TCL C655 / C69B (55"-85") vs Hisense U7S / U77SE

Generally speaking, the quality of the HDR effect on the TCL C655 / C69B looks quite promising. The average value in the test charts is around 450 nits, which already allows one to feel the light effects and better image dynamics. However, as previously mentioned, this effect may be partially subdued by slight differences in bright and dark colours, resulting from the lack of local dimming technology. However, the coverage of the DCI-P3 colour palette at 94% deserves high praise, and this is made possible by the use of a quantum dot (QLED) matrix. As a result, colours are vivid and accurately represented when watching HDR content.

The Hisense U7S has considerable potential for HDR display, but it cannot exploit that potential in every scene. On a test pattern it reaches around 1,100 nits, so the backlight itself is very strong. In our brighter film scenes we measured about 640 to 745 nits. That is still plenty for the sun or bright highlights to have a clear bloom and to show an advantage over SDR material. When the TV needs to brighten a larger portion of the image, it handles it fairly well.

The problem appears with small highlights on a dark background. Each of the 192 zones covers an area much larger than a tiny point on the screen. If the TV were to light that whole zone strongly, it would also brighten the area around the highlight. Hisense tries to avoid that and dims the entire zone. This makes blacks look better, but a small bright object that should attract the eye also loses intensity. That is why in two more demanding scenes we recorded only 297 and 154 nits. The difference is large: in one shot HDR can impress, and in the next small highlights are noticeably muted. The U7S therefore prioritises preserving deep blacks, even at the expense of bright details. With that number of zones it is an understandable compromise, but worth bearing in mind — the peak 1,100 nits tells us about the backlight’s capability, not how brightly the TV will show every element of a film.

Colours

Hisense describes the U7S as ULED, but that is a marketing name, and it is a PFS phosphor backlight that expands the colour palette here. In our measurements the TV covered about 91% of the DCI-P3 colour space and 71% of BT.2020. Those are good results, though they fall short of the best screens on the market. The largest shortfall is in green — the TV does not even reach the DCI-P3 boundary here, so the most intense shades will be less saturated than they should be. Most colours in HDR films and series still look suitably vibrant. A positive is the repeatability of the results. Gamut coverage on test patterns and in film scenes is practically identical.

The television TCL C655 / C69B offers a film mode that has been tested for colour reproduction quality. Although this mode is called film mode, it unfortunately has several errors that a director would surely not want to see when recording their work. Starting with image analysis, it is worth examining the white balance – both in HD and 4K HDR content, the white balance has significant errors. In both cases, the red colour dominates, causing the colours to be too warm, and the overall result takes on a pink or yellow tint. This can be seen in the image below from the film "Star Wars". The Colour Checker test confirms these errors – the colour samples veer into incorrect shades, affecting the overall colour fidelity. A less significant issue is the brightness characteristic. However, this is also not without its flaws. The gamma graph shows a strong peak at the beginning, causing the image to be excessively brightened, and the EOTF curve responsible for brightness in 4K HDR material also has substantial fluctuations – it is noticeable how the television tries to maintain the appropriate brightness, but it does not always succeed effectively.

Out-of-the-box colours on the Hisense U7S are decent, but there are a few areas to improve. In SDR there is a red bias in the white balance, which makes the picture too warm and, in places, slightly pink. You can notice this on faces and on bright, neutral surfaces. The gamma also runs below the target, so the TV brightens the image, particularly in darker areas. That makes shadow detail easier to see, but the scene loses some of its depth.

In HDR the white balance is somewhat more even, but not entirely neutral, with a shortage of blue in the mid-tones and a lack of red in the brightest parts. A bigger issue is how brightness is rendered. The EOTF curve shows a large portion of the mid-tones being lifted, causing the picture to look brighter than the source intends. Color Checker measurements are also weaker than in SDR: many errors are around 3 to 4, and some reach as high as 8. Colours can therefore look attractive, but they are not always faithful to what we should see. There is room for improvement here and we will see how much can be corrected through calibration.

After calibrating the television's film mode TCL C655 / C69B , the white balance has been adjusted, and the colours are presented as they should be – confirmed only by slight deviations in the Colour Checker test. The gamma is really quite accurate, which means the television should not have issues with brightness in low-resolution materials. Unfortunately, a similar EOTF characteristic is still visible, which is a natural phenomenon in televisions that do not have local dimming – they simply struggle to "shine" more in a given area of the screen. Despite this inherent limitation that cannot be bypassed, we recommend adjustment in the settings, as the overall colour presentation looks really very good.

Calibration of the Hisense U7S brought the biggest improvements with SDR material. We managed to even out the white balance, so the previous warm tint has gone and whites and greys now look neutral. Gamma is also now very close to the reference, and the TV no longer brightens the picture unnecessarily, so darker scenes have regained depth. Color Checker measurements confirm the improvement: most errors are below 2. That means the picture is very well set up for watching regular TV and SDR films. It wasn't as smooth in HDR. There is no effective way to correct the EOTF curve, so the TV still interprets a film's brightness somewhat on its own. It brightens parts of the picture and can dim the brightest elements depending on the scene and the behaviour of the local dimming. Calibration could not eliminate this. This is also reflected in the Color Checker results, where many errors remain around 3–4 and a few exceed 7. So the result in SDR is really very good, but in HDR we must accept that the TV adds its own interpretation of brightness to the image.

The television TCL C655 / C69B handles tonal transitions fairly well in low-quality materials. The "Gradual Smoothing" feature at a low setting effectively smooths out tonal transitions; however, it simultaneously blurs significant details, such as the texture of objects. On the plus side, it does not negatively impact the film grain, allowing the natural appearance of the image to be preserved. As for digital processing, the television adds artificial sharpness, which may appeal to some users who prefer a sharpened image. However, for those who prefer a softer look, this could be a disadvantage. A notable downside is that the image has been quite significantly cropped due to what is known as overscan, which reduces the field of view and trims the edges of the image.

The handling of lower-quality material is fairly mediocre on the Hisense U7S. The Pentonic 700 chipset used here does not cope particularly well with strong compression artefacts. The menu includes a "Smooth and Gradient Image" function, but its performance leaves much to be desired. At the low setting tonal transitions show little improvement, although at least the image does not suffer. The medium and high settings still do not remove obvious banding between shades, and they begin to blur details; in our test material even parts of characters' faces disappeared. Interestingly, film grain remains untouched at every level. If you do use this feature, stick to the low setting. Its current behaviour needs refinement, but that is mainly down to the chipset used here.

Upscaling to 4K performs much better. Lower-resolution content gains in legibility, edges are well reproduced, and fine elements look sharp. That does not mean it recovers details that were never in the recording, but the TV makes good use of what it receives from the source. Another plus is that it does not crop the image edges, even with an SD signal.

The television C655 / C69B is equipped with a 4K@60 Hz panel, which means it works best for watching films and less dynamic content. It also features a "Flicker Reduction" function that allows for the adjustment of image smoothness – the user can choose whether they prefer smoother motion or a more cinematic, frame-by-frame effect. The television can also adapt to lower resolutions, such as Full HD and 2K at 120 Hz, which will surely please gamers by offering a smoother image at the cost of resolution. It is worth noting that this feature is available in sizes from 55"+. Additionally, the largest variant, 98", is equipped with a 144Hz panel with full motion smoothing.

Motion handling on the Hisense U7S is decent thanks to the 144 Hz refresh rate. For films there is also a motion smoother with adjustable judder and blur reduction. You can therefore keep a more cinematic motion or increase smoothness if jerky camera pans bother you. The high refresh rate is also useful for sports and gaming, but unfortunately it does not solve the panel's biggest problem.

That problem is pixel response time. Fast-moving objects leave long, clearly visible trails, as our UFO test shows. It looks worst on dark backgrounds, where the trail behind the object is particularly pronounced. So motion can be smooth, but the moving object itself loses sharpness, and that difference on the U7S is fairly easy to notice.

The TCL C655 / C69B television offers nearly the perfect set of features for gamers, supporting all the most important technologies. It has an ALLM feature that automatically switches the TV to low latency mode, significantly improving responsiveness and minimising signal lag, which is especially important during dynamic gameplay. The VRR feature allows the screen refresh rate to synchronise with the frame rate generated by the console, eliminating screen tearing and providing smoother gameplay.

The television also supports Dolby Vision in game mode, which ensures better colour and contrast rendering in games that support this format, and the Game Bar provides quick access to settings related to gameplay, such as response time, latency level, and other parameters. Unfortunately, the C655 / C69B does not support 4K resolution at 120 Hz (the exception here is the 98" variant), which may be disappointing for more demanding gamers who expect the highest fluidity of image in high-resolution games. However, if we can forgo 4K, the television offers support for Full HD and 2K at 120 Hz, providing a smoother image and is a great alternative for those who prefer a higher refresh rate at the expense of resolution.

The Hisense U7S has a lot to offer gamers. You get two HDMI 2.1 ports and support for 120 Hz at Full HD, 1440p, and 4K, so modern consoles’ capabilities are well used. When connected to a PC you can use 144 Hz at 4K or switch the resolution to Full HD and run 240 Hz. So there’s a wide choice, although it’s worth remembering the motion smearing mentioned earlier, which the high refresh rate does not eliminate. VRR and ALLM are also present. The first helps prevent tearing when frame rates in a game change. The second automatically switches the TV into game mode, so you don’t have to dig through the menu each time. VRR works from 48 to 240 Hz, with the highest refresh rate available in Full HD. Xbox users can also play in Dolby Vision, including at 120 Hz. Importantly, this format does not introduce significant input lag here. The Game Bar also looks very good. It’s easy to read, visually appealing, and lets you quickly check what signal the TV is receiving. There are also handy gaming settings at your fingertips, including shadow brightening. If it’s hard to spot an opponent in a dark game, you can improve visibility without digging through the entire menu.

Our biggest complaints concern HGiG. Hisense continues to do its own tone mapping, which makes setting HDR on the console confusing. You adjust a checkerboard test pattern and the TV continuously adapts how it looks. As a result, the moment the pattern disappears does not correctly indicate the screen’s brightness limit, and it’s easy to set the value too high. For this model it’s better to set the target HDR peak brightness on the console to about 900 to 1000 nits, rather than relying on the configurator.