Sharp GP6765 vs Philips OLED770

In film mode, the television Sharp GP6765 reaches a brightness level of 300 nits, unfortunately, this is quite an average result. Such brightness is closer to the standard SDR image than to what should be offered by a full HDR experience. As a result, the television is unable to convey the full depth and dynamics of the image that one could expect from a good HDR mode. The visual effects that appear vivid and detailed in other models may seem muted here, and high-contrast scenes will not look as impressive. However, it is worth noting that when comparing this result with televisions in this budget, it is a decent score. A positive feature is the fact that the television supports a wide colour gamut of DCI-P3 at 92.5% thanks to the implementation of quantum dots (Quantum Dot/QLED). This is quite a respectable result, especially in this price category. As a result, the colours are vibrant and more saturated, which certainly affects the picture quality, although it does not fully salvage the HDR experience due to limited brightness.

The Philips OLED770 does not attempt to compete with the brightest OLEDs on the market, and it would be difficult to expect that, as it is the entry-level model in Philips' range for 2025. In our measurements, it reached a maximum of around 700 nits, which allows enjoyment of HDR effects in scenes where light appears sporadically – for example, in the flash of headlights or a starry sky. In such moments, the image can truly be stunning. However, it is different when there are more bright elements on the screen. The television, like many cheaper OLEDs, limits luminance in those situations, causing the entire image to noticeably dim. This was best observed in a scene from the film The Meg, where the sun comes out behind an oil rig – the brightness then dropped to around 250 nits, which is almost three times less. The HDR effect remains pleasant to the eye, but it is worth being aware that this model performs best in scenes with less intense light. Fortunately, the OLED770 has a trump card – the coverage of the DCI-P3 colour gamut is as high as 99%, so colours in films and games are vivid and very close to what the creator intended to convey.

Sharp GP6765 was launched in movie mode, which is the best setting for colour reproduction. Unfortunately, despite this, the quality still falls short of ideal standards. Starting with white balance, in SDR mode, the graph shows significant increases in the case of the red colour. This effect can make the image appear slightly yellowed, leading to distortion of natural skin tones. As a result, viewers may notice that some scenes seem unnatural, and colours lose their authenticity. In HDR mode, the situation changes dramatically – the dominant colour becomes blue. Such a strong shift towards blue also negatively affects the colour balance of the image, which can lead to loss of detail in cool tones. Viewers may feel that the image is somewhat cold and out of balance, which further emphasises the fact that the television does not achieve optimal colour reproduction. Tests carried out using the Colour Checker tool confirm these shifts in several tested samples.

As for contrast, in HD mode, the range shows a significant jump at the beginning of the graph, but then remains close to the reference line at 2.4. This means that in most scenes, the television is able to deliver a satisfactory level of contrast. For the viewer, this translates into better perception of details in shadows and greater depth of the image, which affects their overall experience when watching films and TV programmes. In HDR mode, however, the EOTF curve displays large fluctuations both at the beginning and at the end of the graph. Such fluctuations can lead to inconsistencies in the reproduction of details in bright and dark areas of the image. For the viewer, this means that in scenes with intense light, such as explosions or dynamic actions, crucial details may disappear, and the image can appear blurred. Conversely, in darker parts of the image, the lack of clear differences in shades can cause details to merge into a uniform blob, significantly reducing the quality of viewing. Although movie mode offers the best factory settings in the GP6765, both in terms of colour reproduction and contrast, it still has significant issues.

The first measurements already show that the factory settings of the Philips OLED770 have quite a lot to improve even in Filmmaker mode. The white balance chart clearly shows a lack of blue, resulting in a slightly yellowish tint to the image. In practice, the white is not snowy but leans towards warmer tones – which some may even appreciate, but from the perspective of accuracy, this is a deviation from the norm. The gamma, on the other hand, tends to the darker side – the average value is around 2.6 instead of the reference 2.4. In the midtones, the image appears subdued and more saturated, which may seem too "filmic," but detracts somewhat from naturalness. However, the most issues are evident in colour reproduction. The average error is relatively high, and some colours – particularly shades of grey – deviate significantly from what one should see. In everyday viewing, this means that sometimes colours may look less natural than we would like.

After calibration, in film mode, the white balance on the Sharp GP6765 television for SDR content shows a significant improvement. All lines in the graph approach the reference line. Although they are not perfectly straight, the results achieved are satisfactory, considering the price range of this model. Such an improvement in white balance translates to a more natural and accurate colour reproduction, positively affecting the overall visual experience and immersion in the films being watched. As for the gamut, the initial spike on the graph was not removed; however, after this error, the rest of the lines represent the expected effect much better, making the picture more consistent and enjoyable to perceive.

In the case of HDR content, the white balance performs somewhat worse compared to SDR content, but it is still significantly better than before calibration. The improvement in white balance in HDR contributes to greater colour consistency, making watching films more enjoyable, even though there may be some shortcomings. Speaking of contrast, it is difficult to mention a significant improvement here. Our specialists noted that the lack of control over the dynamic tone mapping settings hindered achieving a significant improvement in EOTF, leading to uneven brightness representation.

Despite some shortcomings related to the lack of settings options for dynamic tone mapping, the Sharp GP6765 television has gained a new identity after proper calibration. The enhanced white balance and better colour reproduction in SDR mode make the image more natural and pleasing to the eye. Although there are still areas that require improvement, especially in HDR content, the television offers a satisfying visual experience, making it an interesting choice within its price range.

The Philips OLED770 from the outset signalled that it harboured significant potential, but in its factory settings, it was difficult to see this fully. The picture was often too warm, and some colours appeared to have lost their naturalness along the way. Calibration, however, revealed that it is a very responsive television – it reacted to every adjustment and almost immediately unveiled another layer of its capabilities. The white balance could be set in both SDR and HDR to eliminate the yellowish tint and introduce a neutral, clear white. The gamma stabilised closer to perfection, allowing midtones to regain their naturalness, and shadows stopped being artificially darkened, perhaps even with a slight brightening effect. The result was obvious... Films were watched with greater ease; the picture had cinematic depth, but without the feeling that something was exaggeratedly darkened. However, the most interesting aspect was the work on colours. Factory errors were not dramatic but slightly noticeable – skin tones were sometimes too warm, and grey didn’t always have the shade we expected. After calibration, the error values dropped to around 2, and in many cases even below 1. This is certainly a level lower than the threshold of human perception. In other words, after correction, the colours finally "clicked" into place. Looking at the screen, we had the impression that the television had begun to speak with its full voice. Like an instrument that has finally been well tuned.

On the Sharp GP6765 television, the "10-bit colour reproduction" feature performs well in the tested scene with light bulbs. Setting this option to "medium" yields satisfactory results, as there are no issues with grain smoothing or blurring of significant elements of the image. Setting it to "low" also produces positive results, offering a clear picture without negatively impacting the details. Such smoothing options for tonal transitions contribute to an improvement in visual quality, enabling more natural colour transitions.

In the context of image scaling, the Sharp GP6765 television has its strengths, such as the absence of overscan when displaying test material. This allows viewers to enjoy a full picture without losing any detail from the edges. However, in the tested scene with the model, there are some shortcomings. The branches and trousers do not look their best. Their outlines appear slightly jagged, suggesting that effective edge smoothing techniques have not been applied. This causes some details to look slightly distorted, which can affect the overall visual experience.

The issue of the aforementioned colour banding can largely be mitigated thanks to the 'distortion reduction' feature, which is an algorithm for smoothing tonal transitions in Philips. It performs best at a low setting – effectively eliminating unwanted colour bands while not introducing strange artefacts or losing image detail. This is one of those features that is truly worth leaving switched on.

The situation is somewhat worse regarding upscaling. The image from a lower resolution can be too soft, while in some areas, characteristic 'jaggies' appear. The impression is that the algorithm is trying to reconcile two conflicting directions – smoothing and sharpening – and ultimately fails to find a happy medium. As a consolation, it can be added that the television has no issues with overscan, meaning it does not cut off the edges of the image, which sometimes occurs in other competing models.

When it comes to trailing and motion smoothness, the Sharp GP6765 television performs rather mediocrely. It is equipped with a 60 Hz refresh rate panel, which suffices in the context of films. The television has a motion enhancement feature called "Motion Improvement". Thanks to this feature, we can control the fluidity of motion, allowing us to choose whether the image should appear with film-like frames or be smoother - theatrical. This enhancer should satisfy most users who focus on film content. However, when it comes to sports or gaming, Sharp does not perform at its best. In the tested scene with the UFO alien, there is noticeable blurriness, suggesting that the low response time of the panel negatively impacts the sharpness of moving objects. Such effects can be particularly frustrating during dynamic sequences where quick movements are common. For those who prefer watching sports or intense video games, the limitations in motion smoothness may be discouraging, making the Sharp GP6765 not necessarily the ideal choice in this category.

The issue of the matrix in the Philips OLED770 is not entirely straightforward. The manufacturer claims a 120 Hz panel, but our measurements showed that the screen can accept a 4K signal even at 144 Hz. That sounds like great news – after all, who wouldn't want an additional mode for PC gamers at this price? However, the reality turned out to be more complex. With 120 Hz content, the television behaves like most OLEDs – the image is absolutely clear, with no trace of ghosting or blurring, making it perfect for both dynamic games and sports broadcasts. The problem only arises at 144 Hz. Unlike models with official support for this frequency, here you can observe the phenomenon known as frame skipping. This means that the television cannot display all the frames – some are skipped, causing motion to lose smoothness, and double contours appear on the screen. The effect resembles the operation of the BFI function, which Philips does not offer in this model anyway.

The functionality of Sharp's GP6765 for gamers leaves much to be desired. Although this model is equipped with HDMI 2.1 ports, which in theory should offer a range of modern conveniences, in practice the situation is far worse. The only feature that truly utilises the capabilities of this standard is Auto Low Latency Mode (ALLM). Unfortunately, the lack of support for key features such as Variable Refresh Rate (VRR) or HDR Gaming Interest Group (HGIG) makes this television a less attractive choice for gamers. VRR is crucial for eliminating issues with tearing and stuttering, which is particularly important in dynamic games where image fluidity is key. Meanwhile, HGIG allows for optimal HDR reproduction, enhancing immersion and visual quality. While it might seem that the implementation of Dolby Vision would bring significant benefits, it is completely useless for gamers due to the very high input lag in this mode.

One could say that the presence of HDMI 2.1 ports in Sharp GP6765 is a marketing trap that may mislead users into thinking that the HDMI standard automatically entails all its conveniences. Expecting full functionality, which should go hand in hand with HDMI 2.1, could lead to disappointment.

If someone is looking for a television for gaming, the Philips OLED770 is a contender that is hard to ignore. The mere fact that we have an OLED here provides an excellent starting point – perfect black and infinite contrast make evening sessions in atmospheric games look as if they were lifted straight from the cinema. On top of that, there is the Ambilight system, which consists of LEDs on the back of the television that extend the image onto the wall behind the screen. The effect is such that even playing FIFA can look like a small spectacle, and in horror games the atmosphere becomes truly thick. From a technical standpoint, it's also quite decent. The Philips OLED770 supports variable refresh rate (VRR) up to 120 Hz, has an automatic mode for gamers (ALLM), and if someone is using an Xbox Series X, they can also count on Dolby Vision support in games. One must only know that in this mode the input lag is slightly higher than standard, though still at an acceptable level. As a bonus, we get the “Game Bar” panel, which is a special tool bar for gamers. It isn’t the most conveniently designed solution, but it allows you to check key parameters without leaving the game. Overall, this results in a television that, on one hand, has all the essential gaming features, and on the other, can add something unique – Ambilight. And it is this mix of technology and visual effect that makes the OLED770 one of the better screens for gaming at home.