Sharp GR8 vs Philips OLED770

Sharp GR8 in its promotional materials boasts of "very high brightness" at a level of 500 nits. Unfortunately, our tests showed that the reality is somewhat different – the average luminance value we managed to achieve was around 360 nits. This is rather an average result, especially in the context of the manufacturer's claims. Such brightness does not allow for a full enjoyment of HDR effects. The image is a bit more defined than in standard SDR, but it is difficult to speak of true richness and depth in bright elements here. However, praise is due for the DCI-P3 colour gamut coverage at a level of 95%. This is a result of the application of an additional PFS layer, known from QLED technology. As a result, the colours are vivid and have a pleasant, natural tone, which somewhat compensates for the deficiencies in brightness.

The Philips OLED770 does not attempt to compete with the brightest OLEDs on the market, and it would be difficult to expect that, as it is the entry-level model in Philips' range for 2025. In our measurements, it reached a maximum of around 700 nits, which allows enjoyment of HDR effects in scenes where light appears sporadically – for example, in the flash of headlights or a starry sky. In such moments, the image can truly be stunning. However, it is different when there are more bright elements on the screen. The television, like many cheaper OLEDs, limits luminance in those situations, causing the entire image to noticeably dim. This was best observed in a scene from the film The Meg, where the sun comes out behind an oil rig – the brightness then dropped to around 250 nits, which is almost three times less. The HDR effect remains pleasant to the eye, but it is worth being aware that this model performs best in scenes with less intense light. Fortunately, the OLED770 has a trump card – the coverage of the DCI-P3 colour gamut is as high as 99%, so colours in films and games are vivid and very close to what the creator intended to convey.

At the outset, it is worth noting that colour reproduction tests are always conducted in the best factory picture mode. In the case of Sharp GR8, this is the “Film” mode. As for white balance, which affects how we perceive colours on the screen, in SDR mode, there is an immediate noticeable dominance of blue. This results in an unnatural cooling of the image – blue elements take on a purple hue, and skin tones acquire a pinkish glow, as we can see in the comparative photo from the film STAR WARS. During the Color Checker test, it was clear that the colour samples deviated from the reference values, confirming considerable errors in colour reproduction. The gamma was also not ideal – it caused excessive brightness throughout the entire image, resulting in a lack of depth and appropriate tonal transitions in the scene.

In 4K HDR mode, the situation looks significantly better. The dominance of blue is much less noticeable, although there are minor issues with the combination of red and blue. This causes some shades to appear somewhat unnatural. The EOTF curve, responsible for the brightness of the image in 4K HDR content, revealed another problem – the television tends to excessively dim the image across the entire surface of the screen.

In summary, the “Film” mode in Sharp GR8 would require a few adjustments to fully utilise the potential of this television. Fortunately, we took care of that and proceeded with calibration.

The first measurements already show that the factory settings of the Philips OLED770 have quite a lot to improve even in Filmmaker mode. The white balance chart clearly shows a lack of blue, resulting in a slightly yellowish tint to the image. In practice, the white is not snowy but leans towards warmer tones – which some may even appreciate, but from the perspective of accuracy, this is a deviation from the norm. The gamma, on the other hand, tends to the darker side – the average value is around 2.6 instead of the reference 2.4. In the midtones, the image appears subdued and more saturated, which may seem too "filmic," but detracts somewhat from naturalness. However, the most issues are evident in colour reproduction. The average error is relatively high, and some colours – particularly shades of grey – deviate significantly from what one should see. In everyday viewing, this means that sometimes colours may look less natural than we would like.

Sharp GR8 is one of those televisions that truly gains a second life after proper calibration. Both in HD and 4K content, the white balance performs very well, especially when considering the price segment of this model. The image becomes much more aligned with what the director intended to show – colours look natural, and skin tones acquire the appropriate depth and warmth. The brightness characteristics also make a very positive impression. Both gamma and the EOTF curve display really solid values. While minor imperfections can be noticed, they are subtle enough that they are difficult to detect during everyday viewing. In summary, calibration allows the Sharp GR8 to showcase its best features, offering an image that is not only pleasant to the eye but also faithfully reflects the creators' intentions.

The Philips OLED770 from the outset signalled that it harboured significant potential, but in its factory settings, it was difficult to see this fully. The picture was often too warm, and some colours appeared to have lost their naturalness along the way. Calibration, however, revealed that it is a very responsive television – it reacted to every adjustment and almost immediately unveiled another layer of its capabilities. The white balance could be set in both SDR and HDR to eliminate the yellowish tint and introduce a neutral, clear white. The gamma stabilised closer to perfection, allowing midtones to regain their naturalness, and shadows stopped being artificially darkened, perhaps even with a slight brightening effect. The result was obvious... Films were watched with greater ease; the picture had cinematic depth, but without the feeling that something was exaggeratedly darkened. However, the most interesting aspect was the work on colours. Factory errors were not dramatic but slightly noticeable – skin tones were sometimes too warm, and grey didn’t always have the shade we expected. After calibration, the error values dropped to around 2, and in many cases even below 1. This is certainly a level lower than the threshold of human perception. In other words, after correction, the colours finally "clicked" into place. Looking at the screen, we had the impression that the television had begun to speak with its full voice. Like an instrument that has finally been well tuned.

Sharp GR8 has been equipped with the "10-bit colour reproduction" feature, which theoretically should improve the smoothness of tonal transitions. In practice… well, the effect is surprising, but not in a particularly positive way. Even at the highest settings, it is difficult to notice any impact on the actual tonal transitions. Instead, the feature surprisingly smooths out what it shouldn't – walls, shirts, or other flat surfaces look almost like they have been freshly ironed. In the test, we had to note that there is simply no actual impact on tonal transitions.

As for image scaling, here Sharp GR8 performs significantly better. The television can give the image a plastic, smooth characteristic, meaning even lower resolution content looks quite good. Of course, with more demanding details, such as thin tree branches in the background, one can notice slight jaggedness, but it is not something that would significantly affect viewing comfort.

The issue of the aforementioned colour banding can largely be mitigated thanks to the 'distortion reduction' feature, which is an algorithm for smoothing tonal transitions in Philips. It performs best at a low setting – effectively eliminating unwanted colour bands while not introducing strange artefacts or losing image detail. This is one of those features that is truly worth leaving switched on.

The situation is somewhat worse regarding upscaling. The image from a lower resolution can be too soft, while in some areas, characteristic 'jaggies' appear. The impression is that the algorithm is trying to reconcile two conflicting directions – smoothing and sharpening – and ultimately fails to find a happy medium. As a consolation, it can be added that the television has no issues with overscan, meaning it does not cut off the edges of the image, which sometimes occurs in other competing models.

This is where Sharp GR8 has the chance to stand out from the competition in its price segment. The television is equipped with a 144 Hz refresh rate panel, which is an impressive achievement, especially if we plan to use it for dynamic content such as action films, sports broadcasts, or video games. Additionally, the manufacturer has ensured the presence of motion smoothing technology, commonly referred to as a “smoothness enhancer.” The user has three levels of adjustment at their disposal, allowing them to tailor the effect to their own preferences – from subtle smoothing to a more aggressive intervention in the smoothness of the image. This is a nice addition, particularly for those who mainly watch films and care about smooth, cinematic sequences without irritating stutters or frame drops.

The issue of the matrix in the Philips OLED770 is not entirely straightforward. The manufacturer claims a 120 Hz panel, but our measurements showed that the screen can accept a 4K signal even at 144 Hz. That sounds like great news – after all, who wouldn't want an additional mode for PC gamers at this price? However, the reality turned out to be more complex. With 120 Hz content, the television behaves like most OLEDs – the image is absolutely clear, with no trace of ghosting or blurring, making it perfect for both dynamic games and sports broadcasts. The problem only arises at 144 Hz. Unlike models with official support for this frequency, here you can observe the phenomenon known as frame skipping. This means that the television cannot display all the frames – some are skipped, causing motion to lose smoothness, and double contours appear on the screen. The effect resembles the operation of the BFI function, which Philips does not offer in this model anyway.

If the television has a 144 Hz panel and two full HDMI 2.1 ports, it is clear that it has been designed with gamers in mind. The Sharp GR8 offers exactly that – high refresh rates and the appropriate connections that will allow you to get the most out of modern consoles and PCs. It also features ALLM, which automatically switches the television to low latency mode, and VRR, which ensures the image does not stutter even during more demanding moments. In practice, everything works as it should, and it is hard to find fault with anything. However, there are some shortcomings. It lacks support for HGiG, which is a feature that better adjusts HDR for games, as well as Game Bar, which makes it easier to quickly adjust settings without leaving the game. Despite these drawbacks, the Sharp GR8 is truly a solid option for gamers.

If someone is looking for a television for gaming, the Philips OLED770 is a contender that is hard to ignore. The mere fact that we have an OLED here provides an excellent starting point – perfect black and infinite contrast make evening sessions in atmospheric games look as if they were lifted straight from the cinema. On top of that, there is the Ambilight system, which consists of LEDs on the back of the television that extend the image onto the wall behind the screen. The effect is such that even playing FIFA can look like a small spectacle, and in horror games the atmosphere becomes truly thick. From a technical standpoint, it's also quite decent. The Philips OLED770 supports variable refresh rate (VRR) up to 120 Hz, has an automatic mode for gamers (ALLM), and if someone is using an Xbox Series X, they can also count on Dolby Vision support in games. One must only know that in this mode the input lag is slightly higher than standard, though still at an acceptable level. As a bonus, we get the “Game Bar” panel, which is a special tool bar for gamers. It isn’t the most conveniently designed solution, but it allows you to check key parameters without leaving the game. Overall, this results in a television that, on one hand, has all the essential gaming features, and on the other, can add something unique – Ambilight. And it is this mix of technology and visual effect that makes the OLED770 one of the better screens for gaming at home.