Sharp FQ8 vs Hisense U7S / U77SE

Sharp FQ8 can achieve a maximum brightness exceeding 450 nits, which is a satisfactory result. Although it may seem that this value is not impressive, it still places it among the top televisions in this price range. In our opinion, this is also a value from which we will feel the richness of the image and the operation of any metadata, which cannot be said about darker devices. The television supports the advanced HDR format known as Dolby Vision. It is also equipped with DOLBY Vision IQ technology, which stands out for its ability to automatically adjust brightness and image colours based on the lighting conditions in the room. Unfortunately, it has been poorly implemented, resulting in significant inaccuracies such as artificial brightening of the image. Therefore, we do not recommend using this technology in this model. Additionally, the colour gamut coverage is around 94% thanks to the use of quantum dot technology, enabling vibrant and realistic colours. This set of features ensures that the image is not only intense but also full of details.

The Hisense U7S has considerable potential for HDR display, but it cannot exploit that potential in every scene. On a test pattern it reaches around 1,100 nits, so the backlight itself is very strong. In our brighter film scenes we measured about 640 to 745 nits. That is still plenty for the sun or bright highlights to have a clear bloom and to show an advantage over SDR material. When the TV needs to brighten a larger portion of the image, it handles it fairly well.

The problem appears with small highlights on a dark background. Each of the 192 zones covers an area much larger than a tiny point on the screen. If the TV were to light that whole zone strongly, it would also brighten the area around the highlight. Hisense tries to avoid that and dims the entire zone. This makes blacks look better, but a small bright object that should attract the eye also loses intensity. That is why in two more demanding scenes we recorded only 297 and 154 nits. The difference is large: in one shot HDR can impress, and in the next small highlights are noticeably muted. The U7S therefore prioritises preserving deep blacks, even at the expense of bright details. With that number of zones it is an understandable compromise, but worth bearing in mind — the peak 1,100 nits tells us about the backlight’s capability, not how brightly the TV will show every element of a film.

Colours

Hisense describes the U7S as ULED, but that is a marketing name, and it is a PFS phosphor backlight that expands the colour palette here. In our measurements the TV covered about 91% of the DCI-P3 colour space and 71% of BT.2020. Those are good results, though they fall short of the best screens on the market. The largest shortfall is in green — the TV does not even reach the DCI-P3 boundary here, so the most intense shades will be less saturated than they should be. Most colours in HDR films and series still look suitably vibrant. A positive is the repeatability of the results. Gamut coverage on test patterns and in film scenes is practically identical.

The colour reproduction test in Sharp FQ8 was conducted in film mode, which out of the box offers the best visual capabilities, providing viewers with a colour experience closest to reality. Nevertheless, it cannot be described as exceptional, as there are still some shortcomings that affect the overall picture quality. Colour reproduction in Sharp FQ8 for HD content demonstrates significant issues with white balance. On the graph, the red line clearly rises, indicating excessive dominance of the red colour. This is also confirmed by tests using colour samples, which show that many colours deviate towards red. For example, in a scene from a film featuring a child, the image is very warm and unnaturally red. Similar difficulties occur with 4K HDR content, where there is also noticeable excessive presence of the red colour. It is worth noting this, especially for those who value faithful colour reproduction.

Regarding contrast for SDR, at the beginning of the gamma graph there is a strange characteristic, suggesting issues with reproduction. Subsequently, the entire line is below the reference line, indicating that the television does not achieve appropriate brightness and contrast values in standard content. Meanwhile, the EOTF curve for 4K HDR shows significant discrepancies. Such fluctuations indicate difficulties in maintaining consistent brightness reproduction, leading to unpleasant visual effects when viewing HDR content.

Out-of-the-box colours on the Hisense U7S are decent, but there are a few areas to improve. In SDR there is a red bias in the white balance, which makes the picture too warm and, in places, slightly pink. You can notice this on faces and on bright, neutral surfaces. The gamma also runs below the target, so the TV brightens the image, particularly in darker areas. That makes shadow detail easier to see, but the scene loses some of its depth.

In HDR the white balance is somewhat more even, but not entirely neutral, with a shortage of blue in the mid-tones and a lack of red in the brightest parts. A bigger issue is how brightness is rendered. The EOTF curve shows a large portion of the mid-tones being lifted, causing the picture to look brighter than the source intends. Color Checker measurements are also weaker than in SDR: many errors are around 3 to 4, and some reach as high as 8. Colours can therefore look attractive, but they are not always faithful to what we should see. There is room for improvement here and we will see how much can be corrected through calibration.

After calibration, for SDR content, the white balance on Sharp FQ8 has been significantly improved, and all lines have come much closer to the reference line. Of course, they are not perfectly straight, but it's hard to expect better results from a television in this price range; they are really very good. Improving white balance means that colours are more natural and accurately reproduced, which positively impacts the overall visual experience. In terms of gamma, the strange jump at the beginning of the graph has not been eliminated, however, after this error, the entire line is much closer to the expected effect.

For HDR content, the white balance is somewhat worse compared to SDR content, but it is still significantly better than before calibration. It is worth noting that the improvement in white balance in HDR contributes to a more consistent and pleasant perception of colours, even though there may still be shortcomings. Regarding the EOTF graph and the associated contrast, our specialists noted that the lack of control over dynamic tone mapping settings hindered the achievement of significant improvement in this area. This leads to uneven brightness representation.

Despite the shortcomings resulting from the inability to adjust settings for dynamic tone mapping, Sharp FQ8 has gained a new perspective after proper calibrations. The improved white balance and better colour reproduction in SDR mode make the image more natural and pleasing to the eye. Although there are still areas for improvement, especially in HDR content, the television offers satisfying visual experiences, making it a noteworthy choice in its price range.

Calibration of the Hisense U7S brought the biggest improvements with SDR material. We managed to even out the white balance, so the previous warm tint has gone and whites and greys now look neutral. Gamma is also now very close to the reference, and the TV no longer brightens the picture unnecessarily, so darker scenes have regained depth. Color Checker measurements confirm the improvement: most errors are below 2. That means the picture is very well set up for watching regular TV and SDR films. It wasn't as smooth in HDR. There is no effective way to correct the EOTF curve, so the TV still interprets a film's brightness somewhat on its own. It brightens parts of the picture and can dim the brightest elements depending on the scene and the behaviour of the local dimming. Calibration could not eliminate this. This is also reflected in the Color Checker results, where many errors remain around 3–4 and a few exceed 7. So the result in SDR is really very good, but in HDR we must accept that the TV adds its own interpretation of brightness to the image.

The "10-bit colour reproduction" feature in Sharp FQ8 performs reasonably well, as we can see in the image with bulbs that shows slight connections between grey shades. For the best results, it is recommended to set medium, which does not reveal issues with grain smoothing or blurring of essential image elements. Alternatively, the "low" setting also proves to be safer and delivers positive effects.

As for upscaling, the Sharp FQ8 television plays back video without overscan, allowing for full use of the screen. The branches shown in the image are noticeably jagged, while the edges of the trousers appear without clear jaggedness, positively affecting the overall image quality. Additionally, the television offers an AI Super Resolution feature, which artificially sharpens jagged elements, enhancing their clarity.

The handling of lower-quality material is fairly mediocre on the Hisense U7S. The Pentonic 700 chipset used here does not cope particularly well with strong compression artefacts. The menu includes a "Smooth and Gradient Image" function, but its performance leaves much to be desired. At the low setting tonal transitions show little improvement, although at least the image does not suffer. The medium and high settings still do not remove obvious banding between shades, and they begin to blur details; in our test material even parts of characters' faces disappeared. Interestingly, film grain remains untouched at every level. If you do use this feature, stick to the low setting. Its current behaviour needs refinement, but that is mainly down to the chipset used here.

Upscaling to 4K performs much better. Lower-resolution content gains in legibility, edges are well reproduced, and fine elements look sharp. That does not mean it recovers details that were never in the recording, but the TV makes good use of what it receives from the source. Another plus is that it does not crop the image edges, even with an SD signal.

Sharp FQ8 is equipped with a 120 Hz panel, with the possibility of achieving 144 Hz on PC, which in theory should translate to smooth motion rendering. The television offers functions for improving the smoothness of films and reducing motion blur, which is important for more dynamic content. However, the lack of Black Frame Insertion (BFI) technology combined with an average response time of the panel does not yield positive results. The effect is slight blurring of moving objects, and this may be more noticeable when watching sports or during intense gaming.

Motion handling on the Hisense U7S is decent thanks to the 144 Hz refresh rate. For films there is also a motion smoother with adjustable judder and blur reduction. You can therefore keep a more cinematic motion or increase smoothness if jerky camera pans bother you. The high refresh rate is also useful for sports and gaming, but unfortunately it does not solve the panel's biggest problem.

That problem is pixel response time. Fast-moving objects leave long, clearly visible trails, as our UFO test shows. It looks worst on dark backgrounds, where the trail behind the object is particularly pronounced. So motion can be smooth, but the moving object itself loses sharpness, and that difference on the U7S is fairly easy to notice.

Sharp FQ8 offers several significant features dedicated to gamers that can enhance the gameplay experience. First and foremost, the television is equipped with HDMI 2.1, which comes with certain advantages. ALLM (Auto Low Latency Mode) switches the television to a mode with minimal input lag when a gaming device is detected. VRR (Variable Refresh Rate) reduces screen stutter by adjusting the refresh rate to the number of frames generated by the console or computer, providing smoother experiences, especially in dynamic games. Additionally, the television supports G-Sync technology, which synchronises the image with the graphics card, eliminating stuttering and screen tearing. Despite these advantages, FQ8 also has some limitations. The lack of support for HGiG (HDR Gaming Interest Group) means that the television does not optimise dynamic range for HDR games. The Dolby Vision mode, although theoretically offering better image quality in games supporting this format, suffers from very high input lag.

The Hisense U7S has a lot to offer gamers. You get two HDMI 2.1 ports and support for 120 Hz at Full HD, 1440p, and 4K, so modern consoles’ capabilities are well used. When connected to a PC you can use 144 Hz at 4K or switch the resolution to Full HD and run 240 Hz. So there’s a wide choice, although it’s worth remembering the motion smearing mentioned earlier, which the high refresh rate does not eliminate. VRR and ALLM are also present. The first helps prevent tearing when frame rates in a game change. The second automatically switches the TV into game mode, so you don’t have to dig through the menu each time. VRR works from 48 to 240 Hz, with the highest refresh rate available in Full HD. Xbox users can also play in Dolby Vision, including at 120 Hz. Importantly, this format does not introduce significant input lag here. The Game Bar also looks very good. It’s easy to read, visually appealing, and lets you quickly check what signal the TV is receiving. There are also handy gaming settings at your fingertips, including shadow brightening. If it’s hard to spot an opponent in a dark game, you can improve visibility without digging through the entire menu.

Our biggest complaints concern HGiG. Hisense continues to do its own tone mapping, which makes setting HDR on the console confusing. You adjust a checkerboard test pattern and the TV continuously adapts how it looks. As a result, the moment the pattern disappears does not correctly indicate the screen’s brightness limit, and it’s easy to set the value too high. For this model it’s better to set the target HDR peak brightness on the console to about 900 to 1000 nits, rather than relying on the configurator.