TCL C655 / C69B (43" - 50") vs Hisense U7S / U77SE

The quality of the HDR effect in the TCL C69B / C655 television is quite average. With a brightness level of 350 nits, although not the worst, it still doesn't allow for a full enjoyment of HDR effects, which require higher luminance to showcase their power. Additionally, despite the application of a quantum dot coating (QLED), the television offers an average coverage of the wide DCI-P3 colour gamut at 91%, which may limit its richness of colours in HDR content.

The Hisense U7S has considerable potential for HDR display, but it cannot exploit that potential in every scene. On a test pattern it reaches around 1,100 nits, so the backlight itself is very strong. In our brighter film scenes we measured about 640 to 745 nits. That is still plenty for the sun or bright highlights to have a clear bloom and to show an advantage over SDR material. When the TV needs to brighten a larger portion of the image, it handles it fairly well.

The problem appears with small highlights on a dark background. Each of the 192 zones covers an area much larger than a tiny point on the screen. If the TV were to light that whole zone strongly, it would also brighten the area around the highlight. Hisense tries to avoid that and dims the entire zone. This makes blacks look better, but a small bright object that should attract the eye also loses intensity. That is why in two more demanding scenes we recorded only 297 and 154 nits. The difference is large: in one shot HDR can impress, and in the next small highlights are noticeably muted. The U7S therefore prioritises preserving deep blacks, even at the expense of bright details. With that number of zones it is an understandable compromise, but worth bearing in mind — the peak 1,100 nits tells us about the backlight’s capability, not how brightly the TV will show every element of a film.

Colours

Hisense describes the U7S as ULED, but that is a marketing name, and it is a PFS phosphor backlight that expands the colour palette here. In our measurements the TV covered about 91% of the DCI-P3 colour space and 71% of BT.2020. Those are good results, though they fall short of the best screens on the market. The largest shortfall is in green — the TV does not even reach the DCI-P3 boundary here, so the most intense shades will be less saturated than they should be. Most colours in HDR films and series still look suitably vibrant. A positive is the repeatability of the results. Gamut coverage on test patterns and in film scenes is practically identical.

The television TCL C69B / C655, tested in movie mode, unfortunately does not meet expectations in terms of colour accuracy. Although movie mode suggests better representation, it has almost nothing in common with film. There are many errors evident, particularly in white balance – for both HD and 4K HDR content – where the dominance of the blue colour is very noticeable. For the viewer, this means that the image becomes unnaturally cool, affecting the overall perception of colours and the visual impression. The colour checker confirms these errors, showing that colours shift towards cooler shades.

As for brightness characteristics and the related contrast, gamma is very unstable for the material, which can make the image slightly darker. The EOTF curve for the 4K material shows some errors, with significant deviations towards the end of the graph, which negatively impacts the reception of darker parts of the image.

Out-of-the-box colours on the Hisense U7S are decent, but there are a few areas to improve. In SDR there is a red bias in the white balance, which makes the picture too warm and, in places, slightly pink. You can notice this on faces and on bright, neutral surfaces. The gamma also runs below the target, so the TV brightens the image, particularly in darker areas. That makes shadow detail easier to see, but the scene loses some of its depth.

In HDR the white balance is somewhat more even, but not entirely neutral, with a shortage of blue in the mid-tones and a lack of red in the brightest parts. A bigger issue is how brightness is rendered. The EOTF curve shows a large portion of the mid-tones being lifted, causing the picture to look brighter than the source intends. Color Checker measurements are also weaker than in SDR: many errors are around 3 to 4, and some reach as high as 8. Colours can therefore look attractive, but they are not always faithful to what we should see. There is room for improvement here and we will see how much can be corrected through calibration.

After calibration, the movie mode on the TCL C69B / C655 television improves in quality. The greatest improvement can be seen in tonal quality, and the white balance presents itself much better – with no major errors. We will no longer see an excessive dominance of cool tones. Gamma has also been improved, leading to a more stable representation of brightness and contrast. However, due to limitations in the form of the television's average colour palette, Colour Checker tests for 4K materials did not achieve remarkable results. Despite these technological limitations, the image has become more authentic, positively affecting the reception of film content.

Calibration of the Hisense U7S brought the biggest improvements with SDR material. We managed to even out the white balance, so the previous warm tint has gone and whites and greys now look neutral. Gamma is also now very close to the reference, and the TV no longer brightens the picture unnecessarily, so darker scenes have regained depth. Color Checker measurements confirm the improvement: most errors are below 2. That means the picture is very well set up for watching regular TV and SDR films. It wasn't as smooth in HDR. There is no effective way to correct the EOTF curve, so the TV still interprets a film's brightness somewhat on its own. It brightens parts of the picture and can dim the brightest elements depending on the scene and the behaviour of the local dimming. Calibration could not eliminate this. This is also reflected in the Color Checker results, where many errors remain around 3–4 and a few exceed 7. So the result in SDR is really very good, but in HDR we must accept that the TV adds its own interpretation of brightness to the image.

The "Gradual Smoothing" function works very well on the TCL C69B television and, surprisingly, does not remove desirable effects such as film grain – unlike some solutions from other manufacturers. When it comes to image scaling, unfortunately, it looks poor. The television artificially sharpens the image, causing the edges of objects to be quite jagged. This state of affairs may appeal to some users who prefer a more "hard" look to the image, but it is not an ideal solution for those who value naturalness and fluidity of details.

The handling of lower-quality material is fairly mediocre on the Hisense U7S. The Pentonic 700 chipset used here does not cope particularly well with strong compression artefacts. The menu includes a "Smooth and Gradient Image" function, but its performance leaves much to be desired. At the low setting tonal transitions show little improvement, although at least the image does not suffer. The medium and high settings still do not remove obvious banding between shades, and they begin to blur details; in our test material even parts of characters' faces disappeared. Interestingly, film grain remains untouched at every level. If you do use this feature, stick to the low setting. Its current behaviour needs refinement, but that is mainly down to the chipset used here.

Upscaling to 4K performs much better. Lower-resolution content gains in legibility, edges are well reproduced, and fine elements look sharp. That does not mean it recovers details that were never in the recording, but the TV makes good use of what it receives from the source. Another plus is that it does not crop the image edges, even with an SD signal.

The TCL C69B / C655 television in its smallest variants offers decent, though not perfect, results in terms of motion smoothness. For films, the television features a "Flicker Reduction" function that allows adjustment of motion smoothness on a scale from 1 to 10. With this option, we can tailor the appearance of the image to our cinematic or more theatrical preferences (with either lower or higher speed).

Motion handling on the Hisense U7S is decent thanks to the 144 Hz refresh rate. For films there is also a motion smoother with adjustable judder and blur reduction. You can therefore keep a more cinematic motion or increase smoothness if jerky camera pans bother you. The high refresh rate is also useful for sports and gaming, but unfortunately it does not solve the panel's biggest problem.

That problem is pixel response time. Fast-moving objects leave long, clearly visible trails, as our UFO test shows. It looks worst on dark backgrounds, where the trail behind the object is particularly pronounced. So motion can be smooth, but the moving object itself loses sharpness, and that difference on the U7S is fairly easy to notice.

The TCL C69B / C655 television in its smallest variants offers a range of features dedicated to gamers, such as ALLM (Auto Low Latency Mode), VRR (Variable Refresh Rate), Dolby Vision for gamers, and Game Bar. ALLM automatically switches the television to low latency mode, improving responsiveness and minimising delays in control. VRR allows the screen refresh rate to synchronise with the number of frames generated by the console, eliminating screen tearing and providing smoother gameplay. Dolby Vision for gamers ensures better colour and contrast reproduction in games that support this format, resulting in enhanced picture quality. Meanwhile, Game Bar provides quick access to game settings and monitors key parameters such as input lag.

However, the television has certain limitations that may affect gaming comfort. The 60 Hz panel does not allow for displaying signals with higher refresh rates, which may impact the smoothness of the image in fast-paced games. The lack of support for G-Sync technology for PCs may also be noticeable when gaming on a computer, especially in demanding, fast-paced titles.

The Hisense U7S has a lot to offer gamers. You get two HDMI 2.1 ports and support for 120 Hz at Full HD, 1440p, and 4K, so modern consoles’ capabilities are well used. When connected to a PC you can use 144 Hz at 4K or switch the resolution to Full HD and run 240 Hz. So there’s a wide choice, although it’s worth remembering the motion smearing mentioned earlier, which the high refresh rate does not eliminate. VRR and ALLM are also present. The first helps prevent tearing when frame rates in a game change. The second automatically switches the TV into game mode, so you don’t have to dig through the menu each time. VRR works from 48 to 240 Hz, with the highest refresh rate available in Full HD. Xbox users can also play in Dolby Vision, including at 120 Hz. Importantly, this format does not introduce significant input lag here. The Game Bar also looks very good. It’s easy to read, visually appealing, and lets you quickly check what signal the TV is receiving. There are also handy gaming settings at your fingertips, including shadow brightening. If it’s hard to spot an opponent in a dark game, you can improve visibility without digging through the entire menu.

Our biggest complaints concern HGiG. Hisense continues to do its own tone mapping, which makes setting HDR on the console confusing. You adjust a checkerboard test pattern and the TV continuously adapts how it looks. As a result, the moment the pattern disappears does not correctly indicate the screen’s brightness limit, and it’s easy to set the value too high. For this model it’s better to set the target HDR peak brightness on the console to about 900 to 1000 nits, rather than relying on the configurator.