Sony X75WL vs Philips OLED770

The luminosity chart for the X75WL Sony television showed a maximum value of 350 nits, which is unfortunately not an impressive result. The television does not surprise with its brightness, and all the HDR scenes we tested lacked depth and the appropriate light effect that should accompany HDR content. Additionally, the poor coverage of the DCI-P3 colour gamut makes it difficult for the television to reproduce rich colours, which significantly affects the overall viewing experience of HDR content. The lack of adequate brightness and weak colour coverage mean that HDR effects are very limited in this model.

The Philips OLED770 does not attempt to compete with the brightest OLEDs on the market, and it would be difficult to expect that, as it is the entry-level model in Philips' range for 2025. In our measurements, it reached a maximum of around 700 nits, which allows enjoyment of HDR effects in scenes where light appears sporadically – for example, in the flash of headlights or a starry sky. In such moments, the image can truly be stunning. However, it is different when there are more bright elements on the screen. The television, like many cheaper OLEDs, limits luminance in those situations, causing the entire image to noticeably dim. This was best observed in a scene from the film The Meg, where the sun comes out behind an oil rig – the brightness then dropped to around 250 nits, which is almost three times less. The HDR effect remains pleasant to the eye, but it is worth being aware that this model performs best in scenes with less intense light. Fortunately, the OLED770 has a trump card – the coverage of the DCI-P3 colour gamut is as high as 99%, so colours in films and games are vivid and very close to what the creator intended to convey.

Colour reproduction tests for the model Sony X75WL are carried out in movie mode, which offers the best image settings, but it also has its flaws. The biggest problem with the X75WL Sony is the white balance – for both HD and 4K HDR content – which is characterised by a dominance of blue. As a result, the entire image feels too cold. The colour checker confirms these errors, showing that the colours lean towards cooler tones. In terms of brightness characteristics, the contrast gamma is at a fairly decent level, however, the same cannot be said for the EOTF curve. There are significant issues with maintaining appropriate brightness – the image is either overly bright or too dim, which impacts the visual perception of content.

The first measurements already show that the factory settings of the Philips OLED770 have quite a lot to improve even in Filmmaker mode. The white balance chart clearly shows a lack of blue, resulting in a slightly yellowish tint to the image. In practice, the white is not snowy but leans towards warmer tones – which some may even appreciate, but from the perspective of accuracy, this is a deviation from the norm. The gamma, on the other hand, tends to the darker side – the average value is around 2.6 instead of the reference 2.4. In the midtones, the image appears subdued and more saturated, which may seem too "filmic," but detracts somewhat from naturalness. However, the most issues are evident in colour reproduction. The average error is relatively high, and some colours – particularly shades of grey – deviate significantly from what one should see. In everyday viewing, this means that sometimes colours may look less natural than we would like.

X75WL Sony is one of those cases where image calibration may not be highly spectacular, but it offers a very good improvement in the perception of colours. The white balance, for both HD and 4K materials, has been significantly improved – there is no longer a strong dominance of cooler shades. The gamma curve also appears more stable, which translates into better image quality. However, the biggest issue remains the EOTF curve, which is responsible for brightness in 4K materials. Due to the technological limitations of the television (IPS panel and lack of local dimming technology), it is hard to speak of a significant improvement, as we cannot extract more from this model. Despite these limitations, the tonal quality of the image has been significantly enhanced.

The Philips OLED770 from the outset signalled that it harboured significant potential, but in its factory settings, it was difficult to see this fully. The picture was often too warm, and some colours appeared to have lost their naturalness along the way. Calibration, however, revealed that it is a very responsive television – it reacted to every adjustment and almost immediately unveiled another layer of its capabilities. The white balance could be set in both SDR and HDR to eliminate the yellowish tint and introduce a neutral, clear white. The gamma stabilised closer to perfection, allowing midtones to regain their naturalness, and shadows stopped being artificially darkened, perhaps even with a slight brightening effect. The result was obvious... Films were watched with greater ease; the picture had cinematic depth, but without the feeling that something was exaggeratedly darkened. However, the most interesting aspect was the work on colours. Factory errors were not dramatic but slightly noticeable – skin tones were sometimes too warm, and grey didn’t always have the shade we expected. After calibration, the error values dropped to around 2, and in many cases even below 1. This is certainly a level lower than the threshold of human perception. In other words, after correction, the colours finally "clicked" into place. Looking at the screen, we had the impression that the television had begun to speak with its full voice. Like an instrument that has finally been well tuned.

In the case of low-quality tonal transitions, the television Sony X75WL performs poorly. The lack of any feature to improve tonal transitions results in noticeable imperfections in colour gradation. However, one can credit the quite good digital processing – the image is displayed without overscan, and overall it looks relatively good thanks to the added slight sharpness, which some users may appreciate.

The issue of the aforementioned colour banding can largely be mitigated thanks to the 'distortion reduction' feature, which is an algorithm for smoothing tonal transitions in Philips. It performs best at a low setting – effectively eliminating unwanted colour bands while not introducing strange artefacts or losing image detail. This is one of those features that is truly worth leaving switched on.

The situation is somewhat worse regarding upscaling. The image from a lower resolution can be too soft, while in some areas, characteristic 'jaggies' appear. The impression is that the algorithm is trying to reconcile two conflicting directions – smoothing and sharpening – and ultimately fails to find a happy medium. As a consolation, it can be added that the television has no issues with overscan, meaning it does not cut off the edges of the image, which sometimes occurs in other competing models.

The X75WL Sony television is equipped with a 60 Hz panel, making it more suitable for watching films than for dynamic gaming. This model features a motion smoothing function called Motionflow, which allows the user to adjust the picture on a 10-point scale. Smoothness is responsible for adding intermediate frames, thereby increasing the fluidity of motion, while the image becomes more theatrical, minimising the cutting effect. Clarity reduces motion blur, which is particularly useful in fast scenes such as sports or dynamic actions in films. With this feature, users can adjust the fluidity and sharpness of motion to their own preferences.

The issue of the matrix in the Philips OLED770 is not entirely straightforward. The manufacturer claims a 120 Hz panel, but our measurements showed that the screen can accept a 4K signal even at 144 Hz. That sounds like great news – after all, who wouldn't want an additional mode for PC gamers at this price? However, the reality turned out to be more complex. With 120 Hz content, the television behaves like most OLEDs – the image is absolutely clear, with no trace of ghosting or blurring, making it perfect for both dynamic games and sports broadcasts. The problem only arises at 144 Hz. Unlike models with official support for this frequency, here you can observe the phenomenon known as frame skipping. This means that the television cannot display all the frames – some are skipped, causing motion to lose smoothness, and double contours appear on the screen. The effect resembles the operation of the BFI function, which Philips does not offer in this model anyway.

X75WL is not the best television for gamers. It only has the ALLM (Auto Low Latency Mode) feature and a basic Game Bar, which are not enough to satisfy more demanding users. In this price range, one could expect support for features like VRR or 120 Hz refresh rates - although in FULLHD, which are already standard - unfortunately, they are lacking here. This is a major downside for Sony, as the competition offers much more for gamers in a similar budget.

If someone is looking for a television for gaming, the Philips OLED770 is a contender that is hard to ignore. The mere fact that we have an OLED here provides an excellent starting point – perfect black and infinite contrast make evening sessions in atmospheric games look as if they were lifted straight from the cinema. On top of that, there is the Ambilight system, which consists of LEDs on the back of the television that extend the image onto the wall behind the screen. The effect is such that even playing FIFA can look like a small spectacle, and in horror games the atmosphere becomes truly thick. From a technical standpoint, it's also quite decent. The Philips OLED770 supports variable refresh rate (VRR) up to 120 Hz, has an automatic mode for gamers (ALLM), and if someone is using an Xbox Series X, they can also count on Dolby Vision support in games. One must only know that in this mode the input lag is slightly higher than standard, though still at an acceptable level. As a bonus, we get the “Game Bar” panel, which is a special tool bar for gamers. It isn’t the most conveniently designed solution, but it allows you to check key parameters without leaving the game. Overall, this results in a television that, on one hand, has all the essential gaming features, and on the other, can add something unique – Ambilight. And it is this mix of technology and visual effect that makes the OLED770 one of the better screens for gaming at home.