TCL C9K is a television that on paper looks like a showcase of the manufacturer's strength – thousands of Mini-LED zones, a WHVA panel, audio system from Bang & Olufsen, full support for HDR formats, gaming at 144 Hz, and even 288 Hz at lower resolutions. It is clear that TCL wanted to include absolutely everything it had best. And indeed – in many aspects, the C9K is capable of impressing. The brightness is enormous, HDR in large scenes can be stunning, motion fluidity and capabilities for gamers are at a top level, and the sound – considering it is built into the television – sounds really good. This is a device that can easily be regarded as a home entertainment hub. But there is also a downside. Managing brightness simply falters despite the incredible technical specifications – finer details often get lost in shadows or are blown out. And although synthetic tests of contrast and brightness perform excellently, the effect during everyday viewing of films and series is no longer so impressive.
In short: the C9K is a television full of contrasts – literally and metaphorically. It can deliver experiences similar to top screens, but it is still evident that TCL needs to work on software and optimisation. If someone is looking for a screen for gaming, sports, or spectacular blockbusters – they will be delighted. However, if they expect perfect representation of the director's vision and think they have managed to purchase an absolutely top model at half the price of the competition, they will unfortunately be disappointed. It's a shame, because the technological potential here is truly enormous – it just lacked a bit of common sense in its utilisation.
The idea behind The One has hardly changed over the years and with the Philips PQS9001 this is both a strength and its biggest drawback. You still get a versatile mid-range television whose main distinguishing feature is Ambilight. The light that follows the picture can change the atmosphere of an evening viewing and for many people will be the main reason to buy it. It's easy to see why: once you like that effect, you often don't want to go back to watching without it. The picture quality itself is good, but a very similar level has been seen in this series in previous years. The VA panel delivers decent blacks, colours are nicely saturated and the brightness is sufficient for comfortable viewing in a typical living room. It's a pity, though, that Philips didn't take another step and at least implement some form of local dimming. In a dark room you can see a navy-black rather than true black, and HDR, though noticeable, is less impressive as a result. After so many years of The One on the market we'd expect more.
There is a clear step forward in Titan OS. Compared with last year, and especially the version from two years ago, the system has become much more pleasant to use. A few apps have been added, many small functions improved and the annoying bugs we complained about before have been fixed. Overall it runs respectably, although we're again bothered by a remote that has to be pointed at the television. Philips stubbornly sticks with infrared for basic control, even though voice control uses radio connectivity. That makes it harder to understand why radio wasn't also used for menu navigation. The One also has a lot to offer gamers. Four HDMI 2.1 ports and extensive features are one thing, but what impressed us most was the panel's response time. Our unit showed virtually no smearing, even on dark backgrounds, which is rare for LCD TVs with a VA panel. That deserves considerable praise. The ability to play in 4K at 144 Hz or in Full HD at 240 Hz further encourages connecting a PC. Unfortunately there's an unfinished element here too: Dolby Vision when gaming on Xbox incurs very high input lag.
The PQS9000 therefore leaves mixed impressions. It can surprise with excellent motion handling and shows that Philips has worked on the system, but the image quality lacks a similar step forward. This is a television we can recommend primarily to Ambilight fans. If that lighting is what convinces you to choose Philips, buying The One makes a lot of sense. It's worth checking, though, whether you can't find a Mini LED model with good local dimming at a similar price, which would offer deeper blacks and more striking HDR. Then you need to decide what matters more to you: the ambience created by Ambilight or better image quality itself.