The Samsung S90H is a TV that simply makes a superb impression. The combination of an OLED’s absolute black, high brightness and excellent motion clarity gives a picture that’s hard to look away from. And that’s exactly what we expect from a good OLED TV. The matte anti-reflective coating also works very well. Reflections in bright sunlight stop being a major problem, and thanks to the presence of a conventional polariser blacks do not shift as much towards greyish maroon tones as with the QD-OLED variant. Add a lightning-fast Tizen, an excellent suite of gaming features led by Game Motion Plus, and surprisingly good, full-bodied sound from the built-in speakers. Are there any weak points? Of course. Tonal gradations are not quite as perfect as on QD-OLED, and viewing angles remain slightly inferior. In practice, though, these are mostly minor quibbles, especially since WOLED has its own advantages, particularly in a bright room where it better preserves blacks and colour saturation. Overall, the QD-OLED variant still comes out slightly ahead, but this time the difference is not as pronounced as it was a year ago. For most people it should not be the deciding factor. So our advice is this: rather than obsessing over panel type, choose the size that best fits the room. Whether you buy a WOLED or a QD-OLED model, you’ll get a mature, versatile and very well-balanced TV. As every year, the S90H series has a firm place among the best-value OLEDs of 2026.