SHARP JP7765E vs Sony BRAVIA 2 II (S25M2)

So how does the brightness of the Sharp JP7 fare in the most demanding titles? Honestly, at first, we were quite surprised. The television is capable of achieving over 1000 nits of brightness, which is an outstanding and rare result for a device costing just under 2000 PLN (for 55 inches). Watching bright, full-screen scenes, one might feel they are dealing with really good equipment. Unfortunately, though, we have to return to the problem we mentioned earlier regarding local dimming management. When small bright areas appear on a dark background (as in the test scenes from the films Life of Pi or Sicario 2), it is evident how poorly the JP7 handles zones. The television dims them almost to the maximum, crushing the entire HDR effect, which in such moments resembles a flat SDR image (less than 200 nits). This instability means that in demanding, contrast-heavy films, the image on the JP7 unfortunately loses its appeal.

As a consolation, it is worth noting that the panel has the potential for good colour display. It features a PFS (phosphor) filter, which allows for a solid 94% coverage of the DCI-P3 palette. The manufacturer calls its product a “QLED,” even though it is primarily based on the aforementioned PFS filter. Given the recent market battles of manufacturers over what may or may not be called QLED, we leave the question of the correctness of this naming to your assessment. However, it remains a fact that the potential for reproducing saturated colours in this panel is simply good.

The Sony Bravia 2 II is not a very bright TV and unfortunately that is immediately apparent in HDR. In our measurements brightness stayed around 300 to 330 nits, which is clearly too low for the brightest parts of the image to look truly impressive. In practice, HDR here does not differ that much from standard SDR. Bright highlights, the sun or lamps are of course visible, but they lack the intensity you would expect from HDR material. The Bravia 2 II therefore performs much better with standard SDR content, and in that use its limited brightness will be least noticeable.

Colour gamut coverage

The Sony Bravia 2 II is also not impressive in terms of colour. The TV does not use any additional gamut‑expanding filter, such as the quantum dots found in QLED TVs or a PFS phosphor layer. In our measurements coverage of the DCI‑P3 gamut was about 78%, and the very wide BT.2020 roughly 57%. That's definitely too little to talk about truly saturated colours in HDR material. More intense reds, greens or turquoises will simply be less striking than on TVs with an expanded colour gamut. The Bravia 2 II therefore performs much better in the Rec.709 standard, the gamut used for films, series and television in SDR.

When it comes to out-of-the-box colours, the Sharp JP7 was tested in Film mode, which traditionally offers the most consistent image compared to the yellowed “Eco” mode or the glaring blue of the “Dynamic” mode. Although this is the best choice among the available settings, the results are still far from ideal. The white balance clearly lacked red and blue components, causing many scenes to take on an unnatural greenish tint. Another issue was the gamma – during full-screen scenes, the television provides excessive brightness, which completely diminishes its cinematic character. All of this resulted in colour reproduction errors, especially in shades of grey, which exceeded a value of Delta E 10. For reference: errors above 2-3 are already visible to the human eye, so we are dealing with a significant distortion of reality here.

In HDR mode, the situation is reversed, but not any better. Here, the blue colour dominates the white balance, which gives the image an unnatural, almost “retail” sharpness, reminiscent of aggressive demonstration modes. Furthermore, measurements of the EOTF curve emphasise the retail character of the image. The graph clearly shows that the television generates an image significantly brighter than the standards predict, resulting in an artificially boosted and unrealistic final effect. The Sharp JP7 is evidently trying to appear stronger than it actually is, but it does so at the cost of fidelity to the content.

The out-of-the-box colour reproduction in Cinema mode was actually quite good, at least for ordinary SDR material. The Bravia 2 II had a slight tendency to boost reds, so some colours shifted to slightly warmer, at times faintly pinkish, tones. However, this wasn’t a major fault and during normal viewing the picture still looked fairly natural. There was a bit more happening with image brightness. Looking at the gamma curve, you can see Sony doesn’t stick perfectly to the reference value. The darkest areas are slightly lifted, while as brightness increases the gamma gradually rises and a larger part of the picture becomes darker than it should. That said, it’s not such a large difference as to be very distracting in everyday viewing. Overall, SDR straight out of the box performs quite respectably.

The situation is considerably worse in HDR. We’ve already mentioned the limited colour gamut, but in addition the Bravia 2 II noticeably manipulates image brightness here. The EOTF curve sits below the reference value for a large part of its range, which means the TV renders most mid and brighter parts of a scene darker than the source material intends. Only towards the very end of the range does the curve flatten out, as the panel reaches the limits of its capabilities. Combined with a peak brightness of around 300 nits, this results in HDR that not only lacks much brightness, but can also simply look too dark.

We subjected the JP7 to our standard calibration procedure and really... the television gained a new lease of life thanks to it, particularly with SDR content (YouTube, classic television, series, or older films). As a result of our precise adjustment of the white balance and stabilisation of the gamma, colour errors fell to a value of below 3. This is a level at which the human eye has difficulty detecting distortions. In this scenario, the Sharp JP7 delivers an image with truly excellent colour precision, which is a significant advantage in this price class. However, content with HDR turned out to be much more problematic. Here, despite our efforts and interventions in the settings, the television simply would not cooperate. In the JP7 menu, we don't find any option that would allow for real control over brightness management (EOTF). Although a significant portion of the colour errors was reduced, the image still remained unnaturally oversaturated. It's a bit of a shame, as the potential of the mini-LED backlit panel is great, but the software presents a clear barrier here.

The conclusion is simple: when watching less demanding content (SDR) on the JP7, you can expect an image that is more than satisfactory, but in HDR, you must come to terms with a certain degree of "artificiality" that cannot be circumvented even with professional equipment.

Calibration did a lot for the Bravia 2 II, particularly with SDR content. Above all, we managed to even out the white balance and tidy up the gamma, which now follows the reference value much more closely. As a result, the image no longer has the previous pink cast, and the brightness across different areas is much better organised. You can also see this in the colour errors, which after calibration fell to a very low level (with slight issues in the most saturated reds). We also partially managed to rein in the Bravia 2 II in HDR, especially in the way the television handles image brightness. However, there is one thing no calibration can fix: the capabilities of the panel itself. A narrow colour gamut means the television is physically unable to reproduce the most saturated colours present in HDR material. On top of that, the low contrast of the IPS panel means darker scenes are veiled by a grey haze, which robs colours of some of their depth. So we can improve how the Bravia 2 II makes use of its capabilities, but unfortunately we cannot overcome the panel's inherent limitations.

In the case of lower quality materials and how the Sharp JP7 handles them, the situation is ambiguous. Let's start with the upscaling itself – here we have no major objections. The process of scaling the image to a higher resolution is correct; the picture remains readable and sharp, without the overscan effect, meaning no cropped edges. Of course, it is not at the level of top models, and at times one can notice slight jaggedness on the contours, but in this price range, the effect is fully acceptable.

However, the actual digital image processing performs significantly worse, which, apart from the upscaling, effectively does not exist. In the JP7 menu, we will not find any option that would effectively smooth out unwanted tonal transitions or reduce noise in the image. As a result, the signal reaches the panel in a very raw form, which, with heavily compressed materials (e.g. from YouTube), leads to visible posterisation. Either it is a flaw in the software or a very strange design decision, because in earlier Sharp models this function was available and, crucially, worked with noticeable effect. Here, we are left to deal with whatever the source provides us, without any digital support from the image processor.

The upscaling on the Bravii 2 II is quite good and, in that respect, the TV matches the standard Sony has set. Lower-resolution content is sensibly upscaled to 4K, and the image is slightly smoothed in the process without excessive edge sharpening. The situation is worse when it comes to improving footage with visible compression artefacts. This is handled by the "Digital Noise Reduction" function, which at the "High" setting can indeed smooth out some unpleasant tonal banding. The problem is that it does this rather aggressively and, along with the imperfections, it also removes a lot of fine detail, including natural film grain. What is more, when there is more motion on screen its effectiveness drops sharply and any improvement is then minimal. For everyday use we therefore tended not to use this function.

The motion fluidity on the Sharp JP7 is quite mediocre, and the reason is simple: the television uses a 60Hz panel. This instantly makes it difficult to recommend for watching sports or serious gaming, where higher refresh rates are already the standard. The only real plus is the presence of a smoothness feature, which we can control in films using a slider called De-judder. Lower settings provide a more raw, "cinematic" (framey) image, while higher settings add artificial smoothness. We suggest setting it somewhere in the middle of the scale, that is in the range of 3-5 – this is the best compromise to avoid the soap opera effect while also eliminating the tiring stuttering of the image. Interestingly, in the menu, we also find a "motion blur removal" slider, which usually indicates the presence of a 120Hz panel. However, with the JP7, it does not enhance the image at all and serves rather as a dummy – it is meant to look good in the settings, but technically it has no right to operate on this panel.

Bravia 2 II uses a 60 Hz panel and, given its capabilities, handles motion quite well. However, bear in mind that it is a basic panel and its limitations are already clearly visible, especially during sports. The TV cannot interpolate 50/60 fps material to a higher refresh rate, so it cannot further improve the sharpness of fast-moving objects. For films and series, however, it offers a conventional motion smoothing feature that can reduce the characteristic judder of material shot at 24 fps.

As we mentioned earlier, the 60Hz panel is not a feature that will attract gamers to the Sharp JP7. Perhaps for the casual player, whose console still generates most titles at 60 frames per second, there might be something interesting? When it comes to specific additions, we find here:

• ALLM Mode: Automatically switches the television to low latency game mode (input lag).

• Game Menu: Which is hard to call a full-fledged “Game Bar,” as the functionality here is minimal. Aside from enabling ALLM, there’s only a game-specific motion smoother which we recommend avoiding as it introduces very noticeable artifacts and worsens responsiveness.

• Dolby Vision Gaming: For Microsoft consoles.

Unfortunately, the list of shortcomings is significantly longer and more painful than the positives. The biggest disappointment is the lack of support for 120Hz, even when reducing the resolution to Full HD. The presence of 120Hz would allow for performance modes to be activated in many games on PS5 or Xbox Series X. Another shortcoming is VRR, which means that during frame drops, we are exposed to screen tearing. The lack of proper implementation of the HGiG standard is also very problematic. This results in the fact that during HDR calibration in the console menu, it is very easy to "overshoot" the brightness settings. As a result, instead of clear details in the highlights, we end up with an unnaturally over-bright image with cut-off details. Sharp JP7 is a proposition solely for very casual gamers.

The Bravia 2 II is not a television that lends itself well to gaming, and the list of features shows that quite quickly. You essentially only get the automatic low-latency mode ALLM and a simple Game Bar that lets you view basic signal information and change a few settings. But that is where the list of strengths ends. The TV does not support VRR or 120 Hz (not even at lower resolutions), and on top of that it has problems with a proper implementation of the HDR HGIG format. It is suitable for occasional console gaming, and thanks to low input lag controls remain responsive, but if someone is looking for a TV primarily for games, the Bravia 2 II will simply be a rather limited choice.