Sharp FQ8 vs Philips OLED770

Sharp FQ8 can achieve a maximum brightness exceeding 450 nits, which is a satisfactory result. Although it may seem that this value is not impressive, it still places it among the top televisions in this price range. In our opinion, this is also a value from which we will feel the richness of the image and the operation of any metadata, which cannot be said about darker devices. The television supports the advanced HDR format known as Dolby Vision. It is also equipped with DOLBY Vision IQ technology, which stands out for its ability to automatically adjust brightness and image colours based on the lighting conditions in the room. Unfortunately, it has been poorly implemented, resulting in significant inaccuracies such as artificial brightening of the image. Therefore, we do not recommend using this technology in this model. Additionally, the colour gamut coverage is around 94% thanks to the use of quantum dot technology, enabling vibrant and realistic colours. This set of features ensures that the image is not only intense but also full of details.

The Philips OLED770 does not attempt to compete with the brightest OLEDs on the market, and it would be difficult to expect that, as it is the entry-level model in Philips' range for 2025. In our measurements, it reached a maximum of around 700 nits, which allows enjoyment of HDR effects in scenes where light appears sporadically – for example, in the flash of headlights or a starry sky. In such moments, the image can truly be stunning. However, it is different when there are more bright elements on the screen. The television, like many cheaper OLEDs, limits luminance in those situations, causing the entire image to noticeably dim. This was best observed in a scene from the film The Meg, where the sun comes out behind an oil rig – the brightness then dropped to around 250 nits, which is almost three times less. The HDR effect remains pleasant to the eye, but it is worth being aware that this model performs best in scenes with less intense light. Fortunately, the OLED770 has a trump card – the coverage of the DCI-P3 colour gamut is as high as 99%, so colours in films and games are vivid and very close to what the creator intended to convey.

The colour reproduction test in Sharp FQ8 was conducted in film mode, which out of the box offers the best visual capabilities, providing viewers with a colour experience closest to reality. Nevertheless, it cannot be described as exceptional, as there are still some shortcomings that affect the overall picture quality. Colour reproduction in Sharp FQ8 for HD content demonstrates significant issues with white balance. On the graph, the red line clearly rises, indicating excessive dominance of the red colour. This is also confirmed by tests using colour samples, which show that many colours deviate towards red. For example, in a scene from a film featuring a child, the image is very warm and unnaturally red. Similar difficulties occur with 4K HDR content, where there is also noticeable excessive presence of the red colour. It is worth noting this, especially for those who value faithful colour reproduction.

Regarding contrast for SDR, at the beginning of the gamma graph there is a strange characteristic, suggesting issues with reproduction. Subsequently, the entire line is below the reference line, indicating that the television does not achieve appropriate brightness and contrast values in standard content. Meanwhile, the EOTF curve for 4K HDR shows significant discrepancies. Such fluctuations indicate difficulties in maintaining consistent brightness reproduction, leading to unpleasant visual effects when viewing HDR content.

The first measurements already show that the factory settings of the Philips OLED770 have quite a lot to improve even in Filmmaker mode. The white balance chart clearly shows a lack of blue, resulting in a slightly yellowish tint to the image. In practice, the white is not snowy but leans towards warmer tones – which some may even appreciate, but from the perspective of accuracy, this is a deviation from the norm. The gamma, on the other hand, tends to the darker side – the average value is around 2.6 instead of the reference 2.4. In the midtones, the image appears subdued and more saturated, which may seem too "filmic," but detracts somewhat from naturalness. However, the most issues are evident in colour reproduction. The average error is relatively high, and some colours – particularly shades of grey – deviate significantly from what one should see. In everyday viewing, this means that sometimes colours may look less natural than we would like.

After calibration, for SDR content, the white balance on Sharp FQ8 has been significantly improved, and all lines have come much closer to the reference line. Of course, they are not perfectly straight, but it's hard to expect better results from a television in this price range; they are really very good. Improving white balance means that colours are more natural and accurately reproduced, which positively impacts the overall visual experience. In terms of gamma, the strange jump at the beginning of the graph has not been eliminated, however, after this error, the entire line is much closer to the expected effect.

For HDR content, the white balance is somewhat worse compared to SDR content, but it is still significantly better than before calibration. It is worth noting that the improvement in white balance in HDR contributes to a more consistent and pleasant perception of colours, even though there may still be shortcomings. Regarding the EOTF graph and the associated contrast, our specialists noted that the lack of control over dynamic tone mapping settings hindered the achievement of significant improvement in this area. This leads to uneven brightness representation.

Despite the shortcomings resulting from the inability to adjust settings for dynamic tone mapping, Sharp FQ8 has gained a new perspective after proper calibrations. The improved white balance and better colour reproduction in SDR mode make the image more natural and pleasing to the eye. Although there are still areas for improvement, especially in HDR content, the television offers satisfying visual experiences, making it a noteworthy choice in its price range.

The Philips OLED770 from the outset signalled that it harboured significant potential, but in its factory settings, it was difficult to see this fully. The picture was often too warm, and some colours appeared to have lost their naturalness along the way. Calibration, however, revealed that it is a very responsive television – it reacted to every adjustment and almost immediately unveiled another layer of its capabilities. The white balance could be set in both SDR and HDR to eliminate the yellowish tint and introduce a neutral, clear white. The gamma stabilised closer to perfection, allowing midtones to regain their naturalness, and shadows stopped being artificially darkened, perhaps even with a slight brightening effect. The result was obvious... Films were watched with greater ease; the picture had cinematic depth, but without the feeling that something was exaggeratedly darkened. However, the most interesting aspect was the work on colours. Factory errors were not dramatic but slightly noticeable – skin tones were sometimes too warm, and grey didn’t always have the shade we expected. After calibration, the error values dropped to around 2, and in many cases even below 1. This is certainly a level lower than the threshold of human perception. In other words, after correction, the colours finally "clicked" into place. Looking at the screen, we had the impression that the television had begun to speak with its full voice. Like an instrument that has finally been well tuned.

The "10-bit colour reproduction" feature in Sharp FQ8 performs reasonably well, as we can see in the image with bulbs that shows slight connections between grey shades. For the best results, it is recommended to set medium, which does not reveal issues with grain smoothing or blurring of essential image elements. Alternatively, the "low" setting also proves to be safer and delivers positive effects.

As for upscaling, the Sharp FQ8 television plays back video without overscan, allowing for full use of the screen. The branches shown in the image are noticeably jagged, while the edges of the trousers appear without clear jaggedness, positively affecting the overall image quality. Additionally, the television offers an AI Super Resolution feature, which artificially sharpens jagged elements, enhancing their clarity.

The issue of the aforementioned colour banding can largely be mitigated thanks to the 'distortion reduction' feature, which is an algorithm for smoothing tonal transitions in Philips. It performs best at a low setting – effectively eliminating unwanted colour bands while not introducing strange artefacts or losing image detail. This is one of those features that is truly worth leaving switched on.

The situation is somewhat worse regarding upscaling. The image from a lower resolution can be too soft, while in some areas, characteristic 'jaggies' appear. The impression is that the algorithm is trying to reconcile two conflicting directions – smoothing and sharpening – and ultimately fails to find a happy medium. As a consolation, it can be added that the television has no issues with overscan, meaning it does not cut off the edges of the image, which sometimes occurs in other competing models.

Sharp FQ8 is equipped with a 120 Hz panel, with the possibility of achieving 144 Hz on PC, which in theory should translate to smooth motion rendering. The television offers functions for improving the smoothness of films and reducing motion blur, which is important for more dynamic content. However, the lack of Black Frame Insertion (BFI) technology combined with an average response time of the panel does not yield positive results. The effect is slight blurring of moving objects, and this may be more noticeable when watching sports or during intense gaming.

The issue of the matrix in the Philips OLED770 is not entirely straightforward. The manufacturer claims a 120 Hz panel, but our measurements showed that the screen can accept a 4K signal even at 144 Hz. That sounds like great news – after all, who wouldn't want an additional mode for PC gamers at this price? However, the reality turned out to be more complex. With 120 Hz content, the television behaves like most OLEDs – the image is absolutely clear, with no trace of ghosting or blurring, making it perfect for both dynamic games and sports broadcasts. The problem only arises at 144 Hz. Unlike models with official support for this frequency, here you can observe the phenomenon known as frame skipping. This means that the television cannot display all the frames – some are skipped, causing motion to lose smoothness, and double contours appear on the screen. The effect resembles the operation of the BFI function, which Philips does not offer in this model anyway.

Sharp FQ8 offers several significant features dedicated to gamers that can enhance the gameplay experience. First and foremost, the television is equipped with HDMI 2.1, which comes with certain advantages. ALLM (Auto Low Latency Mode) switches the television to a mode with minimal input lag when a gaming device is detected. VRR (Variable Refresh Rate) reduces screen stutter by adjusting the refresh rate to the number of frames generated by the console or computer, providing smoother experiences, especially in dynamic games. Additionally, the television supports G-Sync technology, which synchronises the image with the graphics card, eliminating stuttering and screen tearing. Despite these advantages, FQ8 also has some limitations. The lack of support for HGiG (HDR Gaming Interest Group) means that the television does not optimise dynamic range for HDR games. The Dolby Vision mode, although theoretically offering better image quality in games supporting this format, suffers from very high input lag.

If someone is looking for a television for gaming, the Philips OLED770 is a contender that is hard to ignore. The mere fact that we have an OLED here provides an excellent starting point – perfect black and infinite contrast make evening sessions in atmospheric games look as if they were lifted straight from the cinema. On top of that, there is the Ambilight system, which consists of LEDs on the back of the television that extend the image onto the wall behind the screen. The effect is such that even playing FIFA can look like a small spectacle, and in horror games the atmosphere becomes truly thick. From a technical standpoint, it's also quite decent. The Philips OLED770 supports variable refresh rate (VRR) up to 120 Hz, has an automatic mode for gamers (ALLM), and if someone is using an Xbox Series X, they can also count on Dolby Vision support in games. One must only know that in this mode the input lag is slightly higher than standard, though still at an acceptable level. As a bonus, we get the “Game Bar” panel, which is a special tool bar for gamers. It isn’t the most conveniently designed solution, but it allows you to check key parameters without leaving the game. Overall, this results in a television that, on one hand, has all the essential gaming features, and on the other, can add something unique – Ambilight. And it is this mix of technology and visual effect that makes the OLED770 one of the better screens for gaming at home.