TCL C655 / C69B (55"-85") vs Hisense U7Q

Generally speaking, the quality of the HDR effect on the TCL C655 / C69B looks quite promising. The average value in the test charts is around 450 nits, which already allows one to feel the light effects and better image dynamics. However, as previously mentioned, this effect may be partially subdued by slight differences in bright and dark colours, resulting from the lack of local dimming technology. However, the coverage of the DCI-P3 colour palette at 94% deserves high praise, and this is made possible by the use of a quantum dot (QLED) matrix. As a result, colours are vivid and accurately represented when watching HDR content.

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good effect regarding brightness and overall HDR quality. Unfortunately – here we have to disappoint you a bit.

The U7Q is a sufficiently bright television – under the best conditions, it can achieve around 800 nits, which indeed impresses on some scenes, especially in scenes like those from the film The Meg. Bright areas can shine, and the HDR effect is noticeable. The problem arises when there are very small, bright elements on a dark background – for example, in Sicario 2 or in the second scene from the film Life of Pi. In such moments, the dimming algorithms work too aggressively. Yes, the blacks look great then, but the brightest points can almost completely disappear, causing the HDR effect to vanish and the details to be barely visible. It's just the nature of this technology in this price segment.

As a consolation, it's worth mentioning that the U7Q is marketed as QLED (in practice, a PFS layer is used, which works very similarly), and it is indeed capable of displaying a wide colour palette – a DCI-P3 coverage of around 94% is a very good result for this class.

The television TCL C655 / C69B offers a film mode that has been tested for colour reproduction quality. Although this mode is called film mode, it unfortunately has several errors that a director would surely not want to see when recording their work. Starting with image analysis, it is worth examining the white balance – both in HD and 4K HDR content, the white balance has significant errors. In both cases, the red colour dominates, causing the colours to be too warm, and the overall result takes on a pink or yellow tint. This can be seen in the image below from the film "Star Wars". The Colour Checker test confirms these errors – the colour samples veer into incorrect shades, affecting the overall colour fidelity. A less significant issue is the brightness characteristic. However, this is also not without its flaws. The gamma graph shows a strong peak at the beginning, causing the image to be excessively brightened, and the EOTF curve responsible for brightness in 4K HDR material also has substantial fluctuations – it is noticeable how the television tries to maintain the appropriate brightness, but it does not always succeed effectively.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This is the mode that is supposed to provide the most "filmic" and creator-intended experience – right out of the box. Unfortunately… even this professionally sounding name does not guarantee a perfect picture.

In our unit, the problem lay in the incorrectly set white balance. Both in HD and 4K content, the picture had too much blue and red, which caused the screen to take on a slightly rosy tint. It didn't look terrible, but it was noticeable – especially in bright scenes and white backgrounds. This alone could perhaps be forgiven, but the biggest problem is managing brightness in HDR content. The EOTF curve from measurements confirms what we saw earlier during scene tests: the television can overly darken the smallest bright elements, causing them to nearly disappear, or on the contrary – excessively brighten the brightest ones, which affects the naturalness of the picture.

After calibrating the television's film mode TCL C655 / C69B , the white balance has been adjusted, and the colours are presented as they should be – confirmed only by slight deviations in the Colour Checker test. The gamma is really quite accurate, which means the television should not have issues with brightness in low-resolution materials. Unfortunately, a similar EOTF characteristic is still visible, which is a natural phenomenon in televisions that do not have local dimming – they simply struggle to "shine" more in a given area of the screen. Despite this inherent limitation that cannot be bypassed, we recommend adjustment in the settings, as the overall colour presentation looks really very good.

Thanks to specialised tools, we managed to correct the colour quality in SDR content to nearly perfection. In materials with lower dynamic range, the delta E errors dropped below 0.5, which can be regarded as an almost reference result. The picture on television, YouTube, or classic Full HD looks really very good after calibration. Alright – but where did we not manage to improve the image so easily? Primarily, it concerns HDR quality content. Although we managed to somewhat 'tame' the white balance and eliminate pink tints in most scenes, unfortunately, we no longer had full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of excessive dimming or brightening of details that calibration simply could not eliminate. And although the overall reception of the content is significantly better, one must reckon that the U7Q will always have something to say at the end with an 'but'.

The television TCL C655 / C69B handles tonal transitions fairly well in low-quality materials. The "Gradual Smoothing" feature at a low setting effectively smooths out tonal transitions; however, it simultaneously blurs significant details, such as the texture of objects. On the plus side, it does not negatively impact the film grain, allowing the natural appearance of the image to be preserved. As for digital processing, the television adds artificial sharpness, which may appeal to some users who prefer a sharpened image. However, for those who prefer a softer look, this could be a disadvantage. A notable downside is that the image has been quite significantly cropped due to what is known as overscan, which reduces the field of view and trims the edges of the image.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those with limited source quality. The U7Q is equipped with a feature called "Smooth and Gradient Image," but unfortunately... it works very poorly. In the "Low" option, the effects are practically unnoticeable, and other settings smooth details but do not improve tonal transitions. The only positive aspect is that the feature does not interfere with film grain, so it does not ruin the natural structure of the image.

Fortunately, upscaling content performs quite well. The image is not excessively sharpened, and there is no artificial clarity – and although it is known that this is not the level of high-end televisions, the U7Q handles displaying really old content in a completely acceptable manner without any issues.

The television C655 / C69B is equipped with a 4K@60 Hz panel, which means it works best for watching films and less dynamic content. It also features a "Flicker Reduction" function that allows for the adjustment of image smoothness – the user can choose whether they prefer smoother motion or a more cinematic, frame-by-frame effect. The television can also adapt to lower resolutions, such as Full HD and 2K at 120 Hz, which will surely please gamers by offering a smoother image at the cost of resolution. It is worth noting that this feature is available in sizes from 55"+. Additionally, the largest variant, 98", is equipped with a 144Hz panel with full motion smoothing.

U7Q is indeed a very fast television, just like its more powerful version "PRO". At a resolution of 4K, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD, you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it is worth appreciating – it is a rarely seen feature in this price segment. Right from the start, it is clear that the U7Q has been designed with dynamic content in mind, such as games or sport. In films, we are not left "out in the cold" either – the U7Q offers an "Ultra Motion Smoothness" feature, where using two sliders you can adjust whether you prefer a smoother, theatrical image or something closer to a cinematic style with a visible film frame. It is good that, as with most manufacturers, we have a choice here as well and can adjust it to our own preferences.

The TCL C655 / C69B television offers nearly the perfect set of features for gamers, supporting all the most important technologies. It has an ALLM feature that automatically switches the TV to low latency mode, significantly improving responsiveness and minimising signal lag, which is especially important during dynamic gameplay. The VRR feature allows the screen refresh rate to synchronise with the frame rate generated by the console, eliminating screen tearing and providing smoother gameplay.

The television also supports Dolby Vision in game mode, which ensures better colour and contrast rendering in games that support this format, and the Game Bar provides quick access to settings related to gameplay, such as response time, latency level, and other parameters. Unfortunately, the C655 / C69B does not support 4K resolution at 120 Hz (the exception here is the 98" variant), which may be disappointing for more demanding gamers who expect the highest fluidity of image in high-resolution games. However, if we can forgo 4K, the television offers support for Full HD and 2K at 120 Hz, providing a smoother image and is a great alternative for those who prefer a higher refresh rate at the expense of resolution.

The Hisense U7Q is a television designed with gamers in mind – and this is immediately evident from its gaming capabilities. It has practically everything you could wish for: variable refresh rate (VRR) – check, automatic game mode (ALLM) – check, and on top of that, high refresh rates of up to 240 Hz in Full HD and support for various resolutions, not just 4K. This is truly a great set of features that makes the U7Q perform well both in fast-paced first-person shooters on consoles and in more demanding titles on PC. Of course – as with most Hisense models – there is a lack of proper implementation of the HGiG feature. It's a shame because HGiG allows console brightness to be matched to a specific television, which in practice makes displaying HDR games according to the creators' intent much easier. Without this, you simply have to reckon with certain limitations in the final HDR image in games.