Samsung NeoQLED 2025 – which model is worth buying? We check the entire range!

Calendar 7/7/2025

Another year goes by, and the NeoQLED televisions have firmly settled into Samsung's offering – they are currently the most important line of LCD televisions from this brand. In 2025, the manufacturer decided not only to refresh the series but also to clearly change its position within the entire portfolio. Models with the suffix "F" have replaced those from previous years, and the differences do not end with the naming. We check what’s new in the 2025 NeoQLEDs, how the individual models differ, and which one is worth purchasing.

What exactly is NeoQLED?

Well then – since you have found your way here, it may not be obvious what these NeoQLEDs are all about. The name sounds impressive, but what is it all about? Alright, let’s explain.

NeoQLED is simply Samsung's marketing name for QLED LCD televisions that use modern Mini LED diodes and local dimming instead of standard LED backlighting.

Sounds simple? Because it is. In practice, we still have a classic LCD screen with a layer of quantum dots that, thanks to the denser Mini LED backlighting, can offer significantly higher contrast and brightness than standard televisions without this technology.

And what about QLED? It is nothing more than a layer of quantum dots – tiny particles that enhance colours. In practice, these particles ensure that, for example, red is truly red, not pink.

In short: NeoQLED = QLED + Mini LED + advanced local dimming control.

NeoQLED 8K in 2025 – a future that is already here?

Alright, enough of this marketing talk. Let's get to the specifics.

Samsung in 2025 has really expanded its range when it comes to Mini LEDs. The portfolio has been developed from more accessible models to absolutely top-notch televisions that are set to shine both on the shop shelf and in a luxury living room. At the very top are two 8K models – QN900F and QN990F. And although their names suggest they are very similar, in practice we are dealing with completely different approaches.

QN990F – just like the film "Back to the Future"

QN990F is a flagship in every sense. A television that looks like it's just stepped out of a laboratory from the future. It has a wireless One Connect module, meaning all the cable mess is tucked away to the side – there’s practically nothing around the screen. Additionally, we get a panel with 8K refresh rates at 120 Hz or 4K at 240 Hz, a huge number of lighting zones, and an absolute lack of bezels around the image. The whole thing stands on a glass base, which enhances the effect of a "floating" screen. It truly looks like something from the film "Back to the Future" – and that's exactly the effect Samsung aims to achieve.

QN900F – ala The Frame 8K

On the other hand, the QN900F is its more understated brother. We are still talking about a high-end 8K television, but there are no fireworks when it comes to the appearance. It has a classic, rather "thick" bezel – something that more closely resembles the style of the Samsung The Frame TV. The wireless One Connect also disappears. It’s still a very good model, but rather for those who value sturdiness and proven solutions rather than necessarily wanting to create a "wow" effect for guests as soon as they turn on the television.

Which one to choose? There will be time for testing later, but already now, it can be assumed that if the budget allows, then the QN990F is the more "premium" television – both in terms of appearance and the technologies used.

Matte display in 8K televisions!

Lastly, it is worth mentioning one interesting common element. Both models received a "Glare Free" matte panel – a solution that until now has mainly been reserved for The Frame model and some OLEDs, such as the S95 series. Now the matte coating is also being included in the flagship 8K NeoQLEDs, enabling them to handle light reflections in bright rooms much better. In everyday use, this might be a more significant change than all the numbers and megahertz combined.

NeoQLED 4K 2025 – which one to choose?

Well, the absurd futuristic tops are behind us. It's time to get down to earth and focus on what really interests most people looking for a new television. We're of course talking about the classic NeoQLED 4K televisions – the more affordable ones that have a chance of making it into our living rooms. This year, Samsung has prepared as many as four different models, which at first glance may seem similar, but in practice can differ quite a bit. We start with the best one.

QN90F – matte flagship 4K

QN90F is the direct successor to the well-known and liked QN90D. On paper, it looks very similar – similar number of dimming zones, similar technologies, the same direction of development. But Samsung is pulling out its "trump card" this year – matte finish on the screen.

Does it make sense? After discussions with several people and experiences from previous tests – it seems so. The matte screen is a compromise between "vibrancy of colours" and the lack of reflections, which performs really well in everyday use. For many users, the absence of reflections is simply more important than a bit of lost screen brilliance during the day.

QN90F is meant to be the flagship 4K NeoQLED – somewhat cheaper than the 8K beasts, but still powerful. It is suitable for both gaming (144 Hz panel, low latency, VRR) and watching films – thanks to refined image processing algorithms and a fast processor.

QN85F and QN80F – the differences are there, but subtle

Next, we have QN85F and QN80F – two televisions that look almost identical, have a very similar design, and both utilise zone dimming technology. What distinguishes them is probably the number of backlight zones, as was the case with the 2024 models (QN85D vs Q80D).

Aside from that, the differences will likely be rather subtle – slightly boosted brightness, a somewhat better speaker setup, or other details in the specifications. Here, it must be honestly admitted – it’s worth waiting for our first tests. However, if both models are available at a similar price, the more logical choice seems to be the pricier QN85F – as it is highly likely to simply offer more.

QN70F – the cheapest NeoQLED and a little puzzle

At the very bottom of the range appears QN70F (or QN77F) – and this is an interesting debut. For the first time in history, the Q70 series joins the NeoQLED family. The television is supposed to be brighter than typical LCD models from the previous year, and it also received a new processor and AI functions. Sounds good? Theoretically, yes.

The problem is that as one of the NeoQLEDs, it uses edge lighting, rather than full local dimming. This means that in terms of black levels and contrast, it may perform significantly worse than the higher models – but we will hold back our judgement until the first tests. For now, the QN70F appears to be an option for gamers and users on a budget who want to enter the world of Mini LED, but don't necessarily need cinematic blacks.

What connects all the NeoQLEDs 2025?

There is one thing that really ties all these models together – and no, we're not talking about any super technical specifications or the next magical features like “AI HDR Ultra Turbo Max” image. It’s about the very approach to using a television.

In 2025, Samsung focused on something it calls Vision AI – a whole concept of a television that is no longer just a screen for watching Netflix, but actually a control centre for the home and multimedia. We won't overly praise features like image enhancement for lighting conditions – although yes, that works too. Much more interesting are the things that truly add value to everyday use: a smart assistant that is genuinely intelligent, gesture control via a Samsung watch, quick access to multiple services, better integration with applications, and even easy pairing of headphones and speakers. And although all of this sounds like marketing slogans, it is precisely this entire “ecosystem” that makes the television start functioning as the centre of our digital life – rather than just a large screen on the wall.

Paweł Koper Avatar
Paweł Koper

Journalist, reviewer, and columnist for the "ChooseTV" portal