidity in games, especially those that struggle to maintain a stable 60 frames per second. This solution can realistically improve the gaming experience in more demanding titles – particularly on consoles, which do not always manage full fluidity, especially in AAA games.
As for the downsides – the lack of Dolby Vision is already considered standard in Samsung televisions, so there is not much to particularly criticise here. However, there is a different issue entirely. In the latest version of the Tizen system, the HGiG option has disappeared. Literally – it is not there. This is a significant hindrance when configuring the console for proper HDR content display in games. It is hard to understand why such a decision was made, but one thing is certain – this should be fixed as soon as possible. We are talking about a brand that has set standards for gaming on televisions for years. If HGiG returns – and we hope it will – The Frame LS03F can confidently aspire to be called a genuine gaming television. Not just as a decoration on the wall, but as equipment that truly provides joy in gaming.
10/10
In terms of input lag, Samsung maintains a high level – and a very high one at that. The LS03F, like most of this year's models from the brand, achieves a score of 8 ms for 4K content, which is practically a reference value. This result allows for gaming even in the most dynamic titles without delays and with full responsiveness. Well done!
SDR | HDR | Dolby Vision |
---|---|---|
1080p60: 13 ms | 2160p60: 13 ms | |
1080p120: 8 ms | 2160p120: 8 ms | |
2160p60: 13 ms | ||
2160p120: 8 ms |
8.2/10
Chroma 444 (maximum resolution and refresh rate): Yes
Font clarity: Good
Readability of dark text and shapes: Average
Input lag in PC mode (4K, maximum refresh rate): 8ms
Matrix subpixel arrangement: BGR
Max refresh rate: 144Hz
G-Sync: Yes
The collaboration of The Frame 2025 with a computer is not a significant problem. Let's start with gaming, as this is where this model demonstrates its strengths – support for 144 Hz signal, low input lag, and compatibility with G-Sync technology (for NVIDIA cards) make it hard not to regard it as a fully-fledged gaming monitor. It is one of the more interesting "PC gaming" televisions available on the market in this category.
When it comes to everyday work, the situation looks equally good. The Frame handles chroma 4:4:4 without any issues, resulting in good font readability and overall user comfort. We only noticed minor problems with dimming very thin lines and dark details on a light background – this effect may occur especially when working with small interface elements. However, in practice, with a 55-inch diagonal screen and standard office working distance, it will be difficult to realistically notice this problem. Nonetheless, it is worth keeping this in mind if the television is to serve as a monitor not only for entertainment but also for precise work with graphics or text.
3.5/10
Brightness drop at an angle of 45 degrees: 70%
As could be expected from a VA panel, the viewing angles on The Frame 2025 are at best mediocre. The image loses saturation and contrast when moved off-axis. It's a pity because we are talking about a model that displays digital artworks in standby mode – and it is precisely in such moments that wide viewing angles would make the most sense, enhancing the experience of engaging with a real image rather than just its screen imitation.
Perhaps in the future, manufacturers will decide to introduce special coatings or modified versions of VA panels that improve this aspect – because for lifestyle televisions, it would have real significance not only in terms of functionality but also aesthetics.
6.3/10
Matrix coating: Matte
Reflection suppression: Very Good
Black levels during daytime: Poor
One of the most characteristic elements of The Frame is its matte display – and it must be said that Samsung has really refined this aspect. From our experience, it is one of the best solutions for suppressing light reflections, especially direct ones. If screen reflections can be irritating, it will be difficult to find a better display in this budget than the matte panel used in Samsung TVs. Of course, this comes with a certain compromise. In very bright sunlight, colours may appear slightly washed out, and the image loses a bit of depth. However, it is something we consciously accept when choosing a matte screen – something for something. In practice, the colours and contrast on Samsung's matte screen are still better than on Chinese designs such as the TCL NXT Vision or Hisense Canvas TV. If effective suppression of reflections and the desire to use the television also as a "digital picture" in bright rooms is a priority, then there is hardly a better choice.
The Frame achieves around 600 nits of brightness, which combined with the matte finish allows the television to perform well in brightly lit daytime conditions. It may not be at the level of flagship models, but in everyday use – in a living room with plenty of light – it handles it without any problems.
Matrix brightness
Average luminance SDR
Samsung The Frame 2025 (LS03F): 596 cd/m2
8/10
System: Tizen
TV reception: DVB-T, DVB-T2, DVB-S, DVB-S2, DVB-C
In terms of classic features, The Frame does not stand out particularly from the competition. There are no options for recording to USB or PiP (picture-in-picture) functionality, which may be disappointing for some users. On the other hand, the television allows for simultaneous use of speakers and headphones, which can be useful – especially for older users. The EPG, or electronic programme guide, is quite readable, and despite the lack of conventional buttons on the remote, we were able to access teletext. In everyday use, the basic functions operate smoothly and without significant complaints.
The Frame 2025 runs on the Tizen system, which has long been regarded as one of the most refined Smart TV solutions on the market. This system is designed with the idea that devices are more than just a television – and it has been constructed with that spirit in mind. Tizen offers full integration with external devices – supporting both Apple AirPlay and Miracast. With the SmartThings app, it is possible to control not only the television but also other devices within the smart home framework. Since last year, Samsung has also been developing its own voice assistant with support for the Polish language, which significantly facilitates operation. However, the greatest strength of the Smart system in The Frame remains the Art Gallery application. Although access to it is paid (in the form of a subscription), it offers the best scans of works of art available on the market – referring to scans, not ordinary photographs. As a result, the effect of a digital painting hanging on the wall is markedly better than in any other lifestyle television.
7.9/10
8.5/10
Maximum photo resolution: | Supported photo formats: |
---|---|
During testing, we did not notice any major issues with playing files from a USB memory stick. The television handled both video materials and photos well. Of course, there are some exceptions – for example, a lack of support for the HEIC format (used by Apple devices) – but it is difficult to consider this surprising. One positive aspect is the full support for high-resolution photos – the television displays files with a high number of megapixels without any problems, which may be particularly significant for those looking to treat The Frame as a digital frame as well. However, during testing, we noticed a limitation regarding subtitles – the television only correctly handled files in .txt format. It is worth keeping this in mind and ensuring that the downloaded subtitles for films are saved in this format; otherwise, they may simply not display.
6/10
6/10
Subjective sound quality
Supported codecs
(TV speakers)
Dolby Digital Plus 7.1
Dolby True HD 7.1
Dolby Atmos in Dolby Digital Plus (JOC)
Dolby Atmos in Dolby True HD
DTS:X in DTS-HD MA
DTS-HD Master Audio
Supported codecs
(external HDMI eARC audio)
Dolby Digital Plus 7.1
Dolby True HD 7.1
Dolby Atmos in Dolby Digital Plus (JOC)
Dolby Atmos in Dolby True HD
DTS:X in DTS-HD MA
DTS-HD Master Audio
For such a slim television, the sound is quite good. It is full, sufficient for everyday viewing, but without much excitement – typical for flat constructions. There is little bass, although at times it can be heard. The speakers in a 2.0.2 arrangement have a total power of 40 W (in the 55+ inch version). Unfortunately, the television does not support the DTS format, so for films with that sound, one has to rely on external equipment, such as a home cinema. A soundbar can be connected, and thanks to the Q-Symphony feature, the television plays along with it. Samsung also offers visually matched models for The Frame like S700D or S800D, but they are sold separately. (This shouldn’t surprise anyone😉).
Software version during testing: T-PTMFDEUC-0090-1110.7, E2500007, BT-S
Panel uniformity:
Backlight Type: QLED
Founder and originator of the "ChooseTV" portal
Journalist, reviewer, and columnist for the "ChooseTV" portal
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