Sony BRAVIA 7 II vs Hisense U7S / U77SE

The Sony Bravia 7 II handles HDR very well and, above all, is simply a bright television. In the correct viewing mode, Professional, we measured around 2,000 nits of peak brightness, so the panel’s capabilities are truly significant. Of course, with Mini-LEDs a test pattern result is only part of the story, because a lot still depends on how the TV controls the backlight in real scenes. Here Sony’s algorithms perform very well. Depending on the scene, the brightness we measured in films ranged from roughly 1,100 to as much as 1,700 nits. That’s already a level at which HDR has proper punch and bright highlights can be genuinely impressive. It isn’t perfect in every situation, though. With small bright elements on a very dark background the Bravia 7 II clearly favours maintaining good blacks, which can cause their brightness to drop to around 500 nits. It still looks good, but you can see the TV does not always manage this without compromise.

Colours

The second thing that has a huge impact on HDR is, of course, colour. And this is precisely where True RGB technology was meant to bring one of the biggest changes. Looking at the panel’s capabilities alone, the Bravia 7 II performs very well. We measured about 98% DCI-P3 coverage and 88% BT.2020, so the potential to show strongly saturated colours is really large. In RGB TVs, however, the situation is a bit more complex. When we repeated the same measurements with a film background applied, palette coverage fell to around 92% DCI-P3 and 78% BT.2020. Those are still good figures, especially for an RGB Mini-LED TV, but they clearly show that the final result largely depends on how the algorithms control the three backlight colours. In most scenes the Bravia 7 II handles this well and colours retain high saturation. The biggest differences are visible in shades of blue, where samples begin to deviate more noticeably from reference values and coverage is weaker than for the other primary colours. True RGB therefore offers genuinely greater potential here, but, as with brightness, much depends on what is happening on screen.

The Hisense U7S has considerable potential for HDR display, but it cannot exploit that potential in every scene. On a test pattern it reaches around 1,100 nits, so the backlight itself is very strong. In our brighter film scenes we measured about 640 to 745 nits. That is still plenty for the sun or bright highlights to have a clear bloom and to show an advantage over SDR material. When the TV needs to brighten a larger portion of the image, it handles it fairly well.

The problem appears with small highlights on a dark background. Each of the 192 zones covers an area much larger than a tiny point on the screen. If the TV were to light that whole zone strongly, it would also brighten the area around the highlight. Hisense tries to avoid that and dims the entire zone. This makes blacks look better, but a small bright object that should attract the eye also loses intensity. That is why in two more demanding scenes we recorded only 297 and 154 nits. The difference is large: in one shot HDR can impress, and in the next small highlights are noticeably muted. The U7S therefore prioritises preserving deep blacks, even at the expense of bright details. With that number of zones it is an understandable compromise, but worth bearing in mind — the peak 1,100 nits tells us about the backlight’s capability, not how brightly the TV will show every element of a film.

Colours

Hisense describes the U7S as ULED, but that is a marketing name, and it is a PFS phosphor backlight that expands the colour palette here. In our measurements the TV covered about 91% of the DCI-P3 colour space and 71% of BT.2020. Those are good results, though they fall short of the best screens on the market. The largest shortfall is in green — the TV does not even reach the DCI-P3 boundary here, so the most intense shades will be less saturated than they should be. Most colours in HDR films and series still look suitably vibrant. A positive is the repeatability of the results. Gamut coverage on test patterns and in film scenes is practically identical.

To evaluate the factory colours we chose the Professional mode, because it performs best among the available settings. However, it is not perfect. In SDR the white balance drifts slightly towards magenta, making some scenes look a little warmer and less neutral than they should. A bigger problem is the gamma, which sits closer to 2.5 than to 2.4. This makes the image a bit too dark in places, particularly in the midtones. In HDR the situation is better. As brightness increases a little too much red appears, but this is not an issue that is highly noticeable during viewing. Overall the Professional mode is a good starting point, although you can get a bit more out of it after calibration.

Out-of-the-box colours on the Hisense U7S are decent, but there are a few areas to improve. In SDR there is a red bias in the white balance, which makes the picture too warm and, in places, slightly pink. You can notice this on faces and on bright, neutral surfaces. The gamma also runs below the target, so the TV brightens the image, particularly in darker areas. That makes shadow detail easier to see, but the scene loses some of its depth.

In HDR the white balance is somewhat more even, but not entirely neutral, with a shortage of blue in the mid-tones and a lack of red in the brightest parts. A bigger issue is how brightness is rendered. The EOTF curve shows a large portion of the mid-tones being lifted, causing the picture to look brighter than the source intends. Color Checker measurements are also weaker than in SDR: many errors are around 3 to 4, and some reach as high as 8. Colours can therefore look attractive, but they are not always faithful to what we should see. There is room for improvement here and we will see how much can be corrected through calibration.

After calibration the Bravia 7 II can look decidedly better. Above all, we managed to set the white balance very well, both in SDR and HDR. Gamma can also be improved, which after correction runs very close to the reference value. And in fact, for most users these changes will have the greatest impact on the picture. There is, however, a limitation when it comes to the colours themselves. In the Bravia 7 II Sony does not provide access to a classic CMS that would allow us to correct individual hues separately. A lot is therefore left in the hands of the algorithms controlling the True RGB backlight. If the TV misrepresents a particular colour, we are not always able to do anything about it. In our measurements this is most visible in certain reds and blues, where errors can still be quite large. This does not, however, undermine the point of calibration itself. Correctly setting the white point and gamma strongly affects the whole picture, so even without the ability to precisely correct every colour the difference compared with the factory settings is noticeable.

Calibration of the Hisense U7S brought the biggest improvements with SDR material. We managed to even out the white balance, so the previous warm tint has gone and whites and greys now look neutral. Gamma is also now very close to the reference, and the TV no longer brightens the picture unnecessarily, so darker scenes have regained depth. Color Checker measurements confirm the improvement: most errors are below 2. That means the picture is very well set up for watching regular TV and SDR films. It wasn't as smooth in HDR. There is no effective way to correct the EOTF curve, so the TV still interprets a film's brightness somewhat on its own. It brightens parts of the picture and can dim the brightest elements depending on the scene and the behaviour of the local dimming. Calibration could not eliminate this. This is also reflected in the Color Checker results, where many errors remain around 3–4 and a few exceed 7. So the result in SDR is really very good, but in HDR we must accept that the TV adds its own interpretation of brightness to the image.

Scaling and digital processing are among the strongest points of the Bravia 7 II and one of the bigger reasons to choose Sony over the competition. The manufacturer has been handling digital image processing well for years, and it shows here too. First and foremost, the 'Smooth Gradation' function works very well and can smooth out weak tonal transitions in lower-quality material. The safest setting is Low, but we would comfortably recommend Medium as well. The effect is stronger then, yet the TV still treats details very gently. Some fine details may be slightly smoothed, but Sony does this much more subtly than many other brands. The upscaling itself also performs very well. Lower-resolution material is well upscaled to 4K, the image looks clean and retains a lot of detail. Of course the TV will not magically turn native HD material into true 4K, but what can be extracted from such a source is handled really well by the Bravia 7 II.

The handling of lower-quality material is fairly mediocre on the Hisense U7S. The Pentonic 700 chipset used here does not cope particularly well with strong compression artefacts. The menu includes a "Smooth and Gradient Image" function, but its performance leaves much to be desired. At the low setting tonal transitions show little improvement, although at least the image does not suffer. The medium and high settings still do not remove obvious banding between shades, and they begin to blur details; in our test material even parts of characters' faces disappeared. Interestingly, film grain remains untouched at every level. If you do use this feature, stick to the low setting. Its current behaviour needs refinement, but that is mainly down to the chipset used here.

Upscaling to 4K performs much better. Lower-resolution content gains in legibility, edges are well reproduced, and fine elements look sharp. That does not mean it recovers details that were never in the recording, but the TV makes good use of what it receives from the source. Another plus is that it does not crop the image edges, even with an SD signal.

The Bravia 7 II uses a 120 Hz panel, so in terms of motion handling it delivers everything you would expect from a TV of this class. With sport or games at 120 fps, the picture is suitably smooth, and for films Sony provides an extensive motion interpolation system. You can therefore adjust the interpolation level separately and decide whether you want to preserve a more cinematic character to the motion or obtain noticeably smoother movement. The issue of motion blur itself is a little worse. The VA panel used is not among the fastest, and you can notice a slight trail behind moving objects, particularly on darker backgrounds. It is not at a level that greatly bothers during normal viewing, but last year’s Bravia 7 fared better in this respect and had a noticeably faster panel.

Motion handling on the Hisense U7S is decent thanks to the 144 Hz refresh rate. For films there is also a motion smoother with adjustable judder and blur reduction. You can therefore keep a more cinematic motion or increase smoothness if jerky camera pans bother you. The high refresh rate is also useful for sports and gaming, but unfortunately it does not solve the panel's biggest problem.

That problem is pixel response time. Fast-moving objects leave long, clearly visible trails, as our UFO test shows. It looks worst on dark backgrounds, where the trail behind the object is particularly pronounced. So motion can be smooth, but the moving object itself loses sharpness, and that difference on the U7S is fairly easy to notice.

Bravia 7 II has basically everything you’d expect today from a good console TV. It supports 4K at 120 Hz, VRR from 48 to 120 Hz and ALLM, so when you start a game the TV automatically switches to a low-latency mode. It also has properly working HGiG, which means that after configuring HDR on the console the TV won’t try to brighten the image further on its own. You just need to remember to turn off tone mapping in the TV’s menu. Dolby Vision in game mode is also a plus, especially useful for Xbox owners. Sony adds its own Game Menu. From it you can quickly check key signal information, verify VRR operation or change gaming-related settings without digging through the whole TV menu. The only thing missing from the feature list is support for 1440p at 120 Hz.

Our biggest reservation is not really about the functions themselves, but about the connectors. The Bravia 7 II has four HDMI ports, but only two of them support full HDMI 2.1 at 48 Gbps. One of those is also an eARC port. So if you connect a soundbar or AV receiver to the TV via HDMI, in practice you’re left with only one full HDMI 2.1 for a console or PC. With a single console that’s no problem, but with a PS5, an Xbox and an audio setup it starts to get tight. And this is hard to excuse for Sony. In cheaper TVs two HDMI 2.1 ports can still be acceptable, but in a model of this class, especially in 2026, we would expect a full set of four such ports.

The Hisense U7S has a lot to offer gamers. You get two HDMI 2.1 ports and support for 120 Hz at Full HD, 1440p, and 4K, so modern consoles’ capabilities are well used. When connected to a PC you can use 144 Hz at 4K or switch the resolution to Full HD and run 240 Hz. So there’s a wide choice, although it’s worth remembering the motion smearing mentioned earlier, which the high refresh rate does not eliminate. VRR and ALLM are also present. The first helps prevent tearing when frame rates in a game change. The second automatically switches the TV into game mode, so you don’t have to dig through the menu each time. VRR works from 48 to 240 Hz, with the highest refresh rate available in Full HD. Xbox users can also play in Dolby Vision, including at 120 Hz. Importantly, this format does not introduce significant input lag here. The Game Bar also looks very good. It’s easy to read, visually appealing, and lets you quickly check what signal the TV is receiving. There are also handy gaming settings at your fingertips, including shadow brightening. If it’s hard to spot an opponent in a dark game, you can improve visibility without digging through the entire menu.

Our biggest complaints concern HGiG. Hisense continues to do its own tone mapping, which makes setting HDR on the console confusing. You adjust a checkerboard test pattern and the TV continuously adapts how it looks. As a result, the moment the pattern disappears does not correctly indicate the screen’s brightness limit, and it’s easy to set the value too high. For this model it’s better to set the target HDR peak brightness on the console to about 900 to 1000 nits, rather than relying on the configurator.