TCL C7K / QM7K vs Hisense U7Q

TCL C7K is one of the brightest MiniLED televisions in its price range. Under the best testing conditions, the screen managed to achieve over 1200 nits, resulting in impressive, at times almost blindingly bright scenes. And most importantly – this is not just a theory based on measurements. In practice, the brightest parts of films can shine with true cinematic grandeur. Fans of home HDR cinema should be truly satisfied.

The impression is excellent, especially in scenes with large areas of brightness – a white sky, explosions, sun reflections, or magical sunsets can surprise with an intensity of light that is rarely seen in this price range.

However, it gets a bit worse when more challenging scenarios appear on the screen, as described when discussing contrast – that is, images full of details, with small, bright elements on a dark background. In such cases, the C7K often decides to preserve black levels at the expense of brightness. An example? Scenes from the films Sicario 2 or Life of Pi, where small light sources (like a distant lantern) can become less visible, and details in the lights are simply dimmed or blend into the background.

For many viewers, this may be an acceptable compromise – as we achieve deep black levels and a pleasing plasticity of the image. Nevertheless, it is worth being aware that the visibility of small details in bright areas is not this model's strongest suit. It is simply a technological limitation that still exists – even with over 300 zones.

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good effect regarding brightness and overall HDR quality. Unfortunately – here we have to disappoint you a bit.

The U7Q is a sufficiently bright television – under the best conditions, it can achieve around 800 nits, which indeed impresses on some scenes, especially in scenes like those from the film The Meg. Bright areas can shine, and the HDR effect is noticeable. The problem arises when there are very small, bright elements on a dark background – for example, in Sicario 2 or in the second scene from the film Life of Pi. In such moments, the dimming algorithms work too aggressively. Yes, the blacks look great then, but the brightest points can almost completely disappear, causing the HDR effect to vanish and the details to be barely visible. It's just the nature of this technology in this price segment.

As a consolation, it's worth mentioning that the U7Q is marketed as QLED (in practice, a PFS layer is used, which works very similarly), and it is indeed capable of displaying a wide colour palette – a DCI-P3 coverage of around 94% is a very good result for this class.

A new feature in TCL televisions for 2025 is the long-awaited Filmmaker mode, which until now has been found in most competing brands. This is great news, as this mode is considered to be the truest to the original vision of the creators and is often recommended by enthusiasts of good picture quality. Unfortunately, as is often the case, the mere presence of this mode does not guarantee perfection. The Filmmaker mode in the TCL C7K is not without its flaws. There can be criticism of the incorrect white balance, particularly a slight dominance of blue, which resulted in cool, somewhat greyish skin tones. But that was not the biggest issue. The main complaint was the excessive brightness exposure, which is clearly visible on the gamma and EOTF graphs. The image was simply too bright, at times even blown out, which affected not only the texture of scenes but also the overall viewing experience. Some details were simply lost, and the entire image looked as if someone had slightly overcooked the brightness slider. As always, we decided to check what could be extracted from this after calibration. And that’s where it started to get really interesting…

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This is the mode that is supposed to provide the most "filmic" and creator-intended experience – right out of the box. Unfortunately… even this professionally sounding name does not guarantee a perfect picture.

In our unit, the problem lay in the incorrectly set white balance. Both in HD and 4K content, the picture had too much blue and red, which caused the screen to take on a slightly rosy tint. It didn't look terrible, but it was noticeable – especially in bright scenes and white backgrounds. This alone could perhaps be forgiven, but the biggest problem is managing brightness in HDR content. The EOTF curve from measurements confirms what we saw earlier during scene tests: the television can overly darken the smallest bright elements, causing them to nearly disappear, or on the contrary – excessively brighten the brightest ones, which affects the naturalness of the picture.

After calibration, the TCL C7K showcased itself in a really good light, especially when it comes to SDR content. We managed to precisely tune the white balance, colour gamut, and brightness characteristics to the point that colour errors on the ColorChecker palette dropped below a value of 2. For the uninitiated – this is nearly a perfect result, which means that the image is very close to what the creators intended. Unfortunately, the situation was worse with 4K HDR content. Although we managed to gently stabilize the white balance and correct its previous errors, it was still evident that the television has certain "MiniLED traits," especially in brightness management. When we checked how the C7K handled the EOTF curve on actual film scenes, rather than just on synthetic test patterns, it turned out that the screen still tends to slightly brighten the entire image. This impacts the overall experience – blacks lose some depth, and the image becomes less contrasty than it should be. Despite these minor shortcomings in HDR content, the overall reception of materials – especially in SDR – is truly very good. After calibration, the C7K can display an image that can compete successfully with much more expensive models. Good colour tuning, natural skin tones, and pleasant brightness make movie sessions and everyday viewing of content more than satisfactory.

Thanks to specialised tools, we managed to correct the colour quality in SDR content to nearly perfection. In materials with lower dynamic range, the delta E errors dropped below 0.5, which can be regarded as an almost reference result. The picture on television, YouTube, or classic Full HD looks really very good after calibration. Alright – but where did we not manage to improve the image so easily? Primarily, it concerns HDR quality content. Although we managed to somewhat 'tame' the white balance and eliminate pink tints in most scenes, unfortunately, we no longer had full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of excessive dimming or brightening of details that calibration simply could not eliminate. And although the overall reception of the content is significantly better, one must reckon that the U7Q will always have something to say at the end with an 'but'.

TCL C7K is equipped with a feature that, according to the manufacturer, is meant to smooth out unwanted colour transitions – a sort of rescue for less successful tonal shifts. It is called "Gradual Smoothing" and… well, it sounds ambitious, but in practice it works very poorly. Regardless of whether we set it to a low or high level, the difference is minimal. Worst of all, the feature can cut out elements from the picture that should be there. Fortunately, film grain remains untouched, so at least it doesn’t smooth everything indiscriminately, but still – it’s better to simply turn this option off.

When it comes to scaling lower resolution content, it is somewhat better. SD and HD materials look quite decent, although at times we had the impression that the image loses sharpness and becomes too soft – as if something took away its definition. Fortunately, with very low sources (e.g. 576p), there was no overscan effect, meaning the picture was not artificially cropped – everything fit on the screen as it should.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those with limited source quality. The U7Q is equipped with a feature called "Smooth and Gradient Image," but unfortunately... it works very poorly. In the "Low" option, the effects are practically unnoticeable, and other settings smooth details but do not improve tonal transitions. The only positive aspect is that the feature does not interfere with film grain, so it does not ruin the natural structure of the image.

Fortunately, upscaling content performs quite well. The image is not excessively sharpened, and there is no artificial clarity – and although it is known that this is not the level of high-end televisions, the U7Q handles displaying really old content in a completely acceptable manner without any issues.

The TCL C7K handles motion fluidity really very well. The matrix used in it offers a refresh rate of 144 Hz, which in itself suggests that this television is more than just a regular "60 Hz" panel. Furthermore – if we connect the C7K to a computer and set the resolution to Full HD. But we'll write more about this in the paragraph about gamers and PC collaboration. Returning to everyday use – both sports and films look very good here. Thanks to the fast panel and well-functioning motion smoothing, the C7K is great for watching matches, but also for movie screenings. In the menu, we find two sliders – motion blur reduction and flicker reduction – which allow us to adjust the fluidity effect to our own preferences. At lower settings, we get a more cinematic effect, with slight stuttering motion. At higher settings – the picture becomes more theatrical, fluid to the point of excess. Everyone has their own preferences – anyone can set it to their liking.

U7Q is indeed a very fast television, just like its more powerful version "PRO". At a resolution of 4K, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD, you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it is worth appreciating – it is a rarely seen feature in this price segment. Right from the start, it is clear that the U7Q has been designed with dynamic content in mind, such as games or sport. In films, we are not left "out in the cold" either – the U7Q offers an "Ultra Motion Smoothness" feature, where using two sliders you can adjust whether you prefer a smoother, theatrical image or something closer to a cinematic style with a visible film frame. It is good that, as with most manufacturers, we have a choice here as well and can adjust it to our own preferences.

The TCL C7K is a television that on paper appears to be the dream equipment for gamers – and most importantly, it holds up in practice too. To start with good news: there are two full-bandwidth HDMI 2.1 ports, so we can easily connect both a console and a computer, taking advantage of all their capabilities. The panel itself supports a refresh rate of 144 Hz, which gives a significant advantage in dynamic games. There is also a complete set of gaming features: VRR (variable refresh rate), ALLM (automatic low-latency mode), and support for Dolby Vision in games. There is also the HGiG mode, which allows for HDR effects consistent with the creators' intentions. GameBar, an information bar for gamers. It works quickly, looks clear (like a Nintendo console👌), and shows what matters most: the current frame rate, VRR status, and even HDR parameters.

The Hisense U7Q is a television designed with gamers in mind – and this is immediately evident from its gaming capabilities. It has practically everything you could wish for: variable refresh rate (VRR) – check, automatic game mode (ALLM) – check, and on top of that, high refresh rates of up to 240 Hz in Full HD and support for various resolutions, not just 4K. This is truly a great set of features that makes the U7Q perform well both in fast-paced first-person shooters on consoles and in more demanding titles on PC. Of course – as with most Hisense models – there is a lack of proper implementation of the HGiG feature. It's a shame because HGiG allows console brightness to be matched to a specific television, which in practice makes displaying HDR games according to the creators' intent much easier. Without this, you simply have to reckon with certain limitations in the final HDR image in games.